Penporth Marketing

Penporth Marketing Helping Cornish businesses and creatives to find their people and organically grow on social media.

Comment DIRECT If you’re looking to increase your holiday home direct bookings and increase profits in 2025. My FREE 5 S...
07/01/2025

Comment DIRECT If you’re looking to increase your holiday home direct bookings and increase profits in 2025. My FREE 5 Step Direct Booking Roadmap is here to help you!

Unpopular opinion that should be popular with Airbnb and holiday let hosts:

Direct bookings are so much more satisfying than Airbnb bookings for holiday let/vacation rental hosts.

It shows your marketing is working.

You get to know your guests better and them, you.

You gain more data to increase repeat bookings.

You keep more profits. OBA profits are outrageous these days.

It’s honestly a winner.

Comment ‘DIRECT’ if you want to learn about starting to increase your profits and guest satisfaction through an increase in direct bookings. Everything you need to know if is my FREE Direct Booking Roadmap, crammed with incredible marketing related advice.

Boost Your Winter Bookings with These Ready-to-Use Email Templates! ❄️As a holiday let/ Airbnb business, you know how im...
28/11/2024

Boost Your Winter Bookings with These Ready-to-Use Email Templates! ❄️

As a holiday let/ Airbnb business, you know how important it is to stand out and attract bookings during the quieter months.

AKA the dreaded January and February guest hosting. 👻

That’s why I’ve created you 4 FREE fully editable email templates designed to:

✨ Engage your audience
✨ Highlight the magic of your property
✨ Turn readers into direct bookers

From New Year’s offers to cosy winter getaways, Valentine’s romance, and Easter family escapes, these emails cover all the key opportunities in Q1 when should be promoting via email marketing.

They’re easy to customise and have been created using proven marketing methods to help you connect with guests—and boost direct bookings profits!

📧 What’s included:

✅ Eye-catching designs

✅Seasonal, guest-centred messaging

✅Simple upload into Flodesk

✨ Ready to boost your bookings this winter? Download the templates now and get started!

🔗 Link in bio to grab them whilst available!

THE PERFECT GUEST JOURNEY… // Imagine this: Your ideal guest stumbles across your holiday home/STR on Instagram. They’re...
25/11/2024

THE PERFECT GUEST JOURNEY… //

Imagine this: Your ideal guest stumbles across your holiday home/STR on Instagram. They’re hooked by your stunning photos. They head to your link in bio and get directed to your direct booking website. Within minutes, they’ve signed up to your newsletter to get 10% off their first stay at one of your properties Now you automated sales funnel kicks - building trust, engaging and encouraging this potential guest to book. After a few of these emails they book their holiday with you, direct.

No awkward back-and-forth, no extra platform fees.

EASY.

This is what we call the perfect guest flow, and it’s not just a dream—it’s achievable. With the right strategy, you can attract, convert, and retain guests effortlessly.

🔍 Want to know how your guest flow measures up?

Book my Guest Flow Audit, where I’ll review your website, social media, and email marketing with a fine-tooth comb. You’ll receive actionable strategies to optimise your guest journey and increase direct bookings.

📩 Comment ‘AUDIT’ below or tap the link in bio to get started!

WHAT COULD YOUR AIRBNB BUSINESS LOOK LIKE WITH AUTOMATED EMAIL FUNNELS? // Swipe along and see which scenario feels fitt...
19/11/2024

WHAT COULD YOUR AIRBNB BUSINESS LOOK LIKE WITH AUTOMATED EMAIL FUNNELS? //

Swipe along and see which scenario feels fitting for your current situation when it comes to…

•Staying on top of your STR marketing
•Trying to increase your direct bookings
•Streamlining your businesses systems to give you back more time.

Comment ‘BOOKED’ below for more information on my premium service: The Passive Booking Build 🔥

THERE I SAID IT 🛑✋// Airbnb isn’t a real marketing strategy for your STRs and Holiday Homes. Get ready to buckle up 🏇🏇🏇A...
02/10/2024

THERE I SAID IT 🛑✋//

Airbnb isn’t a real marketing strategy for your STRs and Holiday Homes.

Get ready to buckle up 🏇🏇🏇

Airbnb is a massive online sight that has a lot of views and users. It make STR hosts feel safe and stable when it comes to bookings.

Yes.

But it’s a false sense of safety.

With any online app or website, it could be banned or closed down at any point.

Just look at TikTok in the USA right now.

Or governments trying to tackle housing crises in holiday destinations. Something will have to budge.

Look at places like Amsterdam that only how people to rent their STRs out for 30 nights per Calander year.

This type of approach is growing and STR hosts need to pivot and ahead of the curb before everyone else.

Read about my solution to this problem in the above slides and if you feel that this marketing set up calls your - please feel free to get in touch 🙏







24/09/2024
WHO I WORK WITH // Are you a holiday let or Airbnb host that’s looking for new ways to get more bookings without relying...
13/09/2024

WHO I WORK WITH //

Are you a holiday let or Airbnb host that’s looking for new ways to get more bookings without relying on external sights like Airbnb and Booking.com?

With a big decline in UK holiday let bookings since the end of COVID 19, competition has never been bigger.

I’ve created a new passive booking funnel system which will not only help you get more bookings but will…

☀️ Help you build rapport with guests
☀️ Have more autonomy over your data
☀️ Have your marketing capacity rolling 24/7 with little to no human support needed (once funnel set-up is complete)

Sound good?

Take a look at Penporth’s current service availability or book a call to learn more (LINK IN BIO).

IT’S TIME TO DIVERSIFY YOUR HOLIDAY LET MARKETING STRATEGY. And I’m here to help. 👋Let’s work together to get your busin...
13/09/2024

IT’S TIME TO DIVERSIFY YOUR HOLIDAY LET MARKETING STRATEGY.

And I’m here to help. 👋

Let’s work together to get your business more passive guest bookings in your inbox. 📩

The Guest List is now open with just only 2 slots available per month. Head to my link to take a look at all the information you need to get started.

PENPORTH MARKETING: AN EXCITING SPACE FOR HEALTH AND WELLNESS BUSINESSES TO BECOME MAGNETIC 🌞⚡️
21/06/2024

PENPORTH MARKETING: AN EXCITING SPACE FOR HEALTH AND WELLNESS BUSINESSES TO BECOME MAGNETIC 🌞⚡️

BACK FROM THE CITY // After a fun bank holiday weekend in London, I’m now back in the Penporth Office. Enquiries and dis...
28/05/2024

BACK FROM THE CITY //

After a fun bank holiday weekend in London, I’m now back in the Penporth Office.

Enquiries and discovery calls are hotting up right now - so If you’ve been thinking about working with me or want to find out more about how I can support you in a free discovery call…

I’d love to hear from you 💻👩‍💻💻

Eliza x

P.S If you’d rather read about my services and prices before a call feel free to download my Services Brochure (link in bio) 🔥

📸

OUR TOP 3 MARKETING SERVICES 📖 //Have you covered all your digital marketing bases? 🤔🔥Building trust🔥Finding clarity🔥Bei...
26/04/2024

OUR TOP 3 MARKETING SERVICES 📖 //

Have you covered all your digital marketing bases? 🤔

🔥Building trust
🔥Finding clarity
🔥Being consistent

If you feel like you’re missing one of the above whilst working on your business’s digital marketing…

Then you may be sabotaging its growth in sales and conversions. 🤯

Digital marketing is like an onion 🧅 - to get to the middle (the sales) you need to do so much work around trust, authenticity, value and education before actually being able to sell your product.

And If you’re wearing all the hats in your female led business, all those extra onion layers may not be being worked on (as you’re just so bloody busy).

AND…

This is probably effecting your digital presence. 😬

If you feel like this may be you, it might be time to invest in some digital marketing training or strategy guidance to help get you back on social media track.

Penporth invites you to look at our Services brochure which includes all of services we offer as well as pricing options.

🔥 Click the link in the bio to check this out! 🔥

3 MARKETING EXPERTS YOU NEED TO KNOW // I wanted to share some of the top digital marketing figures with you - it can be...
10/01/2024

3 MARKETING EXPERTS YOU NEED TO KNOW //

I wanted to share some of the top digital marketing figures with you - it can be useful to follows these accounts to make use of the useful tips and advice they share on their accounts every week.

Learn while you scroll!

Which online marketing figures do you learn from on social media? Comment below👇

09/01/2024

HAPPY CLIENTS, GREAT RESULTS //

I worked with the back in 2023 when, passport creator - Karis, came to me seeking social media strategy support for this new product.

It was an exciting project to work on - including 1-2-1 brainstorm sessions to create a foundational vision and narrative that the passport would be based on moving forward.

I'm so pleased the product is now bringing joy to swim communities all over the UK and has been rightfully featured on the BBC.

If you are seeking guidance and a solid social media strategy to take you through 2024 get in touch.

Happy New Year! - Time to Re-Introduce Myself 👋And hello to the newest followers who have joined in the recent months. H...
05/01/2024

Happy New Year! - Time to Re-Introduce Myself 👋

And hello to the newest followers who have joined in the recent months. Hey, Hi, Welcome, I'm so glad you're here.

I'm Eliza and I run Penporth Marketing, a company that offers marketing services, social media strategy and trainings for small businesses and freelancers who are looking to level-up their business in the digital world!

I absolutely love what I do and the people I'm able to connect with. Watching my clients light-up when they start seeing the amazing impacts digital marketing has on their business gives me such a buzz!

As you can see from my grid the sea is my love. When the weather gets warmer be prepared for more sea swim photos too...

I'm all about balance, wellbeing and authenticity and this very much shines through in my work.

SO WHAT DO I OFFER?

Marketing services:
📈Social Media Strategy
📈 Instagram audits
📈E-markeitng setup/monthly copy and email creation

Instagram trainings (zoom) :
👩‍💻Social Media Power Hour - come with all your burning questions and leave feeling confident and empowered
👩‍💻Intensive Instagram Coaching - 4 x hour sessions on your identified social media weak points/needs
👩‍💻The Marketing Startup Kit - Combo of Instagram/FB training and tailored posting tools/resources to reuse again and again (think DIY social media management).

All prices for services and trainings are available on my website.

If you've been thinking about getting in touch, have some marketing ideas you want
to share or just want to say hi - send me a DM. I'd love to hear from you. 😊

Maybe this post is your sign to finally take that leap in making your business socials a success in 2024. Why not try my FREE 'Ultimate Social Media Checklist' to Start you off? Grab it in my link in bio.


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61-62 Chapel Street
Penzance
TR184AE

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