Social Spoon

Social Spoon Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Social Spoon, Social Media Agency, Woodhouse Lane, Manchester.

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If you’ve ever spent 3 hours perfecting a welcome email that guests will skim in 12 seconds, this one’s for you.The obse...
15/12/2025

If you’ve ever spent 3 hours perfecting a welcome email that guests will skim in 12 seconds, this one’s for you.

The obsessive, chaotic, “why am I like this” energy that goes into making sure a hotel’s first email doesn’t sound like it was written by a robot having a breakdown.

What’s the weirdest thing you’ve overthought in a welcome email? Drop it below 👇

03/12/2025

26,000 Instagram followers.

Zero email subscribers.

That’s £100K in lost bookings every year.

Here’s the crime scene:

Beautiful boutique hotel. Stunning feed. Click their link. Straight to website. No email capture.

Mate. Instagram only shows your posts to 5% of your followers. That’s 1,300 people. Out of 26,000.

Your email list? That’s 100% reach. Every time.

The disconnect is wild. You’re spending thousands on professional photography, but sending interested travelers straight to a website where 90% bounce.

Meanwhile, smart hotels are capturing emails first. “Exclusive rates for subscribers.” Simple landing page. Email → direct bookings.

Every luxury hotel losing bookings because they think Instagram followers = owned audience?

Criminal.

Your Instagram followers aren’t yours until they’re on your email list.

If you’re a GM and want to see the exact email-first setup that’s driving £50K+ in extra bookings, DM me “BRIDGE.”

Stop letting bookings slip through your digital fingers.

02/12/2025

Your hotel emails are absolute s**t.

£500/night and you can’t use my fu***ng name?

Pop quiz answers:
A) “Dear Valued Guest” = “We don’t give a toss who you are”
B) SCREAMING URGENCY!!! = Spam folder speedrun
C) no-reply@ = “Shut up and pay us”
D) All of the above = ÂŁ50K down the drain. Every. Single. Year.

I stayed at your “luxury” property last month. £600/night.

Your post-stay email? “Dear Valued Guest.”

Mate. VALUED GUEST?

I just dropped a mortgage payment at your hotel and you’re treating me like transaction #5847.

Meanwhile, the ÂŁ80 Airbnb host sent me a personal thank you.

One boutique hotel fixed these three disasters: → Opens jumped from 18% to 52% → Direct bookings up 34% → GM cried actual tears

But sure, keep hemorrhaging money because you’re too lazy to use mail merge.

DM “DISASTER” if you want me to tear your emails apart.

Or keep watching Airbnb eat your lunch. 🤷

27/11/2025

87% of your emails are in spam.

Not because guests don’t care.

Because you’re using “EXCLUSIVE OFFER INSIDE!!!”

Mate. The exclamation marks. The all caps. The desperation.

You’re not a dodgy timeshare. You’re a £400/night boutique hotel.

Yet your emails scream like a carnival barker having a nervous breakdown.

Here’s what actually works:

“Thank you, Sarah” (not “DEAR VALUED GUEST”)
james@hotelname (not no-reply@)
Plain text (not HTML circus)
I tested this with 5 luxury hotels. Opens doubled. Bookings followed.

Stop. Screaming. At. Your. Guests.

If you’re a GM and want to see where YOUR emails are landing (spoiler: probably spam), DM me “INBOX” and I’ll check.

Drop a 🗑️ if you’ve ever found a hotel email in your spam folder.

I paid £500/night at your hotel.Your email made me feel like £5.Let’s talk about the email crime happening at luxury hot...
26/11/2025

I paid ÂŁ500/night at your hotel.

Your email made me feel like ÂŁ5.

Let’s talk about the email crime happening at luxury hotels right now.

You had my name:

On the booking (3 days before arrival)
At check-in (typed it yourself)
On my credit card (right there)
IN YOUR BLOODY SYSTEM
But what lands in my inbox?

“Dear Guest”

GUEST?

Mate, I just dropped half my mortgage payment at your property and you can’t use mail merge?

Here’s what you’re really saying:

“We don’t care enough to personalize”
“Our £500 experience ends at checkout”
“You’re transaction #4829”
Meanwhile, your competition? Using names. Building relationships. Stealing your repeat bookings.

Fix it or lose them.

If you’re a luxury hotel GM and want to see what your post-stay emails REALLY say about your brand, DM me “GUEST” for a free audit.

Drop a 👋 if you’ve ever felt like just another “valued guest”

25/11/2025

The most dangerous email in your hotel?

The one that starts with “Dear Valued Guest.”

Last month I stayed at a ÂŁ600/night boutique hotel.

Beautiful property. Impeccable service. Then their post-stay email arrived.

“Dear Valued Guest”

VALUED GUEST?

Mate, I just dropped half a mortgage payment at your property and you can’t use my actual name?

Here’s what’s happening:

-Your ÂŁ600/night positioning? Destroyed
-Your “personal touch” brand promise? Broken
-Your repeat booking potential? Dead

The fix takes 30 seconds. Use their bloody name.

“Dear Saijen” beats “Valued Guest” every time.

Your guests aren’t transactions. Stop treating them like one.

If you’re a boutique hotel GM and want me to audit your post-stay emails for these profit-killing mistakes, DM me VALUED.

What other hotel email crimes have you seen? Drop them below 👇

18/11/2025

26K Instagram followers.

I clicked their link in bio.

Went straight to their website. No email sign-up. No way to join their list.

Then I found this travel agency.

Same setup. But when I clicked their link? Newsletter sign-up. Right there.

The difference:

One brand is hoping people find their email sign-up buried on their website.

The other is capturing emails before people bounce.

Instagram followers aren’t yours. The algorithm decides who sees your posts (about 5% of your followers).

But your email list? That’s yours. Direct access. No algorithm.
Put your email sign-up first. Not your website. Not your booking page. Email capture.

If you’re a GM, travel advisor, or marketing director and you want examples of Instagram→Email setups that work, DM me BRIDGE.

Drop a 👋 if you’ve got Instagram followers but barely any email subscribers.

Address

Woodhouse Lane
Manchester

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+441617060789

Website

https://stan.store/SocialSpoon

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