Curveball Media

01/11/2022

Happy belated Halloween! Halloween offers us the perfect opportunity to create something bold and unique. And short animation doesn't disappoint!

Check put blog here:

https://www.curveball-media.co.uk/creating-scares-this-halloween/

21/10/2022

did a lovely image for blog about frame rates, this week.

Check it out here
https://www.curveball-media.co.uk/whats-the-difference-between-frame-rates/

05/08/2022

When film and TV set out to create idyllic utopias, futuristic dystopias and magical fantasy settings, many of them find themselves populating their background worldbuilding with a similar thing: marketing that moves.

https://www.curveball-media.co.uk/motion-as-future-and-fantasy/

01/06/2022

We may not know exactly how the dinosaurs went extinct.. but we know they went out partying

27/05/2022

Who else wishes they could be here right now? A beautiful, tranquil short created by our own Ben Allen and Oliver Milner-Smith with the wonderful sound work of Andrew Simmons to bring it all together.

20/05/2022

Humanity often portrays bees as mindless drones. But they're so much more.
For over a hundred million years, bees have been pollinating our planet; giving it rich diversity. Meaning for every beautiful flower, every pot of honey and 90% of all crops - you have a bee to thank.
That's just science. And common courtesy.

01/10/2021

Feeling privileged to have worked with Zurich and Third City on the Youth Against Carbon Project!

To launch the Youth Against Carbon Conference 2021 we asked kids around the UK to give us their thoughts on the climate crisis, and what needs to be done to ...

08/06/2021

We're hiring an extraordinary writer.

Do you get excited by how the words can change perceptions, convey a concept and personify a brand?

We want a curious mind that can capture the essence of something and turn it into compelling copy that looks an audience straight in the eye and says ‘this was written for you’.

If you’re humble with extraordinary skills who lives and breathes writing, we’d love to hear from you (wherever you are in the world).

Excited? Here’s what to do next. Visit: https://www.curveball-media.co.uk/were-looking-for-an-extraordinary-writer/

07/06/2021

Here's how to generate 250 leads with a paper airplane...

https://www.curveball-media.co.uk/generate-250-leads-with-a-paper-airplane/

Here's how to generate awareness, engagement and click-throughs on social media with a (digital) paper airplane.

02/06/2021

Animation is great, but it's not always the best medium to convey your message. But why? That's what we answer in our latest blog: https://www.curveball-media.co.uk/animation-is-the-wrong-choice/

I know this is going to sound like we’re shooting ourselves in the foot given we design and create explainer animations, but hear us out. All is not as it seems. Yes, we do make a lot of animated explainers, social ads and GIFs – that much is true. But we also make a lot […]

27/05/2021

24,383 dollars per second - just in case you were wondering.

https://www.curveball-media.co.uk/how-much-does-an-explainer-video-cost/

How much does an explainer video cost? It's a fair enough question. And the answer depends on what you want to achieve.

24/05/2021

A short and sweet read with four practical tips about how to get better results using video in LinkedIn e.g. ads with motion graphics have a 3% increase in CTR, and using a voice-over with in the background music will reduce your video completion rate and engagement rate.

https://business.linkedin.com/marketing-solutions/blog/video-marketing-/2021/4-tips-for-better-video-ads-on-linkedin-in-2021

Want to gain more traction with your video ads on LinkedIn? Our research surfaced these four sure-fire ways to boost performance.

12/05/2021

Smoking dogs and inflatable life-like lady's legs. A bit weird but that's old advertising for you.

10/05/2021

Not all brands can get away with using humour in video and there's a lot of egg to be had on your face if it all goes wrong. That's what our latest blog article is all about. Have a read and see what you think: https://www.curveball-media.co.uk/how-to-use-humour-in-brand-videos/?utm_source=curveball-newsletter&utm_medium=facebook&utm_campaign=humour-in-video

05/05/2021

While posting anything – let alone video – to someone during lockdown might have understandably dropped off most marketers' radar, it needs to come back onto it.

Why?

Because according to Royal Mail: "94% of advertising mail is engaged with and only 6% is discarded or unopened."

https://www.curveball-media.co.uk/drive-results-using-video-and-direct-mail/

Here's how you can drive customer engagement, leads and sales using video and direct mail - yes! - direct mail!

26/04/2021

What a story. All the more powerful because it's true. https://vimeo.com/518355919

For exclusive Making of >>> follow us on instagram :) https://www.instagram.com/roofstudionyc/ “Rosemarie’s Life” is a touching 3D-animated…

21/04/2021

Counter-intuitive creative thinking from Pepsi.

https://www.thedrum.com/news/2020/11/10/pepsis-vp-marketing-says-start-backwards-create-ads-fit-modern-culture

Social listening has become the skeleton key for unlocking consumer understanding, according to Todd Kaplan, Pepsi’s vice-president of marketing. He explained, as part of The Drum’s Digital Summit, how Pepsi is using social as a springboard to quickly develop marketing that pops.

19/04/2021

In our latest blog, we chat to Nicolette Robinson and Giles Thomas of Mimo Brands about the role the most dominant of human senses - sight - and how it influences our thought, feelings, behaviour and brand positioning!https://www.curveball-media.co.uk/its-a-visual-visual-visual-world/

Vision is the most valued sense, so it's no surprise that it plays a major role in brand positioning and visual identity.