I've said it once and I'll say it again...
Community is EVERYTHING.
As we step into the new year, make it your top priority—because community isn’t just a trend, it's the future of marketing.
If you haven't started creating an intimate space for your most engaged, loyal followers yet, this is your sign to!
This could look like:
- A Facebook group
- A WhatsApp Chat/Channel
- Instagram Broadcast Channel
People LOVE to feel part of something and now more than ever, they need to connect with the brands they support on that deeper level.
Start working on that inner circle and watch amazing things start to happen ✨
Got questions? My DMs are always open.
If this is you right now, don't worry - I've got you!
Get your hands on the exact system I use to plan all of my clients' social media content and make 2025 content planning a breeze.
It'll give you structure and clarity when it comes to planning your social media content, so you can step into your creativity.
😇 Get your FREE Social Media Content Planning Template https://pulse.ly/xwtzhqhtz4
Let your community in 🤍
Show them what makes you unique, share your story and bring them along for the ride.
This is how you build trust. This is how you nurture a strong, connected community of people ready to cheer you on ✨
Harder than it looks, right? 😅
So many people think that marketing is just posting on social media and instantly seeing incredible results.
I hate to break it to you...but it's not.
I see businesses make two key mistakes:
1. They put all their eggs in one basket when it comes to marketing and rely purely on one channel.
OR
2. They are on so many platforms and they aren't sure why. They are burned out and creating content for the sake of content.
Are you #1 or #2? 👀
Marketing isn’t just about social media, email, or blog posts. And it’s not just about posting regularly if your content isn’t hitting the mark with your audience.
It’s about integrating all these elements into a cohesive marketing strategy that works for your business, aligns with your goals, and truly supports your community.
How's your marketing strategy working for you?
Inspiration is everywhere!
This summer, remember to take a break, explore, and enjoy yourself. You'll likely come back bursting with more inspiration than ever.
If you're feeling uninspired and struggling to come up with ideas for your business right now, let this be your sign to step away from the screen. You never know where you might find creativity – don't forget to look up and let the world around you spark your next big idea ☀️
How do you get inspired?
Social etc. helps purpose-driven small businesses tell their story on social media. Let us help create meaningful content to connect with your audience and grow your community. Follow us for FREE advice and tips. Or get in touch: [email protected]
No better feeling, right? 😇
And I'm here to make it even easier for you...
I'm sharing the content planning format I use for all of my clients to ensure a consistent social media presence.
Get your FREE Social Media Content Planning Template! 👀
https://pulse.ly/7t5syqrvwa
Take time off this summer whilst your socials stay thriving ☀️✌️
Here's how to prep your social media platforms ready for the summer ⬇️
– Create a plan so you're as organised as you can be. Map out all the key dates that you have, including holidays, time off, new product launches, team holidays etc. You can then create deadlines to stick to.
– Prioritise your content so it can consistently go out whilst you're away. What content can wait? What needs to be created to move you towards your goals?
– Create a process for your customers that doesn't require any interaction on social media. This could look like your website, automation or your email list.
– For the people still reaching out via social media, you want to set up auto-responses in your DMS so people know you're not available right now. Think of it as an OOO for your DMs!
– Repurpose your best content to make content creation as easy as it can be. Head to your analytics to find your top-performing content.
– Finally, you want to schedule your content. This way your accounts will remain active and engaged whilst you step away.
Give yourself the time off you deserve!
And if you need help planning your content, remember you can get my FREE Content Planner to support you. Link is here! ☀️
https://pulse.ly/6wktxp6gp8
Back in the depths of lockdown I was interviewed by Tom Whatley
for his podcast, Maker Mixtape. It was just after I had gone freelance, but a lot of the advice I share still runs true three years on.
I talked about:
🎉 The systems I use to build personal brands and communities for myself and my clients
🎉 How I built an engaged community around my passion for local food - online and in-person
🎉 Why a content strategy doesn't need to be complex to be impactful
Check it out and let me know what you think!
https://pulse.ly/r2pfqlksj3
BRB - I'm taking a week off!
I'm off to the Amalfi Coast for a friend's wedding and I can't wait. Give me all the gelato, spritz and pizza 🍕
I'll be back in the office on Monday 3rd June!
Have a great week! 💛
#Socialetc #OutOfOffice
SWIPE for incredible client feedback ➡️ This is what The Content Clinic members had to say ➡️
Why do my members love The Content Clinic? 🧡
- They go away feeling INSPIRED
- It provides accountability for them to create high-impact content
- They get an insight into social media strategy (and my strategy brain!)
- They get constructive feedback they can action immediately
- The sense of community & belonging with other business owners
If you want a piece of this, doors to The Content Clinic are open now!
I can't wait to welcome you in 💋
Join us https://pulse.ly/bxabtoynph
