SHADE Social Media Management

02/08/2024

Recently, I asked my clients to write some testimonials for me—just as I always encourage them to ask their own customers and clients.

This wasn’t initially meant for my grid but for something else entirely. 😉

However, I always tell my clients to champion themselves on social media. It doesn’t always have to be anything super fancy, but you ARE the expert at what you do... you might as well show it off. So, I thought I would take my own advice and champion myself. Thanks, , for the kind words! 🌟

01/08/2024

Can you believe its August already? To all of the parents... we're half way there 🤣

Planning your social media content is crucial for staying consistent and engaging with your audience. To help you fill in any gaps this month, here are some key dates for your diary:

🚲 5th August: Cycle to Work Day - Promote eco-friendly commuting and share cycling tips.
🐱 8th August: International Cat Day - Post cute cat photos or run a pet-related promotion.
📚 9th August: National Book Lovers Day - Share your favourite books or ask for recommendations.
😴 10th August: National Lazy Day - Highlight products or services perfect for a lazy day.
🥂 13th August: National Prosecco Day - Host a virtual toast or share Prosecco-related content.
📸 19th August: World Photography Day - Showcase high-quality photos of your products or behind-the-scenes shots.
🥔19th August: National Potato Day - Share potato-based recipes or fun facts.
📈21st August: World Entrepreneurs' Day - Share your entrepreneurial journey and celebrate fellow entrepreneurs.

These dates are perfect for creating engaging and relevant content. Happy planning! 📅✨

22/07/2024

Struggling with Social Media? You’re Not Alone! 🌟

We all find social media challenging at times, but you don’t have to go through it alone. Join our mentorship program and get practical tips and tricks to elevate your social media game and reduce stress! 🚀

In our mentorship, you’ll learn:

Effective content creation strategies 🎨
How to engage with your audience 💬
Time-saving hacks ⏰
Personalised feedback and support 🤝

Ready for the challenge? Let me make it easier for you and join The SHADE mentorship!

Send me the word MENTORSHIP and I’ll send you more details!

OR click the link in my bio to learn more and join our community today! 💪✨

07/07/2024

I am taking a well deserved week off! 🙌🏼🎉

Current clients, don’t worry. Your social media is still very much being managed. Content is created scheduled and community engagement is covered 🫡

Mentorship members - I’ll still be in your private group as normal. You know how to contact me 🖤

All new enquiries and prospective clients, I’ve replied to all DMs and we will touch base again when I’m home 🖤

See you all soon 🫶🏻☂️

Lynz xx

04/07/2024

Any of my small business friends relate? 😂😂

01/07/2024

📅✨ Importance of Planning Your Content for the Month! ✨📅

Planning your content ahead of time is key to maintaining consistency and engaging your audience effectively. It allows you to strategise, create quality content, and stay ahead of trends. When you hit a creative block, incorporating national, international, or themed days into your calendar can provide inspiration and add variety!

Important dates in July!👇🏼

1st July - Canada Day 🇨🇦
Content Idea: Celebrate Canadian influences on your brand or showcase Canadian-themed products/services.
3rd July - IT’S MY BIRTHDAY 🎉🎂
4th July - Independence Day (USA)🇺🇸
Content Idea: Share stories or products/services related to independence, freedom, or American culture.
7th July - World Chocolate Day🍫
Content Idea: Feature chocolate-related products, recipes, or fun facts about chocolate.
12th July - Battle of the Boyne (Northern Ireland)🇬🇧
Content Idea: Reflect on historical events, discuss cultural significance, or share local traditions.
14th July - Bastille Day🇫🇷
Content Idea: Highlight French culture, products with a French connection, or celebrate liberty and unity.
17th July - World Emoji Day😀
Content Idea: Create emoji-themed posts, run emoji-based contests, or share how emojis enhance communication.
21st July - International Day of Yoga🧘🏼‍♀️
Content Idea: Share yoga tips, benefits of yoga, or host a virtual yoga session.
23rd July - International Friendship Day 🥰
Content Idea: Share stories of friendships related to your brand, run promotions for friends, or encourage user-generated content about friendships.
31st July - National Avocado Day 🥑
Content Idea: Feature avocado-based recipes, products, or health benefits of avocados.

These national and international days can serve as excellent hooks for your content, engaging your audience with relevant and timely posts throughout July 2024.

25/06/2024

Just so you all know…. It’s 6 months until Christmas 🫠🎄🎅🏼🎁

12/06/2024

📢 Exciting Announcement! 📢

I'm thrilled to introduce the next guest speaker for the SHADE "Harnessing the Power of Social Media" event: Laura Dunlop! 💪✨

If you're at all interested in female fitness and live on the North Coast, you've likely seen Laura on social media.
Her journey into fitness and becoming a coach isn't conventional, and she uses her platform to show girls from all walks of life that they can transform their lives too.

Laura has BLOWN UP on social media, and her pages are integral to the growth of her businesses. She inspires people and sells her herself to her followers without even trying to sell. 🙌🏼

I can’t WAIT to hear all about how she stays consistent on social media and how it has been crucial to her business growth. 📈

If you're interested in hearing Laura's story, head to the link in my bio to grab a ticket! 🎟️

10/06/2024

🌟 Exciting Announcement! 🌟

I'm thrilled to introduce our next guest speaker for the SHADE "Harnessing the Power of Social Media" event: Darren Gardiner!

You might recognise Darren from some of the incredible businesses he’s behind, like Ground Espresso Bars and LSFX Productions, among others! Darren has been in the business world for a while, and he’s witnessed firsthand the evolution of social media and its critical role in business success.

If you follow his businesses on social media, you know they're absolutely nailing social media marketing and harnessing it to its fullest potential. I can’t WAIT to hear all about Darren's journey across his different ventures and how social media has transformed them.

Join us for this inspiring session and learn how you can elevate your social media game to new heights!

Head to the link in my bio to get yourself a ticket!

07/06/2024

I have some exciting news to share! In September, I’ll be lecturing Social Media modules at the NRC! 🎉

I’m thrilled to use my “social media expert” title to influence, inspire, and teach the next generation. WHAT AN HONOUR! 🙌

I can hardly believe I was asked to do this and I’m so excited to be doing this alongside SHADE.

See you at the blackboard 👩🏼‍🏫 (aka mad digital board that needs to teach me how to use)! 😂📚

01/06/2024

Hey everyone 👩🏼‍💻🫶🏻

It’s that time again where I have a list of key dates for you! Here are some dates in June that a business owner might want to consider when planning their social media strategy:

Key Dates in June 2024

1st June - Start of Pride Month🌈
Content Idea: Celebrate and support the LGBTQ+ community.

2nd June - Volunteer’s Week (1st - 7th June)🤝🏼
Content Idea: Highlight any volunteer work your business is involved in or encourage volunteering.
5th June - World Environment Day♻️
Content Idea: Share your business’s sustainability efforts or tips for a greener lifestyle.
12th June - World Day Against Child Labour🚫
Content Idea: Raise awareness about child labour and how businesses can help combat it.
14th June - World Blood Donor Day🩸💉
Content Idea: Encourage blood donation and share personal stories if applicable.
16th June - Father’s Day🧑‍🧒
Content Idea: Celebrate fathers and share related products or promotions.
20th June - Summer Solstice☀️
Content Idea: Celebrate the longest day of the year with a special promotion or summer-related content.
25th June - National Take Your Dog to Work Day
Content Idea: Share photos of pets at work or discuss the benefits of pets in the workplace.
30th June - Social Media Day👩🏼‍💻
Content Idea: Reflect on the impact of social media on your business and share tips or insights.

Additional Notes

Euro 2024 (Football) ⚽️- Consider content around the event, especially if your audience is sports fans.
Local Events - Check for any local events or festivals in your area that might be relevant.

Use this list to plan your social media content for June and engage with your audience around these key dates.

31/05/2024

🚀 Exciting Announcement: First Guest Speaker Revealed!🚀

I am thrilled to announce that the incredible Jayne Gilmore, the powerhouse behind and , will be our first guest speaker at the SHADE Harnessing the Power of Social Media event! 🌟

Jayne has single-handedly built an empire in Coleraine, and if you follow her on social media, you know she is no stranger to her stories. She shows up, she’s authentically herself, isn’t afraid to be silly, hits trends as soon as they drop, and showcases her products in a natural and organic way. Jayne is absolutely smashing the social media world and harnessing it to its fullest. 💪✨

I can’t WAIT to hear all about her journey in business and what social media has done for her and her businesses. This is going to be an inspiring and insightful session you won’t want to miss! 🙌

Join me on Wednesday, 19th June at the Sandel Centre in Coleraine for an afternoon of learning, networking, and growth. 🌟

🎟️ Free for SHADE Mentorship Members
🎟️ General Admission tickets available on my website

Get ready to be inspired by Jayne’s incredible journey! 🚀✨

24/05/2024

🚨 EXCITING NEWS 🚨
SHADE is hosting its first event! 🌟

✨Harnessing the Power of Social Media✨

📅 Date: Wednesday, 19th June
🕑 Time: 2:00 PM
📍 Location: Sandel Centre, Coleraine

Join us for an exclusive event designed to empower business owners with the tools and strategies they need to succeed in the digital world.

What to Expect:
🎤 Inspiring Speakers: Hear from three successful business owners who have mastered the art of social media. Learn from their journeys, insights, and practical tips - Speakers will be announced soon 👀

🔧 Interactive Sessions: Participate in hands-on activities designed to enhance your social media skills and apply what you learn directly to your business.

📚 Masterclass Session: Dive deep into social media techniques with our expert-led masterclass, tailored to help you grow your online presence.

🤝 Networking Opportunities: Connect with fellow business owners and expand your professional network in a supportive and engaging environment.

☕️ Refreshments Provided: Enjoy delicious refreshments while you learn and network.

Ticket Information:

🎟️ Free for SHADE Mentorship Members: If you're part of The SHADE Mentorship, this event is complimentary for you - There will be details in The Mentorship group!

🎟️ General Admission: Tickets are available for purchase through our website. Click the link below to secure your spot!

Spaces are limited, so don't miss out on this incredible opportunity to harness the power of social media for your business. Whether you're just starting or looking to refine your strategy, this event has something for everyone.

Get Your Tickets Now:
https://shorturl.at/bZGf7

We can't wait to see you at the Sandel Centre on 19th June for an afternoon of learning, networking, and growth. Let’s harness the power of social media together! 🌟

14/05/2024

This month, I found myself stuck in the same mindset I often see in my clients and Mentorship members: “What should I post?” 😫

But here’s the thing – just post it! Whether it’s a spark of an idea, behind-the-scenes moments, or a breathtaking sunset at the beach, share it with your audience.

Consider this your daily reminder to embrace authenticity and share your journey it’s doesn’t have to be all perfection and sales posts. 😘
✨

02/05/2024

💚💚

A proud day… Strollers has a sign! We are working hard to make the pram and nursery store of dreams and will be open in a matter of weeks!

Please keep sharing the word, we would really appreciate it 😘😘

01/05/2024

Pinch, punch it's first of the month 😝

📆 Stuck for content ideas? Here are a few key dates to help you plan your social media calendar in MAY!
🥇1st - May Day - Share images or stories of how your business celebrates the arrival of spring, or offer special discounts or promotions for May Day.

🌸6th - Early May Bank Holiday - Create a post thanking essential workers or sharing tips for enjoying the long weekend.

🏍️6th - 11th - North West 200 - This is very specific to the North Coast! But are you having any motorbike theme promotions? Offers for tourists?

🪖8th - VE Day - Share historical photos or stories related to World War II, or offer a discount to veterans and their families.

👩🏼‍⚕️12th - International Nurses Day - Highlight the importance of nurses and healthcare workers, share stories of appreciation, or offer a giveaway for nurses.

🧠13th - 19th - Mental Health Awareness Week - Share tips for managing stress or improving mental health, promote self-care products or services, or share inspiring quotes.

🍷25th - National Wine Day - Share wine-related trivia or fun facts, recommend wine pairings for your products, or offer a discount on wine-related products.

💐27th - Spring Bank Holiday - Share ideas for how to spend the bank holiday weekend, promote outdoor activities or events, or offer a special bank holiday sale.

ALSO. The mentorship doors are OPEN. Send me a DM if you want more information about it ☂️☂️

18/04/2024

Unlocking the Secrets: 10 Things Successful Instagram Accounts Do 🚀

1.Clear Bios: Tailored bios speak directly to their audience’s needs.
2.Powerful Hooks: Each post and reel grabs attention from the get-go.
3.Engaging Videos: They kickstart videos with captivating hooks and captions.
4.Addressing Pain Points: Common questions are answered, and audience pain points are tackled head-on.
5.Creative Repetition: They ingeniously reinforce key messages in various ways.
6.Topic Focus: Content stays centered on select topics, allowing for in-depth exploration.
7.Emotional Impact: Every post triggers an emotion—be it FOMO, curiosity, relatability, or urgency.
8.Thought-Provoking Content: Their shares prompt audience introspection.
9.Balanced Polarisation: They employ polarising content without crossing into click-bait territory.
10.Strategic Click-Bait: Utilizing click-bait strategically, drawing in users with compelling headlines.

Ready to elevate your Instagram game? 📈

01/04/2024

🌟 Ready to take your social media game to the next level this April? 🌟 It's all about strategy! 📅✨ As a small business owner, planning your content in advance is key to success. But if you're feeling stuck, don't worry! Here's a list of important days in April to spark your creativity! 🎉📱

✨ Content Ideas: ✨

🤪1st - April Fools' Day: Share a fun prank or joke related to your business or industry.
🏥7th - World Health Day: Share tips for maintaining health and wellness.
🌎22nd - Earth Day: Highlight eco-friendly practices or initiatives.
🏴󠁧󠁢󠁥󠁮󠁧󠁿23rd - St. George's Day: Celebrate English culture or heritage.
🫖21st - National Tea Day: Share your favorite tea blends or recipes.
Don't forget to use relevant hashtags and emojis to make your posts engaging! 🚀📆
Don't forget to save this tip for later! ☂️
🎨📊

22/03/2024

🚫📝 Don't be a copycat! 🚫📝
Recently, I created some content for a client, only to discover that a local business had copied, pasted, and only changed the colours of the content within days. 😱
The caption was basically identical too! 🔄

When anyone asks me what my number one tip is when creating content.. It's ALWAYS 👏🏻 do 👏🏻 not 👏🏻 copy! 👏🏻
It's tempting to replicate content that resonates with your brand, but trust me, authenticity is key! 🗝️ Be inspired by others, but put your own spin on things. 🌀

Your audience can spot a copy from a mile away, even if they've never seen the original! 🕵️‍♂️ And remember, the same goes for Canva templates (unless someone designs them specifically for you!) – make them your own or risk blending in with the crowd. 🎨

Who's ever made content and foud out it had been copied? Let me know in the comments!! 💬
🚀🚀

20/03/2024

🚲🙌🏼

19/03/2024

🎉 Attention all! 🎉

My Social Media Management books are officially FULL! 📚✨

It’s amazing, but also a bit mind-blowing! 🤯 Due to high demand, I’ve had to close bookings for now. But don’t worry, I’ll be maintaining a waitlist as spaces may come up sporadically 📝 💪

More chances to work together are on the horizon tho and I’m working on something special 🌅 Stay tuned for updates! 🚀

Thank you so much for keeping me on my toes! 🙏🥹
📚

11/03/2024

🚀 COMING S👀N..
The SHADE Mentorship – Your exclusive guide to personalised social media success!

Ever wished you could work with me but management doesn’t quite fit? 🤔🤔

The SHADE Mentorship is for YOU 🫵🏻

This monthly membership is tailored for business owners, offering exclusive insights, workshops and support. 🌟

DM me with the word MENTORSHIP to be the first to hear more info!

06/03/2024

💖 Small businesses, a gentle reminder: Consider adding an option for your email subscribers to opt out of Mother’s Day marketing or being sensitive with the wording in your campaigns this weekend.

This day can be a joyful celebration for many but also a trigger for those who have suffered loss, struggled to be a mum, or know they’ll never be a mum. 💞

Let’s be sensitive, there’s enough negativity out there in the digital world, without having to worry about triggering marketing. 💐

There are so many versions of “mum” and I think you’re all the best 💞
📸 -

01/03/2024

🌟 Happy March!! Let's embrace the power of a well-crafted social media strategy! 🚀✨
Let's face it, sometimes even the best strategists & marketing experts find themselves pondering, "What content should I create?"—fear not! I've done the work and March is packed with key days perfect for connecting with your audience. 🗓️

📚March 7: World Book Day
Example Content: Share a your favourite business-related books, or books that have inspired you in your entrepreneurial journey. Extract valuable lessons or your favourite quotes from a book you've read, or a reading challenge.

👩🏼‍💻March 8: International Women's Day
Example Content: Celebrate women in business, share empowering messages, or feature female-led products/services.

🍀 March 17: St. Patrick's Day
Example Content: Feature Irish-themed products, share fun facts, or engage with the Irish community if it is outside of your normal audience.

🐑March 20: First Day of Spring
Example Content: Welcome the new season, showcase spring-themed products, or run spring promotions.

🐶March 23: National Puppy Day
Example Content: Share adorable puppy content, run pet-related promotions, or engage with pet owners.

🔴March 25: Red Nose Day
Example Content: Support charity, encourage donations, or participate in Red Nose Day activities.

👩🏼‍🍼March 10: Mother's Day (UK)
Example Content: Promote Mother's Day gifts, share stories of appreciation, or run special promotions.

🌎March 23: Earth Hour
Example Content: Advocate for environmental awareness, share tips for a greener lifestyle, or participate in Earth Hour activities.

These are just a few examples, but remember to tailor the content to your business and target audience ☂️
🌐✨

27/02/2024

I’ve been busy 🤓
Have you ever thought you would LOVE to work with me… But social media management isn’t quite the right fit?
Watch this space, I might have something for you 🤫

22/02/2024

📢Calling all business owners – do you find social media daunting?
Do you wish you had an SMM but no budget, or a desire to DIY but no idea where to start? 🤷🏼‍♀️

What if you had your very own social media coach, a like minded community, and expert advice all in one place? 🤔🤔

Like what you’re reading? Watch this space 🤫👀

02/02/2024

TAG your small business friends in the comments to show them you appreciate them 🥰📲
There is NO support like the support from a small business bestie you’ve never met💁🏼‍♀️☂️

01/02/2024

Elevate your social media game with SHADE Social Media Management in February 2024! 🚀 Unlock the potential of key dates and events, turning them into captivating content:

☂️Feb 2 - National Inventors' Day 🛠️
Content Idea: Celebrate creativity and innovation! Share insights into how your business embraces inventiveness.

☂️Feb 14 - Valentine's Day ❤️
Content Idea: Spread love! Share customer stories, express appreciation, or host a Valentine's-themed giveaway.

☂️Feb 20 - Love Your Pet Day 🐾
Content Idea: Introduce the adorable members of your team or encourage followers to share their pet companions.

☂️Feb 22 - National Margarita Day 🍹
Content Idea: Shake things up! Share a delightful recipe or run a poll for followers to vote on their favourite margarita flavour.

☂️Feb 28 - Public Sleeping Day 😴
Content Idea: Playfully embrace the theme—share a "nap time" break or invite followers to showcase their cozy workspaces.

Make February 2024 uniquely yours! Ready to craft engaging content? Let's do it! 💡
💼

31/01/2024

🌟 Level up your social media skills with these top 5 expert tips for creating effective posts! 🌟

1️⃣ Consistency is key: Regularly sharing quality content keeps your audience engaged and builds trust.

2️⃣ Capture attention with visuals: Eye-catching images, videos, and infographics can convey your message more effectively than text alone.

3️⃣ Create a two-way conversation: Engage your audience by asking questions, responding to comments, and sharing user-generated content to foster a sense of community.

4️⃣ Harness the power of hashtags: Use relevant hashtags to expand your reach and connect with like-minded individuals.

5️⃣ Unlock insights with analytics: Analysing metrics like reach, engagement, and audience demographics helps you refine your strategy and create content that resonates.

Remember, there's always room for improvement! Give these expert tips a try and watch your social media presence soar. 🚀✨