Picture having a partner in crime who not only vibes with your vision but also serves as your creative co-conspirator. They're the secret sauce to your success, giving you the freedom to rock your zone of genius while they handle the rest. ⭐
Well, I got ya sunshine! 😉
My fabulous client wanted us to take her ideas and briefs and give her graphics, sales pages and more and then bring them to life.
"Knowing Em is there to help with anything I need brand and design wise has freed up my headspace and my time. No more spending hours struggling with my website like I used to in the early days."
"Now if I need something I know Em will deliver so I don't think twice about it - I get to stay in my zone of genius knowing I have the right woman for the job in her. She knows me and the brand inside out, gets my ideas and is always open to collaborating to bring my vision to life."
- Rhiannon Selby @garnetpr_uk
This was the result... swipe to see the final products...
I'm your go-to creative architect for crafting powerful, on-brand sales pages that don't just look great—they convert! Plus, think of me as your personal design wingman, here to elevate your brand presence and attract those high-paying clients you've been dreaming of. 😍
3 ways a well-aligned and captivating branding identity will make you more money online… 💰
1. Standing out like a zebra in The Ritz. 💫
When your audience perceive your brand as distinctive, unique and appealing, they are more likely to choose your services. It sparks interest!
2. Premium feel like edible gold. 🥇
Branding that conveys quality, trustworthiness, and credibility can justify higher prices.
3. Trust me like Fort Knox. 🏰
When your audience feel aligned with your brand values and identity, they are more likely to become repeat buyers who recommend your services.
See some of my mood board branding work in the video 🤩✨
#brandingidentity #premiumbrand #branndingmoodboards
Building 👏🏼 meaningful 👏🏼 connections 👏🏼
Remember secondary school cafeterias? It was all about popularity, fitting in, and chasing likes. But social media isn't a cafeteria.
It's a place to build real connections with real people. Let me let you into a secret... 🤫
For ages I didn't post on social media because I was worried about the lack of likes on my posts.
But, after digging into it, I realised that 'likes' are good, but what is better is producing meaningful content that RESONATES with people or EDUCATES with people or provides VALUE to them.
With this in mind, I wanted to show up for my wonderful audience and make it about them, not about me.
Let's create the sort of content that gets saved, DM'ed about after it's posted, the one that starts conversations! 💬
The content that hits home, that helps build that like, know and trust with your audience - Brand Loyalty! 🥇
Just because a post has low likes, doesn't necessarily mean it's performed badly.
It's about the creating spaces where authenticity is KING, conversations thrive, and meaningful relationships are formed!
Don't you agree?
#BrandLoyalty #CommunityOverLikes #AuthenticConnections #womensuppportingwomen
White space is KING 👑 when it comes to your website and here's 3 reasons why my sunshines...
1. Keeps attention ⚠️-
You don't want your audience falling asleep in their avo on toast, so keep them wanting to read more by breaking up the content in bite size chunks. Negative space removes potential distractions and helps draw attention to the right things.
2. User experience 🌟-
You want your content to come across as aesthetically pleasing and a good experience for your client. Your brain needs to see a mixture of negative and filled space. Visuals and text usage is not only professional looking, it is easier to digest.
3. Content flow🚰 -
Negative space helps create an organised flow between content on your pages, improving your site's usability. You may have noticed a random turnip word in my content - easy to miss in that example of horrible block text!
Follow for more design, branding and website tips to make you stand out from the crowd and get instantly recognised! 🤩
Business can be lonely without the support of likeminded women around you... can I get a AAAAAAMEN? 😍
If you're like me and struggle to show up on socials it's time to call on business besties... it's not a sign of weakness to ask for support- it's super empowering and brings about real conversations and real problems and real solutions as female business owners.
Thank you to all of the women who have been a part of my F2B journey over the past 4 years!
Let me know in the comments who has been a shining light in your business journey ⬇️
Doodle and Brainstorm
Everything we create starts off as a doodle and is then developed into a tangible idea.
We find that putting pen to paper is an amazing way to grow an idea and inspire some of the most exciting outcomes. 🌱
☝🏻If you are struggling for inspiration, we recommend going back to basics!
🖊Grab a pen!
📝Grab a pad!
...Start doodling down anything that comes to mind. 💫
Remember doodling doesn't need to be drawings, it's a concept!
You can use words, imagery, even different media and collage to brainstorm and formulate ideas.
💫Some of our most exciting ideas have come from this form of working-out, leading to some of the most diverse and original ideas/plans of action.
☝🏻Why not give it a go today!
....and don't forget to tell us if this method inspired you! 😉
#mydoodle #doodletime #customdrawing #doodleday #doodlesoninstagram #doodleartenthusiasts #brainstormingsession #brainstormingideas #yourbusiness
5 Areas of Branding
Tell me how you express yourself?
Tell me how you describe yourself?
Tell me your story?
👆🏻Now think about your business...
❓What is your business' brand?
❓What is your business' personality?
Creating a well-defined brand around your business is integral in attracting a loyal & dream audience.
🤔Think about it like this! ⬇ ⬇
Just like a person, you attract friends & people that your feel a connection with; perhaps you have similar personalities, goals or interests.
👉🏼 It is one & the same for your brand.
Your brand needs to be a unique identity!✨
Now, this is JUST ONE aspect of your brand, you need to be hitting all of these five elements/areas in order to create a brand that people have an emotional connection with.
Ask yourself this ⬇
Does your brand reflect these five elements of branding:⬇
- Purpose ✨
The reason your brand has been created - What/How/Why
- Value 💸
The value your brand provides
- Brand Story 📖
Facts & feelings generated by your brand
- Identity 💁🏼♀️
The personality & traits that describe your brand
- Position 👨👩👧👦
How your brand is perceived & where in the market does it fit
To establish yourself as a reputable business & expert in your industry you need to adhere to these five elements/ areas.
➡ After work, today, why not grab your notepad & pen, a cuppa & delve into each area?
🙏🏻I promise you, you will be able to see your business more clearly & be able to communicate your brand with an objective & with confidence. 😉
✨Alternatively, if you are finding the branding process overwhelming, send us a DM, & see how we can transform your brand's identity & customer journey.✨
Are you trying to do ALL the ‘things’ yourself and reaching a point where it’s too hot to handle?🥵
Being your own boss and running your own business solo is totally fab, but sometimes certain things need to be outsourced in order to:
- Give yourself a break and avoid that burnout 🔥
- Allow you to focus your time and energy on the things you lurrrveeee ❤️
- Give the professionals the jobs you aren’t quite an expert in ⚡️
- Keeps you in your zone of genius 🧠
Thankfully, we have a wonderful team with me, but I also outsource things that I know are not my bag babeehhh 💼
So what things do we outsource here at F2B HQ?
- We have an accountant (really maths is not my forte and taxes are so important to get bang on) 🧮
- We have a copyrighter to help with sales pages 🖊
- We have a dedicated VA - admin and social media assistant to help with the daily running of tasks 📖
- We have a social media manager that runs some accounts because the wonderful client list is expanding 🖥
- We have an office cleaning angel and organiser - a clear space = a clear mind 🧼
Don’t try and do ALL the things yourself darlings -
☝🏼Write down a list of all the jobs and roles in your business
🖊Decide which ones you love and can do well
❌Put a cross next to the bits that you don’t love and you aren’t skilled in
✔️Start to do your research and see what areas you could outsource to experts - start up conversations and build connections
🌟It allows you to grow your business and focus on the things you adore! Remember, these experts have been practising for years, so what takes you 10 hours could take them 1!
🙌🏼What do you need to outsource today darlings?
Raise your hand if you feel like life is passing you by! 🙌🏻
We all know that feeling ladies, living life in the fast lane, focusing on your work & the people around you; but never giving yourself a moment to STOP and look at your own life!
You know what they say, "A life well-lived is one of gratitude and thankfulness."
To help myself and hopefully inspire a few of you today; I have gathered a few gratitudes myself. ⬆️
👆🏻Tell me this, are you finding it hard to find those gratitudes?
Here are a few pointers to get you started! 😉
1️⃣ Don’t be picky! Appreciate everything, there is nothing in life too small that you can't be thankful for; that may be decent sleep or even the weather today! 🌦
2️⃣ Find gratitude in your challenges. 💪🏻
You often learn most in those negative and difficult situations that arise; and when it comes to business, we know this is true for sure.
Running your own business is not always smooth sailing is it ladies?🙈😉
3️⃣ Practice mindfulness. ✨
I find this a bit hard as I am always on the go; but ultimately it is about picturing what you are grateful for and sitting with that feeling of gratitude in your body.
Like anything in life, gratitude will come more easily as you practice!
4️⃣ Keep a journal. ✍🏻
Write down your positive thoughts, your goals, your dreams and what you are thankful for.
6️⃣ Spend time with loved ones. 🤍
Spending time with the people you love always brings happiness; not only does it put you in a good mood, but your relationships will grow and strengthen.
❤️Now, to get the ball rolling, why not tell me one thing you are grateful for today! ⬇️
#givingthanks #bringthejoy #womeninspiration #gratitudeeveryday #practicegratitude #gratitudeistheattitude #gratitudechallenge #gratitude #positivemindset #liveyourbestlife #affirmationoftheday #selfgrowth #changeyourthoughts #dailygratitude #worldgratitudeday #thinksocial #liveyourdreamlife #abundantl
📈Are you looking to improve your conversion rates?
💭Are you wanting to attract your dream clients/customers?
Well, ladies, I have an answer to making this ⬆️ your reality! 👇🏻
....👉🏻 create a lead magnet/ free resource to give to your clients and potential clients!
Why you may ask? Well here are my TOP reasons for doing so: ⬇
➡ You will attract your ideal clients & it will encourage them to sign up to the email list. 📧
(If you are sending newsletters/ blogs or emails every month, it helps to keep your brand at the top of your clienteles' minds.)
➡ You can target a certain demographic.🎯
Including an incentive like a money-off voucher will induce people to come back & use your services or buy your products.
➡ It encourages people to experience the benefits of using your service or product.
➡ It builds customer loyalty, gains trust, & increases brand awareness. ✨
➡ It is a fab way to trial new business processes or products (& request feedback.)
➡ They are an easy way to reward current clients or attract potential clients. 🥇
P.S. ⭐️ Exciting things are happening this month at 'Free To Be Creative'; we even have our very exciting freebie coming your way, to help you make your mark & create your niche lead magnet!
Keep watch! 😉
#creativedesignagency #femaleentrepreneurshipmovement #focusonus #toolsinbusiness #appsforbusiness #socialmediamanagersaywhat #goalsetters #businesswithheartandsoul #hustleneverstops #femaleceos #womeninbusinessuk #womeninbusinessrock #comingsoon #launch #businessservices #brandconsultant #launchday #innovative #leadmagnets #leadmagnetideas #leadmagnetmastery #nichebusiness #nicheclientele #makeyourmark #targetaudience #londonbusinessgrowth #youngbusinessowner #entrepreneurthing #futureceo #womanwhohustle
Why Freebies?!
📈Are you looking to improve your conversion rates?
💭Are you wanting to attract your dream clients/customers?
Well, ladies, I have an answer to making this ⬆️ your reality! 👇🏻
....👉🏻 create a lead magnet/ free resource to give to your clients and potential clients!
Why you may ask? Well here are my TOP reasons for doing so: ⬇
➡ You will attract your ideal clients & it will encourage them to sign up to the email list. 📧
(If you are sending newsletters/ blogs or emails every month, it helps to keep your brand at the top of your clienteles' minds.)
➡ You can target a certain demographic.🎯
Including an incentive like a money-off voucher will induce people to come back & use your services or buy your products.
➡ It encourages people to experience the benefits of using your service or product.
➡ It builds customer loyalty, gains trust, & increases brand awareness. ✨
➡ It is a fab way to trial new business processes or products (& request feedback.)
➡ They are an easy way to reward current clients or attract potential clients. 🥇
P.S. ⭐️ Exciting things are happening this month at 'Free To Be Creative'; we even have our very exciting freebie coming your way, to help you make your mark & create your niche lead magnet!
Keep watch!
Key to a good client relationship
🎧Listen up ladies!
A relationship with a client is no different from any other relationship; basically treat others how you would like to be treated!
If you want responsiveness, give responsiveness.
If you want encouragement, give encouragement.
⬆️....I know this makes it sound so simple; however, building and maintaining these positive client relationships can be difficult depending on how you react, set boundaries and deal when specific situations arise.
⭐️Here are my golden rules: 😉
1️⃣ Honestly and Openness is incredibly important.
Not only does help get to the core of your client's needs, wants and ideas, but it sets up trust between you both.
2️⃣ Clear Boundaries
Set your boundaries, so that your client is not expecting you to be at their beck-and-call 24hrs a day- 7 days a week.
You are allowed to have your time off too.
3️⃣ Established Expectations
There are two sides to every expectation; what is said and unsaid.
You don't want things to be left to personal interpretation.
Setting realistic expectations builds trust in you, your work, and your ability to deliver.
4️⃣Set Apps and Tools to Communicate
Have established ways of communication.
At Free to Be Creative, we use 3 apps nearly every day to communicate:
- Whatsapp
- Google Mail/ Drive
- Zoom
5️⃣ Be Inspired by Eachother
Being inspired by your client's company and inspiring your client helps to produce more exciting and high-quality work.
Jumping off each other's ideas pushes their business forward and brings magic to what they are selling or wanting to show the world.
➡️ Tell me how you maintain a good relationship with your clients?
There is no limit to what we as women can accomplish
"There is no limit to what we as women can accomplish." -Michelle Obama
It is so important to work with people that:
→ inspire you
→ that push you to be better
→ make you happy
→ and make you accountable!
I feel very fortunate to work with a team of ladies who are so creative, who are committed and have such amazing energy! @beximarch @dealifecoach
Here are a few things that I have learnt when working with a team:
- Share your vision ✨
- Set clear goals 👆🏻
- Communicate 💬
- Encourage 💪🏻
- Give positive feedback ☀️
- Provide ways for continued development 💫
➡️ Tell me about your team and the people/women that inspire you!
inspired
Let's support and lift up all the fabulous, hard-working, boss-women around us!
⭐️I am continually inspired by so many women in my life!
YOU all are incredible; and I feel so honored to work alongside, with, and around women who support other women.
Blessed!
Our Work
Have you seen some of our work?
View some of the work we have produced over the past year.
Our team is extremely creative and design-focused.✨
We make sure that everything we develop is produced at an extremely high quality, with a focus on bringing your brand to life, with stunning graphics and attention to detail.
▷ Workbooks
▷ Instagram Layouts
▷ Mood Boards
▷ Freebies
▷ Logos
...and much more!
We are an innovative creative agency consisting of a team of highly qualified and creative women, who are forward-thinking and have a passion for creativity, travel, and enhancing YOUR brand. ⭐️
✨Add that sparkle and upgrade your branding and graphics today!
📞Contact us for more details!
