MIC Media

MIC Media MIC makes podcasts, teaches people how to produce their own and hosts MIC's Podcast Club

“Sharing best practice.”As social impact organisations and business it's a phrase we hear often isn’t it? Especially in ...
29/01/2025

“Sharing best practice.”

As social impact organisations and business it's a phrase we hear often isn’t it?

Especially in funding applications.

But how can we truly bring it to life?

Podcasts are a fantastic tool for sharing best practices within the social impact sector.
By turning your knowledge into audio stories, you can inspire and guide other impactful projects.

What’s extra special is that it’s a way to capture real-life, actual human voices in all this.

Helping to paint an authentic picture of best practice.

Plus, way more accessible than a dusty report that might sit unread on a shelf somewhere!

Through our podcast services, we can help you capture your expertise and share it with the people who will truly value it.

Drop us a line on here to have a chat about our podcast production and training services!

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Tired of juggling all the tasks that come with producing a podcast?Wish you had an extra set of hands?✨ Enter AI! In the...
27/01/2025

Tired of juggling all the tasks that come with producing a podcast?

Wish you had an extra set of hands?

✨ Enter AI!

In the next issue of our Grab The MIC newsletter, OUT TOMORROW, we explain how language learning models (LLMs) like ChatGPT and Gemini can revolutionise your podcasting workflow.

🚀 Learn how to use AI to:

- Generate catchy episode titles

- Write compelling show notes

- Craft engaging social media posts

- Repurpose your content into blogs and articles

This week's newsletter is inspired by podcast strategist Stephanie Fuccio from Coffeelike Media, who shared her incredible insights on using AI to streamline her podcast marketing at a recent MIC's Podcast Club meetup.

💡 Sign up for my newsletter today and discover how AI can become your new podcasting best friend

🔗 https://micmedia.kit.com/67f7d8b52f

📢 Calling all social impact podcasters! 📢Want to make a real difference with your podcast but feeling lost in the sea of...
23/01/2025

📢 Calling all social impact podcasters! 📢

Want to make a real difference with your podcast but feeling lost in the sea of information?

Grab The MIC, our weekly newsletter, is here to help!

We provide actionable podcasting tips and support, specifically designed for those in the social impact sector.

No preachy podcast bros or complicated jargon, just friendly advice to help you launch or level up your podcast.

💪 Overcome obstacles
💪 Create a podcast that matters
💪 Gain valuable podcasting insights

Sign up now and amplify your impact! 👇

🎤 https://micmedia.kit.com/67f7d8b52f

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In one of our recent podcast workshops, a social entrepreneur shared with us why they LOVE podcasts: "Hearing that story...
20/01/2025

In one of our recent podcast workshops, a social entrepreneur shared with us why they LOVE podcasts:

"Hearing that story made me feel less alone."

That's the magic right there ✨

Stories connect us in a way that news updates just can't.

This week's Grab The MIC newsletter dives deep into why storytelling is THE key ingredient for a captivating podcast (especially in the social impact sector!).

Find our more by signing up to our weekly newsletter for podcasters and wannabe podcasters in social impact

👉 Sign up here https://micmedia.kit.com/67f7d8b52f

We're all about being super helpful.We want to help you in the social impact space launch your new podcast or tickle up ...
14/01/2025

We're all about being super helpful.

We want to help you in the social impact space launch your new podcast or tickle up your existing one - in a way that's super easy to understand.

Throughout 2024 we posted weekly tips to support your podcasting adventures,

and 2025 is going to be no different.

Our first weekly tip of '25 is all about a different approach to podcast content.

Podcasts from social impact organisations or businesses doesn’t have to be all about deep dives, discussions or interviews.

How about teaching your audience a thing or two?

People love podcasts that add value.

So how about a "How-To" approach?

Think bite-sized guides tackling common pain points in your niche.

Give listeners actionable steps, then point them towards more advanced resources or your services.

It's a win-win: you build authority, draw in more folks with valuable content, extend your reach beyond your doorstep, up your numbers and support more people *and* those needing a deeper dive know exactly where to find you.

Give it a try!

We have a habit with podcasting we just can't stop doing. But it's a good, if not crucial habit...Listening Back.Before ...
13/01/2025

We have a habit with podcasting we just can't stop doing.

But it's a good, if not crucial habit...

Listening Back.

Before we hit "publish" on any MIC Media podcast episode, we always listen through it again. Even after we've just edited it!

Want to know why?

Find out tomorrow.

Sign up to our newsletter to discover the 7 key reasons why this habit is essential for creating high-quality content. 👇

https://micmedia.kit.com/67f7d8b52f

Want to learn how podcasting can fuel social change? Listen to our founder Vic Elizabeth Turnbull, on the Purposely Podc...
07/01/2025

Want to learn how podcasting can fuel social change?

Listen to our founder Vic Elizabeth Turnbull, on the Purposely Podcast with Mark Longbottom.

Vic shares her journey from a childhood fascination with radio, to founding us, MIC media!

Discover how we empower organisations to amplify their stories and learn valuable skills through impactful podcasting.

🎧Listen now 👇https://pod.link/1519276584/episode/469ad762129857ef42afec42abf19e15

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Super proud of Debbie's podcast success - a real delight to help her launch this 🙂
06/01/2025

Super proud of Debbie's podcast success - a real delight to help her launch this 🙂

It’s the club none of us want to be members of, but here we are. This podcast is for all of us, to share and celebrate the stories of our children, and offer support to each other. We'll explore topics relevant to us as we navigate the world as bereaved parents. Whether your loss was last week, la...

Did you know that Podcasting 2.0 can help your podcast to:- Boost discoverability: Reach a wider audience and attract ne...
03/01/2025

Did you know that Podcasting 2.0 can help your podcast to:

- Boost discoverability: Reach a wider audience and attract new listeners
- Enhance interactivity: Engage your listeners and grow a vibrant community around your show
- Explore new monetisation opportunities: With ways to get income from your podcasting adventures

Want to find out how you can easily implement Podcasting 2.0 features?

💡Join us for January's MIC's Podcast Club with Claire Waite Brown who'll show us how.

🗓️ It's live and online, Wednesday Jan 8th, 6pm (UK time)

📝RSVP here: meetup.com/micpod

A huge, massive Happy New Year!Here's to lots of new podcasts, new episodes and new conversations!Love Vic and Team MIC ...
01/01/2025

A huge, massive Happy New Year!

Here's to lots of new podcasts, new episodes and new conversations!

Love Vic and Team MIC x

  🎄 Day  #12A very, merry Christmas from all at MIC media.Eat lots, sleep lots, play lots of fun games and catch up with...
25/12/2024

🎄 Day #12

A very, merry Christmas from all at MIC media.

Eat lots, sleep lots, play lots of fun games and catch up with your favourite podcasts.

We hope you enjoyed our 12 days of useful podcasting titbits for this year's .

See you in 2025!

Vic and Team MIC 🎅 x

  🎄 Day  #11Forget about your “yawn-worthy" news!Social good leaders, your audience craves stories, not just updates.Thi...
24/12/2024

🎄 Day #11

Forget about your “yawn-worthy" news!

Social good leaders, your audience craves stories, not just updates.

Think about it: Do you binge your favorite podcasts for dry news bites?

Nah.

Humans crave connection.

We connect through stories – the personal journeys, triumphs, and challenges behind your incredible work.

News can be a sprinkle, not the main course.

Don't limit your podcast's shelf life with dated content.

Podcasts are your storytelling superpower!

Use them to build connections, showcase your impact, and generate more support.

You have a wealth of stories waiting to be told – so forget your news and get telling stories!

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We share podcasting tips and advice every week in our Grab The MIC: Newsletter.

Sign up to get a deep dive into your common podcasting quibbles with our founder Vic.

Join here https://micmedia.kit.com/67f7d8b52f

  🎄 Day  #10Who cares?In fact…This is *the* question to ask when you’re planning your podcast.All the people everywhere ...
23/12/2024

🎄 Day #10

Who cares?

In fact…

This is *the* question to ask when you’re planning your podcast.

All the people everywhere will not be bothered about your podcast.

In fact most people won’t even care.

This is the reality for lots of podcasters, including those in the social impact world.

Create content that your niche audience will love, value and keep coming back to others.

Don’t worry about the ones who don't, won't and will never care.

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If a starting a podcast is on your to-do for 2025, drop us a line and discover how we can help you. Our podcast production and training services help you to take the faff out of podcasting.

Our DM's are open!

  🎄 Day  #9“How do I create engaging content?”This is something we get asked allll the time. We reckon it boils down to ...
22/12/2024

🎄 Day #9

“How do I create engaging content?”

This is something we get asked allll the time.

We reckon it boils down to one thing.

Your audience.

What do they want to hear?
What will they find useful?
What will they value?

What’s engaging for us, won’t be engaging for someone else. There’s no one-size-fits-all all approach when it comes to engaging podcast content.

But it does all circle back to one thing - your audience.

So what’s the next logical step to create engaging content?

Understand who your podcast is for and then rephrase that question to,

‘What content is engaging for *my* audience?’

You'll then be better equipped to come up with the answer and then your engaging content will follow!

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We share podcasting tips and advice every week in our Grab The MIC: Newsletter.

Sign up to get a deep dive into your common podcasting quibbles with our founder Vic.

Join here https://micmedia.kit.com/67f7d8b52f

  🎄 Day  #8Your podcast can just be for the people that you support, whether that’s your beneficiaries, your network or ...
21/12/2024

🎄 Day #8

Your podcast can just be for the people that you support, whether that’s your beneficiaries, your network or your members.

We talk about having a defined audience in mind all the time when it comes to podcasts.

That audience is tied to the reason why the podcast exists.

Your podcast could be a vehicle to amplify the work that you’re already doing or extend its reach beyond your four walls.

Perhaps you put on learning events that not everyone can attend.

Or you have things to teach that aren’t covered in your existing resources, or you have resources that would benefit from being in an audio format.

Maybe you have a large or dispersed network of members or participants and a podcast would be a great way to communicate to them and also serve them.

All with the purpose of being of value to the people you already serve.

How could a podcast benefit the people you already work with?

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If a starting a podcast is on your to-do for 2025, drop us a line and discover how we can help you. Our podcast production and training services help you to take the faff out of podcasting.

Our DM's are open!

  🎄 Day  #7Your podcast shouldn’t exist in a vacuum like billy no mates.For maximum impact weave it into your overall co...
20/12/2024

🎄 Day #7

Your podcast shouldn’t exist in a vacuum like billy no mates.

For maximum impact weave it into your overall communication strategy, interacting and supporting other bits of your marketing - including online.

Here’s some examples how you can do this.

- Short, engaging clips from your podcast can be shared on social media to encourage listeners to tune in to the full episode.

- Then, during your podcast, encourage listeners to follow you on social media for behind-the-scenes content and exclusive updates.

- You can also tease exciting excerpts from your podcast on your blog, driving traffic to your website.

- And why not explore the other way around?

- Share relevant blog posts or articles as part of your podcast content.

- Finally, your newsletter is a fantastic platform to preview upcoming episodes, highlight guest interviews, or revisit popular past episodes.

What other opportunities in your existing eco-system do you have?

Remember, the key is to create a seamless experience for your audience across all channels.

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We share podcasting tips and advice every week in our Grab The MIC: Newsletter.

Sign up to get a deep dive into your common podcasting quibbles with our founder Vic.

Join here https://micmedia.kit.com/67f7d8b52f

  🎄 Day  #6In business, the customer is king. They’re the most important stakeholder of your company. They’re the ones w...
19/12/2024

🎄 Day #6

In business, the customer is king.

They’re the most important stakeholder of your company.

They’re the ones who buy from you, influence others to buy and ultimately keep your business afloat and successful.

Everything you do is for your customer.

Podcasting is no different.

Your listener is the most important person involved in your podcast.

Everything you do is for them, from the content, the guests you have on, the language you use, it’s length, the marketing, where you market…

So do rollout the red carpet and you treat your listener like your podcast’s VIP!

Don't leave them behind, waiting outside in the cold 🥶

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If a starting a podcast is on your to-do for 2025, drop us a line and discover how we can help you. Our podcast production and training services help you to take the faff out of podcasting.

Our DM's are open!

  🎄 Day  #5Do you ever feel limited by resources in reaching those who need you most?As a social impact organisation or ...
18/12/2024

🎄 Day #5

Do you ever feel limited by resources in reaching those who need you most?

As a social impact organisation or business, expanding your reach beyond your local community can be a challenge.

But what if you could connect wider to an audience that needs you, inspire change on a larger scale, and ultimately help more people?

Podcasts offer a powerful and accessible solution.

You can share your stories, expertise, and the impact you're making with a global audience.

By their very nature, podcasts bypass geographical boundaries and then connect with listeners who resonate with your mission.

Through engaging conversations and storytelling, you can build trust, raise awareness, and inspire others to join your cause.

We ❤️ the power of podcasts to help you to create an impact beyond your doorstep.

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We share podcasting tips and advice every week in our Grab The MIC: Newsletter.

Sign up to get a deep dive into your common podcasting quibbles with our founder Vic.

Join by following the link in our bio!

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Let’s Make Awesome Audio

MIC is a social enterprise that makes podcasts for good eggs, shows others how to create them and hosts meetups for the podcaster community.

Founded in early 2019 by Vic Elizabeth Turnbull,

MIC is obsessed with audio and reckons everyone should have the opportunity to get involved with podcasts, whether as a contributor, maker or consumer.