Key Principles

25/12/2025

🎄Merry Christmas from everyone at Key Principles!🎄

We hope you all have a wonderful day!

19/12/2025

🏑 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗛𝗮𝗹𝗳 𝗦𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝗠𝗮𝗻𝗻𝗶𝗻𝗴 𝗟𝗮𝗱𝗶𝗲𝘀 𝗛𝗼𝗰𝗸𝗲𝘆 𝗖𝗹𝘂𝗯!

In the Summer, West Bridgford-based Manning Ladies launched a recruitment drive for new players and secured the sponsorship of Key Principles for its kit.

The first half of the season has been a great success in terms of building the new team and creating a fantastic team spirit. Proudly wearing the new kit every Saturday, with the Key Principles logo emblazoned on the front of shirts, the team has had a steady start in Division 4 North East of the Midlands Women’s league.

Currently sitting mid-table in the division after 11 games, the team is rearing to go for a stronger second half of the season.

👏 We’re excited to support them and can’t wait to see what’s next. Stay tuned for updates!

18/12/2025

2026 is set to bring bigger shifts in digital marketing. Here’s what we predict will matter most:

1️⃣ 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵 – Users will search via text, voice, image, and video. Structured, helpful content is essential.

2️⃣ 𝗔𝗜 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 – Automation and predictive tools will dominate, but human oversight remains crucial.

3️⃣ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝘂𝗹𝗲𝘀 – Mobile-first, frictionless, personalised experiences will drive conversions.

4️⃣ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮 𝗶𝘀 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 – With third-party cookies gone, clean, consented data is your competitive edge.

5️⃣ 𝗩𝗶𝗱𝗲𝗼 𝗘𝘃𝗼𝗹𝘃𝗲𝘀 – Short-form drives discovery; long-form builds authority; shoppable and authentic content will outperform polished AI content.

6️⃣ 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – AI anticipates behaviour, delivering timely ads and personalised retention campaigns.

7️⃣ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 – Ethical practices and real human connection will influence trust and loyalty.

Find out more about our 2026 Predictions here: https://www.keyprinciples.co.uk/2026-predictions/

Explore essential digital marketing trends, AI, video, and data strategies shaping 2026 to stay ahead and thrive online.

17/12/2025

⏰ 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗕𝗿𝗲𝗮𝗸 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿!🎄

Christmas is almost here, so here’s a quick reminder of our holiday closure dates:
The KP Team will be taking a well-earned break from 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟮𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝗻𝗱.

If you need anything before then, now’s the perfect time to reach out!

Please note, we will be checking our emails throughout in case anything is urgent.

Wishing you a Merry Christmas and a wonderful New Year! 🎄✨

16/12/2025

🤔𝗖𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲 (𝗖𝗧𝗥) 𝗵𝗮𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗲𝗻 𝘀𝗲𝗲𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 - 𝗯𝘂𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.🤔

Here’s what you need to know: https://www.keyprinciples.co.uk/ctr-and-google-ads/

Discover why CTR isn’t the ultimate Google Ads metric, how to interpret it correctly, and how to improve PPC performance.

10/12/2025

🔍 𝗦𝘁𝗼𝗽 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗖𝗧𝗥: 𝗧𝗵𝗲 𝗠𝗲𝘁𝗿𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝗶𝗻 𝟮𝟬𝟮𝟲

CTR used to be the star of Google Ads… but the game has changed.

1️⃣ 𝗖𝗧𝗥 ≠ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀
High CTR doesn’t guarantee strong performance. Low CTR doesn’t mean failure.

2️⃣ 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 > 𝗖𝗹𝗶𝗰𝗸𝘀
Judge CTR alongside conversions, CPA, ROAS, audience intent and your actual campaign goals.

3️⃣ 𝗛𝗶𝗴𝗵 𝗖𝗧𝗥 𝗖𝗮𝗻 𝗛𝘂𝗿𝘁
More clicks = more cost. If they’re low-quality, you’re burning budget—not driving revenue.

4️⃣ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗕𝗲𝗮𝘁𝘀 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆
Fewer, higher-intent clicks often deliver better results and stronger profitability.

5️⃣ 𝗖𝗧𝗥 𝗜𝘀 𝗢𝗻𝗹𝘆 𝗢𝗻𝗲 𝗣𝗶𝗲𝗰𝗲
Treat CTR as a supporting metric. Prioritise relevance, audience quality and cost-efficient growth.

👉Here is the full blog for more: https://www.keyprinciples.co.uk/ctr-and-google-ads/

09/12/2025

🔍🔥 𝗬𝗼𝘂 𝗔𝘀𝗸𝗲𝗱, 𝗪𝗲 𝗔𝗻𝘀𝘄𝗲𝗿𝗲𝗱! 🔥🔍

Ever wondered about the ins and outs of working with us at Key Principles? Here are some common questions we get from business owners and marketers, answered just for you:

❓Do I need a long-term contract?
👉 Nope! At Key Principles, we focus on results-driven partnerships, not locking you in with contracts. Your success is our priority! 💪

❓What types of businesses do you work with?
👉 We partner with businesses of all sizes and industries that have big growth goals! Check out our case studies for a taste of what we can do. 💼

❓How do you measure success for clients?
👉 We use KPIs like ROI, lead generation, and website traffic that we define upfront. Our 24/7 reporting and ROI tracking tools keep you in the loop! 📊

And that's not all. Find answers to more burning questions on our brand new page: https://www.keyprinciples.co.uk/about/you-asked-we-answered/ 🌟

04/12/2025

📹𝗙𝗶𝗻𝗱 𝗢𝘂𝘁 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗩𝗶𝗱𝗲𝗼 𝗔𝘀𝘀𝗲𝘁𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗠𝗔𝗫 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 📹

Find out more here: https://www.keyprinciples.co.uk/create-video-assets-in-pmax/

03/12/2025

🎄 Christmas is right around the corner…❄️

Here are some important dates for our holiday notice!

The KP Team will be taking a well-earned break from 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟮𝗻𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝗻𝗱 for Christmas and the New Year.

Wishing you all a very Merry Christmas and a Happy New Year! ✨

02/12/2025

🤔𝗖𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗮𝘁𝗲 (𝗖𝗧𝗥) 𝗵𝗮𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗲𝗻 𝘀𝗲𝗲𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 - 𝗯𝘂𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.🤔

Here’s what you need to know:

1️⃣ CTR isn’t the ultimate success metric
A high CTR doesn’t always mean strong performance, and a low CTR isn’t automatically bad.
2️⃣ Context is everything
Evaluate CTR alongside conversions, cost per acquisition (CPA), return on ad spend (ROAS), audience quality, and campaign objectives.
3️⃣ High CTR can be misleading
More clicks can mean wasted budget if the traffic is low-quality or unqualified.
4️⃣ Quality over quantity wins
Lower CTR with high intent clicks often leads to better results, greater efficiency, and improved profitability.
5️⃣ CTR is a supporting metric
Focus on relevance, traffic quality, and cost efficiency - CTR is just one piece of the puzzle.

You can read the full blog here: https://www.keyprinciples.co.uk/ctr-and-google-ads/

Discover why CTR isn’t the ultimate Google Ads metric, how to interpret it correctly, and how to improve PPC performance.

01/12/2025

🎄 Team Christmas Lunch! 🎄

Today we got together for our annual festive lunch, and it was absolutely fantastic. Great food, great company and we were especially delighted that Jackie could join us too!

A lovely way to round off the year with the team. ✨

27/11/2025

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

In the world of PPC (pay-per-click) advertising, ensuring that your ads are seen by the right audience at the right time is essential. One powerful tool in achieving this is through the strategic use of negative keywords. This will save you £1,000s!

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/