Answer #5 -
CUSTOMER PRODUCT REVIEWS
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Your customer reviews can draw the line between a purchase or a site abandonment and it is crucial that you keep the audience happy. Take a look at a few reasons customers may leave bad reviews:
- Product took too long to arrive
- Product did not fit the description
- Quality of the product was poor
- Lack of customer service
If your website has bad reviews based upon these reasons, it's time for a change. Either conduct this yourself or come to us and we'll do it 5x better...
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Answer #4 -
GROSS MARGIN
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The total profit that your site has generated falls inline with your scalability, and is extremely important when it comes to scaling properly. Take a look at some of the reasons your gross margin may be low:
- Poorly calculated 'loss leader' offer
- Higher cost of goods
- High competition (can also be a product of bad marketing)
- Evolving industry
Revise these issues to make sure that you fully understand each one and how it can affect your revenue.
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Answer #3 -
SOCIAL MEDIA ENGAGEMENT
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The engagement that your site acquires through your social handles shows how much you resonate with your audience. Take a look at some of the reasons that lead to a low engagement:
- Not listening to your customers requests
- Bad customer feedback
- Poor website design
- Poor audience targeting
Look at these metrics and listen closely to what your audience is telling you. After consistently optimising your website to your audiences needs, your engagement rate will go up.
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Answer #2 -
CONVERSION RATE
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Your websites conversion rate is the number of sales that your website makes.
Conversion rates usually closely represent your overall revenue from that site.
If your conversion rates are low, watch out for these reasons:
- Poor audience marketing
- Poor product pricing
- Your landing page is too tricky and timely to navigate
- Your site is not easy to use on multiple types of devices
- Poor product images
Take a closer look into these metrics and base your steps moving forward off of optimising these issues.
Keep tracking and optimising your conversion rate until it begins to go up.
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Answer #1 -
BOUNCE RATE
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Your bounce rate is super important when it comes to your sites optimisation as it allows you to see the number of fast exits.
There are a few notable reasons for your customers leaving abruptly. The most common ones are:
- Bad target audience marketing
- Poor page load times
- Poor page design
- Navigation delays
- Poor offer
Use these metrics and implement them into your strategy, diving deep into the reasons you believe are causing a high bounce rate on your website.
Once you know the answer to this you can then begin to optimise your site according to your metrics.
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