Social Spoon

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13/11/2025

Post-stay emails shouldn’t feel transactional.

I audited a post-stay email yesterday. The hotel is beautiful, nice property, solid experience, would recommend it.

Their post-stay email goes out 24 hours after their guests day (good timing, at least).

But here’s what it said:

“Dear Guest,

Thank you for staying with us. Please take a moment to rate us on TripAdvisor.

[Link]

Best regards,
The Team”

That’s it. No personalisation. No mention of guest’s stay. Just… “do us a favour.”

Mate, they just dropped ÂŁ600+ at your hotel. The least you could do is:
✅ Use their actual name
✅ Thank them properly (not a one-liner)
✅ Reference something from their stay (the restaurant, the room, anything)
✅ THEN ask for the review

Your guests aren’t a checkbox. They’re people who chose YOU over every other hotel. Treat them like it.

The fix: Gratitude first. Personalization second. Ask third.

If you’re a GM or Marketing Director and you want a post-stay email template that doesn’t feel robotic, DM me TEMPLATE and I’ll send it over.

Drop a 👋 if you’ve ever received a lazy “rate us” email with zero personality.

12/11/2025

Timing matters more than you think.

I stayed at a beautiful boutique hotel in the Summer. Great stay, lovely property, would’ve gone back.

Their post stay email? Arrived 3 weeks later.

By then, I’d already:

- Forgotten half the details of my stay
- Booked my next trip (somewhere else)
- Moved on with my life

Your post-stay email isn’t just a “thank you.” It’s your chance to:

✅ Remind them why they loved you
✅ Invite them back (before they book elsewhere)
✅ Capture a review while it’s still fresh

But if you wait 3 weeks? You’re just another email in their inbox.

The fix: send your post-stay emails within 24 hours. 48 hours max. After that, you’ve lost the moment.

If you’re a GM or Marketing director and you want a post-stay email template, that actually converts. DM me EMAIL and I’ll send it over.

Drop a 👋 if you’ve ever received a post-stay email weeks too late.

11/11/2025

I stayed at a ÂŁ600/night boutique hotel last month. Incredible stay. Beautiful rooms, top-tier service, the whole experience was spot on.

Left. Never heard from them again.

No thank you email. No “how was your stay?” No “we’d love to have you back.”

Nothing.

That’s £1,200 they’ll never see again.

And the mad thing? This isn’t a one-off. I see this constantly. Boutique hotels spend thousands getting the booking - ads, SEO, partnerships, influencer collabs, and then completely ghost the guest after checkout.

You’ve nailed the experience. The stay was perfect. But then you just… don’t follow up?

Within two weeks, that guest has completely forgotten about you. They’re booking somewhere else. And you’re left wondering why repeat bookings are so low.

The fix is stupidly simple: send ONE email within 24 hours of checkout.

Thank them. Ask how their stay was. Invite them back. Maybe drop a cheeky offer for their next visit. That’s it.

Most hotels don’t do this. Which is mental, because this is where repeat bookings come from.

If you’re a GM or Marketing Director and you’re not sending post-stay emails (or yours are rubbish), DM me ‘TEMPLATE’ and I’ll send you one that actually works.

Let’s sort it.

Drop a 👋 if you’ve ever stayed somewhere incredible and never heard from them again.

PSA: most hotels are running their email strategy backwards.They spend 90% of their effort chasing new guests—cold outre...
31/10/2025

PSA: most hotels are running their email strategy backwards.

They spend 90% of their effort chasing new guests—cold outreach, generic blasts, “BOOK NOW” emails.

Then they forget about the people who’ve already stayed.

The Reverse Funnel Theory = start with loyalty, build backwards.

Post-stay emails. Repeat guest campaigns. Turning loyal guests into referral engines.

Because loyal guests do your marketing for you. They book again. They tell their friends. They leave reviews.

If your email strategy is all acquisition and no loyalty, you’re working twice as hard for half the results.

Save this for when you’re building your email strategy 💡

29/10/2025

Real horror story.

If you’re still opening emails with “Dear Valued Guest” to repeat customers, we need to talk.

You know their name, use it!

Most hotels ask: “What should we send?”I ask: “What do guests actually need?”Different question. Different strategy.Emai...
22/10/2025

Most hotels ask: “What should we send?”

I ask: “What do guests actually need?”

Different question. Different strategy.

Email strategy isn’t about sending more promotional blasts and hoping someone books.

It’s about mapping the guest-journey discovery to post-stay and removing friction at every step.

I’ve worked with boutique hotels and luxury travel brands on email strategy for the past year.

Same issue everywhere:

Strong positioning. Generic emails.

They’re charging £500/night but writing “LAST CHANCE TO BOOK” subject lines.

They’ve got guest data but sending one-size-fits-all blasts.

They’re personalising without thinking - “We tracked your browsing” vs. “We noticed you loved the terrace suite.”

This is how I’d build an email strategy for a luxury hotel from scratch.

5 steps. No templates.

If your emails don’t match your brand DM me and I’ll send you a breakdown of what this looks like for your property

Posted my application.Figured if I’m asking luxury brands to show more personality in their emails, I should probably sh...
21/10/2025

Posted my application.

Figured if I’m asking luxury brands to show more personality in their emails, I should probably show some myself.

Travel, food, anime, K-dramas, F1, strength training. These aren’t random interests. They’re what taught me that good work requires care. That craft matters. That consistency beats intensity.

Same principles I apply to email strategy.

The carousel breaks down who I am in real life vs. how I work with clients. Because the person matters as much as the process.

If your emails don’t match your brand, DM me “EMAIL” and I’ll send you 3 fixes for this week.

14/10/2025

What I’m hearing is:
“If we just send another 20% off email, everything will be fine.”

What I’m saying is:
“You’re emailing like Ryanair. Stop it.”

Luxury isn’t about panic. It’s about patience.

Address

Woodhouse Lane
Manchester

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+441617060789

Website

https://stan.store/SocialSpoon

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