Social etc

Bringing IRL experiences to life on social media for food & drink brands.

22/12/2025

What December looked like as a director of a social media agency (and content creator!) 💫

December isn’t quite over yet, but Social etc. HQ is now closed for Christmas - So I thought I better wrap up 2025 with a final round up. I’ve loved doing these this year. They are just a snippet of highlights from the month, but it’s been great to reflect each month and see what we’ve achieved since Dan joined the business.

Plenty of festivities in December, from Christmas trees to Christmas nails, to Kerrygold Christmas jumpers and shooting festive content.

Thank you to everyone who has followed our journey this year and supported our business in some way, be it through a simple ‘like’ or by working with us on organic socials or paid ads. We are so excited for 2026!

Merry Christmas, and a Happy New Year ✨

10/12/2025

Dream client alert 🥹

For the past month, we’ve been supporting Kerrygold with community management for the UK and Ireland, across Instagram and TikTok - and are having a blast!!

We’ve supported with a branded Christmas Jumper giveaway and reactive content for the viral Maple & Cinnamon Sweet Spread. Day to day, we’re keep an eye on socials for emerging trends, cultural moments to jump on, and responding mentions of the brand to make sure their online community feel the love 💛

Plus, we don’t need to buy butter for a little while 😂😌

28/11/2025

What November looked like as the owner of a social media agency 💫 (and content creator!)

It’s all starting to get a bit festive, and quite busy up in here 🎄

November has been a BIG month. We took on a huge community management client and I am absolutely LOVING working with them because it’s such a fun way to use social media!

We’ve launched new paid ad campaigns, done some very Christmassy content shoots and gone viral for one of our clients too. I try not to wear my busyness like a badge of honour, so although I am very busy, I am prioritising rest and downtime.

It was GORGEOUS to meet in person after her Speaker Session. I have known Jo for ages so it was lovely to have some IRL time!

And in huge, huge, milestone news: Social etc. has OFFICIALLY paid Dan and I a salary for the first time since he joined the business in May 🥹 We can finally start thinking long term. And booking our 2026 holidays 😅

I can’t believe we’re in the final month of the year - Hope December is a good one for you all! 💛

06/11/2025

October was a super strong month for our clients at Social etc. 🥳

Have a little swipe to see what our content has achieved for our clients this month 📈

p.s - this could be you!!! We are now taking on new organic social media clients from January 2026, so if you want to work with us, drop us an email [email protected] 💛

04/11/2025

Well, this is a rather lovely testimonial from Alyson at 🤎

During our 1:1 we covered:

- Using different platforms + their purpose
- Getting started on TikTok
- Meta Ads
- Campaigns
- Content Strategy
- Content Ideas

As a result of some clear guidance, they came away with some fresh ideas (they have been NAILING it on socials recently!) and clarity on a few things that had been on their mind.

Want to book a 1:1 with us? Our books are open!

Drop us a DM to book 🤎

29/10/2025

WE LOVE DATA 🤓 Especially when it provides some Very Useful Things to help shape your social media strategy.

I’ve shared the key findings from Metricool’s Instagram Content Playbook so you can take a look for yourself.

PLUS there’s a lil tip on each slide about how you can make some updates or additions to your content strategy 💫

Remember: Findings like this are there to be used as a guide. You should ALWAYS take into account what is also working for you and what your analytics show. But there is no harm in trying something new!

Which stat is the most surprising to you?

28/10/2025

Reminder: Trends don’t live forever.

This is a question we’ve covered a fair bit in recent 1:1 sessions. I am of the opinion that although trends can boost visibility for a brand, they should not replace consistent, sustained story telling for food brands.

Why?

Because trends don’t live forever. In reality, if you don’t jump on something within a matter of days, the trend loses momentum quickly.

Instead of focussing your energy worrying about trends and how to make them work for you, focus your energy on creating original pieces of content that build your credibility and connects with your audience.

What do you think about trends? Do they form a big part of your strategy?

27/10/2025

PSA: You don't need to run discounts to make sales on Black Friday 🔔

BUT now is the time to get on setting up your Paid Ads for the rest of Q4!

Follow this blueprint to stay relevant and visible between now and the end of 2025 📌

Want to chat to us about paid ads? Drop us a DM or email [email protected] to book a call about how we can help!

24/10/2025

What do you think to my response? Do you agree?

The main thing I want you to take away from this is that we have to stop letting our own personal experiences and opinions shape our actions when it comes to marketing and social media.

You have a business. You need to stay visible. If your customers have a problem with that, they possibly aren't your customers!

For context, this was in relation to a seasonal business that operates around Christmas. They suggested saving all their content for the last 2-3 months of the year. In theory, that makes sense. But in practice, not posting for 10-11 months of the year won't do you any favours with the algorithm.

PLUS you can post a few times to keep your business in the minds of your customers!

💫 Want more no-BS advice and support like this? We have slots for 1:1 Social Media Consultancy available! For £249, you can access targeted advice and support.

Link in bio to book now.

23/10/2025

Last year, we worked with the legendary British steak house, Hawksmoor, to bring their TikTok page (back!) to life.

They had a light touch presence, but they didn’t have the resource or expertise to build a strategy that would attract their target audience.

Alongside , we looked at Hawksmoor’s core values and what got their people excited IRL, and brought that to their TikTok page.

We quickly understood what engaged their audience and reached new people, resulting in growth, engagement and a few viral videos.

They loved working with us so much, they hung around for 6 months instead of the initial 3 months, which is a huge win.

🔔 WE HAVE SPACE for another client like this, starting ASAP. So if you are an established food, drink or hospitality brand that wants to make some magic on TikTok or Instagram, let’s chat: [email protected]

Address

Milton Keynes
MK10

Website

https://pulselink.bio/social.etc

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