Shooting Traeger and Mexicana Reel
A quick montage of footage from a recent Instagram project for our client Traeger Grills UK & Ireland.
Working with Mexicana Cheese we pulled together a few Instagram influencers as well as shooting this Reel ourselves.
The result was a week of Mexicana Cheese. Each day we profiled a new barbecue recipe, cooked on the Traeger. The final day saw a competition with the chance to win some Mexicana Cheese and Traeger accessories.
The results from the recipes totalled:
🔥 17,000 video plays
🔥 530 likes
🔥 51 comments
The competition resulted in:
🔥 583 likes
🔥 1,345 comments
🔥 Over 300 new followers for Traeger!
Unboxing Angus & Oink
When we received a package from Angus & Oink we could not help but make an unboxing video.
Check out the video to see what they sent us! Such a cool brand and certainly going places not just in the UK but also in America and Australia.
Thank you, Angus & Oink.
Social Media Tip: Profile Your Staff
Three quick wins when you profile your members of staff on social media:
👉 Establish a strong, unique selling point.
👉 Build staff ownership into your marketing.
👉 Make your brand more personable.
Let's face it, you spend as much time, if not more, with your teammates than you might with your family 😱
Why keep their skills, knowledge, and expertise in the shadows when you rely on it so much within your organisation?
Knowing the structure and process for profiling your staff online, and drawing down on their expertise is the last part of the puzzle. We happen to know a friendly and knowledgeable marketing agency that can help 😋
Solex 2024
Supporting our clients at the Solex Exhibition.
We booked a hotel and stayed overnight so we could spend a day on both Traeger Grills UK & Ireland and Extreme Lounging.
For each client we:
· Spoke with retailers and distributors
· Took photos of the team
· Documented the day with videos
· Snapped pictures of their products
· Strategised future marketing
· General event assistance
Marketing is an integral part of any business. We believe the closer you work with the management and sales team the more successful your marketing will be.
Not only are these events a great way to learn more about the products we market, it also a research opportunity. By speaking with customers we hear the common questions and can dive deeper into their perceptions of the products.
These events are always so much fun. Thank you to our amazing clients and all our friends in the lifestyle sector that we had the pleasure of catching up with.
Social Media Analytics
Anything that can be measured can be improved.
One of the biggest advantages of social media is the ability to analyse campaign success.
Unlike traditional marketing media, such as printed adverts and billboards, social media gives you precise data.
When built into a robust marketing process the use of analytics is a fantastic way of testing marketing ideas, messaging and overall campaigns.
Understanding analytics and being able to use them to inform future marketing is a huge benefit for all businesses. This is something we do as a matter of course for all our clients.
Analytics, the superpower of social media.
Quick Social Media Tip!
Do you reply to comments on your social media posts?
Try this quick marketing tip for yourself and see if it improves your Facebook and Instagram experience.
Replying to comments has a positive effect on the underlying algorithm. Firstly, the platform will register the comments as additional interactions and furthermore, it will promote additional interactions.
A small change that can have big results.
Have you tried this social media tip? Which tips would you share? Let us know in the comments
Here are two quick social media tips from Genevieve.
1. Give your brand a voice that represents your business accurately. Think of it like developing a personality that suits the brand.
2. Ensure copy, graphics and media are professional. Develop processes to ensure
mistakes are to a minimum.
Genevieve might be new to the team but she is learning fast and has brought years of experience to the Lucky 6 Marketing office.
How do you think she is doing? Did you find these tips helpful?