Key Principles

06/12/2024

🗣️𝗡𝗲𝘄 𝗩𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗣𝗠𝗔𝗫 𝗩𝗶𝗱𝗲𝗼𝘀 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 🗣️

Did you know you can now add a voiceover to Video Ads in YouTube from your Performance Max campaigns?

Go check it out and tell us that you think.

05/12/2024

🗓️How to Use Google Ads Keyword Planner 🔍

🔍 Google Ads Keyword Planner is a powerful tool that offers valuable insights into search trends for digital marketing strategies.

🔖 Benefits of Keyword Planner include discovering new keywords, analysing search volumes and costs, and organising keyword lists effectively.

🚀 Getting started requires creating a Google Ads account and accessing Keyword Planner through the tools section.

🎯 Ways to use Keyword Planner include generating keyword ideas, understanding search intent, identifying negative keywords, and analysing competitor keywords.

💡 Utilise Keyword Planner as part of a comprehensive digital marketing strategy to improve PPC campaigns and maximise ROI.

Read our full blog for more information: https://www.keyprinciples.co.uk/google-ads-keyword-planner/

04/12/2024

😱2025 is right around the corner, can you believe it? 😱

So if you haven't already now is a great time to plan and decide what your marketing budget should be.

Luckily for you, we have created a blog to guide you through the process with expert tips and advice.

Read our full blog to find out: https://www.keyprinciples.co.uk/your-marketing-budget/

Learn how to determine your marketing budget effectively to achieve business goals, reduce risk, and enhance growth strategies.

03/12/2024

𝟲 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲

🎯 Ensure your ads align with relevant keywords.
🌟 Optimise your landing page for relevance, quality, and user experience.
📊 Organise ad groupings and campaign structure effectively.
💬 Craft engaging ad copy to boost click-through rates.
🚀 Enhance your ads with Google Ad Extensions.
⚡ Enhance user experience by improving page speeds.

For more useful tips, check out our blog here: https://www.keyprinciples.co.uk/improve-quality-score/

Improve your PPC campaigns with insights on Google Ads Quality Score - Learn what it is, why it's crucial, and how to enhance yours here.

02/12/2024

🛠️Our 9 Business Tools to Help Your Company Run More Efficiently 💼

There are hundreds of business development and business management tools available that you can use to improve productivity, boost effectiveness, reduce costs, and drive growth.

Here is our Top 9!

💡 Read Our latest blog for more information: https://www.keyprinciples.co.uk/digital-business-tools/

What do you think of our suggestions? Let us know in the comments below. 👇

29/11/2024

🚀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁 𝗴𝘂𝗶𝗱𝗲! 🚀

Learn how to boost your PPC campaigns and achieve better results.

Check out our blog here: https://www.keyprinciples.co.uk/improve-quality-score/

Improve your PPC campaigns with insights on Google Ads Quality Score - Learn what it is, why it's crucial, and how to enhance yours here.

28/11/2024

💰How To Decide What Your Marketing Budget Should Be? 🤔

📊 Setting a marketing budget is crucial for businesses to reduce financial risk, prevent overspending, achieve business goals, and grow in a consistent and planned manner.

💸 Factors to consider when calculating a marketing budget include revenue and profit generation, overall business expenses, the importance of marketing to the business, and the stage of the business lifecycle.

🔢 A 6-step process for calculating a marketing budget involves gathering marketing data, setting marketing goals, finding average cost per lead (CPL), determining average conversion rates, calculating the number of leads needed, and allocating the final budget.

📈 It's essential to have relevant data, such as marketing spend and customer insights, to set a realistic marketing budget that allows room for growth and aligns with business objectives.

Read our full blog for more information: https://www.keyprinciples.co.uk/your-marketing-budget/

27/11/2024

🤔Ever Wondered How to Optimise Your Facebook Ads Campaigns?📈

💡Don't worry, we've got you covered in our blog: https://www.keyprinciples.co.uk/facebook-ads-optimisations/

Unlock the potential of Facebook Ads with our guide! Learn to optimise campaigns, targeting, copy, and formats for success. Read here now.

26/11/2024

Google is testing a new ad format in Search Ads. A second link directly under the main ad headline (title) link.

The second link will pull information from the Google Ads assets or extensions, you'd typically see them as sitelinks under the ad description but now they are being tested directly under the main headline link.

Have you spotted any changes to the ad format yet? Let us know if you have below!

25/11/2024

🤔𝙃𝙤𝙬 𝘼𝙄 𝘾𝙖𝙣 𝙃𝙚𝙡𝙥 𝙬𝙞𝙩𝙝 𝙔𝙤𝙪𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜? 🤔

💪 𝗣𝗿𝗼𝘀 𝗼𝗳 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
• Improved efficiency, content scaling, reduced costs, and increased variety in content creation.

❌𝗖𝗼𝗻𝘀 𝗼𝗳 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:

• Overreliance leading to laziness, lack of human touch and emotion, incorrect tonality, and potential lack of accuracy.

𝟱 𝗪𝗮𝘆𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗨𝘀𝗲 𝗔𝗜 𝗧𝗼 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆

🔄Repurposing content for other channels.
📸Image generation for content marketing media.
🎯Gaining insights for target audience.
✨Generating new content marketing ideas.
📝Help with article drafts and writing.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗨𝘀𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
💡AI can boost efficiency and idea generation in content marketing.
👥AI should be used as a virtual marketing assistant to enhance work, not replace human input and creativity.

For more information, you can read our full blog here: https://www.keyprinciples.co.uk/ai-content-marketing/

Uncover how AI enhances content marketing productivity with five effective strategies. Read the blog now to find out.

20/11/2024

𝟱 𝗪𝗮𝘆𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗨𝘀𝗲 𝗔𝗜 𝗧𝗼 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆

🔄Repurposing content for other channels.
📸Image generation for content marketing media.
🎯Gaining insights for target audience.
✨Generating new content marketing ideas.
📝Help with article drafts and writing.

For more information, you can read our full blog here: https://www.keyprinciples.co.uk/ai-content-marketing/

Uncover how AI enhances content marketing productivity with five effective strategies. Read the blog now to find out.

19/11/2024

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗕𝟮𝗕 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗰𝗮𝗻 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 & 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀:

✅ Plan ahead and engage early
✅ Think beyond discounts with bundling & cross-selling
✅ Utilise diverse marketing channels
✅ Enhance industry authority
✅ Customise PPC campaigns
✅ Create event-specific landing pages

𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗯𝘆:

🚀 Personalising messaging
🚀 Follow up with leads post-events
🚀 Evaluate strategies for continuous improvement

Don't miss out on the opportunity to boost sales and relationships!

Check out the full blog in the comments section below 👇

18/11/2024

🎉 Happy Workiversary to our very own Terri Foster! 🥳

On this day in 2015, Terri started working for Key Principles. For 9 amazing years, Terri has been our go-to person for all things Google Ads. She is an incredible person, and we can't thank her enough!

Here's to many more years to come! Thank you for all your hard work.

15/11/2024

🌟 Did you know that you can still utilise Black Friday and Cyber Monday as a B2B business? 🤔💼

Find out how in our blog: https://www.keyprinciples.co.uk/b2b-black-friday/

14/11/2024

𝟱 𝗪𝗮𝘆𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗨𝘀𝗲 𝗔𝗜 𝗧𝗼 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆

🔄Repurposing content for other channels.
📸Image generation for content marketing media.
🎯Gaining insights for target audience.
✨Generating new content marketing ideas.
📝Help with article drafts and writing.

For more information, you can read our full blog here: https://www.keyprinciples.co.uk/ai-content-marketing/

13/11/2024

𝗢𝘂𝗿 𝗧𝗼𝗽 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀:

🚫 Implementing Negative Keywords: Prevents ads from displaying to irrelevant audiences.

📣 Including a Clear Call-to-Action (CTA): Guides customers on the desired action.

📝 Utilising All Ad Extensions: Adds supplemental information to enhance ad visibility.

🔍 Optimising Keyword Use: Incorporating keywords strategically in ad elements.

🖋️ Crafting Compelling Ad Copy: Ensures relevancy, engagement, and appeal to potential customers.

🧪 Testing Multiple Ad Variants: Allows for A/B testing to identify the most effective ad versions.

For more information, read the full blog here:

Learn how to boost your Google Ads CTR by understanding key metrics, implementing strategies, and optimizing ad content effectively.

12/11/2024

🤔Struggling with SEO? We've got you covered with our Ultimate Free SEO Guide! 🚀

SEO doesn't have to be overly technical - our guide breaks it down for you step by step. Whether you're new to SEO or looking to enhance your current strategies, this comprehensive resource covers everything you need to know.

Get ready to explore:
🔍 On-page optimisation
🔑 Keyword research
🔗 Link building
🛠 Technical SEO
📝 Content strategy

Gain valuable insights and practical tips to boost your website's visibility and attract organic traffic. Stay ahead of the game in the dynamic world of SEO with our actionable strategies.

📥 Don't miss out - download your copy here: https://www.keyprinciples.co.uk/free-seo-guide/

Ready for SEO success? Download the Ultimate Free SEO Guide from Key Principles and start improving your website's ranking today!