01/05/2025
🚀 𝐇𝐨𝐰 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐲𝐚 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 🚀
We've loved collaborating with a fitness brand to fine-tune ideas for their upcoming promotional campaign this week!
Here’s some cool stuff from Brendan Kane’s Hook Point about brand buildingggg we thought worth sharing (we always take notes on stuff we listen to on car journies as a team)...
Whitney Wolfe built Bumble by empowering women in the dating world. Her mission was to create an authentic brand which chimed with 52 million users. So yeah, for her, authenticity wasn't just a buzzword-it was a game-changer.
🧲 𝐅𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 "𝐰𝐡𝐲"
Brands with a clear purpose stand out. Like Nike’s "Just Do It," your "why" should guide everything-from product design to marketing.
🔍 𝐒𝐭𝐚𝐲 𝐭𝐫𝐮𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐫𝐞
Gillette’s "We Believe" ad missed the mark because it strayed from their core message. But Nike’s Kaepernick campaign thrived because it stayed aligned with their values.
📈 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲
When pitching, a strong Hook Point builds instant credibility. For example, “We’re creating hugely successful video content right now, and we can help you reach more people.” (just sayin’!)
❌ 𝐋𝐞𝐚𝐫𝐧 𝐭𝐨 𝐬𝐚𝐲 𝐧𝐨
Only take projects that align with your vision. This “no” power creates demand.
Uh huh, in a noisy world, authenticity is your loudest voice. Stay true to your core, and your audience will follow. 💪
