Social Spoon

22/04/2025

17/04/2025

You ever get the same questions so many times you start answering them in your head before people finish asking?

These are the 5 email strategy questions I get the most—especially from boutique brands, travel advisors, and service providers trying to make email “not cringe.”

And even though some of these make me want to roll my eyes…
They’re real, valid questions. So I’m answering them here—honestly.

📩 Ready to stop guessing and actually fix your email strategy?

Book a 60-minute session and I’ll help you:
✅ Audit your current emails
✅ Improve open + click rates
✅ Build a roadmap that matches your brand tone, not a template

The link in bio or DM me “power” and I’ll send it you.

Let’s get your inbox doing the heavy lifting.

15/04/2025

When I started writing emails for brands, I thought “brand voice” was everything.

I spent hours trying to sound on-brand, clever, and warm…
And then wondered why no one was clicking.

Here’s what I wish I’d done differently—and how I write email flows now that actually convert.

Whether you’re selling stays, experiences, skincare, or style—
your emails shouldn’t just look good. They should do the work.

📩 DM me “audit” and I’ll give you 2–3 things I’d shift in your last campaign (zero pitch, just perspective).

11/04/2025

Stop overthinking your subject lines…

That’s the post.

Okay fine, here’s the actual post.

I broke down 9 ready-to-use subject lines for:
— Travel brands
— Boutique hotels
— Lifestyle businesses

➕And yes, you can 100% REPURPOSE them for literally any business that values connection and conversion in the inbox.

These are the lines that I’d use (or tweak) if I were writing a launch, a re-engagement flow, or even that “oops I forgot to send this” kind of email.

DM me “subject lines” if you want 30+ more, done-for-you, based on YOUR brand tone, offers, and dream client energy.

08/04/2025

Let’s be real—getting clients online feels like a full time job sometimes.

Especially when you’re a service provider who doesn’t want to dance, beg, or burn out.

These are 5 small shifts I’ve made that are actually working—without going viral or being fake.

If you’re a travel brand, boutique hotel, or lifestyle business who wants to build real connections through email…

DM me “email” and I’ll send you a few free ideas for your brand.

Or just hang out here—I’m building in public.

03/04/2025

You’re posting consistently. People are saving your content. The vibe is vibing.

So why aren’t they buying?

— Because you don’t have a follow-up system that actually converts.

And no, I’m not talking about 17-step funnels and “Spring Sale” email blasts from 2013

I’m talking about conversion-led email strategy that feels like a human, hits at the right time, and leads people somewhere other than “link in bio”

✨ I build inbox strategies for:
— Travel brands that want to book high-ticket trips.
— Gyms ready to grow community and members.
— Clothing brands tired of relying on drops.
— Restaurants that want repeat reservations.

DM me “INBOX” and I’ll send you a free strategy voice note. Real talk. Real tips. You’re one email away from clicks that convert.

01/04/2025

OUT: Ghosting your email list + wondering why they’re not buying.
IN: Sending strategic, story-led content that actually converts.

April is officially conversion season — and I’m helping 2 bold brands turn their emails from ✨eh✨ to “holy sh*t, this actually works.”

💌 Want one of those free inbox audits?
DM me “INBOX” and I’ll send you a voice note explaining exactly what I’d do to make your emails convert.

PS: I work with gyms, travel brands, restaurants & fashion. So yes, this was made for you.

26/03/2025

If your email strategy isn’t getting results, this is probably why 👇

Business owners often think “my emails aren’t working” — but the real issue? You’re writing for the wrong person. You’re writing for your brand instead of your buyer.

In this post, I’m breaking down the 4 biggest mistakes most people make with their email marketing, and what to do instead to start writing emails that actually convert.

This is for you if:
✔️ You’re a travel agency, gym, restaurant or fashion brand
✔️ You have a list but it’s just sitting there collecting dust
✔️ You’re tired of writing emails no one clicks

📩 Want help turning your list into sales? Book a Power Call and I’ll help you rewrite your email strategy in 60 mins. Link in bio.

24/03/2025

Hot take:

Your emails aren’t being ignored because they’re bad.

They’re being ignored because your subscribers have been burned too many times by emails that overpromise and underdeliver.

Your job isn’t to be louder. It’s to be real.

If you want to stop guessing what to send (and finally create emails that connect and convert), book an Email Power hour and let’s fix it together.

📩 Link in bio. Let’s make magic.

19/03/2025

Your subscribers are not reading your emails like you think they are.

They’re skimming, scrolling, distracted, and probably 2 seconds away from deleting. If your emails don’t pass the “would I actually read this?” test, you’re losing money.

I just broke down exactly how to audit your email experience in 10 minutes so you can stop wondering why people aren’t clicking—and actually fix it.

📩 Drop a 🔥 in the comments, and I’ll send you my top 3 email experience hacks that turn passive subscribers into action-takers.

14/03/2025

You do NOT need a 10-step copywriting framework to write a great email.

You just need:
📩 A subject line that isn’t giving “email spam folder” energy
🛠 The right email platform (because tech headaches = procrastination)
📂 A swipe file so you never start from scratch again
📊 A CTA that doesn’t make people yawn

The difference between emails that make money and emails that get ignored isn’t ✨better writing✨—it’s smarter ex*****on.

11/03/2025

“Join our email list.”😴

No one’s signing up for that.

Your dream customers don’t want another newsletter— they want VIP perks, secret deals, and exclusive access. Give them that, and they’ll happily handover the email.

I just gave you FOUR better CTA swaps to get more sign-ups immediately. Steal them. Use them. Watch your list grow

Drop a 💯 in the comments, and I’ll help you create an email sign-up CTA that actually works.

06/03/2025

…because I send emails✨

Sending emails that hit your audience the right way is so satisfying🩵

And if you’re not really emailing your audience properly… what ARE you doing?👀

Comment ‘Inbox’ for the ultimate done-for-you email strategy that makes showing up EASY & selling effortless!✨

PS. shoutout to for the inspiration!🙌

05/03/2025

If you told past me that I’d be obsessed with writing emails, I would’ve laughed in your face. (And then probably ignored you.)

But these 5 habits turned email marketing from stressful to simple—and I’m never going back😏

If you’re still overthinking, over-editing, or straight-up avoiding emails, take this as your sign to switch things up.

Which habit are you skipping? Let me know🙌

P.s. if you’re ready to change comment ‘Inbox’ and I’ll send you a link for my Inbox VIP Kit to make life easier🩵

28/02/2025

March emails = LOCKED & LOADED🚀

If you’re staring at a blank screen like “what the heck do I even send?”—breathe. I got you!

♻️ 4 evergreen emails (aka emails you can reuse & recycle like a sustainability king)
🎉 4 holiday-themed emails (because March deserves a lil’ festive energy)
🔥 4 fun & relatable emails (because no one wants boring updates)

Basically, if your inbox is quieter than a gym on a Monday morning… this list will FIX it!

BUT LISTEN. If you think this list is good? My Inbox VIP Kit is a FULL-BLOWN email marketing GOLDMINE✨

👀 Strategic email content each month? Yup.
📩 Pre-written ideas, subject lines, & content prompts? You already know.
🚀 The shortcut to never stressing over “what to send” again? It’s waiting for you.

And honestly? I don’t gatekeep. But once you see how EASY this makes email marketing, you’ll wish you grabbed it sooner.

Don’t be the “I should’ve gotten this” person😏

You really don’t want to miss out…

DM ‘Inbox’ and I’ll send you the link✨

26/02/2025

4 email rules I’ll NEVER break (and neither should you👀)

Because let’s be real…
❌ If your subject line is boring, no one’s opening.
❌ If your email has 5 different CTAs, no one’s clicking.
❌ If you’re not having fun with it, is there any point?
❌ And if you’re not following up? You’re leaving $$$ on the table.

Good emails don’t just “happen.” They follow a strategy. And lucky for you. I just dropped 20 killer subject lines that practically guaranteee an open.

Want them?

Drop a “SUBJECT” in the comments, and I’ll send ‘em your way💥

21/02/2025

These email marketing hacks should be ILLEGAL… but they’re not. 😏

I’m talking about:
💌 Ugly emails that outperform pretty ones
💌 The sneaky P.S. trick that boosts sales
💌 Fake personalization that actually feels personal
💌 The ‘Resend’ button = free money (lazy marketers’ dream)

Once you know these, you’ll never write emails the same way again. 🤯

Drop a 🔥 in the comments if you want the link to my INBOX VIP KIT. (Because if you’re still feeling clueless about emails. You need this).

19/02/2025

If you’re sending emails and hearing nothing but crickets 🦗… we need to talk.

Because your subscribers didn’t sign up just to be ignored—they’re waiting for emails they actually want to open.

Swipe through for the easiest ways to make your emails more engaging, more profitable, and way less snooze-worthy.

And if you want me to do the heavy lifting? You know what to do. 👇