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Be Seen Consulting

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Be Seen Consulting

We are a growth agency for ambitious founder-led businesses in full scaling mode

07/02/2024

I recently received the lovely news that I'd been nominated and included in the Alt Marketing School Top100 list.
A massive thank you to whoever nominated me (?) and to Fab Giovanetti and the team at AMS for including me🥂🙏
Check out the list and more about Alt Marketing School here: https://amschool.click/top

30/01/2024

Not talking about me after my recent birthday (although I am 😅), I'm talking about what's gone before.

Sometimes we're so focused on trying to improve results through new creative that we forget about our previous winners.

Remember to look back and review whether previous ads are worth a re-test (sometimes ads just need a rest) or if there is an element from previous bankers that could be included in your current executions?

Test, test, test but this doesn't always need to be from scratch.

14/01/2024

Fabulous birthday night away with the best crew ❤️
Perfect mix of ranting about the state of the world and mucky hysterics, love you all lots ❤️

We missed you x

21/12/2023

🎄That's a wrap for me.
Time for full-on hibernation with Teen Cub & Shoekiller, too much cheese, M&S mince pies & brandy-laced mulled wine 🍷
Wishing you and yours a wonderful Christmas ❤️

13/12/2023

This is for you if you're looking for Facebook ad support but not ready for a full-on retainer yet.

Or perhaps you have a team running ads for your business but are looking for objective, fresh eyes to review?

Maybe you're a non-specialist agency running ads for clients and just want to sense-check your approach?

I'm currently closed for new retainer clients until February 24 (DM me if you'd like to possibly hop on to that list) but If you're looking to step into the New Year with your best Ad foot forward this audit can help with that.

Book it now for January as the price will increase in the New Year: https://sales.beseenconsulting.co.uk/meta-audit/?ref=fb

03/11/2023

Another wonderful review from one of our absolute faves - The Reverend Hubert ❤️
(check out their Winter Gin Liqueur - it's the perfect gift & also the most delicious Xmas tipple - heavy bottomed tumbler - loads of ice 🥃❤️)

27/10/2023

This is one of the questions I'm asked the most - the answer is usually well, it depends...
▪️ A good start is:-
- How many do you want to sell?
- What's your target cost per sale / sign-up / download?
Turn the sales target in to a daily number and multiply it by your target CPA (or your actual one if you're already advertising) that's your estimated daily spend.

▪️ Whatever your number above comes to, if you're looking for sales you'll want to be spending at least £75 per day - more if sales require a funnel / multiple ad touchpoints in order to convert or during key ecommerce periods like the one we're in.
The more you spend the more data you'll have to start making decisions on so the trick is to balance this during the initial testing phases.

▪️ I advise my clients to budget for 3 months testing - you're unlikely to strike gold with your first campaign, the best, sustainable results come from constant, structured testing - not chucking a load of stuff in and wondering afterwards what you've learnt 😬)

Questions? Pop me a message.

26/10/2023

We love working with this brand - not only are they great to work with, they honestly have THE best product.
What makes them such a fab client is they listen, act and invest in great creator content, did we mention how delicious their product is? If you've not tried it seek it out.
👀 🥃🧡

20/10/2023

Just because you're paying for ads doesn't mean you can neglect your organic social profiles and posting.

When a potential customer sees your ad they are very likely to check out your socials before they decide to buy from you - if they arrive at your profile and it's neglected or frankly a bit shonky they are going to bounce away as quickly as they came.

Poor organic socials are high on my list of 'must put rights' when a potential new client talks to me about running paid ads.

If you're running ads or plan to - get yours up to scratch and then keep them regularly updated with quality content.

13/10/2023

Been through quite a journey over the last few months, new voice, new branding, new website and now some nice new matching photos - massive thanks to .branding 📷❤️

12/10/2023

Reality check - you are not going to create a totally new, groundbreaking idea.
We are literally bombarded with marketing messages every single day (estimates range from around 100 to '000s - either way it's a lot!)
Every idea has already been done.
Get comfortable with that and 'borrow brilliantly'.
In the Meta world that means keeping your eyes open to your feed - save what you like and think about how you can adapt it for your product; and use the Meta Ads Library intentionally - not just to look up your competition - who and what else could you take inspiration from?

06/10/2023

Truth talk - they're not magic.
If you're trying to push a product that nobody wants or to a website that doesn't convert you're wasting your money.

26/09/2023

Creative is King, what you write to go with it sits on a big throne right beside it.

22/09/2023

Don't get me wrong, ROAS is an important metric for digital marketers, but it shouldn't be your sole north star especially if it's an arbitrary figure or one you're aiming for because you've heard it's a 'good one.'
This stuff isn't easy, but understanding how much your business can afford to pay for a sale or new customer based on initial basket value, margin and their potential lifetime value is a good start.

21/09/2023

Do you know what you're testing and why? And also in what order?
Proper testing requires a proper plan and rigour - fiddling with all the k***s & levers all at once just doesn't work.

19/09/2023

Hiring an agency or freelancer to run your paid ads is a big decision and not one to be rushed.
Our latest blog looks at when it's the right time to bring in expert help as well as when you probably shouldn't too.
It also looks at the pros and cons of hiring, as well as what to expect.
https://beseenconsulting.co.uk/5-reasons-to-hire-a-facebook-ads-manager/

18/09/2023

And often they are not strictly ads related...remember conversion is usually king!

15/09/2023

Be Seen was born out of 20+ years in big, network media agencies and a desire to bring strategic rigour, bespoke planning and a profitable edge to founder-led businesses.

Always honest, pragmatic and neutral - we'll advise you on the next best steps for your business even if that isn't to work with us - yet.

Paid advertising is not always the next best step to take, we'll tell you if it's not yours and where you should next step instead.

In a business built almost entirely on word of mouth and referrals, integrity is everything.

Check out our new website here: https://beseenconsulting.co.uk/

09/08/2023

Getting the hang of writing effective ad copy can take practise - here are 6 quick tips to short cut yours;-

Audience Insights Are Key 🎯
Do not begin to write your masterpiece until you really understand who you are writing it for.
Make sure you know not just who they are, but for what and why they need your product or service.
Your copy needs to resonate with them on a personal level – (It helps me to think of just one person) so, tap into their needs and aspirations.

Solve, Solve, Solve 🛠️
Addressing your audience's pain points is your superpower. 💥 Highlight their challenges and offer solutions. Become their hero by showing how your product/service can be their game-changer.
Make it personal, make it relatable.

Keep It Snappy ⏱️
In a world of never-ending scrolling & fleeting attention spans, concise brevity is your BFF. ✂️
Trim the fat to keep your ad copy on point.
Use active language and simple words BUT do test against longer copy versions - remembering to keep EVERTHING else in the ad the same.

Make It Clear What They Need To Do Next 📢
You’re advertising because ultimately you want the audience to do something – make sure it’s obvious what that it is.
🚀 Make sure you include a crystal-clear, read it from space call-to-action that guides your audience to the step you want them to take.

Authenticity Wins 💖
Keep it real, authenticity shines.

ALWAYS Be Testing , Always Be Learning 🔄

Hope this was useful, give it a save for next time you need it.

14/07/2023

I don't work with every client who comes to me, sometimes they are just not ready for ads.

Are you?

There are no guarantees but if you have a decent organic presence, your product is selling without ads, you have a decent conversion rate and there's enough margin to fund the acquisition cost you'll need to pay, then you have the best chance of success.

If any of those are missing right now then I would pause and sort before moving ahead.

10/07/2023

Thinking of testing Facebook ads?
Wondering if you could just run them yourself?
Well, it's a self serve platform so yes you could run them yourself however...
Meta make it really easy to spend money with them, Ad Manager (where the real results happen) is not an easy platform to understand if you're brand new to ads, it's a very different beast to boosting posts!
My advice is do a course and then get someone to check over your set up or invest in a nurture package with someone who knows what they're doing.
If you want some recommendations on resources and course give me a shout.

03/07/2023

Your ad creative is the biggest lever when it comes to Meta / Facebook ads success.
- Is yours working hard enough?
- Are you testing enough?
- Is that testing structured to properly understand the variables having impact?
Scroll stopping assets, attention grabbing hooks and content that holds that attention is the way to drive the action you are looking for.

30/06/2023

Another one... the fruits of a day without the boy cub last weekend.

"It’s the key to turning discovery into demand and growing business; provides marketers with the key tactics and tools needed to turn on Discovery Commerce and create experiences that put people first so businesses can make connections that last."

I love a badge I do 🏅😂

29/06/2023

Losing faith & the will to live with your Facebook ads? Need some fresh eyes to take a look for you?
Book a power hour with me & I'll unpick what I think the problems are by looking at your set up, creative, messaging & data to diagnose the issues.
My rates are going up from 10th July so be quick before the increase kicks in!

18/06/2023

This is one of those things that means more to me than it does to the clients who want to work with me - I think I've been asked if I'm certified only once in a discovery call...

Well I am, I'm freshly refreshed (as of this rainy Sunday afternoon) and in Meta's eyes at least, it 'identifies candidates who possess with advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Messenger, and Instagram.'

Anyone else a bit obsessed with certificates that nobody else seems to care about 😅

16/06/2023

All day long...
I'm here to tell you they can and they do work but it's not as easy as it used to be.
Don't mistake boosting posts or dabbling with the wrong objective / creative / funnel / budget level for your business as running ads, and don't judge their potential before you know they've been done properly.
Message me if you need to chat about yours.

13/06/2023

Honestly? There are no guarantees but if your product is selling without them, you have a decent conversion rate and enough margin to fund the acquisition cost that you'll need to pay, they are possibly worth a test...
Get in touch if you want to see if your business should be dipping its Meta ads toes.

08/06/2023

Meta ads are not a tap, you can't just switch them on to make sales if nobody wants what you're selling.
If you have low conversion rates, unproven products or an untested funnel you are probably not ready for Facebook and Instagram ads, instead focus on what needs fixing and getting some organic traction first.

05/06/2023

🎯Do your ads reflect the kind of content your target audience are consuming and interacting with?
Your potential customers are being bombarded with content and ads - if you want them to pay attention to yours give them some of what they want - content that's relatable and authentic.
Are you testing ads that are less polished, less shiny & perfect?
You should be. get in touch if you want to help with what this might look like for your campaigns.

Address

Reigate

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.beseenconsulting.co.uk/

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Videos

When someone tells me they do Facebook ads when really they've been boosting their posts.

Happy weekend! Not posted for a while (please do as I say not as I do) so thought I'd share a few nuggets about me. 🔘I'm a tight Northerner living in Surrey 🔘I like to stay in nice hotels but I always take my own snacks and water (I NEVER pay hotel prices for water!) 🔘I love Mulberry bags (I own quite a few) but I'm also an avid M&S Food yellow sticker hunter 🔘I lose it when my son leaves the lights on as I sit there burning my Elemis candles 🔘I'm taking my son to Gaucho for his birthday tonight but his birthday cake is a Tesco basic (he won't eat it anyway) 🤷‍♀️ Oh, and I've NEVER made him a birthday cake AND I have zero shame for that. Indulge me, what are your contradictions? #smallbusinessmarketingcoach #facebookadsmanager #facebookadscoach #facebookadsagency

Delete those hashtags

Evening, I love a scheduler and I always re-pupose content for use across mulitiple platforms, I do it ALL the time (this is re-purposed from my IG post this morning). But, if you're using your Instagram post for others e.g. Facebook and LinkedIn please remember to lose most of the hashtags - I'd suggest leaving only 3 on for these 2 platforms. If you don't make this edit, your posts will look... dare I say it a bit amateur... there I've said it. If you don't want to look like #spamelaanderson remember to hit that delete button, #Facebooktips #Instagramtips

Are you thinking about Facebook Ads? They are a fabulous way of growing and scaling your business but they will not work if you don’t have these fundamentals in place. • Products or services that already sell • A mobile optimised website or sales page & it must load quickly • Be it a website or sales page it should be a proven converter of your organic traffic • Enough margin in your product to allow for the cost of advertising They are no silver bullet. If you have these in place and want to chat about the best way to ‘dip your toe’ for your business pop me a message. 🪄

I talk about Facebook ads a lot, I would...it's what I do (and love to do). But I realise some of you may have never opened up ads manager let alone set a campaign up. Let's assume your pixel is working, your tracking is sorted and you've done all the extra bits we need to do in the age of iOS 14 (Verified your domain, set up your aggregated events and turned on Conversion API) you are ready to start thinking about setting up your campaign (thinking only, you also need to map out your campaign and think about creative / formats before you come to make it) This is the screen you're faced with when you hit the create button - this is where you set your objectives - what you want Facebook to optimise for. The options it gives you are set up for a customer journey / funnel Awareness - Consideration - Conversion (If only it was that linear 😉) These objectives all use different parts of the algorithm, the objectives on the right being more difficult or using the more complex part of the algorithm than the audience eyeball objectives on the left... I'm going to be talking about each of the objectives and when to use them over the next week or so stay tuned if you're thinking of dabbling. DM me or comment if you have any questions you'd like me to cover on this. #FacebookAds #SmallBusinessMarketing #PaidSocial

Have you ever wondered how Facebook and Instagram target ads? It might be from using them or considering using them for your products or service or from your own personal experience - why the hell am I being stalked by sofas after being on the sofa workshop website??? To put it simply they are using demographic data from your account - when you signed up you gave FB a load on information about yourself, your age, location, gender, possibly marital status etc... Demographics are fused with information about your interests and behaviour both on and off Facebook. On the platform it's looking at the content you are interested in / interact with, pages you like, ads you click on etc... Off platform it collects Information from advertisers and their partners, and also FB marketing partners, who provide data such as purchase behaviour or purchase intent (which sounds scary but is by no means unique to FB). If you agree, your activity on websites and apps off of Facebook - this is from the pixel that sits on most of the websites you visit and links your onsite actions to your user profile - it's this bit of code that allows advertisers to retarget you amongst other things. Next time you see and ad and wonder why is this is being shown to me? click the ... in the top right corner of the ad, from there you can click Why am I seeing this ad? It should then give you some insights in to why this ad was served to you - you can also adjust your ad preferences from this screen too. As ever, hope you found this useful, DM me with any questions and most importantly have a fabulous weekend 🍹 #FacebookAds #PaidSocial #DigitalMarketing

Of course I mean the Facebook Ad Library not the one near Sainsbury's. It's a really useful insight tool for both ad users and those who are currently only using organic for their business. It's super easy to use - it's basically a search engine. It's a great source of inspiration, have look at your competition and also those who are in a related world in either product or audience terms. I find it useful to understand the positioning, messaging and formats used (the ones with the most impressions will be most likely the ones that bring them the best results). Whether your business uses Facebook ads or not, the information contained in it is insightful and great for creating ideas. It’s free, easy to use, and there’s a wealth of knowledge waiting to be explored. Let me know how you get on 😊 #FacebookAds #DigitalMarketing #SmallBusinessMarketing

Is sorting out your Facebook Ads or nailing down your content strategy still sat on your long list of 'TO DO'? I can help in a way that supports you and your business best, be that a quick power hour, coaching and training you to do it yourself or talking the whole shebang off your hands. I can also help with website development, PPC, SEO and a whole host of other digital marketing through my partnership with the legends at e-innovate MoiraRose is always right - stop putting it off, get in touch to book a quick call with me to see how we might work together best Have a great week.

Going in to this week like... I’m doing a fabulous programme with Shaa Wasmund at the moment. She recommends we all think like Bey when we’re having a wobble or second guessing ourselves. (Arnie for the lads). I’m going in with my bat 😂 I’ll let you know how it goes...