12/01/2026
📺✏ We’re outlining a series of short videos for a new mental health app, focusing on memorable stories... now, telling a compelling and memorable story in just seconds is a challenge for any marketer. We’ve got the secret sauce... Wanna nail it? Here’s the how-to...
🎯 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐎𝐧𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞
In just a few seconds, there’s no room for multiple ideas. You gotta pick one core message and stick to it. Whether it’s a product, a brand value, or a call to action-make👏it👏count👏. E.g., when creating ads for a nonprofit, you can hone in on themes like “Fearless Leader” to convey powerful transformations in a FLASH.
📸 𝐔𝐬𝐞 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐕𝐢𝐬𝐮𝐚𝐥𝐬
Your visuals need to do the heavy lifting. As we know, a single image can speak volumes 📣📣. For example, a smiling child juxtaposed with a confident adult instantly communicates growth and success. Select images which hit it emotionally and align with your message.
✂️ 𝐃𝐨𝐧’𝐭 𝐉𝐮𝐬𝐭 𝐂𝐮𝐭 𝐃𝐨𝐰𝐧 𝐋𝐨𝐧𝐠𝐞𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
Chopping up a 30-second ad a bunch of short edits won’t neccesarily work from a storytelling POV. Each story needs its own arc. Ideally, craft each of your stories from scratch to ensure it has a clear beginning, middle, and end -even if it’s super condensed.
🎬 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐓𝐰𝐨 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞
Even in a few seconds, your story should show a transformation. ✨ Highlight the problem and the resolution to evoke emotion and connect with your audience.
🔗 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐞𝐫𝐢𝐞𝐬
Very short stories are perfect for building a series. Each snippet can focus on a different feature or aspect of your brand, creating a cohesive narrative over timeeeee.
📢 𝐀𝐥𝐰𝐚𝐲𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧
Don’t forget the CTA! End your story with a clear, written directive. Whether it’s “Learn more,” “Sign up today,” etc., guide your audience to take the next step.
Uh huh? If you master these elements, you’ll turn this micro content into a powerful storytelling tool that chimes like a bell, engages, and converts.
