Kristin Lamb Social

21/11/2024

Oh hi - did you miss me? ✨

Wow, so I've been terrible at "practising what I preach" in terms of consistency on social media (well on this account at least) - but there is a very good reason(s) for that!

This last month has been full on:
💕 Onboarded 2 new clients
💕 Focusing on LinkedIn content
💕 Putting in extra hours now so I can take time off over the festive period
💕 Lots of exciting conversations about future projects
💕 Getting the km's in as I've signed up for the Edinburgh Marathon next year
💕 Working on Pinterest and Google Accounts for our side hustle and orders have gone through the roof (approx 130 per week!)
💕 Organised 3 x events
💕 Also, may have started a run club in Portobello for sober curious folks!

After all of this, I haven't had the energy to post anything remotely useful or insightful so I decided not to post at all. I'm very much against the "posting for the sake of posting" as if there is no value then what's the point?!

Hope you are all doing well and staying warm!

https://stan.store/KristinLamb

31/10/2024

💕 And just like that - it's November tomorrow! 💕

28/10/2024

Hear me out! 👂🏻

Consistency means different things to different people - and you need to discover what’s right for you!

There is no point setting unrealistic goals for social media posting, such as ‘I’m going to post every single day’ only to do it for 2 weeks and then not for another month.

We need to stop comparing ourselves to others and feeling guilty about “not posting enough”. It’s okay if you decide posting 2 or 3 times a week works for you - as long as do it consistently!

How can I help you?: https://stan.store/KristinLamb

24/10/2024

Is it?!

Social Media can feel like a chore or an after thought for small business owners.

I get it, I’ve been there - social media can easily fall to the bottom of the list when you have other tasks like product/service development, packing and shipping, accounting and the many other tasks that fall under your remit.

So, let me help! DM me now to get the ball rolling! 💕 or you can checkout some of my services here: https://stan.store/KristinLamb

11/10/2024

HOW MANY FOLLOWERS DO YOU THINK THIS ACCOUNT HAS?

Insights from an account that doesn’t have as many followers as you might think!

Take a guess of the follower number in the comments 👇🏻

01/10/2024

💕 October Already 💕

As usual, here are some content ideas - the most important being the 18th October 😉

29/09/2024

BE HONEST!

✨ Are you struggling to come up with content for your business?
✨ Do you create a post and think "that will do"?
✨ Have you got other tasks to be getting on with instead of focusing on social media?

That's where I can help! Alongside Social Media Management, I also offer CONTENT CREATION packages where I create all the content for you to add the captions and post to you accounts.

These packages are perfect for those who like being on social media, but struggle to find the time to create posts themselves.

Get in touch for more information!

23/09/2024

I feel like we are bombarded with ads for so many different tools that promise to make our lives easier.. and they probably will, but after trying many different options, I have found my 5 that are essential in the day to day running of my business;

✨ Canva Pro ✨
Could not live without it! It's a brilliant tool for creating posts and graphics - you can resize for different platforms, create reels, banners, flyers, presentations - literally anything! I use the pro version so that I have access to more images/graphics as sometimes you can tell if a post has been created with the free version..

✨ Met Business Suite ✨
Do I love it? No. Does it change things around without warning, making me look a bit of an idiot in front of my clients? Yes! However after trying a few different scheduling tools, I keep coming back to Meta Business Suite - we have a love/hate relationship.

✨ Chat GPT ✨
Oooo controversial! I'd like to start by saying I do not use AI to completely write my content for me - because quite honestly, I don't think it's a very good writer.. What I do use it for is summarising content I have written that's perhaps too long, or if I want it to have a different tone. It's great at rephrasing text when you can't seem to find the write words.

✨ Trello ✨
If you love a list - you need this! It works just as well in the app as it does on the desk top so you can add reminders when you're on the go. You can have shared boards (lists) too, so I have them with most of my clients too.

✨ Pinterest ✨."but Pinterest is a social media platform" I can hear you saying - well, it's not!! It's a search engine - basically like a pretty version of Google! Pins have the lifespan of around 3 months on average (compared to an Instagram post which is around 3 days!) and their job is to drive traffic to your website (or any other link you choose).

Do you use any of these tools? I'd love to know what you use!

20/09/2024

Friday insights making me happy!

Do you need help with your social media?

Check out my services, or get in touch: https://stan.store/KristinLamb

13/09/2024

Something I don't promote enough is my Social Media Coaching!

You can book 40 minute online sessions with me and we can cover anything that you feel you need support on. This can include, but not limited to:

✨ Basic Instagram & Facebook functions
✨ Tour of Meta Business Suite
✨ Insight into hashtags
✨ Content Analytics
✨ Scheduling posts
✨ Instagram Bio Audit
✨ Competitor Analysis
✨ Content Ideas
✨ How to use stories effectively
✨ Data capture
✨ Caption writing

Book your session now: https://stan.store/KristinLamb/p/social-media-power-hour-8jdos

31/08/2024

And just like that, August is almost over!

Here are some key dates for September - do any align with your business?!

30/08/2024

Need help with your logo and/brand guidelines?

These are super important to keep consistent across all your platforms, including website and any ads - checkout the basic guidelines for Unicorn Sweet Boxes 🦄

Head to my website and book your package for only £25 - this price is for a limited time only!

Book now: https://stan.store/KristinLamb/p/logo-design--brand-guidelines

22/08/2024

💕 Followers & Like VS Enquiries & Bookings 💕

It can be so easy to get caught up on the number of followers you have and the number of likes you’re getting. While it is important to some extent, it’s not what you should be focusing on.

I have a client I started working with a month ago, they have 39 followers and average around 8 likes per post - tiny numbers I hear you say! But what if I told you they were also averaging 10 enquiries per week AND converting 50% of those enquiries into confirmed business?

Well, THEY ARE! 🤩

So next time you feel disappointed that you have a low follower count, or only 8 people liked your post - don’t get too caught up on it!

16/08/2024

✨ NEW SERVICE! £19 for the first 5 clients! ✨

It’s safe to say that I’ve been pretty quiet recently.

I’ve been streamlining my processes, trying to manage my time more effectively, creating new services and also training for my next half marathon (which is this Sunday if anyone cares!).

So I’d like to officially launch my newest service; the “Social Media Audit and MOT” 🎉 Whether it’s Facebook, Instagram, Pinterest or LinkedIn - let me have a look at your social media platform and give it a full audit.

I’ll be looking into your;
➖ Username
➖ Profile Bio
➖ Weblinks
➖ Posts
➖ Captions
➖ Hashtags
➖ Engagement

Once completed, I’ll send you a one page report of observations and suggested changes to make to reach your accounts full potential.

I’m offering the FIRST FIVE clients a discounted rate of £19 (usually £39) - so if this is something you are interested in, please drop a note in the comments, or send me a DM!

16/08/2024

16/08/2024

Checkout my website, or drop me a DM for more information! ✨

31/07/2024

HOW IS IT AUGUST TOMORROW?

A little late with my content idea's this month, but here they are!

Make sure you save this post!

19/07/2024

Make sure you're following: Kristin Lamb Social

If you're just getting started on Instagram, here are 5 things that I would NEVER do:

✨ Post links in the caption or write “link in bio”
Unlike Facebook, links are not clickable in Instagram captions. Some get round this by post "link in bio" but we have been told that this can hurt our reach. Whilst we're not actually sure if that's true - it's much better to use software such as MANYCHAT to send links directly to your followers inbox.

✨ Post an aspect ratio photo that wasn’t square
Please make sure you're posting SQUARE tiles! I see too many beautiful photos and tiles with text that are auto-cropped by Instagram making them look a bit rubbish..

✨ Buy likes, comments or followers
You've probably received at least one message promising thousands of new followers, or boosted engagement for ££££. PLEASE DON'T BE TEMPTED! Whilst having thousands of followers can be appealing, it's engagement that matters. If you pay for thousands of "bot accounts" to follow you, your engagement will decrease and less people with see your content overall.

✨ Post and ghost
Before and after you post - stick around!! Engage with your followers, share stories, like and comment on posts - Instagram wants you on the platform and if you are active before and after you post, your content is more likely to get seen. Also - if some one comments on your content - REPLY TO THEM, ask them a question or thank them for their comment.

✨ Not check my request folder
Did you know your DM's have a spam folder? Make sure you check this regularly as you could miss a new enquiry from a customer!

Hoping this helps and please do follow .social for more tips and tricks!