Softly Social

Softly Social Rebecca | Simplifying Instagram for introverted business owners and coaches | Tailored management service | Custom strategies | One-to-one support & guidance

Navigating Instagram's crowded space can be overwhelming, especially if you're an introvert. But it is possible. As an introverted business owner myself, I understand how daunting social media can be. I specialise in crafting authentic, stress-free Instagram strategies that attract your ideal clients—without the overwhelm. Whether you're struggling to post consistently or you're tired of strugglin

g to be heard, I can help streamline your social media efforts. Do you crave a quieter, more genuine approach to Instagram? One that aligns with your values and doesn't require constant online presence? Here's how I can support you:

> Full Instagram management: I'll handle everything from posting to engagement, allowing you to focus on what you do best—running your business.

> Tailored guidance: Need a helping hand? I offer one-on-one sessions, detailed audits, power hours, personalised content plans, and strategic advice. If you're ready for a gentler yet effective way to enhance your online presence, let's connect. I’m based in Newbury, helping introverted entrepreneurs grow confidently on social media. Reach out today for a free mini Instagram audit and let’s chat about boosting your Instagram visibility. Book your free mini Instagram audit - https://forms.gle/ZqJohxWNhEso95Sy6. Find out more about my services here - https://tidycal.com/softly-social

When people tell me Reels “take too long”, they’re usually right.By the time you’ve opened the app, searched for the rig...
08/12/2025

When people tell me Reels “take too long”, they’re usually right.

By the time you’ve opened the app, searched for the right clips, tried to line them up, added text, changed your mind and re-written the caption, it’s understandable if you don’t feel like doing it again!

Most of the time the issue isn’t your ability. It’s that you don’t have a simple process to follow, so every Reel starts from scratch.

In my Reels Made Simple workshop, I walk you through two straightforward Reel formats from beginning to end.

You’ll also get templates and prompts you can save and reuse, so the next time you sit down to create a Reel you’re not faced with a blank screen and no plan.

If you’d like Reels to feel more structured and less time-consuming, you’re very welcome to join the live online workshop on Friday 12 December at 10.30am. It’s just £47.

👇 Comment SIMPLE for the link (or head to my bio)

07/12/2025

You don’t need complicated editing to start creating Reels that support your business.

You can create something simple and helpful in just a few minutes.

Short everyday clips work really well - a moment at your desk, opening your laptop, writing a note, setting up your workspace. Add one clear line of text that supports your audience in some way and use your caption to expand on it.

Here are a few ideas for that one line:

→ “Here’s a simpler way to approach [something niche-related]”

→ “One thing I always remind my clients of…”

→ “If you’re not sure where to start with [issue], try this…”

→ “This one small change makes this easier…”

→ “Something to keep in mind today…”

Here’s how this could look in different niches:

✨ Photographer → “Here’s the simple way I help clients feel more at ease during a photo session.”

✨ Personal trainer → “Here’s what I remind clients when their motivation dips.”

✨ Networking facilitator → “This one mindset shift helps you build genuine connections…”

✨ Travel adviser → “If you’re not sure where to start with choosing holiday destinations, try this…”

Small steps like this make Reels feel much more manageable, especially if you’re still building confidence.

If you’d like support with creating calm, simple Reels that actually help your business, join me for Reels Made Simple.

You’ll learn a step-by-step process you can use every time, plus you’ll get:

→ reel hooks and caption templates you can reuse

→ the workshop recording

→ a checklist you can refer back to whenever you create Reels

📅 Friday 12 December | 10.30am | Zoom

💷 £47

👇 Comment SIMPLE for the link

05/12/2025

If you feel uncomfortable on camera, it can be tempting to avoid Reels completely.

The clients I work with are often surprised when I tell them they can still use Reels without recording lots of talking videos. Short clips of your desk, notebook, workspace, products or simple moments from your day can all help people get a sense of who you are.

You can add clear text over the top to share a tip, a belief or something you want your audience to think about, then use the caption to go into more depth. Your personality shows up in the examples you choose, the words you use and the way you explain things, not only in your face being on screen.

When you do feel ready to appear on camera, you can build that up gradually. A few short clips of you working or setting up can be enough to begin with. You don’t have to jump straight into long speaking Reels.

This is exactly how I approach Reels inside my Reels Made Simple workshop. We look at options that work for camera shy business owners as well as those who are ready to be more visible on screen.

If you’d like to explore this with some structure and support, you can book a place on the live online session on Friday 12 December at 10.30am.

↓ Comment SIMPLE for the link

P.S If you can’t make 12th December it’s happening again on Wednesday 28th January

03/12/2025

A lot of Reels advice is based on high energy, constant visibility and keeping up with every new trend or hack, which isn’t realistic if you’re already managing your energy carefully.

For introverted business owners, Reels work best when:

✨ You’re not forcing yourself to be on screen in every single video

✨ You have simple formats you can use on low energy days

✨ You repeat your core message instead of starting from scratch each time

✨ You care more about the right people watching than chasing viral numbers

This is the version of Reels I teach in Reels Made Simple – a calm, step-by-step process you can reuse, designed to support you and your business rather than drain you.

If that sounds more your pace, you can save your spot for the live workshop on Friday 12 December at 10.30am on Zoom.

It’s just £47 - this includes a recording plus tools and templates to help you keep making Reels with ease.

👇 Comment SIMPLE for the link (or head to my bio)

P.S. If you can’t make 12th December it’s happening again on 28 January 2026. Just drop me a message and I’ll send you the link.

Do you like the idea of Instagram Reels but don’t feel comfortable being in front of the camera?A lot of introverted bus...
02/12/2025

Do you like the idea of Instagram Reels but don’t feel comfortable being in front of the camera?

A lot of introverted business owners I speak to want more people to find their work. They just don’t want to feel like they’re putting on a performance every time they post.

This is what I always say - you don’t have to perform for the camera.

And you absolutely can help people get to know you without appearing in every single video clip.

Short videos of your desk, notebook, screen, products, how you set up for the day or small details from your routine can all say a lot about you and your work, without you needing to talk to camera.

In my Reels Made Simple workshop, I’ll walk you through two simple Reel formats you can use whether you’re ready to be on screen or prefer to stay behind it for now. You’ll get step-by-step guidance, templates you can keep and reuse, and space to ask questions so you’re not left trying to piece it together afterwards.

By the end, you’ll have a clear, repeatable way to create Reels that sound like you and still feel manageable, even if being more visible doesn’t feel natural yet.

It’s on Friday 12th December, 10.30am on Zoom.

↓ Comment SIMPLE for the link (or head to my bio)

Yesterday morning I borrowed my daughter’s guinea pig Christmas jumper and reindeer antlers for The Athena Network’s Fes...
02/12/2025

Yesterday morning I borrowed my daughter’s guinea pig Christmas jumper and reindeer antlers for The Athena Network’s Festive Nifty Networking 🎄

It was such a good 2 hours - fast paced breakout rooms, lots of chances to practise our one minute pitch, a festive networking quiz and some really useful business tips.

My favourite tips:

✨ choose 5 people you can follow up with properly
✨ think about a small festive offer you can share
✨ treat networking as a way to build real relationships, not just swap details

I’ve now got a notebook full of names to connect with and some simple ideas to take into 2026.

When it comes to networking, are you more “love it once I’m there” or “need a pep talk first”?

29/11/2025

Many introverts struggle to get going with Reels because they think they have to create them in ways that don’t suit their energy.

But you can create effective Reels by keeping things simple.

✨ Choose one clear focus

✨ Use simple video clips of everyday moments

✨ Repeat your core message

This takes the pressure off and makes posting easier and calmer.

If you’d like support with creating Reels in a calm, sustainable way, I’ll guide you through this in Reels Made Simple: A Step-by-Step Workshop.

📅 Friday 12 December | 10.30am on Zoom

💷 £47

👇 Comment SIMPLE for the link

I’ve spoken to many business owners who feel overwhelmed by everything they’ve seen about Instagram Reels.I often hear t...
27/11/2025

I’ve spoken to many business owners who feel overwhelmed by everything they’ve seen about Instagram Reels.

I often hear things like, “Do I need to do all that fancy editing?” or “I can’t keep up with these trends.” And I get it. A lot of the content out there makes Reels look far more complicated and time-consuming than they really need to be.

For introverts especially, that kind of pressure creates a barrier straight away. If the process feels too technical or too performance-led, it’s natural to put it off.

Reels become easier when you have a simple process and a clear purpose for each one. You don’t need fancy edits or to keep up with trends, you just need a way of making Reels that fits how you like to work.

That’s exactly what I’ll be teaching in Reels Made Simple on Friday 12 December at 10.30am - a calmer, step-by-step approach to creating Reels you’ll actually want to post.

It’s live on Zoom and it’s just £47.

If you’d like a simple, repeatable process for creating Reels that support your business (and that don’t take all day), this is for you.

👇 Comment SIMPLE below for the booking link

If you’ve been wanting to feel more visible on Instagram but all the usual advice doesn’t fit your personality or how yo...
26/11/2025

If you’ve been wanting to feel more visible on Instagram but all the usual advice doesn’t fit your personality or how you work, here’s what I say to my clients who felt the same way.

You don’t need high-energy videos.

You don’t have to be front and centre in every post.

And you definitely don’t need to share things that feel too personal.

Visibility can grow from simple, manageable steps.

It can fit around your personality and your pace.

It can build from choices that make sense for you rather than pressure from the platform.

Your voice is still your voice, even if you prefer a quieter approach.

And people notice when you share in a way that feels natural to you.

If you’ve been hoping there was a way to do this that actually suits you, there is.

Follow along for more introvert-friendly Instagram support. 💛

P.S. If you want guidance on creating Reels that don’t feel exposing and that actually support your business, I’m teaching this step by step in my Reels Made Simple workshop. You can book your place through the link in my bio.

For a long time, I’d try to follow what I saw other people doing with Reels and it never felt quite right.Things began t...
21/11/2025

For a long time, I’d try to follow what I saw other people doing with Reels and it never felt quite right.

Things began to get easier when I started asking:

“How can I do this in a way that feels comfortable for me?”

This took the pressure off and allowed me to share Reels in a way that aligned with my energy and values.

If Reels feel overwhelming or uncomfortable, it doesn’t mean you’re not ready or that you’re doing them wrong.

It often just means the approach you’ve been shown wasn’t built with you in mind.

In Reels Made Simple, I’ll guide you through a calm, step-by-step process to create Reels that feel manageable to make and natural to post.

📅 Friday 12 December, 10.30am (UK time) on Zoom

💷 Early bird £37 until Friday 21 November, then £47

👉 If you’d like Reels to feel easier and more suited to how you work, comment “SIMPLE”below (or tap the link in my bio)

21/11/2025

“Taking your professional lesson in Reels has been such a game-changer for my mindset.”

This was from a wonderful message I received after my last Reels Made Simple workshop.

The full message was beautiful, but this line alone captured exactly what I hope people feel when they leave - that Reels don’t need to be complicated, time consuming or overwhelming, and that you can create them in a way that aligns with your personality.

The early bird discount for Reels Made Simple ends at midnight tonight (Friday 21st November). Enter code EARLYBIRD in the coupon code box at checkout.

✨ Reels Made Simple: A Step-by-Step Workshop
📅 Friday 12 December | 10.30am | Zoom

👇Find out more and save your seat for £37

Over the past few weeks, I’ve been paying closer attention to the Reels I see when I’m scrolling Instagram.And a few thi...
21/11/2025

Over the past few weeks, I’ve been paying closer attention to the Reels I see when I’m scrolling Instagram.

And a few things keep standing out.

So many business owners are doing the hard part - they’re creating. Some are speaking on camera (which I know can take a lot of courage for some people), while others are using simple clips from their day or that represent their work.

It is lovely to see people putting themselves and their work out there - I love seeing the faces behind the businesses!

And most of the Reels I come across have a strong idea and message behind them.

But they're missing a few small details that mean the message doesn’t land as clearly as it could:

→ no on-screen hook to capture attention or guide the viewer
→ text placed outside the 'safe-zones' that gets cut off
→ captions that repeat what’s already on the video

Thes are just small adjustments that would help the right people notice them more easily.

Because the Reels are good. These tweaks just help them work even better.

In Reels Made Simple I show you how to shape your Reels so they connect with the people you want to reach - without adding pressure or extra hours of editing (and I'll guide you through all the simple tweaks mentioned above).

👉 It's on Friday 12 December, 10.30am-12pm | Live via Zoom.

I’ll walk you through the Reels process from start to finish. You’ll watch me create one step by step, and if you’d like, you can create your own alongside me (no pressure to do so though).

By the end of the workshop, you’ll:

✔️ Know a repeatable process you can use every time
✔️ Feel more confident using Instagram’s Reels tools
✔️ Have a ready-made Canva Reel cover template
✔️ Have Reel hooks and caption templates to reuse and repurpose
✔️ Have a printable checklist to help you stay on track

If you know this is for you, book today to secure the early bird rate of £37 (it ends at 23.59pm).

Save your seat ↓

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