Social Marmalade

Social Marmalade We are a boutique marketing consultancy based in Berkshire specialising in helping small businesses

You have until tonight to have your say and protect your creative content. I’ve only had positive experiences with AI (s...
25/02/2025

You have until tonight to have your say and protect your creative content.

I’ve only had positive experiences with AI (so far) but I’m not at all up for big tech firms having free access to everybody’s content without payment or any restrictions. The government has given us a very short period of time to respond to the consult so I salute the press for raising awareness so effectively today. The opt-out is just not going to work.

Artists, creatives, writers and bloggers should get paid for their work, and should also have the right to opt-in. Surely!!

If you’re keen to feedback your thoughts head to who has all the links in her bio. I’ll share in mine too.

Beautiful day for a few lifestyle photos / videos at one of my favourite local hangouts with 🤍They’ve had a bit of a r...
05/02/2025

Beautiful day for a few lifestyle photos / videos at one of my favourite local hangouts with 🤍

They’ve had a bit of a revamp so lots of space to meet-up and enjoy the coffee! Can highly recommend the sourdough.

This is pretty much how I am during the day at the moment. .. lots of filming for the new season launches… then it’s bac...
18/09/2024

This is pretty much how I am during the day at the moment. .. lots of filming for the new season launches… then it’s back to my desk each evening for planning, editing, writing and sharing content for my fabulous clients. It’s a full on time of year, but I wouldn’t have it any other way!

Sadly, it does mean I have decided not to run any workshops this year. So sorry if you were waiting on dates. DM me if you’d like to talk 1:1, especially you’re thinking of starting a new business or need a steer with your socials. ❤️

When is it sensible to stop drinking coffee in the day?! 😉

Her first General Election! This little monkey has been keeping me busy over the past few weeks, but I’ll be back online...
04/07/2024

Her first General Election!

This little monkey has been keeping me busy over the past few weeks, but I’ll be back online over the summer once the children are in camps and I’m not so distracted by this gorgeous little face! 💕

Just a reminder from you fabulous women launching a new business or idea and are feeling the Insta-fear!It can be a bit ...
17/03/2024

Just a reminder from you fabulous women launching a new business or idea and are feeling the Insta-fear!

It can be a bit overwhelming navigating Instagram for your new business venture but don’t worry, I’ve got your back! 💪 With the right guidance, you can master this platform, impress even your children and shine ✨

Here’s a just gentle reminder if you’ve been comparing your account to others’: The algorithm is designed to show you the best content, so it can set unrealistically high standards in your mind. You don’t know how much time they spend in the day on Instagram or how long they’ve been on the platform and behind those flawless posts and videos often lies a professional team crafting them.

Embrace the imperfection, take the leap, and just start creating your own content, it’s so much better to just go for it and learn as you go. It’s okay if it feels awkward at first – we’ve all been there!

When you’re ready to raise your Instagram game get in touch with me as I can help you with a strategy and offer you honest, friendly feedback and advice. I offer workshops or one-on-one sessions tailored just for you, much quicker and more efficient than a course!

Drop me a message to learn more! 🚀✨

As a half Aussie I am so excited to share this event with you… come and see, and even buy some fabulous Aboriginal artwo...
12/03/2024

As a half Aussie I am so excited to share this event with you… come and see, and even buy some fabulous Aboriginal artwork by the lovely Jackson Baker who is living/working locally for a year.
This Sunday 17th March 2.30-8.30pm…

If you’re feeling the pressure to share more reels, but you just can’t, it’s ok, you can do both and still grow! 😉There’...
12/03/2024

If you’re feeling the pressure to share more reels, but you just can’t, it’s ok, you can do both and still grow! 😉

There’s no argument that Reels are helping small businesses, creatives and organisations grow their accounts, but there’s still a compelling case for sharing posts on here too…

Have a look at your professional dashboard to see what’s working, but more importantly try sharing messages in a different way to maximise your reach. Not everyone is watching Reels so I for one recommend a mixed approach with each piece of content serving a purpose.

My favourite types of posts have to be:
1. Inspiring photos (travel, interiors, fashion, lifestyle, art)
2. Storytelling (ten snippets from the week, behind the scenes, You, transformations, your journey)
3. Customer / Collaboration
4. Funny quote or meme (highly shareable!)
5. Look book (esp fashion & again interiors)
6. Educational / opinions (similar to this!)

Do share this to come back to as a reminder and let me know if you are either feeling a bit stuck with your content strategy or you need some fresh ideas you can actually implement. 🍊⚡️💥

Instagram (and business!) can be brutal can’t it! It’s really tough to admit this, but I really messed up last year. I h...
05/03/2024

Instagram (and business!) can be brutal can’t it!

It’s really tough to admit this, but I really messed up last year. I had been on a roll but took a few wrong turns, didn’t really keep up on my own Insta and have really paid the price this year…

I know Insta has changed, but I know that in all honesty I can’t blame the algorithm, it’s my content & strategy that needs to change! (Anyone else feeling this?!)

The good news is I have made ALL the mistakes so you hopefully don’t have to. That’s why I feel I’m your shortcut to getting ontop of your insta!

These include:
✔️Inconsistent content & frequency
✔️Not collaborating
✔️Weak hooks
✔️Loosing confidence on camera
✔️Relying on stories, as if was quick & easy but do t actually help you to grow
✔️Sharing the same old stuff and not enough storytelling
✔️Not having as much fun with it
✔️Post & running!
✔️Not having a proper funnel & newsletter
…. I could go on!

So why on earth am I sharing this? Well, I think there are too many creators & experts sharing their growth stories & successes and I hope a bit of reality might be nice change from the norm! Plus, I hope you know I get it when you are in a similar boat.

Plus, I think but putting it out there I’ll be forcing myself to do something about it!!
I want you to hold me accountable now 👊
I know it’s not a quick fix. So watch this space as I’m not ready to throw in the towel just yet! 💥

It will actually be interesting to experiment more on here, follow my own advice and share what I learn with you if that’s ok? I would also LOVE to hear what kind of content you’re engaging with most, is it the tips, the stories, the comedy, ideas or all the above?

Just remember if ever you’re feeling a little overwhelmed just know, we’re all just figuring this all out! x

I’ve watched hours of videos, listened to podcasts and read a lot of blogs and articles recently and these are 5 of the ...
23/02/2024

I’ve watched hours of videos, listened to podcasts and read a lot of blogs and articles recently and these are 5 of the most commonly mentioned tips on how small businesses can grow on Instagram in 2024.

Personally, I’m working on number 3 as a priority this year as consistency was something I really failed at last year and it killed my growth. If I could add a 6th it would be collaborations.. but don’t worry I’ll talk more on this in the coming weeks, as it’s a huge part of any social media strategy!

I’d love to hear what you’re focused on to grow this year…

It’s a notoriously tough time of year, especially on the platform!! (No, it’s not just you!) ✨Why not sprinkle a few lik...
02/02/2024

It’s a notoriously tough time of year, especially on the platform!! (No, it’s not just you!)

✨Why not sprinkle a few likes and positive comments around to fellow small businesses you love today. 💕 They’ll get a little boost and you’ll hopefully see more of their content in your feed.

Keep doing what you do best, things will pick up again x

Hot topic! 🔥One of the most frequently asked questions that I think leads nicely into the second most frequently asked q...
30/01/2024

Hot topic! 🔥
One of the most frequently asked questions that I think leads nicely into the second most frequently asked question… How often should you share content!
Hopefully I’ve covered both. (Let me know if not!)

There really is no right or wrong here, you know your audience so if they’re on social media just choose the best place for you. Take into consideration the kind of content you like creating as an individual or team. If you hate video you really won’t get on with TikTok but if you love writing and are a witty sort, Twitter or Threads could be a good fit. Facebook might just be the place if it’s working for your business and you know how to use it. But, if you need more growth it might be you have to think Instagram or LinkedIn, depending on the type of business you have.

Personally I’d only jump onto more than one platform if you really have the time and resources to, as it’s not always as easy as just resharing content across. It’s no 5-minute job!

Let me know if you’re ready to ask these questions and you need some help answering them….

We all have those days when we’re stuck for ideas and don’t want to show up and be on camera. Luckily the there are lots...
18/01/2024

We all have those days when we’re stuck for ideas and don’t want to show up and be on camera. Luckily the there are lots of different content ideas that are still valuable and useful to your audience, but don’t require you to perform to camera!

I’ve spilt these into Product & Service but feel free to mix and match!

Let me know what’s your favourite type of content you enjoy sharing at the moment.

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Newbury
RG20

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Tuesday 9am - 5pm
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Thursday 9am - 5pm

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“To help small businesses make sticky impressions with a confident social media strategy”

Hi, I am Charlotte and I set up Social Marmalade as I wanted to work with small business owners and help them better use social media to market their products and services as it presents a really fantastic opportunity. I have a background in travel having worked across commercial roles in product, sales and marketing as well as having qualified as a social media consultant with Digital Mums so feel I have a good understanding of both marketing and running a business.

It is my goal to give businesses owners the skills, knowledge and confidence to nail their social media in order to grow their business. I offer a friendly tailored range of services, but most importantly always support small local businesses with ongoing tips, advice, collaborations, workshops and events.

Everyone knows they should be 'doing' social media, however, it can be difficult to know where to start and which platform is right for your business. That is where I can help! Want to ask more - just email me [email protected]