Key Principles

14/01/2026

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

In the world of PPC (pay-per-click) advertising, ensuring that your ads are displayed to the right audience at the right time is crucial. One powerful tool in achieving this is through the strategic use of negative keywords. This will save you £1,000s!

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/

13/01/2026

Have you ever wondered how to calculate Marketing ROI? 🤔

Look no further! Swipe to unveil a step-by-step guide on calculating the metric! 📈💰

Mastering Marketing ROI is key to understanding the effectiveness of your campaigns and maximising your returns. Discover the secrets behind this calculation and unlock the power of data-driven decision-making! 💡✨

07/01/2026

🌟 Kick off 2026! Get the latest digital marketing insights straight to your inbox 📩

Sign up for our weekly newsletter for actionable insights, valuable resources, and the latest industry news in the world of digital marketing.

Join our thriving community today and stay ahead of the game.

🖇️Sign up here: https://www.keyprinciples.co.uk/newsletter-signup/

06/01/2026

🆕 2026 is here and is set to bring bigger shifts in digital marketing. 🆕

Here’s what we predict will matter most:

1️⃣ 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵 – Users will search via text, voice, image, and video. Structured, helpful content is essential.

2️⃣ 𝗔𝗜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 – Automation and predictive tools will dominate, but human oversight remains crucial.

3️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝘂𝗹𝗲𝘀 – Mobile-first, frictionless, personalised experiences will drive conversions.

4️⃣ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 𝗶𝘀 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 – With third-party cookies gone, clean, consented data is your competitive edge.

5️⃣ 𝗩𝗶𝗱𝗲𝗼 𝗘𝘃𝗼𝗹𝘃𝗲𝘀 – Short-form drives discovery; long-form builds authority; shoppable and authentic content will outperform polished AI content.

6️⃣ 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – AI anticipates behaviour, delivering timely ads and personalised retention campaigns.

7️⃣ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 – Ethical practices and real human connection will influence trust and loyalty.

Find out more about our 2026 Predictions here: https://www.keyprinciples.co.uk/2026-predictions/

Explore essential digital marketing trends, AI, video, and data strategies shaping 2026 to stay ahead and thrive online.

05/01/2026

🎉 Happy birthday to our very own Terri Foster! 🎂

Have a great day!🌟

01/01/2026

🥳Happy New Year from everyone at Key Principles!🥳

Here's to a happy and prosperous 2026!

If you would like us to help you reach your business goals in 2026, contact us today at https://www.keyprinciples.co.uk/contact/.

25/12/2025

🎄Merry Christmas from everyone at Key Principles!🎄

We hope you all have a wonderful day!

19/12/2025

🏑 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗛𝗮𝗹𝗳 𝗦𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝗠𝗮𝗻𝗻𝗶𝗻𝗴 𝗟𝗮𝗱𝗶𝗲𝘀 𝗛𝗼𝗰𝗸𝗲𝘆 𝗖𝗹𝘂𝗯!

In the Summer, West Bridgford-based Manning Ladies launched a recruitment drive for new players and secured the sponsorship of Key Principles for its kit.

The first half of the season has been a great success in terms of building the new team and creating a fantastic team spirit. Proudly wearing the new kit every Saturday, with the Key Principles logo emblazoned on the front of shirts, the team has had a steady start in Division 4 North East of the Midlands Women’s league.

Currently sitting mid-table in the division after 11 games, the team is rearing to go for a stronger second half of the season.

👏 We’re excited to support them and can’t wait to see what’s next. Stay tuned for updates!

18/12/2025

2026 is set to bring bigger shifts in digital marketing. Here’s what we predict will matter most:

1️⃣ 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵 – Users will search via text, voice, image, and video. Structured, helpful content is essential.

2️⃣ 𝗔𝗜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 – Automation and predictive tools will dominate, but human oversight remains crucial.

3️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝘂𝗹𝗲𝘀 – Mobile-first, frictionless, personalised experiences will drive conversions.

4️⃣ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 𝗶𝘀 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 – With third-party cookies gone, clean, consented data is your competitive edge.

5️⃣ 𝗩𝗶𝗱𝗲𝗼 𝗘𝘃𝗼𝗹𝘃𝗲𝘀 – Short-form drives discovery; long-form builds authority; shoppable and authentic content will outperform polished AI content.

6️⃣ 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – AI anticipates behaviour, delivering timely ads and personalised retention campaigns.

7️⃣ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 – Ethical practices and real human connection will influence trust and loyalty.

Find out more about our 2026 Predictions here: https://www.keyprinciples.co.uk/2026-predictions/

Explore essential digital marketing trends, AI, video, and data strategies shaping 2026 to stay ahead and thrive online.

17/12/2025

⏰ 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗕𝗿𝗲𝗮𝗸 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿!🎄

Christmas is almost here, so here’s a quick reminder of our holiday closure dates:
The KP Team will be taking a well-earned break from 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟮𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝗻𝗱.

If you need anything before then, now’s the perfect time to reach out!

Please note, we will be checking our emails throughout in case anything is urgent.

Wishing you a Merry Christmas and a wonderful New Year! 🎄✨

16/12/2025

🤔𝗖𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲 (𝗖𝗧𝗥) 𝗵𝗮𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗲𝗻 𝘀𝗲𝗲𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 - 𝗯𝘂𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.🤔

Here’s what you need to know: https://www.keyprinciples.co.uk/ctr-and-google-ads/

Discover why CTR isn’t the ultimate Google Ads metric, how to interpret it correctly, and how to improve PPC performance.

10/12/2025

🔍 𝗦𝘁𝗼𝗽 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗖𝗧𝗥: 𝗧𝗵𝗲 𝗠𝗲𝘁𝗿𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝗶𝗻 𝟮𝟬𝟮𝟲

CTR used to be the star of Google Ads… but the game has changed.

1️⃣ 𝗖𝗧𝗥 ≠ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀
High CTR doesn’t guarantee strong performance. Low CTR doesn’t mean failure.

2️⃣ 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 > 𝗖𝗹𝗶𝗰𝗸𝘀
Judge CTR alongside conversions, CPA, ROAS, audience intent and your actual campaign goals.

3️⃣ 𝗛𝗶𝗴𝗵 𝗖𝗧𝗥 𝗖𝗮𝗻 𝗛𝘂𝗿𝘁
More clicks = more cost. If they’re low-quality, you’re burning budget—not driving revenue.

4️⃣ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗕𝗲𝗮𝘁𝘀 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆
Fewer, higher-intent clicks often deliver better results and stronger profitability.

5️⃣ 𝗖𝗧𝗥 𝗜𝘀 𝗢𝗻𝗹𝘆 𝗢𝗻𝗲 𝗣𝗶𝗲𝗰𝗲
Treat CTR as a supporting metric. Prioritise relevance, audience quality and cost-efficient growth.

👉Here is the full blog for more: https://www.keyprinciples.co.uk/ctr-and-google-ads/