International B2B magazine & news portal for the global denim industry, with a strong focus on innovation, sustainability and social responsibility.
10/12/2025
A new Jeansland Podcast episode drops today! Host Andrew Olah is joined by Inside Denim’s co-editor and technical editor Sophie Bramel for a deep dive into the denim world: from indigo dyeing to sustainability, innovation, fibre tech, recycling and more. She also shares advice for future fashion journalists.
Ongoing material research is redefining how wool can be integrated into denim structures. Adriano Goldschmied points out both the value and the difficulty of the fibre: wool blends can achieve “a warmer, more refined denim for winter and result in a longer life through the seasons,” yet “Washing is critical, indigo dyeing is delicate and finishing demands precision – all of which once pushed many mills away from wool entirely.”
Woolmark’s recent R&D has focused on micron selection, machine-washable wool treatments, weft and warp configurations, and alternative dyeing routes. According to Birgit Gahlen, wool offers functional advantages in thermoregulation, moisture behaviour and elasticity. “For instance, wool on the inside of the fabric adds an extra element of warmth…”
New technical routes include indigo-dyed wool warp yarns (Indiwool), reduced-water indigo application (Thesara), and Colourizd’s pigment-injection method, which significantly reduces resource consumption and eliminates several pre-treatment steps.
At Denim Premiere Vision, ISKO Denim tells us about a new finish developed in collaboration with Adriano Goldschmied's Daily Blue brand: https://insidedenim.com/News/173676
25/11/2025
In our latest Dialogue, Jane Pattinson, SVP & Global Head of Design at Gap, tells us how Gen Z and Millennials are reshaping denim — and why social storytelling, supply-chain empowerment and water innovation remain central to Gap’s future.
“Gen Z and Millennials are so good at making trends their own. We design by watching how they style denim in real life.”
From reissued icons like the Long & Lean to industry-wide initiatives such as RISE and PACE, Jane explains how Gap is evolving both product and impact.
“These efforts are core to how we show up as a brand… it’s a part of our work I’m especially proud of.”
Describing it as the mere “tip of the iceberg”, Adriano Goldschmied has told Inside Denim how he believes advances in digital print technologies are opening up a new realm of design possibilities and flexibility for the denim sector.
Our first Raw Talk webinar, with Sharabati, shone a spotlight on the company’s ambitious sustainability and tech roadmap.
Key takeaways:
• 617 farmers are now part of the 4Growth regenerative cotton initiative, enabling enough Greek regenerative cotton for 7.5 million pairs of jeans
• Nearly 100% of mill waste is recycled, including cotton dust — now pelletised to fuel boilers
• Continued investment in digitalised production to generate reliable data and prepare for upcoming digital passport legislation
Sharabati’s long-term vision shows what scaled, future-ready denim production looks like.
Jeans are built for recycling — but elastane makes things tricky.
Now, forward-thinking brands and recyclers are finding ways to keep the stretch and close the loop.
From new 100% cotton “natural stretch” fabrics to advanced fibre recovery tech, the denim industry is stitching a more circular future.
Andrea Rosso, head of sustainability for Diesel and the OTB group, joined Inside Denim’s co-editor Sophie Bramel at Perfomance Days in Munich as part of an Expert Talk exploring circularity through the lens of creativity.
Chaired by Sophie, the panel also included Daniel Hartung, designer and founder of Hartung Paris; and Courtney Samulik, supply chain lead for recycling innovator Circ®.
The conversation highlighted the role of good design, for all garment components, including trimmings, above and beyond sustainability criteria.
After months of preparation, the team behind ‘SAKE – The Art of Purpose’ has presented the third project in the series – using denim as a canvas, dyes as 'paints' and processing techniques as tools – and is publishing the latest in their series of archive books.
SAKE is an interdisciplinary art project led by Endrime’s Sadia Rafique, Mohsin Sajid and artist Matt Duckett, in collaboration with Tonello, alongside Susan Zheng and Leah Hoy.
Supported by Cone, Indigo Textile, Sharabati, Stella Blu, Tusa Denim, YKK and 496 Fabric, the denim canvases and garments become artworks in their own right, finished and lasered at Tonello’s hub in Italy, and sold once the project draws to a close.
Read more:
After months of preparation, the team behind ‘SAKE – The Art of Purpose’ has presented the third..read more
24/10/2025
Disrupting an industry that produces some 70,000 tonnes of petrochemical indigo annually is no small feat. Innovators in synthetic biology claim they have already ticked key boxes: achieving purity levels comparable to conventional indigo and scaling production capacity—at least to a degree. Convincing mills and brands to switch to these biobased alternatives is the next box they need to tick...
We spoke to some of the leading innovators in this field for our new magazine:
Imagine your jeans helping to clean the air 🌿
Turkish denim mill Orta has developed a CO₂-absorbing fabric that uses a plant-based pigment to mimic photosynthesis — taking in carbon dioxide and releasing oxygen.
It’s part of their Climate Tech capsule in the Spring–Summer 2027 collection, reflecting a future where denim not only looks good but does good. 💚
What happens when you combine denim innovation, historical research and creative storytelling?
Designer Miles Johnson and Soorty’s new project “Heroes of the Past & Future” celebrates denim’s interpretation of workwear — from female miners to fisherwomen — while showcasing Soorty’s cutting-edge fabrics, finishes and AI-driven visuals.
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Inside Denim offers a unique insight into the global supply chain with a strong focus on innovation, sustainability and social responsibility.
It keeps the denim community up to date with developments from raw material to finished product and provides in-depth coverage of advances at fibre and fabric level.
It also offers the perspective of mills in all parts of the denim making world, adding to the insight brands rely on when making sourcing decisions.
Published three times annually, it is essential reading for manufacturers, traders, brands and the wider industry.
InsideDenim.com is the news portal to complement Inside Denim magazine, offering the latest industry news, market intelligence, product information and much more. It is a comprehensive news site for the industry, boasting a searchable archive of stories, as well as emailed newsletters and a technical online library of Inside Denim articles.
Inside Denim is brought to you by World Trades Publishing (WTP); an established business-to-business publisher for global industries with an impressive portfolio of international trade publications, including World Leather, World Footwear and WSA (World Sports Activewear).
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