Copper Square, Sketrick House, Newtownards (2024)

03/12/2024

The truth behind growing your Instagram! 😱👇🏻

Drop a like if you agree that growing on social media is hard work! 😅

There’s a lot more to it than meets the eye! 👀

A big pat on the back to every single one of you for continuing to put in the work. 🙌🏻

In the words of Kris Jenner…

‘You’re doing amazing sweetie’ 🤪🧡

What aspect of growing your online presence do you find the hardest? 🤔 Let’s chat in the comments! 👇🏻

And remember to save this to send to anyone who tells you it’s ‘just posting’ 😂🙈🙅🏻‍♀️

29/11/2024

Wanting more engagement isn’t a sin! 👀

Engagement’s great! It means... more reach, increased followers, extra motivation. 🙌🏻

But it doesn’t happen overnight, and it certainly doesn’t happen by accident.

It’s a tactical game.

And here’s how I’d get started! 📝

Make sure you're following for more social media marketing tips and tricks! 🧡

27/11/2024

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻‍♀️

Here’s what’s been happening over the last week 👇🏻

🌟 Instagram is REMOVING the option to follow hashtags! On December 13th, hashtags you follow will no longer be visible in your feed and you won’t be able to follow more of them. I’m really hoping that this means that in 2025, Instagram will focus on improving its search capability!

🌟 Threads is testing custom feeds of topics and people they want to follow around specific subjects. If you’re in the test, you can pull down on the home screen and switch between the For You feed, Following feed and your custom feeds.

🌟 Instagram is testing an option that allows users to reset their recommendations for content they see in Explore, Reels and Feed if/when they want a “fresh start.”

🌟 TikTok could soon allow creators to build virtual avatars that resemble “ their personality and thinking, enabling continuous interaction with users 24/7.”

🌟 Snapchat launches its first Sponsored Snaps campaign - which allows ads to be inserted directly into users inboxes - the campaign? Promoting the new movie, Wicked.

🌟 Instagram highlights could be moving! They are moving into their own tab on your profile. It looks like this is still in testing, but I’m curious to know how you feel about this? Love it, hate it? I quite like the idea of a dedicated section but, if it isn’t broke, does it need fixing?

🌟 Threads is working on the ability to schedule posts. This has been a long time coming, and it would be awesome to have this as a native feature on the app!

🌟 Bluesy surpasses 20M users! The app is still making waves in the social space - are you using it? Are any of your clients on it?

🌟 LinkedIn shares what to do and what NOT to do on the platform. There’s nothing particularly new here but it’s always good to hear it from the horse's mouth - essentially, be original, post insightful content and don’t do any engagement bait or add any irrelevant posts and comments.

What update are you most excited about? 👇🏻

Make sure you're following for more social media updates next week! 🧡

26/11/2024

Every niche has its leaders…

Want to know how to become a TOP creator in your niche? 👀

1️⃣ Research
Find out WHY the greats are so great!
🌟 Find the top 5 accounts you most want to be like
🌟 Study and analyse their content
🌟 Note down what they’re doing and what works well for them
🌟 Use Viralfindr or NotJustAnalytics to see which of their posts went viral

2️⃣ New Info
Use this information to create your own posts
🌟 Use the trends and tactics you found to make new content
🌟 You know this will do well in your niche because of the research
🌟 Do not copy, just strategically use their tactics
🌟 The biggest voices provide new information, don’t share old news

3️⃣ CRAAP
Become a credible voice by using the CRAAP method
🌟 Make sure your content is CURRENT
🌟 Make sure it’s RELEVANT to your ideal audience
🌟 Gain AUTHORITY by taking courses or experience
🌟 Be ACCURATE, don’t report rumours
🌟 Make sure each of your posts have PURPOSE

4️⃣ Converse
Start conversations with big niche accounts
🌟 Comment on the top niche accounts’ posts regularly
🌟 Provide valuable comments that add value to their post
🌟 Don’t be disingenuous, engage with meaning
🌟 Reply to their stories and DM them when appropriate

5️⃣ Collab
Use these relationships to form strategic collars
🌟 After forming relationships with other credible creators, reach out for potential collars
🌟 Start with smaller accounts to get a feel of it
🌟 Make sure they have a similar ideal audience and niche to you

Make sure you’re following for more social media marketing tips and tricks! 🧡

23/11/2024

50 Days worth of done-for-you Instagram story ideas! 🤯🤩

If you decide to start doing one thing, please, let it be this...

Start showing up daily for your audience on Instagram stories! 👀

This is where your hottest audience is hanging out! 🔥

They want to see MORE from you! 🙌🏻

“But Ash, I don’t know what to post?”

I've got you covered! 💁🏼‍♀️ Swipe through for 50 of my fav go-to Instagram stories to boost your views, engagement and sales! 🚀

Make sure you save this for when you need content inspo! 📍

And don’t forget to follow for more social media marketing tips and tricks! 🧡

20/11/2024

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻‍♀️

Here’s what’s been happening over the last week 👇🏻

🌟 Instagram does NOT reduce the reach of sponsored content. According to the head of Instagram, Instagram does not downlink sponsored content. Sponsors content from creators who genuinely love the brand and are passionate about the brand do well! What do you think?

🌟 Threads now allows users to save up to 100 drafts in the mobile app.

🌟 Pinterest launches personalised shoppable wish lists. I can’t believe this wasn’t already a feature, but absolutely LOVE this! Pinterest has launched a new feature that allows users to create personalised and shoppable wish lists so you can share all of your gift ideas in one place!

🌟 Google shares the TOP trending products of this year via The Holiday 100, Google’s list of gift ideas based on search trends.

🌟 YouTube is experimenting with its generative AI music offering, Dream Track, by allowing creators to select ‘an eligible song, describe how they want to restyle it, and then generate a unique 30-second soundtrack to use in their Short.

🌟 Threads is potentially launching ads on the platform next year. This is only allegedly true, but Meta plans to offer ad spots to a very small number of advertisers starting in January 2025.

🌟 TikTok has announced that users of TikTok can now access their Lemon8 account (the platform's Instagram-esque dupe) using the same credentials as their TikTok account.

🌟 Instagram now allows users to boost content that includes GIFs and stickers. But the platform worded it a bit more carefully by saying that “most GIFs and stickers are eligible to be boosted”.

What update are you most excited about? 👇🏻

Make sure you're following for more social media updates next week! 🧡

18/11/2024

Want your reels to go VIRAL this year?? 🔥

Check out these 5 awesome hacks for creating engaging Instagram reels!

1️⃣ Start with a bold statement
Grab attention with something surprising or controversial, for example:
🌟 ’Stop wasting money on ads that don’t convert!’
🌟 ’This skincare mistake is ageing you’
🌟 ‘The experts lied to you about X’

2️⃣ Use questions for curiosity
Ask a compelling question that stops the scroll and makes people think, for example:
🌟 ’Ever wonder why the sky is blue?’
🌟 ’What’s the most underrated travel destination you’ve ever been to? Here’s mine…’
🌟 ‘Are you making this common (niche) mistake?’

3️⃣ Use big reveals
Hint at a result, information drop, or big reveal at the end of the video to keep viewers hooked, for example:
🌟 ’Stop wasting money on ads that don’t convert’
🌟 ’This skincare mistake is ageing you’
🌟 ‘The experts lied to you about X’

4️⃣ Use visual hooks
Grab your viewer's attention with something visual, not just with what you say, for example:
🌟 ’Wearing something silly/ a top with a funny slogan on it’
🌟 ’Holding a cucumber instead of a microphone’
🌟 ‘Starting your reel off with a clip of someone falling and then transitioning it into a clip of you!’

5️⃣ Try ‘sludge’ reels
To keep people’s attention, try remixing your video with one that runs well on mute
🌟 Sludge content is where you play 2 videos at the same time
🌟 It keeps the audience engaged for longer
🌟 The easiest way to do this is by stitching other creator’s existing trending reels
🌟 This works especially well for pairing informative reels, with satisfying videos

Make sure you're following for more social media marketing tips and tricks! 🧡

18/11/2024

Slidedeck complete ✔️
New notepad & pen packed ✔️
Suitcase (almost) packed ✔️

Ready for a day of connecting, networking, and learning? ✔️

If you can't make it in person to Wexford on Wednesday, you can join the event virtually for only €35!

Check out the full speaker lineup and book your virtual ticket ⤵️
www.socialmediafest.ie

Tweetinggoddess social media help and networking

15/11/2024

Want your audience to have eyes for only you? 👀 It's not as hard as you might think! 🙌🏻
⁣
You don’t have to be the best, most experienced person in your niche to stand out! If that were true everyone would hire the same person! 💁🏻‍♀️
⁣
All your audience wants is to feel understood and that despite their struggles and fears they can still achieve the results they desire! 🤞🏻
⁣
So how do you do that? ⁣🧐 Show them! 👇🏻

🌟 Through your content.
🌟 Through your branding.
🌟 Through how you show up for them! ⁣

Remember connection over perfection every time! 💙
⁣
Swipe 👉🏻 for to learn more!
⁣
Make sure you're following for more social media marketing tips and tricks! 🧡

13/11/2024

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻‍♀️

Here’s what’s been happening over the last week 👇🏻

🌟 YouTube is testing TikTok-style hyperlinked blue comments. Not particularly shocking, as all the platforms tend to copy one another in some way now. But, this feature makes popular terms clickable, and then when a user clicks on it, they’ll be taken to the search results for that term.

🌟 YouTube makes a Paid Promotion label available to users on desktop and mobile.

🌟 LinkedIn shared tips on sharing short videos on the platform. Keep it short, and vertical and always use captions. Under 2 minutes is the sweet spot to hold viewers' attention and make sure it’s no less than 15 seconds. Content doesn’t have to be exclusive to LinkedIn. Include a strong accompanying post by providing context and a few key takeaways in the caption (aim for a minimum of 50 words). Short videos on LinkedIn are here to stay, and I would really recommend using this time to experiment with video content - you can repurpose from other platforms to make your life easier too!

🌟 Instagram is testing the ability for users to see insights on their posts without being a business or creator account. As far as I’m aware, there’s no official announcement of this, but something that’s been spotted. This isn’t public, only available to you!

🌟 TikTok has published a guide to post-Christmas marketing

🌟 CapCut has launched Commerce Pro for creating professional, engaging content that drives business results. It is perfect for those looking to streamline their creative process and elevate their brand presence.

🌟 Meta is rolling out Meta AI to users in the UK.

🌟 Australia is looking like it'll BAN U16s from social media but can't say exactly how they'll get platforms to enforce it.

TikTok launches new and improved FREE courses via TikTok Academy.

What update are you most excited about? 👇🏻

Make sure you're following for more social media updates next week! 🧡

11/11/2024

A secret reminder for you! 🤭

A lot of people are struggling at the moment. Whether it's your reach, your motivation, your social media growth or something else. 🙃

The social media algorithms are constantly changing, and at times it can be difficult to keep up and feel really discouraging, but take comfort in the fact you’re not alone! 💙

Having a good strategy, posting great content, and helping your clients will get you through all the ups and downs of any social media platform! 🙌🏻

So, keep adding value. You are someone’s favourite content creator! You’ve got this! 🌟

I’d love to help people discover some more accounts they love! Tag your favourite creators in the comments for others to check out! 👇🏻🧡

09/11/2024

How the Instagram Algorithm works in 2024 ⤵️

Did you know that there's not just ONE Instagram Algorithm?! 🤯

Instagram actually has separate algorithms for different parts of the app!

What gets your reels more views, are not the same things that will get your carousels on the explore page!

If you want to know more about the different algorithms, how they work, and how YOU can master them swipe 👉🏻 on this post

Don’t forget to follow for more social media marketing tips and tricks! 🧡

06/11/2024

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻‍♀️

Here’s what’s been happening over the last week 👇🏻

🌟 Instagram’s working on the ability to add photos/ videos to a carousel AFTER it’s been posted! I am SO here for this! So many times I’ve uploaded a carousel and had to delete it because I’ve forgotten to include an image - being able to add media AFTER upload will be such a game changer!

🌟 Netflix launches video clipping feature, Moments which allows users to save and share clips from their fave episodes and movies. Netflix said ‘sharing Moments on Instagram, Facebook and other social platforms is just as easy. You can share a Moment as you create it or, from the My Netflix tab, you can select a scene and tap to share it across all of your platforms’

🌟 LinkedIn could be moving your in-app navigation options to the top of the screen. It’s only in testing but I can’t see how this would benefit the user experience on the platform! What would you prefer?

🌟 TikTok has partnered with UnitedMasters, a distribution platform for independent artists. Which means that UM’s catalogue of music will be on TikTok and hopes to provide more exposure for independent musicians.

🌟 Instagram LOWERS the quality of videos if it ‘isn’t watched for a long time’. Mosseri claims if it’s then watched more, the platform will re-render the higher quality video.

🌟 Threads reaches 275m users

🌟 Instagram says including your own logo in a Reel is fine (thanks, IG)

What update are you most excited about? 👇🏻

Make sure you're following for more social media updates next week! 🧡

04/11/2024

If you’re serious about attracting the *right* audience on Instagram you need to try these 3 simple steps to be both seen AND followed! 💡

1️⃣ CONTENT
🌟 Broader niche topics to appeal to a larger audience
🌟 Short videos and single posts
🌟 Relatable and shareable content
🌟 Unique, high-quality branding

2️⃣ ENGAGEMENT
🌟 15 comments on large niche-specific account
🌟 10 comments on smaller niche-specific accounts
🌟 Add value and personality to get notices

3️⃣ COLLABORATIONS
🌟 With similar size niche accounts
🌟 With large niche accounts
🌟 Aim for a minimum of 2 per month
🌟 Carousels have the highest follower conversion rate

Which one do you need to focus on most? Let’s chat about it in the comments! 👇🏻

Don’t forget to follow for more social media marketing tips and tricks! 🧡

01/11/2024

Want to get people HOOKED on your content? 🪝 Then you WON’T want to miss this post! 😱

HOOKS are great! They’re what make us watch to the end of a reel, swipe to the last slide of a carousel, read entire captions and ultimately….

SKY-ROCKET 🚀 our growth on social media! 🤩💥

Here’s exactly how to formulate hooks for your content that CAPTIVATE and CONVERT your audience! 👀

Now... hooks aside, if you REALLY want to take the next step to 10x-ing your content results or simply don't have the time to invest in your social media presence, it's time to work with an expert! 👩🏼‍💻

We have been managing social media content for over 8 years now – we know a thing or two about it! 😉

With our social media management services, you can rest assured that your social media channels will have a clear content plan, consistent messaging, and eye-catching design. 🙌🏻

We manage business accounts on Facebook, Instagram, TikTok, LinkedIn, and more. ✅

Book a discovery call today and learn how we can take care of your social media marketing! 🧡

https://bit.ly/3N0wI29

30/10/2024

There are SO many updates to keep up with in the social media world, so we’ll be keeping you up-to-date with the lowdown each week! 💁🏻‍♀️

Here’s what’s been happening over the last week 👇🏻

🌟 Instagram tests feature that tells users WHY their Reel is performing well. This could be a super useful tool for those with little marketing support!

🌟 Did you lose LinkedIn followers/ connections this week? You weren’t the only one! LikedIn was caught in murky waters after users began noticing huge drops in their connections and follower counts. LinkedIn have now confirmed that this was a bug that’s now been resolved.

🌟 Head of Instagram, Adam Mosseri, said that posting Carousels on Instagram often get more reach for 2 reasons. One being that more pieced of media = more interactions and more interactions = more reach on average. Two being that if someone sees your carousel but doesn’t swipe, Instagram will give the carousel a second chance in-feed. He also mentioned that using music on carousels and photos now makes them eligible to be shown in the reels tab, which can also help with reach!

🌟 Threads launched analytics via mobile - yay! This provides insight into views, likes, replies, audience demographics etc and users can select date ranges between a week and 90 days.

🌟 Creators can now facilitate even more engagement on their YouTube shorts via polls.

🌟 X (FKA Twitter) is rolling out Radar, a “real-time trend analysis tool” previously known as Insights. It allows users to spot emerging trends as they happen. And of course, it’s only available to Premium+ users.

🌟 Threads is testing the ability to easily post between accounts, by allowing users to switch profiles within the post composer instead of having to completely switch profiles.

What update are you most excited about? 👇🏻

Make sure you're following for more social media updates next week! 🧡

28/10/2024

Only got 1 hour a day for Instagram?! ⏰

No problem, I’ve got you covered! 🤩

If your schedule is tight but you still want to make moves on the gram, here’s your foolproof 60-minute game plan 👇🏻

🌟 3 min: Take a look at your top-performing posts in insights
🌟 17 min: Repurpose and repost one of your top performers
🌟 10 min: Reply to your comments on previous posts
🌟 10 min: Show some love to 5 industry leaders with genuine meaningful comments
🌟 5 min: Interact with 10 stories - time to get personal!
🌟 15 min: Get inspired by scrolling the Explore/Reels tab

1 hour a day = steady growth 🌱 and a happy algorithm 🤖

Save this post for when you’re short on time and follow for more social media marketing tips and tricks! 🧡

25/10/2024

So... what is the best way to ACTUALLY grow on social media in 2024? 🧐

Sure, you could read a tonne of books and articles... 📚

Watch a million YouTube videos that all say contradicting things… 📽

Join a bunch of courses that are mediocre at best 😴

OR….

You could invest in an expert! 😍

In the ever-evolving landscape of digital marketing, your online presence can make or break your success. Our social media audit is the perfect starting point for getting social media working for your business! 🙌🏻

We will initially get to know your business, goals, and pain points to customise our approach during a discovery call, before working on an in-depth analysis where we delve into your social media presence, examining every aspect critically. You will then receive a detailed report outlining strengths, weaknesses, and a roadmap for success. And we don't just stop at the report. Our team can guide you through implementing the recommended changes! 🚀

Find out more and book a discovery call via the website - link in bio 🧡

Copper Square

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