Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

09/12/2025

🔍 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐚𝐬𝐤 𝐛𝐞𝐭𝐭𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🔍

Struggling to solve a big old problem? Often, the most straightforward solution is asking for advice-but we tend to avoid it, fearing it’ll make us seem incompetent. Asking for advice can actually make you appear more competent and build stronger connections.

𝐻𝑒𝑟𝑒'𝑠 ℎ𝑜𝑤 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑎𝑠𝑘𝑖𝑛𝑔 𝑡ℎ𝑒 𝑟𝑖𝑔ℎ𝑡 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠 𝑤𝑜𝑟𝑘 𝑓𝑜𝑟 𝑦𝑜𝑢 𝑖𝑛 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔...

1️⃣ 𝐀𝐬𝐤 𝐟𝐨𝐫 𝐀𝐝𝐯𝐢𝐜𝐞
Contrary to popular belief, asking for advice doesn’t make you look weak - it makes you look smart. It taps into the advice giver’s ego, making them feel valued and more likely to see you positively. 💡

2️⃣ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐩
Asking follow-up questions shows you’re genuinely interested and engaged. In client meetings, after a prospect mentions a concern, dig deeper... "Why does that worry you?" It not only builds rapport but also uncovers valuable insights. 🔄

3️⃣ 𝐃𝐞𝐟𝐥𝐞𝐜𝐭 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭𝐲
Facing a tough question? Deflect by asking a related question back. If a client asks about budget constraints, respond with, "What’s your ideal investment range for this project?" This keeps the conversation flowing and focused. 🎯

4️⃣ 𝐀𝐯𝐨𝐢𝐝 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬
When probing for potential challenges in a project, don’t ask, "There aren’t any issues, are there?" Instead, ask, "What challenges should we anticipate?" This approach is more likely to get you the truth. 🔍

5️⃣ 𝐒𝐭𝐚𝐫𝐭 𝐒𝐚𝐟𝐞, 𝐓𝐡𝐞𝐧 𝐁𝐮𝐢𝐥𝐝
When building client relationships, start with safe questions and gradually move to more personal ones. Begin with "What are your marketing goals?" and, as trust builds, ask about long-term vision and challenges. This fosters deeper connections over time. 🌱

Mastering the art of asking the right questions can really max-out your marketing strategies, leading to better client relationships, smarter decisions, and ultimately, greater success for you and the biz. 🚀

08/12/2025

Make entertainment work for ya marketing

At Cannes, Duolingo’s CMO stressed that entertainment drives audience loyalty

We applied this by weaving a light-hearted moment of self-deprecation into clips for eco start-up Concrete4Change. Instead of going in heavily with lots of “We solve your problems,” the videos showed moments of levity and shared company rituals.

Engagement shot up - and so did shares.

You don’t need to be Sidemen (though we've worked with 'em too) or MrBeast, but if your content can make someone smile, it’s already ahead of 90% of branded content out there.

08/12/2025

🎬⚡ Some marketing stuff we’ve done recently reminded us about the increasingly important topic of personality-based marketing. HBR highlighted some key points in one of their articles. This is what we learnt and what we think you need to know... 🔍🧠

🕵️ So, personality-based marketing is on the rise, offering a more personalised approach by using behavioural science. But past controversies, like the Facebook and Cambridge Analytica scandal, like a looming storm cloud, have cast a HUGE shadow over its potential.

Here's a few bits and bobs marketers should focus on...

🤔 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐬𝐜𝐢𝐞𝐧𝐜𝐞
Personality traits shape how people see the world and behave. The "Big Five" (OCEAN... Openness, Conscientiousness, Extraversion, Agreeableness & Neuroticism) offer a reliable framework for segmenting and targeting consumers based on their psychological profiles.

👣 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐬𝐲𝐜𝐡𝐨𝐦𝐞𝐭𝐫𝐢𝐜𝐬
Gone are the days of lengthy questionnaires. Today, marketers can analyse digital footprints - like social media activity - to infer personality traits (low-key terrifying, but oh boy is it useful!). Tools like IBM’s Watson Personality Insights use natural language processing to reveal key personality dimensions from user-generated content.

🌍 𝐑𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬
Personality-based marketing really can be applied to EVERYTHING from retail to healthcare. E.g., tailoring messages to “utilitarian” vs. “hedonic” shoppers can boost engagement and sales. That’s not all - health campaigns can be more effective when aligned with the recipient's personality.

🤲 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬
Obvs, transparency is key. Marketers must make sure they use personality data ethically - aiming to genuinely benefit the customer rather than exploit them. The responsibility is in your hands!

🌱 As the field evolves, personality marketing offers exciting possibilities, but it’s crucial to approach it with care and responsibility. 🌍💡

07/12/2025

When feedback is: Not sure what it needs, but it's not this....🤔

07/12/2025

🪄 𝐇𝐞𝐫𝐞’𝐬 𝟓 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐮𝐬𝐞 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐭𝐨 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐚𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 🪄

Language shapes behaviour, and a few small tweaks can make a big difference. Here are five super duper powerful strategies (based on textual analysis of thousands of documents) to activate identity and agency in your marketing, workplace, and personal life...

1️⃣ 𝐓𝐮𝐫𝐧 𝐀𝐜𝐭𝐢𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐢𝐞𝐬
Want more engagement? Frame requests as identity-driven opportunities. Instead of asking "Can you help?" try "Can you be a helper?" This subtle shift makes actions more meaningful and boosts participation. 🛠️

2️⃣ 𝐂𝐡𝐚𝐧𝐠𝐞 𝐂𝐚𝐧’𝐭𝐬 𝐭𝐨 𝐃𝐨𝐧’𝐭𝐬
Struggling with temptation? Replace "I can’t" with "I don’t." Saying "I don’t eat sweets" empowers you, making it easier to stick to your goals. 💪

3️⃣ 𝐓𝐮𝐫𝐧 𝐒𝐡𝐨𝐮𝐥𝐝𝐬 𝐢𝐧𝐭𝐨 𝐂𝐨𝐮𝐥𝐝𝐬
When problem-solving, ask "What could I do?" instead of "What should I do?" This fosters creativity, helping you find innovative solutions and think outside the box. 💡

4️⃣ 𝐓𝐚𝐥𝐤 𝐭𝐨 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟
Before a big presentation or interview, use third-person self-talk... "You’ve got this!" It distances you from the anxiety, boosting confidence and performance. 🎤

5️⃣ 𝐏𝐢𝐜𝐤 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐧𝐨𝐮𝐧𝐬 𝐖𝐢𝐬𝐞𝐥𝐲
Use "you" to grab attention in marketing, but avoid it when you don’t want to imply blame. Subtle shifts like "We could try this" instead of "You should do this" can prevent misunderstandings and keep conversations positive. 🎯

Language really is a crazy powerful tool - use it wisely to influence behaviour and achieve your goals. You got this!

06/12/2025

𝐃𝐨𝐧’𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐓𝐇𝐈𝐒 𝐰𝐡𝐞𝐧 𝐜𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲...

Presented initial concepts to a new client based on some in-depth consumer research we conducted - it’s looking goooddd!

We’re all made up of different versions of ourselves, each with its own goals and values. Just think abt it, one day, you’re determined to stick to that diet... by midweek, you’re convincing yourself that you’ve earned a little treat (maybe you have but that’s not the point here). This isn’t just a lack of willpower- it’s a clash of our internal selves, each fighting for control-it all makes sense now, doesn’t it!

💡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲...

Understand your audience’s conflicting desires. Just like the different selves we juggle, your audience has competing needs. Recognise these and speak to both the rational and emotional sides.

Craft messaging that acknowledges these internal battles. Despite who your customer is, your brand can be the voice that guides them towards making the right choice.

Tell a story which resonates with their multiple selves. Reflect their contradictions and complexities in your brand narrative to create a deeper connection.

So yes, in storytelling, as in life, our characters-and customers-are in constant flux. Understanding this can make your marketing more relatable and powerful. Just some food for thought from Storr’s Science of Storytelling, you’re welcome!

06/12/2025

🧠 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞’𝐯𝐞 𝐬𝐞𝐭 𝐭𝐡𝐞 𝐬𝐜𝐞𝐧𝐞 𝐟𝐨𝐫 𝐬𝐜𝐞𝐧𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐥𝐚𝐧𝐝 𝐛𝐞𝐭𝐭𝐞𝐫! 🧠

Here's how to harness the subtle art of influence before the message is even delivered...

🎯 𝑃𝑟𝑖𝑚𝑖𝑛𝑔 𝑓𝑜𝑟 𝑆𝑢𝑐𝑐𝑒𝑠𝑠... The key to effective persuasion often lies in the opener. Setting the right context really does prime your audience's mind, making them more receptive to your message. Studies show that subtle cues, like images of togetherness, can significantly boost prosocial behaviours!!

👥 𝑆𝑜𝑐𝑖𝑎𝑙 𝐶𝑢𝑒𝑠 𝑀𝑎𝑡𝑡𝑒𝑟... People respond powerfully to social approval or disapproval. In one study, simply witnessing someone disapproving of littering made others 100% less likely to litter. Use social proof in your campaigns to guide behaviour!

🔄 𝐼𝑓/𝑊ℎ𝑒𝑛-𝑇ℎ𝑒𝑛 𝑃𝑙𝑎𝑛𝑠... Encourage your audience to make commitments using "if/when-then" statements. This simple technique can improve adherence to desired behaviours by 15%. It's a small shift with big results.

💡 𝐴𝑠𝑘 𝑡ℎ𝑒 𝑅𝑖𝑔ℎ𝑡 𝑄𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠... Like Socrates, asking the right questions can lead to powerful shifts in perception. It’s kinda crazy but did you know that reminding sports fans about a recent win before they evaluate political leaders can dramatically alter their judgments?

Incorporate these techniques into your marketing to pre-suade effectively and see how subtle shifts can lead to significant results...

05/12/2025

Uh huh, Matt Houghton's work is a testament to the power of simplicity in narrative and the emotional weight that can be carried through something as ordinary as a voicemail. Wow!

05/12/2025

Storytelling this good is a reminder: you don't need big tricks to hit big feels. That's the thrill we're after too ⚡️🎬🎨

04/12/2025

We’ve said it before, and we’ll say it again:

Behind every shot, there’s someone crouching under a light, someone on a ladder, and someone saying “just one more take.”

And we wouldn’t have it any other way.

04/12/2025

Talk about a multisensory experience, like, DAMNN. Sick animation and lovin' the narration! Such a great way to approach the ol' social media topic. BIG UP!

03/12/2025

🚨 𝟏𝟎 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐍𝐎 𝐍𝐎𝐬🚨

Just submitted a proposal for a promo vid on small business growth with a super wicked cool marketing agency. YIPPEE! In other news, just gave our office copy of Marketing for Dummies a little re-read and came across a JUMPSCARE... here are 10 marketing mistakes to avoid (warning... they’ll send shivers down any marketers spine, eek)...



1️⃣ 𝐌𝐚𝐤𝐢𝐧𝐠 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 Think you know your customers? Think again. Regularly survey, listen, and analyse feedback to stay in tune with what they truly want. Assumptions are spenny... data is your bestie. Teehee.

2️⃣ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐨𝐦𝐩𝐥𝐚𝐢𝐧𝐭𝐬 Negative reviews can spread like wildfire. (You’ve seen how things can spin out of control on socials, get right in there and sort it out!) Always respond promptly and publicly to complaints. Show that you care and are willing to make things right. Silence can cost you credibility.

3️⃣ 𝐅𝐚𝐤𝐢𝐧𝐠 𝐏𝐨𝐩𝐮𝐥𝐚𝐫𝐢𝐭𝐲 Buying followers or likes? Don’t. Really, just don’t. Authentic engagement beats fake metrics every time. Transparency builds trust, and trust builds loyalty.

4️⃣ 𝐔𝐬𝐢𝐧𝐠 𝐃𝐢𝐫𝐭𝐲 𝐃𝐚𝐭𝐚 Sending new customer offers to loyal clients is a quick way to lose them, eek. Clean your CRM data regularly to ensure personalised, relevant communication that rewards loyalty. It’s not difficult!

5️⃣ 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐨𝐧 𝐏𝐫𝐢𝐜𝐞 𝐀𝐥𝐨𝐧𝐞 Discounting can erode your brand value. Focus on delivering value instead of just lowering prices. Customers attracted by discounts often lack loyalty. Value over price!

6️⃣ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐢𝐠𝐠𝐞𝐫𝐬 90% of decisions are driven by emotion. Tap into feelings of trust, joy, and connection to influence behaviour and build stronger customer relationships. What can we say, we’re just emotional beings-but don’t forget it!!

7️⃣ 𝐅𝐨𝐫𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐄𝐝𝐢𝐭 Typos and errors make you look unprofessional. Such a jumpscare, honestly! Always proofread your content-sloppy mistakes can overshadow your message and harm your reputation. Plus it's a bit embarrassing… sorry not sorry!

8️⃣ 𝐎𝐯𝐞𝐫𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐔𝐧𝐝𝐞𝐫𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 Don’t make promises you can’t keep. Deliver what you promise, or risk losing trust-and customers-forever. Dun dun duunnnnn.

9️⃣ 𝐓𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐈𝐦𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲 Every customer is an individual. Use CRM tools to personalise interactions. Address them by name and show appreciation for their business. It's just nice!

🔟 𝐁𝐥𝐚𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 Even when the customer is wrong, they should feel heard and respected. Handle complaints with professionalism to protect your reputation. You can do this!

Avoid these common mistakes to keep your marketing strategy sharp and your customers happy! Byeee.

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