Key Principles

03/07/2025

Do you feel as though your Google Ads campaigns aren’t running as effectively as they used to be? 🤔

As Google Partners, our team have put together a comprehensive Guide for auditing your Google Ads account for performance, taken from both the most up-to-date information from Google themselves and over 20 years of practice in the PPC advertising industry.

The guide covers various aspects, including:

𝟭️ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 🏗️
𝟮️ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 🔍
𝟯️ 𝗔𝗱 𝗰𝗼𝗽𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 ✏️
𝟰️ 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 💰
𝟱️ 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 📊

With this guide, you will learn how to identify areas for improvement, optimise your campaigns, and maximise your return on investment. Whether you’re a beginner or an experienced advertiser, this PDF will equip you with the knowledge and tools to enhance the performance of your Google Ads campaigns.

Download Your Guide Here: https://www.keyprinciples.co.uk/google-ads-audit-guide/

Ready for Google Ads success? Download the Free Google Ads Audit Guide from Key Principles and start improving your campaigns today!

02/07/2025

With a massive audience of 1.5 billion active users, TikTok offers strong targeting options based on user demographics, interests, and behaviours.

📈 Looking to boost your brand with TikTok ads? Our expert ad services can help you reach your target audience efficiently and effectively.

For more information, you can view our brand new page here: https://www.keyprinciples.co.uk/ppc/social/tiktok-advertising/

01/07/2025

𝗜𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗪𝗼𝗿𝘁𝗵 𝗜𝘁 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀?

Here are our key takeaways:

1️⃣ Using Google Search Partners can expand reach, but may result in issues with lead quality and a lack of control over where ads are displayed. 🌐

2️⃣ Transparency of partner sites is limited, making it difficult for advertisers to monitor performance effectively. 🧐

3️⃣ Wasted budget and poor lead quality are common issues with Search Partners, raising concerns about its value. 💷

4️⃣ Effective management, evaluation, and exclusion of underperforming campaigns are key for mitigating risks associated with Google Search Partners. 📊

5️⃣ Decision to use Search Partners should consider factors like target market, budget constraints, lead quality, and conversion tracking accuracy. 🤔

6️⃣ Startups or advertisers with tight budgets may find more efficiency and predictability by focusing on the core Google Search Network. 💼

7️⃣ Continuous testing, monitoring, and data analysis are essential for successful results in Google Ads campaigns. 📈

8️⃣ Expert guidance and strategic planning can help optimise PPC strategies for better performance and ROI. 🧠

For more information, you can read the full blog here: https://www.keyprinciples.co.uk/google-search-partners/

The blog explores the value of using Google Search Partners in Google Ads campaigns, weighing the benefits against potential risks.

30/06/2025

Today, we had yet another wonderful KP team meeting with Jackie, Terri, Malik, and Will. We discussed all things AI and how we can use it more effectively to help our fantastic clients.

After our productive meeting, we enjoyed a delicious meal at the Fig and Olive (where Emma joined us).😍

26/06/2025

😮𝗚𝗼𝗼𝗴𝗹𝗲 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗔𝗜 𝗠𝗮𝘅 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀😮

Google Ads has been moving towards greater automation for years, from Smart Bidding to Performance Max. The latest development? AI Max for search campaigns. It’s Google’s 𝗯𝗼𝗹𝗱𝗲𝘀𝘁 step yet in handing the reins over to machine learning.

Find out about how it works here: https://www.keyprinciples.co.uk/google-ai-max/

25/06/2025

🌟Key Principles & Physioelite Ltd🌟

We are thrilled to announce that Physioelite Ltd have chosen us as their growth partners.

The Bristol-based private physiotherapy clinic specialises in treatments for a range of physical conditions.

Watch this space as we help James & his team scale their business to help even more people in and around Bristol!

🔗For more information about Physioelite, visit: https://www.physioelite.co.uk/

24/06/2025

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

19/06/2025

🔍 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗙𝗿𝗲𝗲 𝗦𝗘𝗢 𝗚𝘂𝗶𝗱𝗲 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗧𝗼𝗱𝗮𝘆! 💻

The ultimate guide to SEO is a comprehensive resource that delves into the world of search engine optimisation. This PDF covers a wide range of topics, including:

🛠️ 𝗢𝗻-𝗽𝗮𝗴𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
🔍 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵
🔗 𝗟𝗶𝗻𝗸 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴
💻 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢
📝 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Whether you’re a beginner or a seasoned SEO practitioner, this guide offers actionable strategies and best practices to optimise your website and stay ahead in the ever-evolving world of SEO.

Download Your Free SEO Guide Here: https://www.keyprinciples.co.uk/free-seo-guide/

Ready for SEO success? Download the Ultimate Free SEO Guide from Key Principles and start improving your website's ranking today!

18/06/2025

🌎 June Update: Key Principles' Partnership with Ecologi: Planting 462 Trees and Reducing 47.78 tCO2e 🌱

🌿 Join us in the fight against climate change! By signing up through this link, you'll be contributing to a greener planet with 5 brand-new trees planted.

🔗 https://ecologi.com/keyprinciples-better?direct=true&r=630f4363f7afca4f992ed180

17/06/2025

🤩Testimonial Tuesday 🥳

12/06/2025

📈 Find out how we helped The Student Lodge achieve a remarkable 𝟵𝟳.𝟱% 𝗼𝗰𝗰𝘂𝗽𝗮𝗻𝗰𝘆 𝗿𝗮𝘁𝗲 for the 2024-2025 academic year, significantly outperforming local competitors with occupancy rates as low as 69%.

Find out more here: https://www.keyprinciples.co.uk/case-study/the-student-lodge/

11/06/2025

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

In the world of PPC (pay-per-click) advertising, ensuring that your ads are seen by the right audience at the right time is essential. One powerful tool in achieving this is through the strategic use of negative keywords. This will save you £1,000s!

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/