What are the opening hours?

Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm

Xana Creative

Home
United Kingdom
Oldmeldrum
Xana Creative

X**a Creative are social media and video production agency based in Scotland.
(1)

We work closely with small businesses to create epic social media content and awesome videos that showcase their brand and enhance their online presence.

03/01/2022

If your New Year’s resolution is to be more active on social media, then we have all the important days to help with your content planning.

What are you most looking forward to this month? We can’t wait for the 25th – bring on all the haggis, neeps and tatties!

Make sure you save this post for your monthly inspiration. Get your calendars updated and happy content creating! 📆

24/12/2021

We'd like to wish all of our clients, friends and families a very merry Christmas and all the best for 2022! 🥂

We are all now away from our desks until the new year when we will be back online on 3rd January.
See you then!

08/12/2021

NEW CLIENT WORK | ADESSO DÉCOR

We’ve been working with the team at Adesso Decor to create content and manage their social media in the lead up to their busiest time of year – Christmas! 🎄

Christmas obsessed Hannah has loved following the Adesso team during their festive installations. She has been photographing everything from wreaths and garlands to nutcrackers and 15ft trees (and taking the occasional bauble selfie)! Here are some festive fotos to get you in the Christmassy mood 👇

02/12/2021

CLIENT WORK | CHRISTMAS AT MARYCULTER HOUSE

It’s now less than a month until Christmas, but we’ve had festivities on the brain for months now! Back in July, we created a 60-second reel for our client Maryculter House to launch their Christmas brochure.

You can read all about the video’s conception and production here: http://ow.ly/WJt650H1RNP

If you’re already singing and dancing, then “jump in” and watch the full video here: https://www.instagram.com/reel/CR6MkHzHncP/

01/12/2021

Trees are being trimmed, Quality Street tins are popping open, and Mariah Carey is on repeat – it must be December! 🎄

What are you most looking forward to this month? We can’t wait to put on our cosiest jumper and grab a hot coco topped with marshmallows and cream! ☕

Make sure you save this post for your monthly inspiration. Get your calendars updated and happy content creating! 📆

21/11/2021

Happy birthday to Denise, our Business Support Manager! Thanks for all your hard work and we hope you’re having a lovely day celebrating. 🎂

18/11/2021

🎥 BATCH FILMING WITH BOLD ST MEDIA 🎥

Back in September, we filmed each member of the Bold St Media team to create some fun ‘Meet the Team’ videos. We actually ended up capturing A LOT of great content that we managed to produce over 10 videos from just two hours filming.

We’re huge advocates of creating content in this way as it gives you more bang for your buck. It is easier to film as we take up less of your time, and it’s also easier for us to edit too.

It also means you never have to worry about what to post because you have a huge library of content to choose from!

08/11/2021

SHOUT OUT TO The Coffee Apothecary - Udny ! ☕

We’re a little bit late to the party but we wanted to send a huge congratulations to Jonny & Ali at The Coffee Apothecary who have smashed their crowdfunding target for their new coffee roastery. We were delighted to be a small part of their campaign by producing their videos and we can’t wait to grab ourselves a bag of Coffee Apothecary coffee!

If you’d like to hear Jonny chat about the Coffee Apothecary, you can listen to The Brand Sessions episode recorded with Megan & Eilidh in 2019 here: https://open.spotify.com/episode/00JGyVOGuqADn7AufToje0?si=75219d06dbc041c7

05/11/2021

END OF AN ERA 👋

Today we say ‘goodbye’ to our office space in Oldmeldrum as X**a Creative becomes 100% remote!

After two and a half years in Colpy Business Park, it’s time for a new chapter. We have absolutely loved sharing our workspace with Bold St Media and will definitely be popping back in now and again for a coffee and a catch up.

Thanks again to Eilidh, Pauline, Carla & Natisha for being such lovely roomies! We’ll see you again soon. 😊

03/11/2021

SUTHERLANDS OF PORTSOY | FISH FOTOS 📸 🐟

Here’s Hannah a few weeks ago working with the lovely team at Sutherlands of Portsoy to capture their huge product selection.

Sutherlands of Portsoy are a fishmonger based in (you guessed it!) Portsoy. They have over 80 products available to buy on their website and they approached us to help create consistency in their photography so that customers could become familiar with their products and instantly recognize the Sutherlands of Portsoy style.

From live lobsters to langoustines, Hannah photographed a huge variety of fish and despite not being a big fish fan – she really enjoyed heading up North and learning about all of the different species.

01/11/2021

We can’t believe it’s already November. The shops are full of Christmas music, decorations 🎄 and chocolate tins! So, it’s time to put away the pumpkins 🎃 and get out the sparklers! 🎇

What are you most looking forward to this month? We can’t wait for the 5th to wave the sparklers and toast the marshmallows.

Make sure you save this post for your monthly inspiration. Get your calendars updated and happy content creating! 📆

29/10/2021

Did you spot our Content Executive in the P&J today? 👀🔍

Hannah talks about her time at North East Scotland College and why she loves photography and graphic design 📸

You can read her full story here - http://ow.ly/gxKK50GAVME

05/10/2021

It’s spooky season and we are ready for all things pumpkin spice! 🎃

There are lots of food and drink days to keep you busy (and full!) this month. What day are you most looking forward to? 🍰

Make sure you save this post for your monthly inspiration. Get your calendars updated and happy content creating! 📆

16/09/2021

Here's Tip 3️⃣of our top 5️⃣ tips for posing in front of the camera from our photographer Hannah…

Look presentable 💁‍♀️

Watch this space for tip 4 👀

06/09/2021

Since it's National 'Read a Book' Day, we wanted to share some of our recent favourites, in case you're looking for something new for your bookshelf…

03/09/2021

💬 Ask X**a 6: "What are Instagram Reels?"

I’m sure you are all familiar with TikTok? And if not, where have you been? TikTok became huge over the last year and making silly videos became the thing to do during lockdown 💃

Realising the popularity of TikTok, Instagram introduced “Reels” last year. Reels gives you the ability to record 15, 30 and even 60 second videos to music, sound effects or voice overs. Over the last year reels have been hugely popular with businesses to help promote services, products or for simply showing behind the scenes.

Reels are your chance to be fun, to show a different more natural side to your business. Regardless of your business, reels are an opportunity to be creative and entertaining. Watching other people’s reels are also a great way to get inspiration and to see what’s trending.

If you like using Instagram Stories, Reels are a great addition to your page as unlike stories, reels don’t disappear after 24 hours. Reels also tend to get good engagement and it gives the people who don’t follow you the ability to see your reel through the “Reels Explore” tab. So make your video count! You may see an increase in engagement and followers 👀

01/09/2021

It’s officially autumn! 🍁 As the colder weather sets in, read a book day is perfect for snuggling in bed with a good page turner. 📕

Talk like a pirate day – who knew that was a thing? We arrrrrrr gutted it falls on a Sunday, our emails would have definitely contained some Pirate vocabulary 🏴‍☠️

From books and gaming to bacon and biscotti, there’s lots to keep you busy this month.

Make sure you save this post for your monthly inspiration. Get your calendars updated and happy content creating! 📆

30/08/2021

If you ever find yourself posing in front of the camera any time soon, our photographer Hannah has you covered 📸

Here is our 1st tip!

Watch this space for tip 2 👀

27/08/2021

💬 Ask X**a #3: "How do I deal with negative comments?"

Getting negative comments on your social media posts can be disheartening, but it can also be useful. If you are a business, negative comments are a good insight to what your customers are looking for. Use the negative comments on your posts as a goal, a way to improve your strategy.

Here are our top tips for dealing with negative comments:
1️⃣ Be responsive – respond to the comment quickly. Don’t ignore the comment, it will just make the user feel forgotten and will probably make them dislike you even more.

2️⃣ Apologise – always acknowledge your mistakes. Apologising will immediately let the user know that you want to solve the issue.

3️⃣ Be polite – never argue back. Don’t rise to the user’s level, getting into a shouting match will never end well and will have a negative effect on your business.

4️⃣ Respond to them privately. If after your initial response the user is still not happy, take it out of the public eye. Message them privately to try and resolve the issue.

5️⃣ Learn from it. Use the negative comment as a learning point. The comment might be a way that you can improve your business or product.

Negative comments can be upsetting to see on your page, but you must never delete them. These negative comments are a way for you to learn more about your followers and it also allows them to see how responsive and understanding you are as a business. Remember for every negative comment you receive, there will always be the same (and more) positive ones to replace it.

20/08/2021

💬 Ask X**a #4: “Should I be on every social media platform?”

In short, no, you should not be on every social media platform that exists.

Choosing the right social media platforms to use will depend on what your business is and where your followers are.

Here are some tips for choosing the best social media platform for your business:
1️⃣ Focus on where your customers spend most of their time

2️⃣ Plan out what type of content you have to share. For example, if you aren’t big on photography or graphics, Instagram might not be the platform for you.

3️⃣ Choose a platform you have experience in. If you already have experience in one platform then you are likely to know what the current trends are and which type of content will work best.

4️⃣ Check up on analytics. If you already have a few platforms, check their analytics to see which ones are performing the best. Focus your time on the platforms that will give you the highest engagement.

Remember - you don’t have to create original content for each platform you have. You can use the same content across all your platforms.

17/08/2021

If you ever find yourself in front of the camera any time soon, here’s our top 5 tips…

12/08/2021

Meet Hannah 👇 she's been with us for two months and has already been making waves with our clients and creating awesome content.

We asked her to write a blog about her time with us so far, and you can check it out at here 👉
www.xanacreative.com/meet-hannah/

10/08/2021

It's exam results day 📝

We wanted to remind you this results day, don’t let your results define you – there is always a path to securing your dream job whether that’s college, university, apprenticeship or learning on the job. There is no wrong path.

Here at X**a, we all took different paths to get where we are today. Here are some words of wisdom from Team X**a:

🎥 Megan: Sometimes the best path is the one that you make for yourself. I always knew what I wanted to do, but I never realised it was a job until I made it for myself.

💻 Denise: You’re never too old to change career. Your skills and ability change with age and experience, so do what makes you happy!

📷 Hannah: You won’t always know what your passion is when you leave school – I never knew what I wanted to be at that age! It took me 3 different college courses to find my passion, and it turns out it was a combination of all three! Three paths to lead me to my dream job – don’t lose faith or motivation.

05/08/2021

💬 Ask X**a #3: "How long should my videos be?"

People on social media have a short attention span. If a video is too long and doesn’t immediately grab their attention, they will just scroll on.

If you have a lot to say and saying it makes a 5-minute video, we suggest splitting it over a series of videos. Write down the key points and use them as subjects for each video. People are more likely to watch (and stay interested in) five 1-minute videos than one 5-minute video. It will create short snappy videos, plus it will also give you more content to post on social media.

What are your thoughts on video length? 🎥

05/08/2021

🎥 Memorising scripts isn’t for everyone. That's why we will sometimes use our autocue app! 🎥

It allows the contributor to speak to the camera confidently without having to learn their speech by heart.

Being in front of a camera can be daunting enough, let alone having to learn paragraphs of dialogue, and while we always prefer a script-free environment, the autocue is the next best thing!

30/07/2021

💬 Ask X**a #2: "Should I be adding subtitles to my videos?"

Yes, yes, yes! We cannot stress enough, yes!

It’s not just people with hearing difficulties that appreciate subtitles. Over 80% of social media video content is watched on mute.

So just what are the benefits of adding subtitles:
1️⃣ Social media platforms also automatically set videos to play while muted so adding subtitles allows your followers to instantly see what the video is about.

2️⃣ They can increase the engagement and reach of your video.

3️⃣ Subtitles break down that accent barrier and help clarify your message to an even wider audience.

Whether you've created your own video or we have made it for you, we can add branded subtitles to your video.

Don't forget to send us in your questions for next week's Ask X**a.

27/07/2021

New hire calls for new headshots 📷

Meet the dream team - Megan, Denise & Hannah 👇

Zoe Rae Photography

23/07/2021

🥳 Happy Birthday to us! 🥳

It’s our third birthday this weekend – don’t we look good for our age?!

We’re all about the number three this year, so we thought we would reminisce to a time when we were three…

👇

Address

Oldmeldrum

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

http://www.xanacreative.com/

Alerts

Be the first to know and let us send you an email when Xana Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Xana Creative:

Videos

SHOUT OUT TO The Coffee Apothecary - Udny ! ☕ We’re a little bit late to the party but we wanted to send a huge congratulations to Jonny & Ali at The Coffee Apothecary who have smashed their crowdfunding target for their new coffee roastery. We were delighted to be a small part of their campaign by producing their videos and we can’t wait to grab ourselves a bag of Coffee Apothecary coffee! If you’d like to hear Jonny chat about the Coffee Apothecary, you can listen to The Brand Sessions episode recorded with Megan & Eilidh in 2019 here: https://open.spotify.com/episode/00JGyVOGuqADn7AufToje0?si=75219d06dbc041c7

Top 5 tips for posing on camera - Tip 3

Here's Tip 3️⃣of our top 5️⃣ tips for posing in front of the camera from our photographer Hannah… Look presentable 💁‍♀️ Watch this space for tip 4 👀

Read A Book Day

Since it's National 'Read a Book' Day, we wanted to share some of our recent favourites, in case you're looking for something new for your bookshelf…

5 tips for being in front of the camera - Tip 1

If you ever find yourself posing in front of the camera any time soon, our photographer Hannah has you covered 📸 Here is our 1st tip! Watch this space for tip 2 👀

X**a Creative's top 5 tips for being in front of the camera for video

If you ever find yourself in front of the camera any time soon, here’s our top 5 tips…

X**a Creative's top 5 tips for being in front of the camera for video

If you ever find yourself in front of the camera any time soon, here’s our top 5 tips…

If there’s one thing we’ve learnt over the past year, it’s how quickly our hair can grow! 💇‍♀️ Here is some recent work we did for local hair salon RM Hair Studio during their recent relocation to Inverurie. 🎥 Video is dominating social media and is the best way to show off your business space. We can help with that – get in touch with us today 📞

💻 Client Work 💻 Not everyone enjoys speaking to the camera 🎥 so how do you get the message out about your business? With text of course! We recently created this motion graphic to showcase what Tekserv is all about. This short but engaging animation promoted Tekserv’s services and their approach to the businesses they support. Want to create 👀 eye catching animations that will engage with your audience? Get in touch with X**a today and see what we can create for you.

🎥 Recent client work with The BSN 🎥 At the start of lockdown, The BSN created a community to support small businesses by offering online courses, webinars, events, life hacks and lots of inspiration. We were delighted when they asked us to create promotional videos for them and are very excited to share their next Law of Attraction event on Thursday 8th July: https://hopin.com/events/the-law-of-attraction If you need videography to help promote an event – get in touch with us today.

We're looking for some friendly faces to be in front of the camera…

🎬 CASTING CALL 📽 We’re looking for 4 people to take part in a video shoot for one of our local hospitality clients. The shoot will take place at lunchtime on Wednesday 12th May and (weather permitting) will involve indoor and outdoor filming. If you and 3 of your family/friends are photogenic, available and would love to help us out, please get in touch for more details: [email protected]

We're looking for a Content Executive!

🤳🏻 WE’RE LOOKING FOR A CONTENT EXECUTIVE! 🎬 We’re looking for someone who has a passion for all things social media. If you have the ability to create fun, innovative and dynamic content, experience in managing a business’s social media channels and the desire to learn more about video content, then we want to hear from you! To read the full job description, follow this link: https://www.xanacreative.com/were-hiring

"Bring Your Child to Work" Day

Thursday 22nd April was "Bring Your Child to Work" Day, but when you can't bring the kids to the office, bring the office to them! We worked with our client Petrofac to create a toolkit of videos for their global team to share with their children so that they could learn more about what it's like to work at Petrofac. This project included a virtual film shoot with staff members from all over the world, who answered simple questions about what their job entailed. This was such a fun project to work on and here are some of the highlights... 🎬

What small businesses are you supporting?

What small businesses are you supporting? In light of restrictions lifting across Scotland, we wanted to share this project we did for Rediscover Peterhead Limited to highlight what local businesses were doing to prepare for Level 3's implementation. This was part of a series of videos created to shout about a few of the great businesses in the centre of Peterhead.

Video Production | X**a Creative

Top 5 Tips for Speaking to the Camera

Shortcuts

Where ‘x’ marks the spot.

"I hate social media."

That's what most of our clients tell us when we first meet them. They're not getting the most out of their social media platforms and don't know how to optimise them for their business needs. Social media is a key way to have direct communication between your brand and your consumer, but getting it right is hard and when you're part of a small team or a small business, it can become an overwhelming addition to your workload.

That's where X**a Creative can help! Established in 2018, X**a Creative specialises in social media content creation services through video, photo and copywriting, as well as social media management. Anything from scheduling and management or creating campaign content, X**a Creative are happy to work with you. We started with the aim of helping small businesses reach their potential on social media through the production of slick, branded content.

Get in touch if you'd like to chat!

03/01/2022

24/12/2021

08/12/2021

02/12/2021

01/12/2021

21/11/2021

18/11/2021

08/11/2021

05/11/2021

03/11/2021

01/11/2021

29/10/2021

05/10/2021

16/09/2021

06/09/2021

03/09/2021

01/09/2021

30/08/2021

27/08/2021

20/08/2021

17/08/2021

12/08/2021

10/08/2021

05/08/2021

05/08/2021

30/07/2021

27/07/2021

23/07/2021

Address

Opening Hours

Website

Alerts

Contact The Business

Videos

Top 5 tips for posing on camera - Tip 3

Read A Book Day

5 tips for being in front of the camera - Tip 1

X**a Creative's top 5 tips for being in front of the camera for video

X**a Creative's top 5 tips for being in front of the camera for video

We're looking for some friendly faces to be in front of the camera…

We're looking for a Content Executive!

"Bring Your Child to Work" Day

What small businesses are you supporting?

Video Production | X**a Creative

Top 5 Tips for Speaking to the Camera

Shortcuts

Share

Where ‘x’ marks the spot.

You may also like