Leonie Stebbing

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Margate
Leonie Stebbing

Social Media training and management for introverts in business.
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29/01/2024

This is a topic I’ve been mulling over for a while, as someone who values privacy and now rarely posts on my personal account. Back in the day I’d be constantly posting on the grid and engaging with friends, and that’s exactly what it was, another way to communicate with my mates and have some LOLZ so to speak. But something has changed and it got me thinking. It’s not just me feeling like this.

It seems something is afoot with how Instagram users now choose to engage on the platform. It’s becoming far more common for users to react to a story or share a reel in a message than it is for them to comment on a post - and it’s not just us introverts or the social media reluctant who are heading into the DMs, although that’s pretty much where I prefer to hang out nowadays.

Of course, businesses who market their products or services on Instagram still need to be doing just that, but might need some strategic tweaks to optimise engagement in this new age of privacy. In my most recent blog post I share some tips on how you can do this - link in comments below 👇

How about you? Have you noticed a change in how you engage on social media, or how you value your privacy online? I’d love to know your thoughts on this - drop me a comment below (or a DM if you’d rather!)

20/12/2023

How to get more customers using Instagram stories!

There’s something about stories that makes them easier to share than grid posts. More off the cuff, spontaneous, authentic? But have you thought about using stories to attract more customers? Here’s a few ways you can use them to target your dream customers.

Save for later!

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01/12/2023

Here are your Social Media days for December! Take note, think about any that might tie in with your business / strategy for content creation and only use them if they have some relevance to your business - or another authentic reason such as you love socks 🧦

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08/11/2023

Need some introvert-friendly content ideas for your Instagram posts? Well here you go!

As an introvert, what do you struggle with the most on Social Media? Let me know in the comments.

06/11/2023

Felt like it was time for a quick introduction.

Hello I'm Leonie and if you're new here then welcome! 👋

Here’s 3 things about me, I’d love to know about you too, please comment below 👇

🧙🏻‍♀️ Growing up, I was always the witch, never the princess. To this day, I love things a bit witchy, weird and macabre.

🐆 Caitlin Moran nailed it when she said ‘Leopard print is a neutral’ (someone else may well have said this first, it’s a universal truth).

🤫 I’m a massive introvert (and also awaiting assessment for ADHD, realising there is an ‘inattentive’ type was a lightbulb moment for me) - I’ve always felt like an outsider and that I don’t fit in, and I love helping people who feel similarly to succeed on Social Media in a way that feels comfortable. Not up for prancing around, me.

30/10/2023

I’m now offering a ‘Paid ads’ service on Meta platforms (Facebook) and Instagram. Drop me a DM for more info.

27/10/2023

I am now offering paid Meta Ads (Facebook and Instagram) as a service. If you’d like to find out more about advertising on Meta platforms, drop me a DM ✉️

26/10/2023

De-mystifying Hashtags and Social Media SEO 🚀

The right hashtags and a strong Social Media SEO strategy can really help your content to be seen by the people you want to attract to your business. I’ve put together a carousel to hopefully de-mystify both hashtags and Social Media SEO, I hope it helps - drop me a comment if you have any questions!

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18/10/2023

Exciting announcement! I am now offering Instagram and Facebook advertising as a service - either using my expertise to run ads for you on either (or both) platforms, or I can train you up in the Dark Art* of ads management to run them yourself for your own business AND GET RESULTS.

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*Total myth, contrary to popular belief there’s no ‘Dark Art' to it, just testing, skill and knowing what you’re doing.

DM for info!

29/09/2023

If you want to make sure you’re making the most of marketing your business on Instagram, you need to be auditing your account on a regular basis. Instagram moves fast with its changes and it’s easy to get left behind!

If you’d like me to pass my expert eye over your account to make sure everything is ship shape then drop me a DM

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27/09/2023

Overwhelmed by social media marketing and Insta jargon? I’m here to decode the digital dictionary with some hard core jargon busting.

Any I’ve missed that you’re wondering about? Let me know in the comments!

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25/09/2023

Instagram Power Hours and Audits available in October!

A power Hour is a 60 minute 121 power up via zoom to hone your skills.

We’ll cover a topic of your choice - learn about an Instagram function thats been baffling you, how to interpret analytics and use them to your advantage when creating content, or how to generate more engagement from your followers. The topic is yours to choose!

An Audit is an in depth study of your Instagram (or Facebook) page. Your ‘shop front’ if you will. By casting my expert eye over your account, I’ll be able to create a document for you to use to update your accounts with my recommendations for improvements, suggestions and industry best practice. Your accounts will be optimised ready for your ideal customers to discover you.

DM for more info!

18/09/2023

Have you heard of the term ‘mere exposure?’ What does it actually mean?

Mere exposure refers to our tendency to develop preferences for something just because we are familiar with it.

Why is this important for your business? Well, it’s a simple, tried and tested strategy to use on your audience. The more your audience becomes familiar with something, the more they like it!

So my top tip, post consistently on social media to get the benefits of mere exposure! Simple, yet very, very effective.

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15/09/2023

In need of some Instagram coaching to fill that knowledge gap? A Power Hour with yours truly is the one.

60 minutes of my expertise helping you with whatever you need - content planning, interpreting insights, brand identity, Social Media SEO - anything!

Plus, for a limited time, you get my downloadable PDF guide ‘99 Introvert friendly Instagram content ideas’. Thats 99 content ideas for your business, whatever your niche, done and dusted - and they’re not just applicable to introverts!

£125 - DM to book

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12/09/2023

Hello!

I’m Leonie and I provide Instagram training and management for introverts in business.

One of piece of advice I give my clients is to introduce themselves regularly on Instagram, especially if there have been a few new follows recently - so here I am, leading by example!

I retrained as a strategic social media marketer back in 2019 and set up my own business straight away. I love the flexibility freelance life brings.

I grew up on Dartmoor in Devon, but now call Margate in Kent home, I absolutely love living by the sea. Being able to take the kids to the beach on the way home from school is just dreamy.

How about you? What do you do and why do you do it? What are your loves? I’d love to learn more, please comment below!

ID: Leonie, a white woman in her 40’s wearing a pale pink top, smiles at the camera

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08/09/2023

I have capacity to take on one new client for Social Media Management. Here’s what you’ll be getting!

Interested? Please drop me a message.

08/09/2023

Content. What do you want from it? That should be the first consideration you make when you start creating.

Of course, you already know your business goals and social media marketing strategy, right? Not just posting randomly into the ether….

Think about what you want to achieve from your post and work backwards from that.

I actually find it easier to create content by thinking this way, hope it helps you too!

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https://leoniestebbing.com/

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Videos

I’m now offering a ‘Paid ads’ service on Meta platforms (Facebook) and Instagram. Drop me a DM for more info.

Turning on 2 Factor Authentication is hands down the most secure way to protect your Instagram account from hackers, and is an absolute must if you have an Instagram account for your business. If you need any help setting it up for your account please shout. ‌ #LeonieStebbingSocial #InstagramSecurity #2FactorAuthentication #2FA #InstagramSecurity #SocialMediaTools #SocialMediaExperts

Exciting announcement! I am now offering Instagram and Facebook advertising as a service - either using my expertise to run ads for you on either (or both) platforms, or I can train you up in the Dark Art* of ads management to run them yourself for your own business AND GET RESULTS. ‌ ‌ *Total myth, contrary to popular belief there’s no ‘Dark Art' to it, just testing, skill and knowing what you’re doing. DM for info!

If you want to stop being bombarded with Instagram Broadcast Channel invitations, here’s how. #InstagramBroadcastChannels #InstagramTips #InstagramTraining #LeonieStebbingSocial

It’s so easy to get sucked into the mentality that social media - especially platforms that are image or video based like Instagram and Tik Tok - is just for extroverts, or people who love being in the limelight. If that’s not you, then thats ok. It’s an over used word, but authenticity is absolutely key.

If you’re an introvert and find being active on social media an uncomfortable experience, I totally get it. I do too, but I’ve managed to come up with some strategies to help along the way. Here are just a few quick and easy things to try - see how you get on and let me know in the comments! ‌ #IntrovertsInBusiness #InstagramMarketingStrategies #InstagramMarketingStrategy #InstagramMarketingExpert #InstagramForIntroverts #SocialMediaForIntroverts #InstaMarketing #SmallBizTips #MarketingConsultant #SocialMediaTools #SocialMediaBusiness #IntrovertsUnite #InteractiveIntroverts #StopOverThinkingIt #LeonieStebbingSocial

It’s my business birthday today! 4 years since I graduated from the Digital Mum’s Strategic Social Media Marketing course and immediately took on my first client. After becoming a parent, I decided to completely retrain and embrace the freelance life to maximise time with my family. Wow it’s gone quick! ‌ #MarketingStrategist #InstagramTips #InstagramForBusiness #BuildYourBusiness #InstagramMarketingTips #GrowYourBiz #LeonieStebbingSocial #IntrovertsInBusiness #InstagramMarketingStrategy #InstagramForIntroverts #MarketingConsultant #SocialMediaTools #IntrovertsUnite #InteractiveIntroverts #BusinessBirthday #WorkGoals #FreelanceLife

Always be testing. If you want to know the best way to reach your customers on Instagram, treat each post / reel / story as a test. That way, when you look at your insights you can get an idea of what works and what doesn’t and drill down for next time. 🧪 Single photo/image vs series/carousel 🧪 Graphic with photo vs graphic without 🧪 Text in image vs text in copy 🧪 Copy length - long vs short 🧪 Same content, different colour scheme 🧪 Reels vs static posts vs stories Helpful? Let me know in the comments below ‌ #InstagramAnalytics #BrandTips #MarketingStrategist #InstagramTraining #InstagramTips #InstagramForBusiness #BuildYourBusiness #InstagramMarketingTips #GrowYourBiz #Testing #TipsAndTricks #CheckIt #LeonieStebbingSocial

Honestly, never worry about repurposing content. There will always be someone who has never seen it before. 3 quick ways you can repurpose content effectively: 📝 Written a new blog post? Tell everyone about it! Or repurpose an old blog post into new content on your socials 🎨 Change the colour palette of an old post (couldn’t be easier, right?!) ❤️ Share a quote from a review or testimonial - someone has done the hard work for you here by writing the content for you!