Key Principles

04/04/2025

🌟 All this month, we are sharing Jackie’s 20 Business Tips to celebrate 20 years of Key Principles! 🥳

Here are the first 5 tips:

💼 Work on the business more than in the business
🤝 Hire great people, hire them as soon as you can, and invest in them
🧠 Work with a business coach as soon as you can
📈 Invest in your marketing
👀 Be selective about who you serve

🔗 Read our complete list here: https://www.keyprinciples.co.uk/20-business-tips/

02/04/2025

🥳This Month Marks 20 Years of Key Principles!🥳

To celebrate, we are sharing our 20 marketing tips. Here are 5 from our very own managing director, Jackie Key:

𝗙𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀

📈 Marketing is Marketing

📊 Marketing Plan from the Business Plan

💬 Marketing is More Than Communication

💰 Focus on ROI (Return on Investment)

🧪 Test and Measure Everything

For more information and to find our full list, you can read the full blog here: https://www.keyprinciples.co.uk/20-marketing-tips/

Thank you to everyone for 20 incredible years, without you, we wouldn't be where we are today!

01/04/2025

🤖𝗛𝗼𝘄 𝗪𝗶𝗹𝗹 𝗔𝗜 𝗜𝗺𝗽𝗮𝗰𝘁 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:💻

1) Current Relationship Between SEO and AI:❤️

• AI-driven algorithms like RankBrain and BERT are integral to modern SEO practices.

• AI is changing how businesses approach SEO, including content recommendations, voice search optimisation, and predictive analytics.

2) Transformation of Keyword Research with AI:🔎

• AI tools enhance keyword research by finding precise, contextual, and effective keywords.

• AI can identify long tail and contextual keywords that align closely with user intent, improving search engine rankings.

• AI can predict future search trends, helping businesses anticipate changes and adjust content strategies.

3) Content Creation and Optimisation with AI:📊

• Platforms like Copy.ai, Jasper, and ChatGPT help create high-quality content quickly.

• AI tools can generate ideas specific to industries, create personalised content, and suggest keyword targeting strategies.

4) Rise of Voice and Visual Search with AI:🗣️

• AI-driven tools like Google Assistant are changing how people search through voice queries.

• Optimising for voice search includes natural language processing, long-tail keywords, and aiming for featured snippets.

• Visual search optimisation involves using high-quality images, structured data, and fast-loading pages.

5) Challenges and Opportunities in SEO with AI:📈

• SEO is not dead but changing due to AI advancements.

• Businesses should focus on user intent, quality content, and uniqueness to thrive in the new SEO landscape.

• AI will continue to play an integral role in SEO by enhancing keyword research, content creation, technical SEO, and voice/visual search.

Find out more information here: https://www.keyprinciples.co.uk/ai-impact-seo/

31/03/2025

🔩Key Principles X Bolt Base🔩

We are thrilled to announce our collaboration with Bolt Base.

Bolt Base Ltd is a leading supplier of high-quality fasteners, screws, nuts, and bolts in the UK and worldwide, serving a diverse range of industries.

We are excited to join forces as their growth partners and can't wait to see where this partnership takes us!

For more information about Bolt Base, visit: https://boltbase.com/

30/03/2025

Happy Mother's Day from everyone at Key Principles!

Wishing all the amazing mums a fantastic day 💖

28/03/2025

🌟Yesterday, we had an amazing quarterly meeting with Sam, Tina, and Mark from J-Flex💭

We discussed business objectives and plans, reviewed paid advertising, SEO, email marketing, and social media marketing activity, and developed new ideas and opportunities. Watch this space!

27/03/2025

🌟 Huge shoutout to our amazing client, Max at Casa Argentina UK! 🎉

During our team meeting on Tuesday, we received a fabulous box of goodies for an Argentinian feast, and we can't wait to dig in!

Stay tuned for the mouth-watering final results. 🤤

26/03/2025

🌟 Yesterday, we had another incredible team meeting!

💡 We brainstormed exciting ideas to elevate our services for our clients, topped off with a delightful lunch at Uchi.

👀 Stay tuned for more updates!

25/03/2025

🤩Testimonial Tuesday 🤩

This review from Max at Casa Argentina has made our day:

"We've been working with Jackie and the team at Key Principles, and their professionalism, communication, and dedication are truly outstanding. From the very start, they’ve been engaged, responsive, and proactive in helping us grow. Terri, has done an incredible job for Casa Argentina, consistently delivering results and bringing new customers to our company.

What stands out about Key Principles is their data-driven approach and commitment to continuous improvement. They don’t just set up campaigns and let them run; they actively refine strategies to maximise performance. Their expertise in digital marketing is evident, and they always keep us informed with clear, insightful reporting.

The level of service and attention to detail we’ve received has been exceptional. If you're looking for a dedicated team that genuinely cares about your business success, We highly recommend Key Principles!"

24/03/2025

🔢PMAX Negative Keyword Limited Expanded🆕

Great news - The PMAX negative keyword limit has been expanded from 100 to 10,000!

🤔 But what does this mean?

Negative keywords are a useful tool that allows you to be seen only by a more relevant audience, giving advertisers more control to avoid unnecessary ad spend!

20/03/2025

🎉 Celebrating 8 years with Pristine! 🎉

Today we had a fantastic quarterly meeting with Tracie, Kirstie, and Alice at Pristine Commercial Cleaning Services.

This month also marks our 8th year of working together so to celebrate we got them a little goodie bag!🌟

Here's to many more years of collaboration, growth, and success to come! 🥂

20/03/2025

🤔𝗛𝗼𝘄 𝗪𝗶𝗹𝗹 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗾𝘂𝗶𝗿𝗶𝗻𝗴 𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗔𝗳𝗳𝗲𝗰𝘁 𝗦𝗘𝗢? 🤔

Google now needs JavaScript for all searches to enhance security and reduce spam. Around 69 million users globally, mostly bots, may be affected.

SEO tools face challenges with more complex crawling, requiring higher computing power and potentially higher costs for users.

Google likely uses rate limiting and exponential backoff, adding to crawling resource demands and costs for SEO tools.

Adapting to Google's update is crucial, focusing on data accuracy and monitoring rankings for SEO tools users.

SEO tools may need to support better JavaScript rendering and improve data collection processes to handle rate limiting.

Costs of SEO could rise due to the need for advanced crawling infrastructure, potentially impacting businesses and tool users.

Staying ahead of these changes is vital for businesses and SEO professionals to navigate evolving SEO challenges effectively.

For more information, read the full blog here: https://www.keyprinciples.co.uk/google-search-requiring-javascript-seo/

Understand the impact of Google's JavaScript requirement on search, SEO tools, and strategies. Learn how to adapt and stay ahead.

18/03/2025

🌎 March Update: Key Principles' Partnership with Ecologi: Planting 438 Trees and Reducing 43.78 tCO2e 🌱

🌿 Join us in the fight against climate change! By signing up through this link, you'll be contributing to a greener planet with 5 brand-new trees planted.

🔗 https://ecologi.com/keyprinciples-better?direct=true&r=630f4363f7afca4f992ed180

17/03/2025

Happy St. Patrick's Day from Everyone at Key Principles!🍀

13/03/2025

𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗜𝗻𝘁𝗼 𝗦𝗮𝗹𝗲𝘀 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲𝘀𝗲 𝗧𝗶𝗽𝘀!

🎯Target the Right Customers

🪝Highlight Your Unique Selling Points

📲Use Strong CTAs

😊Prioritise Website Usability

⛹️‍♂️Reduce Bounce Rates

Find out more information and four more tips here: https://www.keyprinciples.co.uk/convert-website-traffic/

11/03/2025

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

08/03/2025

Happy International Women's Day!

Join us in celebrating the remarkable leadership of our Managing Director, Jackie Key, and our Paid Media Manager, Terri Foster.

Let's honour the incredible women who make a difference every single day.

06/03/2025

🌟 Check out the benefits of using TikTok for businesses, no matter the size of your follower count! 🚀

🔍 Discover the different types of TikTok ads, from In-Feed Ads to Branded Effects and more. Get your brand out there with engaging content!

👤 Target your audience effectively by leveraging TikTok’s ad targeting options based on demographics and interests. Reach your ideal customers effortlessly!

🛠️ Learn how to set up TikTok Ads with this step-by-step guide. From creating your ad account to designing engaging content, we've got you covered!

💡 Enhance your TikTok ad strategy with visual appeal, short and engaging content, and staying up-to-date with trends and music.

For more insights and tips on TikTok Ads, visit: https://www.keyprinciples.co.uk/tiktok-ads-setup/