Key Principles

06/10/2025

🌟 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗡𝗲𝘄 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: 𝗧𝗲𝗿𝗿𝗶 𝗮𝗻𝗱 𝗠𝗮𝗹𝗶𝗸! 🌟

As we continue our journey under the capable leadership of Terri Foster and Malik Woodford, let’s take a moment to celebrate their impressive backgrounds and achievements that make them the perfect fit for Joint Managing Directors at Key Principles.

𝗧𝗲𝗿𝗿𝗶 𝗙𝗼𝘀𝘁𝗲𝗿 - Paid Media Manager and now Joint Managing Director

Terri brings a wealth of experience from the IT and logistics industries. Since joining Key Principles in 2015, she’s become our paid media manager, with a knack for delivering high-quality, ROI-driven campaigns for eCommerce and service-based clients. Terri’s commitment to excellence is reflected in her Google certifications and the CIM Level 7 Marketing Leadership Programme, enabling her to craft integrated marketing strategies that turn challenges into opportunities. When she’s not delivering top-notch results, Terri finds joy in morning coffee, netball, and true crime podcasts!

𝗠𝗮𝗹𝗶𝗸 𝗪𝗼𝗼𝗱𝗳𝗼𝗿𝗱 - SEO & Web Development Manager and now Joint Managing Director

Malik, our go-to for SEO and web development, joined us straight from university in 2017, armed with Google Ads certifications. His passion for digital marketing shines through in his work, especially in technical and on-page SEO, where he ensures your website ranks well and converts effectively. Malik is dedicated to sustainable business growth and is always on the lookout for strategies that propel our clients to new heights. He’s committed to continuously improving his skills and driving both Key Principles and our clients forward.

With their combined expertise and passion, Terri and Malik are ready to lead Key Principles into an exciting future. 🌟

For more information, you can read our full blog here: https://www.keyprinciples.co.uk/leadership-change/

03/10/2025

🎉 𝗕𝗶𝗴 𝗡𝗲𝘄𝘀 𝗮𝘁 𝗞𝗲𝘆 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀! 🎉

We’re excited to share that our very own Terri Foster and Malik Woodford have stepped up as Joint Managing Directors. Terri and Malik have been with us for 10 and 9 years, doing amazing work and forming a fantastic team. We couldn’t be happier to see them take on these roles!

Jackie will still be around to lend a hand over the next 2 years, providing help and support as needed.

Check out our blog for more on their plans and what’s next for Key Principles! https://www.keyprinciples.co.uk/leadership-change/

02/10/2025

😀This morning, we had the pleasure of travelling to J-Flex Rubber Products for another great meeting with Sam, Tina and Mark.

We discussed all things digital marketing, reviewed our marketing activities and planned for the future!

01/10/2025

📱Which TikTok Ads Bidding Strategies Are Best for Your Business?🤔

Find out in our latest blog: https://www.keyprinciples.co.uk/tiktok-ads-bidding/

27/09/2025

We are proud to be championing local sport as sponsors of Manning Women’s Hockey Club 🏑

“A𝙨 𝙖 𝙣𝙚𝙩𝙗𝙖𝙡𝙡 𝙥𝙡𝙖𝙮𝙚𝙧 𝙖𝙣𝙙 𝙖 𝙢𝙤𝙩𝙝𝙚𝙧 𝙩𝙤 𝙖 𝙙𝙖𝙪𝙜𝙝𝙩𝙚𝙧 𝙬𝙝𝙤 𝙡𝙤𝙫𝙚𝙨 𝙨𝙥𝙤𝙧𝙩𝙨, 𝙨𝙪𝙥𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙡𝙤𝙘𝙖𝙡 𝙩𝙚𝙖𝙢𝙨 𝙞𝙨 𝙘𝙡𝙤𝙨𝙚 𝙩𝙤 𝙢𝙮 𝙝𝙚𝙖𝙧𝙩. 𝙊𝙪𝙧 𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥 𝙤𝙛 𝙈𝙖𝙣𝙣𝙞𝙣𝙜 𝙒𝙤𝙢𝙚𝙣’𝙨 𝙃𝙤𝙘𝙠𝙚𝙮 𝘾𝙡𝙪𝙗 𝙖𝙡𝙞𝙜𝙣𝙨 𝙬𝙞𝙩𝙝 𝙤𝙪𝙧 𝙫𝙖𝙡𝙪𝙚𝙨 𝙤𝙛 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙜𝙞𝙧𝙡𝙨’ 𝙖𝙣𝙙 𝙬𝙤𝙢𝙚𝙣’𝙨 𝙨𝙥𝙤𝙧𝙩𝙨 𝙖𝙣𝙙 𝙠𝙚𝙚𝙥𝙞𝙣𝙜 𝙩𝙝𝙚𝙢 𝙖𝙘𝙩𝙞𝙫𝙚, 𝙛𝙞𝙩, 𝙖𝙣𝙙 𝙚𝙣𝙜𝙖𝙜𝙚𝙙.”

- Terri Foster, Paid Media Manager at Key Principles

Good luck to Manning, who are playing their first game of the season today... Everyone at Key Principles is right behind you!

For more information, you can read the full blog here: https://www.keyprinciples.co.uk/key-principles-sponsors-manning/

Supporting Manning Women's Hockey Club: Key Principles champions community sports, fostering a legacy of inclusivity, and local pride.

26/09/2025

🌟Yesterday, we had another fantastic meeting with our long-standing client, Pristine Commercial Cleaning!

It's always a pleasure catching up with Tracie and Kirstie. The meeting was very productive, with lots of great ideas and plans for the future.

25/09/2025

🌟Key Principles & Select Uniforms🌟

We are thrilled to announce that Select Uniforms have chosen us as their growth partners.

Select Uniforms provides branded clothing to businesses to make employees look professional and feel like part of a team.

Watch this space as we help Chris Gaunt & his team scale their business.

🔗For more information about Select Uniforms, visit: https://www.selectuniforms.co.uk/

24/09/2025

🌎 September Update: Key Principles' Partnership with Ecologi: Planting 486 Trees and Reducing 51.78 tCO2e 🌱

🌿 Join us in the fight against climate change! By signing up through this link, you'll be contributing to a greener planet with 5 brand-new trees planted.

🔗 https://ecologi.com/keyprinciples-better?direct=true...

23/09/2025

🌟 Yesterday, we had our annual Key Principles team meeting 🌟

It's always wonderful to come together and discuss how we can keep working to continually improve our services for our amazing clients.

💼 Here's to another successful year ahead!

18/09/2025

🎉Happy 2 Year Work Anniversary to Our Digital Marketing Executive, Will! 🥳

Thank you for all your hard work, and have a great day! 🎊

17/09/2025

Do you want to know how to set up TikTok Ads? Find out in our blog 📰

🔗Visit: https://www.keyprinciples.co.uk/tiktok-ads-setup/

16/09/2025

🎄It's never too early to start planning for Christmas, so... 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗣𝗮𝘂𝘀𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗢𝘃𝗲𝗿 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀?🎄

Let's break it down:

📈 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁: Online holiday sales have been growing, reaching £1.2 trillion globally, driven by changes in consumer search behaviour during this period. Every click becomes valuable as consumers seek gifts, services, and seasonal offers.

👷‍♂️ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀: Although running ads can drive traffic and sales, businesses might face operational issues like staffing gaps, customer support limitations, and inventory shortages.

🧩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: Whether to pause or adjust ad campaigns isn't a one-size-fits-all decision. It's influenced by factors like business type, budget, goals, and sector-specific trends (e.g., B2C vs. B2B, high-ticket vs. low-ticket items).

💰 𝗣𝗿𝗼𝘀 𝗼𝗳 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗔𝗱𝘀: Cost savings, operational relief, and avoiding disruption to automated bidding systems are significant benefits. Businesses with limited staff might see better ROI by pausing low-performing campaigns.

🚫 𝗖𝗼𝗻𝘀 𝗼𝗳 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗔𝗱𝘀: Risks include missed sales opportunities, reduced brand visibility, and giving competitors an advantage. Pausing can also disrupt the learning phase of Google's machine learning algorithms.

📊 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Using historical data, conversion rates, and research can guide businesses in tailoring their strategies to optimise ad spend and achieve the best outcomes.

🔄 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮𝗻 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: Remarketing allows targeting users already familiar with the brand, maintaining visibility during the festive period while being cost-efficient.

🎯 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Instead of a blanket pause, businesses can adjust budgets, schedule ads for peak days, automate bidding, and tailor ad copy to seasonal intent to balance visibility and resource management.

🧑‍💼 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: For businesses uncertain about the best approach, strategy sessions with experts can provide tailored advice to optimise Google Ads campaigns during the festive season.

Find out more here: https://www.keyprinciples.co.uk/google-ads-pause-christmas/

Discover if pausing Google Ads during Christmas boosts efficiency or if strategic planning can sustain your holiday traffic.