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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Colour247

Colour247 is an award winning creative design company, providing ideas and designs for advertising a

14/04/2022

Time to unwrap our latest TV Commercial for Wookey Hole Caves.
The majority of the advert was created in 3D and FX added in post. This is the first TV advert for Wookey Hole Caves that uses their new branding which is being rolled out this year.
HAPPY EASTER !!
Have a great Easter break and good luck on the Easter Trail if you're visiting Wookey 😀

Colour247 specialise in TV adverts and we love creating them for holiday attractions. Contact us and we'll help your company create a video advert to help boost your sales.

24/12/2021

DAY24 CHRISTMAS COMMERCIAL COUNTDOWN
Christmas Eve and the last of our Christmas Commercial Countdown of adverts that we have produced over the last few years.

Day 24 brings an advert made with genuine outtakes from the filming of the Dick Whittington Pantomime advert for Bristol Hippodrome starring Brenda Edwards and Andy Ford. This advert for me brings across the joyful experience of creating TV adverts for such variety of clients and working with such wonderful people.

We would like to thank all the crew, cast and clients .... HAPPY CHRISTMAS !

Enjoy your break, if you get one and we look forward to a Happy New Year !

# pantomime

23/12/2021

DAY23 CHRISTMAS COMMERCIAL COUNTDOWN
It's Christmas party time !! ... or at least it usually is. Back in the day, pre-Covid (and hopefully post Covid) we were asked to put together the Day 23 cheeky commercial for Christmas Parties with "Bad Santa".
We built a small section of roof (1.5m) and chimney for Santa to sit on in front of a green screen. The rest was put together in post production.

22/12/2021

DAY22 CHRISTMAS COMMERCIAL COUNTDOWN
Rolling on through Christmas to the last of our Boxing Day sale adverts for Day 22.

A follow-up in the Festival Park campaign featuring the Phillips family Christmas framed within a bauble.

Festival Park ran with four key messages across their Christmas campaign, starting with Christmas shopping, then late night shopping, Sale starts and finishing with this Sale Now On.

For the last couple of days we're going to be back to the fun side of Christmas.

21/12/2021

DAY21 CHRISTMAS COMMERCIAL COUNTDOWN
Following on from Day 20 this is the second advert from a campaign for Dick Whittington at the Bristol Hippodrome. It features Kitt (David Hasselhoff was unable to get to UK in time for filming schedule) driving through various parts of Bristol at night. Two advantages with it being at night, Tinkerbell shows up on a darker background and not so much traffic.
Why did we include another advert similar to Day 20 .. because we can :)
And because we wanted to get across that having a simple campaign with a couple of similar adverts gives a little more interest to viewers, enables you to run with a slightly different message and sometimes filming both versions on the same day or using similar graphics can be an economic way of creating two adverts.

21/12/2021

DAY20 CHRISTMAS COMMERCIAL COUNTDOWN
We've started to feel a bit more in the spirit of Christmas so Day 20 takes us back to the first of two fun panto adverts for Dick Whittington starring David Hasselhoff alongside Andy Ford.

Unfortunately due to schedules David was unable to make any filming prior to Christmas so we designed the commercial to include the next best thing ... Kitt from the 1982 series Knight Rider starring David Hasselhoff.
We filmed Kitt driving around Bristol in a through the night shoot.

20/12/2021

DAY19 CHRISTMAS COMMERCIAL COUNTDOWN
We've included this older advert for its boldness from the client. Many regional advertisers play it safe and miss out on attracting attention for their product. UKBW wanted to be bold and different, to stand out in the crowded world of bathroom retailers.

The advert was shot in the showroom and outside in the car park. The high tech rain was created with a hose.

It's interesting to note how attitudes of gender stereotyping have moved in a positive direction and that this commercial now feels a bit uncomfortable.

18/12/2021

DAY18 CHRISTMAS COMMERCIAL COUNTDOWN
For some people Christmas can be a financial headache and Day18 brings a helping hand in the form of a Bristol Credit Union advert. They wanted a simple and cost effective advert to be shown on ITV West (HTV) over the Christmas period.

With Covid making the logistics and cost of filming more difficult many advertisers have been turning to animation during 2021. In this commercial, the coins were created in Cinema4d and the majority of the advert was animated using After Effects. Voiceover artists have their own recording equipment too, so there's hardly a need to leave the studio.

17/12/2021

DAY17 CHRISTMAS COMMERCIAL COUNTDOWN
Looks like Boxing Day Sales are not just around the corner but are here already with Harrods Boxing Day Sale starting today!

Day 17 brings the Festival Park Boxing Day Sale advert which continued their "Elf" theme from Day8. Festival Park advertised their sale with two "elf on the shelf" like cheeky elves cutting more than just prices.
It was surprisingly tricky to shoot white cutouts on a white background and light for the two elves in the foreground.

Here's something to chew over ...... why is it that when we use scissors to cut paper, our mouths open and close ? (check out the jaw movement of the elf on the left :)

16/12/2021

15/12/2021

DAY15 CHRISTMAS COMMERCIAL COUNTDOWN
SALE SALE SALE
Day 15 and the sales are taking off - This simple Festival Park TV advert was built in Cinema 4d and put together using After Effects, Premiere and Audition.
A big consideration for Christmas commercials on a tight deadline is making sure everyone involved in the commission, creation and production process understands that Christmas is a busy time for advertising on TV and along with Christmas closedowns and busy ClearCast executives the advert has to be ready for TX much earlier than other times of the year .... Just saying :)

14/12/2021

DAY14 CHRISTMAS COMMERCIAL COUNTDOWN
As we head toward Christmas the adverts start to change to the post Christmas sales.
Day14 dusts off an older commercial for Silcox, a furniture retail store, once located in Bath. Silcox were one of the first regional furniture stores to go with a more contemporary TV commercial, reflecting their more eclectic mix of stock. The adverts were played out on ITV West (HTV).

13/12/2021

DAY13 CHRISTMAS COMMERCIAL COUNTDOWN
Yesterday we were talking Boxing Day Sales but at the end of the day even the best Christmas commercials are all about sales even if it's via Brand awareness.
We produced todays Christmas Commercial for Wookey Hole Caves and rebuilt it in portrait format for Digital Signage. It was played out at Services along motorways to attract the attention of holiday traffic and drive sales of the Christmas Winter Wonderland.

12/12/2021

DAY12 CHRISTMAS COMMERCIAL COUNTDOWN
Half way through our selection of Christmas commercials that we have made over the years and moving closer to Sale time.
This advert for the Festival Park Sale was created using some simple After Effects graphics. Sometimes a simple advert is best. The message got across and the footfall was higher that year during the sale period.

11/12/2021

DAY11 CHRISTMAS COMMERCIAL COUNTDOWN
One thing you may have noticed during our Christmas Commercial Countdown is that our production budgets are nowhere near the likes of John Lewis or Sainsbury's but hey we still get to be creative and work with some legends.
Day 11 squeezes in probably the last Panto advert before Christmas with the legendary Torvill and Dean starring in Cinderella at the Bristol Hippodrome.
The shoot was in a hall with Torvill and Dean on roller blades, filmed against greenscreen. The TV and backgrounds were built in Cinema 4d and comped together with FX using Fusion.

10/12/2021

DAY10 CHRISTMAS COMMERCIAL COUNTDOWN
Sale Starts Boxing Day, the harsh reality of Christmas coming to an end or a chance to grab some late Christmas gift bargains?

If you've ever been to Oxford Street late on Christmas Eve, you see the commercial side of Christmas with Sale signs going up in window dressings as retailers get ready for Boxing Day.

This Festival Park commercial for their Boxing Day Sale aims to bridge the gap between Christmas magic and the start of their Boxing Day Sale.

It was shot in the village hall at Croyde Bay as the film crew were tied up on a shoot the previous day so needed to shoot this quick turnaround nearby.

09/12/2021

DAY9 CHRISTMAS COMMERCIAL COUNTDOWN
What gets more results, the production quality or the offer?

In this Wookey Hole Caves Winter Wonderland commercial, the day ticket price was set below £10. It was one of their most instant hits with ticket sales dramatically increasing after the first regional transmission on ITV West (HTV).

08/12/2021

DAY8 CHRISTMAS COMMERCIAL COUNTDOWN
Hopefully you have most of your Christmas shopping sorted as Christmas is fast approaching and time for shopping is getting harder to fit in. Not a problem with late night shopping. This Festival Park commercial was part of a campaign themed around "Elf Club" (Somewhere for your kids to learn various Christmas crafts and games, including wrapping) The two children in the different adverts took these skills to a mischievous new level.

07/12/2021

DAY7 CHRISTMAS COMMERCIAL COUNTDOWN
Cinderella a truly magical panto (must watch spell check, keeps changing "magical panto" to "magical pants" :) Most of the magic in this commercial was thanks to the cast, of course and the green screen with the cast being shot separately in the Bristol Hippodrome bar/ lounge area.
On these shoots it certainly helps having a clear storyboard for the cast and crew so everyone has a good idea of the final composition. As always, a pleasure to work on and brilliant fun.

06/12/2021

DAY6 CHRISTMAS COMMERCIAL COUNTDOWN
Hope you're having a good start to your week. DAY6 and it's back to Wookey Hole for one of their Christmas commercials.
At the time of production for this commercial it was on trend to have frozen motion and the ability to move around that frozen image. For the big budget productions this was created using a rig with many cameras set in arc and running or shooting simultaneously. Then in the edit you could play the same frame from each camera giving the impression of moving around the subject.
We wanted to create the same effect on a more moderate budget so we placed a track around our family in a studio. On the track was one camera set to record 120fps. The family were then asked to stay still as our camera was quickly swung around the track. It worked well, although you can see very small movements. Once we added other elements using Cinema4D the effect was pretty convincing.

05/12/2021

DAY5 - CHRISTMAS COMMERCIAL COUNTDOWN
So being Sunday we thought we'd relax and take our time to scroll through a few "vintage" Christmas Commercials that we've made and finally decided to pull out this Whitehall Garden Centre commercial for DAY5. Gosh we've moved on a bit in production since this was made but at the time it was pretty different in it's approach.
Thanks has to go to clients who are willing to try something new even on a small budget. Although an opening book idea was not new in itself, using it to show a garden centre was.
Hopefully more garden centres will start to re-advertise in the new year either on TV or digital platforms.
Enjoy the rest of your Sunday, either visiting a garden centre near you or hopefully relaxing.

04/12/2021

DAY4 - CHRISTMAS COMMERCIAL COUNTDOWN
Well it's Saturday so we decided to go with another Panto - Dick Whittington at the Bristol Hippodrome. It starred Ashleigh and Pudsey from the 2012 Britain's Got Talent, Brenda Edwards, Ben Faulks and Andy Ford.
We shot the characters against a white drape in the Bristol Hippodrome bar area. Due to filming Pudsey the dog (sadly no longer with us passed away in 2017), we had to have a vet on set to make sure that Pudsey was not stressed and was being looked after. There were also some some great out-takes during filming with Brenda and Andy Ford, If we get a chance we will dig them out and post them.
Have a great Saturday !

03/12/2021

DAY 3 - CHRISTMAS COMMERCIAL COUNTDOWN
It didn't take long to go back to finding standard definition adverts. I can't believe how pixelated it looks and I find it even harder to believe that the BBC South West news "Spotlight" is still broadcast in standard definition!
Day 3's commercial is from the Wookey Hole selection advertising their Santaland (2015) along with a call to action to win a family ticket online. A big advantage of this call to action was the ability to easily monitor increased web traffic and sales. A simple animation using Cinema 3D and Adobe After Effects.

02/12/2021

DAY 2 - CHRISTMAS COMMERCIAL COUNTDOWN
So Christmas Season is also very much Panto Season. We get to work with some amazingly talented people and at panto time they are more than happy to help out in the promotional commercials. Thanks here to Andy Ford and Warwick Davis who are always fun to work with. They were starring in Snow White in Woking.
Panto commercials are great for creatives as we can relax and have a bit of fun with FX and props. (Thanks to Phil at Eagle Signs for the "Andy Ford" desk prop :) The commercial was filmed in the Theatre bar against a green screen backdrop.

01/12/2021

CHRISTMAS COMMERCIAL COUNTDOWN DAY1
Here's our first advert for our Christmas countdown.
We produced a set of commercials for Festival Park for Christmas 2017 and this was the first, showing a family getting their present list together. It was shot in a family home and the bauble is a 3D render using Cinema 4D.

24/11/2021

Wookey Hole Caves Christmas TV advert for transmission on ITV. A fun little advert for Christmas 2021. Next week from 1st December we’re going to go through our archives of Christmas TV adverts we’ve produced and play out a different advert every day up to Christmas.

27/10/2021

Our latest TV advert for Wookey Hole Caves Halloween fun. To be shown on YouTube and wookey.co.uk. 👻😀
4D Happy Family footage composited over our 3d generated Wookey Hole Caves.

21/07/2021

Summer is here and are now fully open. To celebrate we were asked to create a quick 10 second TV advert for regional transmission on ITV West.

28/05/2021

Whitsun Half Term holiday starts today! Here's a 10 second TV commercial we put together for to advertise their " Mad as a Hatter / Alice theme". Transmission will be on West.
With it being English Tourism Week 2021 and the start of many UK holidays Wookey Hole will get booked up quickly so make sure you book your tickets online! Have fun !

Address

Falcon House, Eagle Road
Plymouth
PL75JY

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://www.colour247.com/

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Videos

Time to unwrap our latest TV Commercial for Wookey Hole Caves. The majority of the advert was created in 3D and FX added in post. This is the first TV advert for Wookey Hole Caves that uses their new branding which is being rolled out this year. HAPPY EASTER !! Have a great Easter break and good luck on the Easter Trail if you're visiting Wookey 😀 Colour247 specialise in TV adverts and we love creating them for holiday attractions. Contact us and we'll help your company create a video advert to help boost your sales.

DAY24 CHRISTMAS COMMERCIAL COUNTDOWN Christmas Eve and the last of our Christmas Commercial Countdown of adverts that we have produced over the last few years. Day 24 brings an advert made with genuine outtakes from the filming of the Dick Whittington Pantomime advert for Bristol Hippodrome starring Brenda Edwards and Andy Ford. This advert for me brings across the joyful experience of creating TV adverts for such variety of clients and working with such wonderful people. We would like to thank all the crew, cast and clients .... HAPPY CHRISTMAS ! Enjoy your break, if you get one and we look forward to a Happy New Year ! #Andyford #brendaedwards #Bristol # pantomime #theatre #christmas #whatson #tvadvert #videoproduction

DAY23 CHRISTMAS COMMERCIAL COUNTDOWN It's Christmas party time !! ... or at least it usually is. Back in the day, pre-Covid (and hopefully post Covid) we were asked to put together the Day 23 cheeky commercial for Christmas Parties with "Bad Santa". We built a small section of roof (1.5m) and chimney for Santa to sit on in front of a green screen. The rest was put together in post production. . . . . #badsanta #santa #TVadvertising #marketing #videoproduction #visualeffects

DAY22 CHRISTMAS COMMERCIAL COUNTDOWN Rolling on through Christmas to the last of our Boxing Day sale adverts for Day 22. A follow-up in the Festival Park campaign featuring the Phillips family Christmas framed within a bauble. Festival Park ran with four key messages across their Christmas campaign, starting with Christmas shopping, then late night shopping, Sale starts and finishing with this Sale Now On. For the last couple of days we're going to be back to the fun side of Christmas. . . . . . #ebbwvale #Wales #s4c #shopping #retailer #shoplocal #localbusiness #tvadvert #digitalmarketing

DAY21 CHRISTMAS COMMERCIAL COUNTDOWN Following on from Day 20 this is the second advert from a campaign for Dick Whittington at the Bristol Hippodrome. It features Kitt (David Hasselhoff was unable to get to UK in time for filming schedule) driving through various parts of Bristol at night. Two advantages with it being at night, Tinkerbell shows up on a darker background and not so much traffic. Why did we include another advert similar to Day 20 .. because we can :) And because we wanted to get across that having a simple campaign with a couple of similar adverts gives a little more interest to viewers, enables you to run with a slightly different message and sometimes filming both versions on the same day or using similar graphics can be an economic way of creating two adverts. . . . . . . #bristollife #bristolhippodrome #theatre #pantomime #film #tv #itv #advertising #htv

DAY20 CHRISTMAS COMMERCIAL COUNTDOWN We've started to feel a bit more in the spirit of Christmas so Day 20 takes us back to the first of two fun panto adverts for Dick Whittington starring David Hasselhoff alongside Andy Ford. Unfortunately due to schedules David was unable to make any filming prior to Christmas so we designed the commercial to include the next best thing ... Kitt from the 1982 series Knight Rider starring David Hasselhoff. We filmed Kitt driving around Bristol in a through the night shoot. . . . . #andyford #bristolhippodrome #theatre #tvadvert #panto #knightrider #kitt

DAY19 CHRISTMAS COMMERCIAL COUNTDOWN We've included this older advert for its boldness from the client. Many regional advertisers play it safe and miss out on attracting attention for their product. UKBW wanted to be bold and different, to stand out in the crowded world of bathroom retailers. The advert was shot in the showroom and outside in the car park. The high tech rain was created with a hose. It's interesting to note how attitudes of gender stereotyping have moved in a positive direction and that this commercial now feels a bit uncomfortable.

DAY18 CHRISTMAS COMMERCIAL COUNTDOWN For some people Christmas can be a financial headache and Day18 brings a helping hand in the form of a Bristol Credit Union advert. They wanted a simple and cost effective advert to be shown on ITV West (HTV) over the Christmas period. With Covid making the logistics and cost of filming more difficult many advertisers have been turning to animation during 2021. In this commercial, the coins were created in Cinema4d and the majority of the advert was animated using After Effects. Voiceover artists have their own recording equipment too, so there's hardly a need to leave the studio. . . . . #bristol #bristollife #tvadvert #tv #socialmediamarketing

DAY17 CHRISTMAS COMMERCIAL COUNTDOWN Looks like Boxing Day Sales are not just around the corner but are here already with Harrods Boxing Day Sale starting today! Day 17 brings the Festival Park Boxing Day Sale advert which continued their "Elf" theme from Day8. Festival Park advertised their sale with two "elf on the shelf" like cheeky elves cutting more than just prices. It was surprisingly tricky to shoot white cutouts on a white background and light for the two elves in the foreground. Here's something to chew over ...... why is it that when we use scissors to cut paper, our mouths open and close ? (check out the jaw movement of the elf on the left :) . . . . . #harrods #boxingdaysales #elfontheshelf #itv #Wales #tvadvert #ebbwvale

DAY16 CHRISTMAS COMMERCIAL COUNTDOWN With a "Winter Warmers" theme, Day 16 brings a Winter Sale commercial for Park Furnishers. With thanks to stock footage the opening sequence was built to be easily changed throughout the season. Each of the furniture still images were also dropped into a template we created which broke the image up and added movement creating an efficient commercial template for the client to use during the rest of the year. If you are thinking of advertising on TV, "Winter Warmers", especially open fires need careful consideration for inclusion in TV adverts. Hanging items or combustable objects too close to the fire may be considered a fire risk and are not able to be shown. I wonder if open fires in commercials will become a thing of the past as their green credentials are considered ? . . . . #myfvhome #furniturevillage #diningroomdecor #diningroominspo #diningroomtable #diningroomdesign #diningtabledecor #diningtableset #tablescapes #tablescapestyling #tablescaping #christmastable #christmastablesetting #christmastablescape #christmastabledecor #christmasinspiration #christmasinterior #christmasathome #christmasdecorations #christmastreedecorating #christmastreegoals #christmas2021 #christmas2021🎄 #interiorinspirations #homedecorinspo #homedecorblogger #interiorbloggers #interiordecorinspo

DAY15 CHRISTMAS COMMERCIAL COUNTDOWN SALE SALE SALE Day 15 and the sales are taking off - This simple Festival Park TV advert was built in Cinema 4d and put together using After Effects, Premiere and Audition. A big consideration for Christmas commercials on a tight deadline is making sure everyone involved in the commission, creation and production process understands that Christmas is a busy time for advertising on TV and along with Christmas closedowns and busy ClearCast executives the advert has to be ready for TX much earlier than other times of the year .... Just saying :) . . . . #tv #tvadvertising #bristol #Wales #itvwales #s4c #digitalvideo #retail #localbusiness

DAY14 CHRISTMAS COMMERCIAL COUNTDOWN As we head toward Christmas the adverts start to change to the post Christmas sales. Day14 dusts off an older commercial for Silcox, a furniture retail store, once located in Bath. Silcox were one of the first regional furniture stores to go with a more contemporary TV commercial, reflecting their more eclectic mix of stock. The adverts were played out on ITV West (HTV). . . . . #furniture #interiordesign #homedecor #design #interior #furnituredesign #home #ITV #tvadvert #tvmarketing #marketing #tv #digitalmarketing

DAY13 CHRISTMAS COMMERCIAL COUNTDOWN Yesterday we were talking Boxing Day Sales but at the end of the day even the best Christmas commercials are all about sales even if it's via Brand awareness. We produced todays Christmas Commercial for Wookey Hole Caves and rebuilt it in portrait format for Digital Signage. It was played out at Services along motorways to attract the attention of holiday traffic and drive sales of the Christmas Winter Wonderland. . . . . #dooh #avdesign #avcompany #videoproduction #university #education #digital #streaming #street #tv #London #digitalsignage

DAY12 CHRISTMAS COMMERCIAL COUNTDOWN Half way through our selection of Christmas commercials that we have made over the years and moving closer to Sale time. . This advert for the Festival Park Sale was created using some simple After Effects graphics. Sometimes a simple advert is best. The message got across and the footfall was higher that year during the sale period. . . . #motiongraphics #tvadvert #christmas #localbusiness #itv

DAY11 CHRISTMAS COMMERCIAL COUNTDOWN One thing you may have noticed during our Christmas Commercial Countdown is that our production budgets are nowhere near the likes of John Lewis or Sainsbury's but hey we still get to be creative and work with some legends. . Day 11 squeezes in probably the last Panto advert before Christmas with the legendary Torvill and Dean starring in Cinderella at the Bristol Hippodrome. The shoot was in a hall with Torvill and Dean on roller blades, filmed against greenscreen. The TV and backgrounds were built in Cinema 4d and comped together with FX using Fusion. . . . . #TorvillAndDean #Theatre #pantomime #TVadvertising #bristolhippodrome #theatrelife #YouTubeShorts

DAY10 CHRISTMAS COMMERCIAL COUNTDOWN Sale Starts Boxing Day, the harsh reality of Christmas coming to an end or a chance to grab some late Christmas gift bargains? If you've ever been to Oxford Street late on Christmas Eve, you see the commercial side of Christmas with Sale signs going up in window dressings as retailers get ready for Boxing Day. This Festival Park commercial for their Boxing Day Sale aims to bridge the gap between Christmas magic and the start of their Boxing Day Sale. It was shot in the village hall at Croyde Bay as the film crew were tied up on a shoot the previous day so needed to shoot this quick turnaround nearby. . . . . #sale #localadvertising #devonlife #croyde #ITV #bristol

DAY9 CHRISTMAS COMMERCIAL COUNTDOWN What gets more results, the production quality or the offer? In this Wookey Hole Caves Winter Wonderland commercial, the day ticket price was set below £10. It was one of their most instant hits with ticket sales dramatically increasing after the first regional transmission on ITV West (HTV). . . . . #ITV #MerryChristmas #ChristmasMagic #marketing #marketingagency #localbusiness

DAY8 CHRISTMAS COMMERCIAL COUNTDOWN Hopefully you have most of your Christmas shopping sorted as Christmas is fast approaching and time for shopping is getting harder to fit in. Not a problem with late night shopping. This Festival Park commercial was part of a campaign themed around "Elf Club" (Somewhere for your kids to learn various Christmas crafts and games, including wrapping) The two children in the different adverts took these skills to a mischievous new level.

DAY7 CHRISTMAS COMMERCIAL COUNTDOWN Cinderella a truly magical panto (must watch spell check, keeps changing "magical panto" to "magical pants" :) Most of the magic in this commercial was thanks to the cast, of course and the green screen with the cast being shot separately in the Bristol Hippodrome bar/ lounge area. On these shoots it certainly helps having a clear storyboard for the cast and crew so everyone has a good idea of the final composition. As always, a pleasure to work on and brilliant fun. . . . #theatreroyalplymouth #theatreroyalbath1805 #theatre #pantomime #palladiumpanto #panto #andyford

DAY6 CHRISTMAS COMMERCIAL COUNTDOWN Hope you're having a good start to your week. DAY6 and it's back to Wookey Hole for one of their Christmas commercials. At the time of production for this commercial it was on trend to have frozen motion and the ability to move around that frozen image. For the big budget productions this was created using a rig with many cameras set in arc and running or shooting simultaneously. Then in the edit you could play the same frame from each camera giving the impression of moving around the subject. We wanted to create the same effect on a more moderate budget so we placed a track around our family in a studio. On the track was one camera set to record 120fps. The family were then asked to stay still as our camera was quickly swung around the track. It worked well, although you can see very small movements. Once we added other elements using Cinema4D the effect was pretty convincing.