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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 9am - 5pm Thursday 8:30am - 5pm Friday 8am - 5pm

Key Principles

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Key Principles

Your Business Growth Partners. Driving profitable, sustainable growth for your business through innovative digital marketing strategies since 2005.

Key Principles: Helping businesses grow through online advertising. Specialists in Adwords & Facebook Advertising.

02/09/2025

🤩Testimonial Tuesday🤩

28/08/2025

Which TikTok Ads Bidding Strategies Are Best for Your Business?🤔

📱 TikTok has evolved into a booming advertising platform with significant revenue potential.

💰 Choosing between Cost Cap and Maximum Delivery strategies is crucial for maximising ROI.

📊 Cost Cap offers predictability and control for campaigns with clear ROAS or CPA targets.

📈 Maximum Delivery focuses on scale and driving conversions effectively within a set budget.

🤔 The right bidding strategy depends on your goals, budget, and campaign stage.

🔍 Ongoing monitoring, creative optimisation, and strategic adjustments are essential for successful TikTok ad campaigns.

Find out more in our latest blog here: https://www.keyprinciples.co.uk/tiktok-ads-bidding/

27/08/2025

Are your investments profitable? Simply input your essential metrics and watch as our intuitive tool calculates your ROI in the blink of an eye!

Make informed investments and take charge of your financial future. 💸💡

Check it out here: https://www.keyprinciples.co.uk/roi-calculator/

26/08/2025

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/

21/08/2025

🌎 August Update: Key Principles' Partnership with Ecologi: Planting 478 Trees and Reducing 50.45 tCO2e 🌱

🌿 Join us in the fight against climate change! By signing up through this link, you'll be contributing to a greener planet with 5 brand-new trees planted.

🔗 https://ecologi.com/keyprinciples-better?direct=true&r=630f4363f7afca4f992ed180

20/08/2025

📈 Looking to boost your brand with TikTok ads? Our expert ad services can help you reach your target audience efficiently and effectively.

For more information, you can view our page here: https://www.keyprinciples.co.uk/ppc/social/tiktok-advertising/

19/08/2025

🤩Testimonial Tuesday - We love it when a new one comes in 🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

14/08/2025

🌟 Have you signed up to our weekly emailer?🤔

Sign up for our weekly newsletter for actionable insights, valuable resources, and the latest industry news in the world of digital marketing.

Join our thriving community today and stay ahead of the game.

🖇️Sign up here: https://www.keyprinciples.co.uk/newsletter-signup/

13/08/2025

🔍🔥 You Asked, We Answered! 🔥🔍

Ever wondered about the ins and outs of working with us at Key Principles?

Find answers to more burning questions on our brand new page: https://www.keyprinciples.co.uk/about/you-asked-we-answered/ 🌟

12/08/2025

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

06/08/2025

Understanding the TikTok algorithm and user interactions is crucial for advertisers to create successful ad campaigns on the platform.

Here's what you need to know 👇

📊 Advertisers can influence the ads users see by adjusting ad settings, providing feedback, and controlling data sharing preferences.

🏆 TikTok's ad model prioritises behavioural signals over demographics, requiring agile and data-led strategies for success.

🚀 Native-style creative, engaging users in the first three seconds, storytelling, and emotional triggers are key elements for successful TikTok ads.

🎨 Utilising TikTok Ads Manager for testing, staying updated on trends, and aligning with the platform's cultural context are essential for ad success.

🛠 The in-feed format of TikTok ads, blending seamlessly with organic content, contributes to their effectiveness and user engagement.

🏅 Compliance with GDPR and privacy regulations is important for TikTok advertising, emphasising transparency and responsible data use.

📈 Brands must align their TikTok ad strategies with the platform's unique delivery model, focusing on native-style videos, behaviour-led segmentation, and continuous testing for optimal results.

You can read the full blog here: https://www.keyprinciples.co.uk/tiktok-ads-show/

05/08/2025

🎂Happy birthday to our very own Managing Director, Jackie! 🎁

From everyone at Key Principles, we hope that you have a great day!

Address

16 Commerce Square, Lace Market
Nottingham
NG11HS

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	9am - 5pm
Thursday	8:30am - 5pm
Friday	8am - 5pm

Website

https://www.keyprinciples.co.uk/

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