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Target Agency

We help high potential eCommerce brands to scale more predictably and profitably.
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07/08/2024

& grow more profitably with Target.

Book a discovery call to find out how: talktotarget.co.uk

12/06/2024

In the last 18 months, the rules for growing businesses have completely changed... 👀

17/05/2024

🎥 𝐏𝐎𝐕: 𝐢𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐝𝐚𝐲 𝐚𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦

We're currently hiring for two roles here in beautiful Cornwall:

→ 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (𝐒𝐧𝐫): Working on our key Google Ads & Meta Ads accounts on everything from strategy and implementation through to reporting and ad hoc consulting.

→ 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭: Solving trading challenges, unearthing missed opportunities, course correcting against benchmark KPIs, analysing and visualising data to create digestible reports and building meaningful relationships with our clients.

Apply Now: talktotarget.co.uk/careers

⚑ Must have full UK working rights and be willing to travel to/work from Cornwall. Kindly no recruiters please, we have a hiring partner we're very happy with.

24/04/2024

🐶 💭 Beans: “I swear Movember was like… 5 months ago?”
📸

02/04/2024

🤝 𝐍𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭: 𝐌𝐮𝐬𝐜𝐥𝐞𝐅𝐨𝐨𝐝

Everyone at Target is pretty pumped to be partnering with Britain’s butcher on Paid Media & SEO.

The brand is trusted by over 4+ million customers in the UK & Ireland - having helped health-conscious eCommerce shoppers to make savings on their lean, mean protein since 2012. 💪

01/03/2024

𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐚𝐫𝐠𝐞𝐭, 𝐉𝐨𝐞 🤜🤛

We’re pumped to welcome Target’s new Jnr Videographer & Editor, Joe Nancarrow, to the team.

Joe will be working with Creative Strategist, Ellie, to help produce and shoot punchy Paid Social + YouTube/pMax assets for our clients.

08/02/2024

☠️ 𝐓𝐡𝐞 𝐂𝐀𝐂 𝐕𝐚𝐥𝐥𝐞𝐲 𝐨𝐟 𝐃𝐞𝐚𝐭𝐡: 𝐖𝐡𝐲 𝐌𝐎𝐅 & 𝐁𝐎𝐅 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐰𝐨𝐧’𝐭 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐃𝐓𝐂 𝐛𝐫𝐚𝐧𝐝

In a world of limited budget many challenger brands default to hammering the middle and bottom of funnel

As they look to extract as many short-term sales from their monthly paid media spend as possible.

And that’s fair enough, right?

Yes, to a degree it is. In the very short-term they may even hit some of those nCAC, ROAS & CPA targets.

But it doesn’t scale, and here why ↓

As demand is exhausted from M*F & BOF campaigns, acquisition costs begin to sky rocket as the point of diminishing returns grows closer.

A place that’s known as the 𝐂𝐀𝐂 𝐕𝐚𝐥𝐥𝐞𝐲 𝐨𝐟 𝐃𝐞𝐚𝐭𝐡. Not a fun (or profitable) place to operating.

So, what’s the message here?

Remember...

It shouldn’t M*F & BOF - it should be full-funnel performance.

And it doesn’t have to be performance 𝐎𝐑 brand, when it can be performance 𝐀𝐍𝐃 brand.

Don’t forget the 95%

08/02/2024

𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐚𝐫𝐠𝐞𝐭, 𝐄𝐥𝐥𝐢𝐨𝐭𝐭 🤜🤛

A warm welcome to the latest member of the team Elliott, who joins as a Junior Paid Media Exec.

06/02/2024

🤝 𝐍𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭

Welcome to gym equipment retailer, .

Target will be working to connect the brand with more home gym enthusiasts, crossfitters and PTs via paid media and organic search. 🏋️‍♀️

24/01/2024

🤑 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐦𝐚𝐫𝐠𝐢𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐭𝐨 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐟𝐨𝐫 𝐃𝐓𝐂 𝐛𝐫𝐚𝐧𝐝𝐬

In its simplest form: contribution margin is sales revenue minus variable costs - and managing it is the key to scaling predictably and profitably.

However, on a more detailed level contribution margin can be broken down into 3 models - CM1, CM2 & CM3 - and this morning we’ll unpack them together ↓

→ 𝐂𝐌𝟏
This is your sales revenue minus COGS (e.g. raw materials, labour). It’s the same as your gross margin.

→ 𝐂𝐌𝟐
This level of contribution margin includes the additional variable costs associated with generating a sale (e.g. shipping, warehousing, payment provider fees) in addition to COGS.

→ 𝐂𝐌𝟑
This level of contribution margin includes your CM2 costs plus your marketing costs (e.g. ad spend, fees paid to to agencies like us 😇)

✋ ...𝐁𝐮𝐭 𝐰𝐚𝐢𝐭, 𝐭𝐡𝐢𝐬 𝐰𝐡𝐨𝐥𝐞 𝐂𝐌𝟏/𝟐/𝟑 𝐥𝐚𝐫𝐤 𝐬𝐞𝐞𝐦𝐬 𝐚𝐰𝐟𝐮𝐥𝐥𝐲 𝐠𝐫𝐚𝐧𝐮𝐥𝐚𝐫?

Yes, it is - and for good reason.

By understanding all 3 levels of contribution margin and the unit economics of your DTC business, you can reverse engineer your way to profitability by identifying the areas of inefficiency.

👀 ...𝐎𝐤𝐚𝐲 𝐬𝐮𝐫𝐞, 𝐬𝐡𝐨𝐰 𝐦𝐞 𝐡𝐨𝐰

→ 𝐂𝐌𝟏
To improve your CM1 the focus needs to be on optimising supply chain to reduce costs of raw materials and labour.

However, a second solution is to analyse your pricing strategy. Is there scope to increase prices or reduce any over-reliance on discounting?

→ 𝐂𝐌𝟐
To grow that CM2 margin, explore refining warehousing and inventory management processes, automation and productivity.

How can you create savings with card processing fees, shipping and customer service too?

→ 𝐂𝐌𝟑
If you’re losing out significantly at CM3 level then it’s time to scrutinise your marketing costs.

What can be outsourced more cost effectively to a team of specialists? Is every pound of ad spend working as hard as it could be?

23/01/2024

Contribution margin is a vital metric for , as it shows how profitable a product is to produce and sell.

CM is part of a suite of business metrics (alongside the likes of LTV & CAC) that operators, marketing and agency partners must have a deep understanding of in order to achieve profitable growth.

There are 3 levels of contribution margin (CM1, CM2 & CM3), which we’ll dive into tomorrow.

Click here to view Target’s 16 slide deck on getting to know your contribution margin, over on LinkedIn → https://rb.gy/a5lqdm

22/01/2024

To celebrate Liam & Joe joining Target Agency we are offering no obligation strategy sessions to 10 to help them through a trickier trading period.

The sessions are a 1:1 opportunity for us to begin knocking down your 3 biggest barriers to growth and unearthing new testing ideas.

No commitment. No sharing ad accounts or GA4 access. No hidden agenda. Just a good ol' fashioned conversation.

Apply here → https://lnkd.in/eZYsBDur

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Want to learn more about Target? Visit talktotarget.co.uk

15/01/2024

𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐟𝐨𝐥𝐤 - 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐨𝐟𝐟𝐞𝐞 𝐨𝐧 𝐓𝐚𝐫𝐠𝐞𝐭 𝐭𝐨𝐝𝐚𝐲 ☕️

Today is . To help combat the blues, we want you to have a coffee on us this lunchtime.

We have put £100 on this gift card. Scan at check out at your nearest Caffe Nero until the voucher runs out.

Please be mindful and use the gift card for one coffee per person to allow others to get theirs. Everyone is welcome to use it.

11/01/2024

🤝 𝐍𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭

A warm welcome to DTC eCom brand . Target will be working with the personalised baby clothing and gift brand to help drive growth and efficiency through paid social and creative.

10/01/2024

Target strengthens its proposition for 2024 with two senior appointments.

Pictured with founder Josh Fletcher (centre) is new appointment Liam Hooper (left) who joins from Finisterre to become Target’s Head of Strategy. Liam brings with him a wealth of experience in performance marketing, customer insight and eCommerce data + analytics with DTC brands such as Seasalt, COAT and Soak.

Pictured right is Joe Fletcher who joins the agency as Non Executive Director and brings with him experience in various eCommerce Director roles with retailers including Moss Bros & Austin Reed.

Now immersed in eCommerce data and tech; Joe will be helping to guide Target through its next phase of growth - initially by developing data, technology and consultancy offering.

12/12/2023

When taking a daily, short-term view these 5 business metrics will give you top line signals to inform your next steps.

This is your call to keep it simple, and don’t get bogged down with too many metrics.

11/12/2023

Navigate eCommerce uncertainty in 2024 with P&L scenario planning.

Made famous by Shell in the late 60’s, scenario planning is a technique that challenges your assumptions about the future of your business, by asking “what if?” questions.

The outcome of the exercise is modelled P&L level forecasts and a set of policy/key actions that will help you to make more effective commercial decisions, more quickly, during uncertain times.

There are a lot of potential driving factors in play that could positively or negatively influence your brand’s financial performance in 2024.

At Target, we like to hypothesise these as three ‘better’, ‘good’ and ‘worst’ case scenarios.

𝐅𝐨𝐫 𝐞𝐱𝐚𝐦𝐩𝐥𝐞, 𝐢𝐧 𝐚 ‘𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨’ 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐦𝐨𝐝𝐞𝐥 𝐭𝐡𝐚𝐭:
→ A cultural event causes demand for your product to surge. Your paid agency capitalises on this by doubling the amount of target new customers at half of your allowable NCAC.

→ Revenue spikes but fulfilment becomes a challenge - you have a decision to make: invest in more labour and raw materials to scale with demand, or reduce paid media spend and trade at a level that allows you to maintain your current overhead?

→ What impact would either decision have on your P&L? How would your variable costs increase? Is there a saving through economies of scale with your suppliers? Could you negotiate better payment terms with suppliers to support cash flow.

𝐖𝐡𝐞𝐫𝐞𝐚𝐬, 𝐢𝐧 𝐚 ‘𝐰𝐨𝐫𝐬𝐭 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨’ 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐦𝐨𝐝𝐞𝐥:
→ A house-price crash leaves many Brits in negative equity, resulting in heavy consumer debt and a deep recession.

→ Less disposable income results in AOV & CVR both dropping by circa 40% and CAC spiking.

→ How does this impact the P&L? How many months of working capital are available? Where can you reduce fixed costs? What impact does sitting on inventory for longer have on your cash conversion cycle?

Scenario planning will keep your eCommerce business agile in 2024 and allow you to adapt to change faster than the competition.

11/12/2023

With the New Year hurtling towards us, now is the time to start diagnosing 2023 performance to define your areas of focus come 2nd January.

From a business perspective, your eCommerce revenue is simply:

Traffic x Conversion Rate x AOV = Revenue

Let’s take those metrics and use them to develop questions that will challenge how we’re planning to allocate time, energy and resource next year...

𝐓𝐫𝐚𝐟𝐟𝐢𝐜
What is your % of organic traffic? >𝟓𝟎% 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤. If it’s less, then you could be in danger of being over-leveraged on paid.

𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞
As a rule of thumb, the blended [all traffic sources] benchmark here is >𝟐%, although this will vary by price-point. If it’s less, then CRO needs to be a priority to help you extract more value from your existing traffic volume.

𝐀𝐎𝐕 (𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐎𝐫𝐝𝐞𝐫 𝐕𝐚𝐥𝐮𝐞)
Are you first order profitable? You can measure this by calculating (FOV) First Order Value:New Customer Acquisition Cost (NCAC).

Of course not all eCom businesses have the luxury of working to this model.

So, for a brand whose point of profitability might be second purchase, calculate 1 Year Life Time Value (LTV):New Customer Acquisition Cost (NCAC)

i.e. how much does a customer’s value improve from FOV over 12 months, relative to what you paid to acquire them.

These numbers not stacking up? Then it’s a question of efficiency.

Is it time to explore Cost Caps with your paid agency? Can you be doing more to drive up AOV at checkout? How can you make retention channels work harder? Is an over-reliance on discounting obliterating any chance of profitability?

Food for thought.

What’s going to be biggest opportunity for your brand in 2024?

13/11/2023

We're hiring! Target is looking to build out the team in the following areas for the New Year:

→ 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
→ 𝐉𝐧𝐫 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐄𝐱𝐞𝐜
→ 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 (𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥)
→ 𝐕𝐢𝐝𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐫 & 𝐄𝐝𝐢𝐭𝐨𝐫 (𝐈𝐧𝐭𝐞𝐫𝐧)

Read more and apply here: talktotarget.co.uk/careers

03/11/2023

The hard work of Jack, Caitlin, Ellie and the team at Years paying off, with a win for Target Agency at last night’s UK eCommerce Awards.

Josh & Joe shamelessly accepting on their behalf after Storm Ciaran scuppered travel plans for the PZ contingent ⛈️

12/09/2023

Is contribution margin is the most important metric in marketing?

Contribution margin is the net cash remaining from sales after paying all of the variable costs associated with your product, e.g. cost of goods sold, fulfilment, shipping, transaction fees, agency fees and ad spend.

Use it to understand which SKUs are most profitable and to identify your true breakeven point.

08/09/2023

Nice to end a busy week of pitches and paid media with news that Target has made the shortlist in two categories at the 2023 eCommerce Awards:

• Best Small Agency

• Best Social Campaign for our work with the 🐶 team!

06/09/2023

𝐋𝐢𝐟𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐢𝐝 𝐨𝐧 𝐀𝐈 & 𝐌𝐋 𝐛𝐢𝐝𝐝𝐢𝐧𝐠 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 & 𝐌𝐞𝐭𝐚

It’s likely that Bayes’ Theorem lies at the heart of the AI & ML bidding algorithms used in products like pMax.

It’s not the first time that Google has built this methodology into a product either - Google Optimize (RIP) uses a Bayesian approach to determine the probability of a/b test hypotheses.

First of all, what is Bayes’ Theorem?

Bayes’ Theorem is a formula that calculates the probability of an event (e.g. a conversion), based on prior knowledge of conditions (e.g. customer lists) that led to previous events.

By inputting first-party data, like customer lists, you’re giving Google/Meta the signals it needs to calculate what’s known as a Prior Probability metric - in this case, the probability of certain users converting.

As users convert (or don’t) in real-time, a revised probability metric is generated known as Posterior Probability, taking into account the new data.
 Platforms will prioritise who to serve your ads too, based on the users that have the highest probability of converting - based, initially, on the quality of first-party data that we input.

So brands, when we’re nagging you for fresh customer lists, to set up offline conversions or to integrate your CRM with ad platforms, you know why!

23/08/2023

A warm welcome to the latest member of the Paid Media Team, Caitlin! 🙌

21/08/2023

Did you know CTR is up to X3 higher when products are grouped in the centre of a frame of a paid social creative?

Negative space can also influence the way that users behave and interact with your ad.

There are two types of negative space in layout design:

→ 𝐈𝐧𝐭𝐞𝐫𝐬𝐩𝐚𝐜𝐞 - the space in between a product layout

→ 𝐂𝐢𝐫𝐜𝐮𝐦𝐬𝐩𝐚𝐜𝐞 - space surrounding a product layout

A more compressed product layout (i.e. a lower interspace to circumspace ratio) can increase the perceived entitativity (i.e. unity/relatability) of a collection of products in an ad creative and ultimately can drive greater purchase intentions and CTRs.

16/08/2023

🤝 New Partner: SWAY Hair Extensions x Target

A warm welcome to brand, SWAY, as a new partner of Target.

Highly commended at the 2023 Marie Claire UK Awards and as seen on Nicole Scherzinger, Paris Hilton & Rita Ora; the luxury and sustainable brand has earned its reputation as one of the UK's leading salon professional brands, by helping customers to achieve Kardashian-worthy hair since 2017.

→ swayhairextensions.com

16/08/2023

Creatives featuring user generated content achieved better TOF performance than produced, branded content in the majority of our partners' Meta Ads accounts last month.

In fact, one brand achieved a 64% higher CTR with UGC vs. branded content, and consequently a lower CPC.

But why?

Because when executed correctly, UGC...

→ Showcases 𝔯𝔢𝔞𝔩 customers and their 𝔯𝔢𝔞𝔩 experiences with your brand/product

→ Is shot from the customer's perspective, generally using low-fi editing techniques. It therefore feels native to the platform and less like a traditional 'ad'

→ Projects trust, social proof and authenticity

Does this mean we should move away from branded, produced content on paid social entirely? Absolutely not.

Branded content still has a place in delivering tactical messaging.

And UGC is no silver bullet.

In fact, UGC has started to develop a bit of a dark, AI-powered underbelly. In the most extreme cases, brands have used generative AI to create videos of fake people saying fake things about their product to deceive customers... but more on that tomorrow 👀 [1/2]

11/08/2023

Growth hack your competitors' paid social creative tactics with these 3 free tools.

→ 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐋𝐢𝐛𝐫𝐚𝐫𝐲

→ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐫𝐚𝐧𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐂𝐞𝐧𝐭𝐞𝐫

→ 𝐓𝐢𝐤𝐓𝐨𝐤 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐞𝐧𝐭𝐞𝐫

Below Josh runs through all 3 tools, demonstrating how to analyse competitors or brands that you love; how to interpret your findings and turn them into actionable insight for your creative team.

08/08/2023

Thinking about the importance of not overloading consumers with information yesterday led me down a bit of a rabbit hole.

Specifically, a Hick’s Law shaped rabbit hole.

Hick’s Law is a psychology principle which states that the more options available to a person, the longer it takes them to make a decision.

Can you recall visiting a restaurant for the first time, seeing 20 different options on the menu, and not being able to make up your mind? That. 🤯

So, using Hick’s Law, what potential barriers to conversion could be identified for a consumer interacting with a DTC eCommerce brand?

✖️ Too many SKUs per category

✖️ Asking new customers for all personal data, shipping details and payment info at once at checkout

What else have we missed?

07/08/2023

Did you know that product benefits and claims are more persuasive when listed in groups of 3?

→ E.g. using one of our favourite DTC eCom brands : “The paint that’s climate positive and available in a range of modern muted shades, delivered straight to your door.”

Persuasiveness actually decreases with every additional benefit/claim listed beyond 3.

Moral of the story: don’t overload consumers and say more, with less.

Something to think about when you brief your next paid social creatives and paid search headers/description copy.

Address

Unit 3 Pensans, Rospeath Lane
Penzance
TR208DU

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441736780600

Website

http://www.talktotarget.co.uk/

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Videos

In the last 18 months, the rules for growing #ecommerce businesses have completely changed... 👀

🎥 𝐏𝐎𝐕: 𝐢𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐝𝐚𝐲 𝐚𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 We're currently hiring for two roles here in beautiful Cornwall: → 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (𝐒𝐧𝐫): Working on our key Google Ads & Meta Ads accounts on everything from strategy and implementation through to reporting and ad hoc consulting. → 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭: Solving trading challenges, unearthing missed opportunities, course correcting against benchmark KPIs, analysing and visualising data to create digestible reports and building meaningful relationships with our clients. Apply Now: talktotarget.co.uk/careers ⚑ Must have full UK working rights and be willing to travel to/work from Cornwall. Kindly no recruiters please, we have a hiring partner we're very happy with.

𝐍𝐞𝐰 𝐎𝐟𝐟𝐢𝐜𝐞 - A sneak peak at the new Target HQ in beautiful Cornwall.

To celebrate Liam & Joe joining Target Agency we are offering no obligation strategy sessions to 10 #ecommercebusiness to help them through a trickier trading period. The sessions are a 1:1 opportunity for us to begin knocking down your 3 biggest barriers to growth and unearthing new testing ideas. No commitment. No sharing ad accounts or GA4 access. No hidden agenda. Just a good ol' fashioned conversation. Apply here → https://lnkd.in/eZYsBDur --- Want to learn more about Target? Visit talktotarget.co.uk

We're hiring! Target is looking to build out the team in the following areas for the New Year: → 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 → 𝐉𝐧𝐫 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐄𝐱𝐞𝐜 → 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 (𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥) → 𝐕𝐢𝐝𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐫 & 𝐄𝐝𝐢𝐭𝐨𝐫 (𝐈𝐧𝐭𝐞𝐫𝐧) Read more and apply here: talktotarget.co.uk/careers

🤝 New Partner: SWAY Hair Extensions x Target A warm welcome to #DTC #eCommerce brand, SWAY, as a new partner of Target. Highly commended at the 2023 Marie Claire UK Awards and as seen on Nicole Scherzinger, Paris Hilton & Rita Ora; the luxury and sustainable brand has earned its reputation as one of the UK's leading salon professional brands, by helping customers to achieve Kardashian-worthy hair since 2017. → swayhairextensions.com

Growth hack your competitors' paid social creative tactics with these 3 free tools. → 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐋𝐢𝐛𝐫𝐚𝐫𝐲 → 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐫𝐚𝐧𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐂𝐞𝐧𝐭𝐞𝐫 → 𝐓𝐢𝐤𝐓𝐨𝐤 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐞𝐧𝐭𝐞𝐫 Below Josh runs through all 3 tools, demonstrating how to analyse competitors or brands that you love; how to interpret your findings and turn them into actionable insight for your creative team. #metaads #tiktokads #paidsearch #ppcchat #paidsocial

Target Agency 𝐢𝐬 𝐇𝐢𝐫𝐢𝐧𝐠! ⦿ 𝐒𝐞𝐧𝐢𝐨𝐫 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 (up to £36k) - hybrid office + WFH, based in either Penzance, Cornwall or Waterloo, London. ⦿ 𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 (up to £42k) - hybrid office + WFH, based in either Penzance, Cornwall or Waterloo, London. ⦿ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 (up to £21k) - based in Penzance, Cornwall Apply Here → https://lnkd.in/decDiEkY ➤ No recruiters at this stage, please.

𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐩𝐚𝐢𝐝 𝐚𝐧𝐝 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐞𝐚𝐫𝐜𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐚𝐧 𝟖𝟎% 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐮𝐩𝐥𝐢𝐟𝐭 Target's search marketing team has devised and executed a group-level SEO & PPC strategy for consulting brands, Atticus Planning & Form Consulting. The strategy has also leveraged CRO, with heat-mapping, user a/b testing and landing page enhancements used to incrementally improve the conversion rate for both brands. Through intricate measurement, we've helped Atticus & Form to reconcile our performance marketing efforts against their P&L, with a 115% increase in leads month-on-month for Atticus, and 150% increase for Form, culminating in significant revenue uplifts for each brand. → Book your discovery call and free audit now: http://bit.ly/3L9MRT5 #Digitalmarketing #Marketingstrategy #SEO #PPC #CRO #Website #PerformanceMarketing #Revenue

2022 has been an amazing year here at Target 🤩 The team has grown 🤩 Welcomed new clients 🤩 4x Awards across Social, SEO and Agency. Let's see what 2023 brings 🚀 Before the celebrations begin, we wanted to wish a very Happy New Year to all 🥳

% 𝐨𝐫 𝐦𝐨𝐧𝐞𝐭𝐚𝐫𝐲 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬 𝐢𝐧 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 - 𝐰𝐡𝐢𝐜𝐡 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐩𝐮𝐥𝐥? Senior Digital Marketing Executive at @loveraw - Edd Evans - reveals what works best for LoveRaw when it comes to offering discounts to their customers, ensuring that those who are sitting on the fence about a purchase receive an offer they can't refuse and have them coming back for more! Stream the full episode now on your preferred streaming platform 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK --- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing

𝐓𝐡𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 | 𝐒𝐓𝐑𝐄𝐀𝐌 𝐍𝐎𝐖! Join us on our final podcast of 2022, where we will be delving into topics such as measuring creative performance with thumb-stop ratio and more with @eddevans - Senior Digital Marketing Executive at @loveraw 🍫 Not to be missed! Stream the full episode now on your preferred streaming platform. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK --- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing"

𝐒𝐓𝐑𝐄𝐀𝐌 𝐍𝐎𝐖! Getting an ROI of 80 each week through SMS marketing, Edd Evans (Senior Digital Marketing Executive at @loveraw) shares with us how Love Raw's latest SMS marketing strategy has taken off, cutting consideration time and connecting with the impulse generation. Stream the full episode now on your preferred streaming platform - don't forget to hit subscribe while you're there! 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK --- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing #SMS

𝐓𝐡𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 | 𝐒𝐓𝐑𝐄𝐀𝐌 𝐍𝐎𝐖! You can now check out episode 8 of The Performance Marketing Podcast, where we are joined by Senior Digital Marketing Executive at LoveRaw, Edd Evans, taking us through LoveRaw's eCommerce channel mix - starting from the top of the funnel through to the bottom, across email, SMS, TikTok and more. Stream the full episode now on your preferred streaming platform - don't forget to hit subscribe while you're there! 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK --- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing #EmailMarketing #SMS #TikTok

𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗢𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹-𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 Edd Evans, Senior Digital Marketing Executive at LoveRaw, talks candidly about the key lessons he's learnt as an eCommerce marketer this year, including a mockumentary campaign which didn't quite land the way they had hoped. Subscribe where ever you access your podcasts to be notified when this episode goes live. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK ---- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing

𝗧𝗵𝗲 𝗨𝗽𝗿𝗶𝘀𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 Adored by Russell Brand and many others throughout the UK, @LoveRaw is a vegan chocolate brand that's challenging the big category players. During the pandemic, shoppers found themselves turning to eCommerce to quash their cravings for chocolate, with many consumers getting experimental in their discovery of new brands and products, like LoveRaw. In this episode, @eddevans, Senior Digital Marketing Exec, walks us through the brand's growth strategy. Subscribe where ever you access your podcasts to be notified when the new episode goes live later this month. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK --- #VeganProducts #D2C #eCommerce #OnlineRetail #PerformanceMarketing

When up-and-coming dog nutrition brand, Oh My Pup, appointed Target as their performance agency, they had a vision of bringing together a community of dog lovers that were eager to find smarter, healthier nutrition for their pooch. Through paid social lead generation, we're proudly helping the innovative brand to bring that vision to life: Through the deployment of finger-stopping creative and precise targeting across Meta and TikTok, Target's aim to put Oh My Pup on the map has been a success in the first two months of activity... ✅ 12,500 new community members ✅ £0.72 cost per sign-up - - - #TikTok #Meta #Creative #PaidSocial #Social #Performance #LeadGeneration

𝐏𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 👋 Hey there, we are Target - the performance marketing agency with a creative edge. We help high-potential brands, like yours, to scale more predictably, more profitably and in style using #PaidSearch, #PaidSocial & #SEO. Learn more about how we can unlock new levels of growth for your brand ➡️ talktotarget.co.uk

𝐓𝐡𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 | 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: 𝐌𝐞𝐭𝐚 𝐯𝐬. 𝐓𝐢𝐤𝐓𝐨𝐤 When it comes to targeting through Meta and TikTok, which platform give advertisers the most control? Find out what Charlotte Geoghegan, Senior Marketing Manager at the iconic REFY, has to say! Click the links below to watch/ listen to the episode now on your preferred streaming platform. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 - https://bit.ly/3C2lmpW 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 - https://spoti.fi/3qVhRLx 𝐀𝐩𝐩𝐥𝐞 - https://apple.co/3xT44ZK - - - #eCommerceMarketing #D2CBrands #PaidSearch #PaidSocial #TikTokShop #InfluencerMarketing

Best Use of Data (PPC) 🏆 ⁠ ⁠ Last night we attended the @uksearchawards and came home with the gold for Best use of Data (PPC) for our work with The Sewing Studio.⁠ ⁠ When Target took over the account, The Sewing Studio's in-store purchases and failed eCommerce finance applications were credited as online revenue in Google Analytics and falsely reported as marketing wins by the previous agency. Our first task was to clean up the brand's data and analytics ecosystem to provide a true reflection of channel performance and empower better decision-making.⁠ ⁠ Our team have been working with The Sewing Studio for 9 months, and we've seen consistent scaling at a maintained efficiency.⁠ ⁠ Google Shopping revenue is up 425% versus the previous period, and we are achieving an average blended ROAS of X23 (across all performance marketing channels) - figures that we can now boldly say are accurate due to the creation of the brand's new attribution model.⁠ ⁠ After the early successes of our Paid Media campaigns, we have since started work on our next project: Technical SEO & Link Building with a Digital PR approach.⁠ ⁠ - - -⁠ ⁠ #UKSearchawards #awards #marketing #PPC #PayPerClick #PaidMedia #Performance #Growth

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Strategy-first and ROI focussed digital disruption.

Target is a digital marketing agency in Penzance, Cornwall; specialising in web design, social media, SEO/PPC, email marketing, digital strategy and brand development.

We collaborate with progressive brands, like yours, to digitally disrupt the market place and ultimately, drive sales and revenue for your business through the limitless possibilities of the digital sphere.

We don’t baffle people with marketing fluff or hide behind intangible vanity metrics like impressions or click-through-rates. We’re all about turning £1 ad spend into £2 or £3 worth of sales; questioning “how much money did we put in, and what quantifiable value did it add to our client’s business?” as we go.