Podium

11/12/2025

Each year, as Spotify Wrapped takes over our social media feeds, we are struck by how many companies are so quick to jump on a trend, even when doing so attracts negative attention.

Recently, a client asked whether we should use the Spotify Wrapped trend to create content for their social media accounts. It made us pause and ask, just because this is trending should we really be using it?

So, when is it a good idea to follow a trend and when isn’t

Spotify Wrapped flooded our feeds within minutes, but how is jumping on a trend going to impact your brand?

21/11/2025

It’s time to stop forcing Meta to be your salesperson and start treating it like your hype woman… 📢✨

Let’s be honest: marketers have been trying to squeeze every last drop of conversion juice out of Meta for years. But the digital marketing world has changed, and it’s time to rethink Meta’s role.

Spoiler: it’s ALL about visibility. Dive into Katie’s take on it:

https://www.onthepodium.co.uk/its-time-to-stop-forcing-meta-to-be-your-salesperson-and-start-treating-it-like-your-hype-woman/

20/11/2025

Eight years ago, the universe decided to bless us with two marketing geniuses on the same day, a rare cosmic event! 🖤 Since then, you've brought enough animal stories to qualify Podium as an unofficial sanctuary.

Happy 8 year work anniversary, Sarah and Lia!

16/10/2025

We are so proud of The Race for Peace team as they bring this incredible global movement to life, and we're thrilled to support their journey! 👏

29/09/2025

Oh my god, okay it's happening, everybody stay calm! 😮

18/09/2025

Okay, we might just frame this one 🖼️ ✨

04/09/2025

The recent landmark legal ruling against has sent ripples throughout the digital world. The court found that Google’s long-standing agreements with device makers, which made Google the default search engine, were anti-competitive and served to illegally maintain its search monopoly.

For anyone involved in digital marketing, this isn’t just a legal curiosity - it’s a pivotal moment that fundamentally shifts the focus from chasing Google’s algorithm to prioritising the user. Read Sarah's latest blog:

With the potential for a more open and competitive search market, SXO has become not just a best practice, but a necessity.

18/08/2025

Social media has been moving away from the perfectly polished aesthetic, and more brands are finally embracing the 𝙪𝙣𝙥𝙤𝙡𝙞𝙨𝙝𝙚𝙙 𝙥𝙤𝙨𝙩.

Even though these effortless campaigns are often carefully thought through, the idea might have been spontaneous, and the design is also made to feel real and fun.

These kinds of posts help brands jump on trends without overthinking the sales pitch, making content feel like part of the conversation.

Read about some of our favourite campaigns:

Ultra polished social campaigns don't connect with your audience. Real and unpolished social posts perform better, it's content your audience wants to see.

04/08/2025

Our Facebook service helps you connect with the right audience at the right time, driving more leads, brand awareness, and sales.

We handle everything from creating and optimising campaign creation in Meta Ads Manager (formerly Facebook Ads Manager) to in-depth analytics, so you can focus on running your business.

Read the benefits of our Facebook Ads Management Services: https://www.onthepodium.co.uk/facebook-ads-management/

28/07/2025

Lee’s Coaches, a North East company offering high-quality coach day trips and holidays, is known for their affordability, convenience, and exciting destinations. But with so many travel options available, how can Lee’s stand out on social media?

That’s where we stepped in. Our strategic Facebook and Instagram marketing campaigns help drive brand awareness, increase enquiries, and even sell out their trips, all while keeping costs incredibly low.

Read how we did it:

Lee’s Coaches is a trusted name in the North East, offering high-quality coach day trips and holidays for all ages. Lee’s Coaches are known for their affordability,...

18/07/2025

Did you know that 2 in 3 users go to Pinterest to search?
Meaning that 90% of users are already in a shopping mindset. That's a whole different journey compared to other platforms.

Read our blog to see if is the right move for your brand: https://www.onthepodium.co.uk/is-pinterest-advertising-worth-it-for-businesses-in-2025/