Social etc

Harder than it looks, right? 😅 So many people think that marketing is just posting on social media and instantly seeing incredible results. I hate to break it to you...but it's not. I see businesses make two key mistakes: 1. They put all their eggs in one basket when it comes to marketing and rely purely on one channel. OR 2. They are on so many platforms and they aren't sure why. They are burned out and creating content for the sake of content. Are you #1 or #2? 👀 Marketing isn’t just about social media, email, or blog posts. And it’s not just about posting regularly if your content isn’t hitting the mark with your audience. It’s about integrating all these elements into a cohesive marketing strategy that works for your business, aligns with your goals, and truly supports your community. How's your marketing strategy working for you?

Inspiration is everywhere! This summer, remember to take a break, explore, and enjoy yourself. You'll likely come back bursting with more inspiration than ever. If you're feeling uninspired and struggling to come up with ideas for your business right now, let this be your sign to step away from the screen. You never know where you might find creativity – don't forget to look up and let the world around you spark your next big idea ☀️ How do you get inspired? Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected]

No better feeling, right? 😇 And I'm here to make it even easier for you... I'm sharing the content planning format I use for all of my clients to ensure a consistent social media presence. Get your FREE Social Media Content Planning Template! 👀 https://pulse.ly/7t5syqrvwa

Take time off this summer whilst your socials stay thriving ☀️✌️ Here's how to prep your social media platforms ready for the summer ⬇️ – Create a plan so you're as organised as you can be. Map out all the key dates that you have, including holidays, time off, new product launches, team holidays etc. You can then create deadlines to stick to. – Prioritise your content so it can consistently go out whilst you're away. What content can wait? What needs to be created to move you towards your goals? – Create a process for your customers that doesn't require any interaction on social media. This could look like your website, automation or your email list. – For the people still reaching out via social media, you want to set up auto-responses in your DMS so people know you're not available right now. Think of it as an OOO for your DMs! – Repurpose your best content to make content creation as easy as it can be. Head to your analytics to find your top-performing content. – Finally, you want to schedule your content. This way your accounts will remain active and engaged whilst you step away. Give yourself the time off you deserve! And if you need help planning your content, remember you can get my FREE Content Planner to support you. Link is here! ☀️ https://pulse.ly/6wktxp6gp8

Back in the depths of lockdown I was interviewed by Tom Whatley for his podcast, Maker Mixtape. It was just after I had gone freelance, but a lot of the advice I share still runs true three years on. I talked about: 🎉 The systems I use to build personal brands and communities for myself and my clients 🎉 How I built an engaged community around my passion for local food - online and in-person 🎉 Why a content strategy doesn't need to be complex to be impactful Check it out and let me know what you think! https://pulse.ly/r2pfqlksj3

BRB - I'm taking a week off! I'm off to the Amalfi Coast for a friend's wedding and I can't wait. Give me all the gelato, spritz and pizza 🍕 I'll be back in the office on Monday 3rd June! Have a great week! 💛 #Socialetc #OutOfOffice

SWIPE for incredible client feedback ➡️ This is what The Content Clinic members had to say ➡️ Why do my members love The Content Clinic? 🧡 - They go away feeling INSPIRED - It provides accountability for them to create high-impact content - They get an insight into social media strategy (and my strategy brain!) - They get constructive feedback they can action immediately - The sense of community & belonging with other business owners If you want a piece of this, doors to The Content Clinic are open now! I can't wait to welcome you in 💋 Join us https://pulse.ly/bxabtoynph

It's #GivingTuesdayUK and I have a special announcement 👀 In 2024, I'll be offering one free audit per month for small Milton Keynes charities. Social media can be such a powerful tool for charities, and I want to share my expertise with those who need it 💕 If you are a small charity that meets the following criteria: - Based in an MK postcode - Delivering projects in an MK postcode - Voluntary or employed team of less than 5 - Doesn't currently have anyone working on social media full or part time Then please head to the my website for more info to apply. I'm taking on audits for Q1 currently 😊 ➡️ HERE: https://lnkd.in/enYpTGim Please do tag anyone you feel might be benefit in the comments! 💕

Who knew a pumpkin could teach us SO MUCH about social media content 😅🎃 My gym hosted a challenge last year where you had to hold the pumpkin in front of you for as long as possible. It got SO much participation! It was RELEVANT. It was ENGAGING. It was SIMPLE. All key lessons we can apply to social media! Let me know your thoughts in the comments and if you have questions about social media strategy, let me know! ✌🏼 #socialetc

This might be an unpopular opinion... But I don't think you always need to take inspiration from business within your niche 😝 This is why The Content Clinic is so magical - We have businesses from different niches and they can all inspire each other. So far we have a cocktail trailer, a gin brand, a personal trainer, a street food truck, a café and an online tutor. Do you want to join The Content Clinic? We'd love to have you! Join now and get a FREE social media audit: https://pulse.ly/pyvwgkbrg2 🔔 DOORS CLOSE ON SUNDAY!

I mean, DAMN GIRL 🤩 Accountability looks GOOD on you! One of the best things about The Content Clinic is that it ain't just me keeping an eye on what you're up to - It's a whole community! Need accountability for your social content? Doors to my BRAND NEW membership are open! We'll meet once a month to review, reflect, plan and ideate so you can stay on track with your socials. LAUNCH OFFER 💥 The first five founding members of TCC get a FREE one page Social Media Audit for one of your platforms with key actions you can take to optimise your profile, content and strategy PLUS a 30 minute call (worth £250) Action and accountability is yours! Join now: https://pulse.ly/jvbyl1x3zg

Over the last six months, I've been working with Charlotte, the co-founder of inclusive swim school, Aqua Include 💦 Charlotte's approach to social has TRANSFORMED. Their social media strategy now does these key things: - It provides VALUE to their existing audience - It demonstrates their EXPERTISE to a new audience - It is CLEAR what their offering is My new consultancy packages are launching soon and I can't wait to help more businesses 🤗 "Before working with Sophie, I was struggling with engaging, meaningful content that was not reaching the desired audience. My experience with Sophie was a fantastic one. She has helped me completely change my approach and strategy to social media. The posts look amazing! People continually comment on how good they are! I would never have been able to have the social media presence that we do without Sophie's help."

PSA: Your videos aren't accesible if you don't add captions 🔔 Up to 85% of people* use social media with their phone on silent, and there are 11 million people in the UK who are deaf or hard of hearing**. So don't exclude your audience - it's SO easy to add captions on Instagram. I personally love CapCut and it's what I used to add captions to this video. It takes seconds! BONUS TIP: keep your captions simple. Colourful, flashing, kareoke style captions are difficult for Neurodiverse individuals to read. Black text on a white background is your safest option 🫶 Will you be adding captions to your video from now on? * According to Facebook ** Gov.uk ----------- ➡️ Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected] Video description: Sophie is talking to the camera sharing tips about adding captions to videos on social media.

STOP SCROLLING ✋🏼 If you're posting a Reel, here are some basic things you need to make sure you're doing! - Full-screen video (9:16 ratio) - Adam Mosseri has said that the app will deprioritise content that has black borders around the content. Remember all videos on IG are Reels, so if you are posting a video, it needs to be in this format. - No watermarks from other apps. If you're downloading and posting from TikTok, you need to remove the TikTok watermark. Once again, IG isn't a fan. My advice would be to edit on a third party app like CapCut and then you don't need to worry! - Closed captions if there is a voiceover or someone talking. This is a no-brainer. Not only is your content inaccessible for deaf people or those who are hard of hearing, but you're risking losing engagement from people who watch videos on silent (that's most of us, am I right?) Use CapCut to automatically transcribe captions. These are super easy, basic things you can do to make sure your Reels are optimised! ----------- ➡️ Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected] [accessibility - the video in the background is of bright pink cherry blossom trees. there is a pink that contains the tips listed in the caption]

I'm on a podcast! 🎧 A massive thank you to David Adderson for inviting me to be on The Ups and Downs of a Small Business Owner. I had so much fun recording this! This is probably one of the most open discussions I've had publicly about my journey, starting my business and dealing with negativity online through Sophie etc. Give it a listen and let me know what you think! (And don't forget to scroll back and listen to my Dad, Ed Neal's episode too 😉) You can give it a listen here ➡️ https://open.spotify.com/episode/0Av57iPtUcRuzbRrGb8hhd?si=e75df4939f0547b5

Social Media Habits to EMBRACE in 2023 ✨ I give this advice to all of our 1:1 clients - And for good reason ⬇️ - Scheduling content: Whatever tool you use, scheduling in advance frees up your energy to focus on engaging with your community. It also means you can plan for busy periods when you're unlikely to be able to post ad-hoc. Start making use of Instagram's new in-app scheduling feature. - Build a bank of evergreen video and photo content: This means content that you can use for ANYTHING. A bit like this video. It's generic enough and I can use it all year round for sharing tips. Start capturing everything in portrait orientation on your phone. Film everything for 5-10 seconds and after a few weeks, we've got a tonne of content you can use! - Create a community: Social has shifted from being all about selling. Yes, we do want to make conversions, but one of the best things about running a small business is being able to interact directly with your audience. So talk to them! Answer every comment, ask them questions and speak to their paint points. - Track your analytics: Keep a simple spreadsheet of your followers, reach, most popular post and least popular post. This is such a great practice to do once a month because you can start to see what a 'normal' month looks like for you. It's also helpful to reflect on what is or isn't working. What social media habits are you hoping to adopt in 2023? ⭐️ ----------- ➡️ Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected]

Personal content should absolutely form part of your social media strategy as a small business because it helps connect with your audience on a a deeper level. BUT if your ultimate goal is to convert your audience, you may need to find a better balance. I hope this video explains it better! 💛 When it comes to content - do what works for you. Find a balance, and don't be afraid to try new things. This advice is totally from my own experience and working with clients who have struck a better balance between personal and positioning content 🙌 Let me know what you think? (Thanks @shrimpanddoodle for the comment and opening up the discussion!)

Social media habits to leave in 2022 ❌ Number 4 is a mistake I see lots of businesses making ⬇️ - Working without a plan: Winging it just isn't going to cut it anymore. Planning content in advance reduces overwhelm! - Using social media like a noticeboard: How can you expect to build a community if your channels are the equivalent of a community centre noticeboard? - Being resistant to change: The world of social media is still so new. We've ALL got to roll with the changes, support each other and be prepared to adapt to new channels and ways of doing this. - Making it all about you: Yep, sorry but your audience doesn't want to hear you waffle on about yourself. Your customers don't just invest in you, they invest in the transformation you provide, so give ample air time to this and give a voice to your customers. What social media habits will you leave behind in 2022? ----------- ➡️ Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected]

Sometimes our striving for perfection holds us back. Action can give us the clarity we need to move forward. Did you need to hear this today? 🙌 ----------- ➡️ Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected]

Stuck on content ideas? 😫 Screenshot this Reel for some inspiration on where you can find content ideas! Where are your favourite places to find ideas? - National Awareness Days (look out for my monthly calendar!) - Repurpose your content (look for your most engaging posts) - Answer The Public (Great for answering FAQs) - Google Alerts (Great for monitoring news) - Industry news (Share commentary or thought leadership) - Explore page (Spending five minutes scrolling can help inspire you!) - Your own day to day! (Find moments to capture during your day and stick them together for a day in the life Reel) - Power Hour with Sophie (Link in bio to book - You'll go away feeling INSPIRED!)