Social Media Tip: Profile Your Staff
Three quick wins when you profile your members of staff on social media:
馃憠 Establish a strong, unique selling point.
馃憠 Build staff ownership into your marketing.
馃憠 Make your brand more personable.
Let's face it, you spend as much time, if not more, with your teammates than you might with your family 馃槺
Why keep their skills, knowledge, and expertise in the shadows when you rely on it so much within your organisation?
Knowing the structure and process for profiling your staff online, and drawing down on their expertise is the last part of the puzzle. We happen to know a friendly and knowledgeable marketing agency that can help 馃構
Solex 2024
Supporting our clients at the Solex Exhibition.
We booked a hotel and stayed overnight so we could spend a day on both Traeger Grills UK & Ireland and Extreme Lounging.
For each client we:
路 Spoke with retailers and distributors
路 Took photos of the team
路 Documented the day with videos
路 Snapped pictures of their products
路 Strategised future marketing
路 General event assistance
Marketing is an integral part of any business. We believe the closer you work with the management and sales team the more successful your marketing will be.
Not only are these events a great way to learn more about the products we market, it also a research opportunity. By speaking with customers we hear the common questions and can dive deeper into their perceptions of the products.
These events are always so much fun. Thank you to our amazing clients and all our friends in the lifestyle sector that we had the pleasure of catching up with.
Social Media Analytics
Anything that can be measured can be improved.
One of the biggest advantages of social media is the ability to analyse campaign success.
Unlike traditional marketing media, such as printed adverts and billboards, social media gives you precise data.
When built into a robust marketing process the use of analytics is a fantastic way of testing marketing ideas, messaging and overall campaigns.
Understanding analytics and being able to use them to inform future marketing is a huge benefit for all businesses. This is something we do as a matter of course for all our clients.
Analytics, the superpower of social media.
Quick Social Media Tip!
Do you reply to comments on your social media posts?
Try this quick marketing tip for yourself and see if it improves your Facebook and Instagram experience.
Replying to comments has a positive effect on the underlying algorithm. Firstly, the platform will register the comments as additional interactions and furthermore, it will promote additional interactions.
A small change that can have big results.
Have you tried this social media tip? Which tips would you share? Let us know in the comments
Here are two quick social media tips from Genevieve.
1. Give your brand a voice that represents your business accurately. Think of it like developing a personality that suits the brand.
2. Ensure copy, graphics and media are professional. Develop processes to ensure
mistakes are to a minimum.
Genevieve might be new to the team but she is learning fast and has brought years of experience to the Lucky 6 Marketing office.
How do you think she is doing? Did you find these tips helpful?
Product Launch! Traeger Rubs and Sauces
Go Team Traeger 馃ぉ
It鈥檚 such a pleasure to work with an innovative brand such as Traeger and so much fun to assist with this recent product launch.
As the new rubs and sauces hit the shelves across Europe we were tasked with capturing product photos for use online and to send to retailers. We also assisted with the social media launch of the products and worked directly with the UK, EU and German teams.
Great work everyone. We cannot wait to see our photos used throughout the UK and across Europe.
Social Media Video Production
Bespoke video training with Buzz Education.
A practical day that saw us generate content ideas and take to the cameras to shoot footage.
The session ended with a lesson on Adobe Premiere Pro about editing footage and adding captions.
Shout out to the team from Buzz Education that attended the session.
We were super impressed with the energy, ideas, motivation and commitment these outstanding individuals brought to the session.
Behind the scenes, making the most recent Traeger Grills UK & Ireland and SkinnyBrands Instagram competition 馃憖
Stop animation for the win. We were not sure this would work until we saw the final edit.
Competition running until next Sunday (17th Dec 2023). Head over to the Traeger UK or Skinny Lager Instagram profiles to enter this fantastic festive competition!
Testing photo/video ideas and lighting for the new Extreme Lounging Teddy B-Bag.
Capturing the quality, texture and colour of this beautiful product range is essential. Made from
the snuggliest and cosy fabric, these B-Bags are perfect for the Autumn and Winter seasons.
We have designed our office to be modular so we can use our photo and video setup anytime we
need. Making it the perfect space for content creation for social media.
Visiting Black Box BBQ and England Cricketer David Willey.
Visiting our client, Black Box BBQ and dropping off a Traeger Grill to England Cricketer David Willey. All in a days work for a social media agency.
Just part of our trip down South to meet up with George from Black Box BBQ and complete a few Traeger tasks. Big shoutout to George for showing us the local area and hosting a fantastic night out.
As Terri says in this clip, one of the bonuses, when you choose us for social media training is the fact you get to spend some time with Terri 馃槀
What she does not mention is the fact she has unparalleled experience when it comes to social
media training. Not only do we proactively manage many social media accounts for a variety of
businesses, but we have also delivered training for many years.
Here is a summary of our experience:
馃槏 Development of a social media apprenticeship program.
馃槏 Trained three cohorts of social media apprentices for various businesses.
馃槏 Delivered training for the Chambers of Commerce for over five years.
馃槏 Multiple bespoke training sessions offered on a one-to-one basis.
馃槏 Creation and development of training programmes for the Chambers of Commerce.
馃槏 Numerous video courses for use online.
This is not to mention that we have been doing this since 2011.
One of our most successful Instagram competitions this year!
Bringing two leading brands together to do a joint giveaway.
This showcases Terri's incredible experience managing national and international profiles on Instagram. For that reason, she has managed to grow the Traeger Grills UK & Ireland Instagram account to over 40,000 @followers.
Watch the full video here: https://youtu.be/ao0mqHiWEbo?feature=shared
We drove over 200 miles to shoot this video for our client Black Box BBQ.
Not only was it worth it to see their impressive new barbecue shop, but we also had a fantastic time hanging out with them. It's an adventure to remember.
Today we shot some footage of the car show that took place at our office. Here are a few shots from the day!
Today, we were shooting videos with Tom from Traeger Grills UK & Ireland, and he was so tall that Terri needed ladders 馃槅
How tall do you think Tom actually is?
This shoot is part of the Traeger 101 series, which we have been filming to educate audiences about the core features of Traeger Grills!
We all know Tom is a font of knowledge when it comes to Traeger. However, it takes a while for him to warm up to the camera lens... so hands up, who wants to see his outtakes 馃
The office referb continues and we hit a milestone on our 12-year-old birthday. Our first neon sign. Do you like it?
Shout out to our client Barrie Wells Trust - Box4Kids who had a race named after them today.
They do such an amazing job throughout the country with their #box4kids initiative! Well done team 馃榿馃檶
One of our favourite clips from a recent Traeger Grills UK & Ireland video shoot.
We had the pleasure of attending CarFest with the UK Traeger team and one of our tasks was to profile the event. So, on day two, we headed for the track to capture some car action and managed to record this. A snippet of this footage was used in the main feature video.
Would you like to see the full video we produced for Traeger?