17/12/2025
Bringing together footage for a charity promotional video-packed with MEGA energy! Reminded us of a chapter in 23 Storytelling Techniques from the Best TED Talks about harnessing the power of positive stories. So, here’s some stuff we learnt about positive-message stories. Oh yeah, in marketing, the stories you choose to tell can make or break your message.
😎☀ Positive-message stories showcase a character overcoming conflict, emerging stronger and more successful. These stories inspire and uplift your audience, leaving them on an emotional high. Time for a lil film reference-Think of The Pursuit of Happiness. Through sheer determination, Chris Gardner (played by Will Smith) rises from homelessness to founding a multimillion-pound brokerage firm. 🎯 What was the takeaway y’all ask? Hard work and persistence pay off, even in the toughest circumstances.
💡 🤔 𝐖𝐡𝐲 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐖𝐨𝐫𝐤 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠...
🔹 𝐼𝑛𝑠𝑝𝑖𝑟𝑒 𝑎𝑛𝑑 𝑀𝑜𝑡𝑖𝑣𝑎𝑡𝑒... Positive stories show your audience what can be achieved, filling them with hope and motivation. Use them to demonstrate how your product or service can help overcome challenges. Aspiration sells. 🤗
🔹 𝐸𝑛𝑑 𝑜𝑛 𝑎 𝐻𝑖𝑔ℎ... Positive stories leave your audience feeling good about your brand. They’re more likely to engage and share your message. 📲
🔹 𝐸𝑑𝑢𝑐𝑎𝑡𝑒 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝐿𝑒𝑐𝑡𝑢𝑟𝑖𝑛𝑔... By wrapping your key points in an inspiring story, you avoid sounding real preachy. 🫠 Instead, you emotionally engage with the audience and offer valuable insights. 😌
𝑷𝒓𝒐 𝑻𝒊𝒑... Use dialogue instead of narration in your stories. Dialogue is more engaging, allowing your audience to hear exactly what was said and feel the emotions of the characters. It’s shorter, punchier, and adds dynamism to your delivery. In short, it's just way cooler.😎💬
Sooooo. When crafting your next marketing story, remember... positive messaging + paired with compelling dialogue = can turn your audience into believers. 🚀
