Social Spoon

22/05/2025

Email marketing should feel like you, not like you copied it from someone else’s Canva template.

That’s why when someone takes my quiz (Cool Host? Velvet Room? Hustle-Free Strategist?), I don’t just give them a cute result and call it a day…

I send you actual email tips, swipe files, and strategy based on your voice.
Like… how you naturally speak. Write. Sell.
Because boutique hotels and travel advisors don’t need generic.
You need emails that work with your energy — not against it.

👇 Here’s what you’ll get inside this little inbox glow-up pack:
✨ 30 subject lines sorted by style
✨ A welcome email starter (goodbye blank screen panic)
✨ Icebreakers that don’t start with “Happy Monday”
✨ And custom strategy via the quiz, tailored to your exact email vibe

💌 Link in bio to take the quiz + start sounding like you again (but better)

20/05/2025

Welcome vs Nurture Sequences - aka the email glow-up showdown you didn’t know you needed.

Welcome sequences = the firm handshake. 🤝
Nurture sequences = the cozy catch-up over coffee. ☕

Both? A dream team for turning curious subscribers into loyal travel clients or happy hotel guests.

If you’re out here wondering why your emails feel “meh” or your list feels asleep… this carousel is your wake-up call. 📣

Inside you’ll find:
✔️ What each sequence actually does
✔️ When to use which (no guessing)
✔️ How to build connection without turning into a sleazy marketer

And yep — if you’re still not sure which vibe fits you best, I’ve got a quiz for that too. 💌
Cool Host? Velvet Room? Let’s find your flavor.

DM me ‘vibe’ and I’ll send you the link😏

15/05/2025

Open rates are helpful.
Clicks are nice.

But if you’ve ever gotten an email that made you pause, I mean actually pause, you know there’s something deeper that makes a great email… great.

So I asked 5 people who care about tone, connection, and brand truth what that something is.

Their answers? So much better than metrics

Now I want to hear yours.

👇 Comment your definition of a great email below
💌 Or DM me and I’ll share a few back privately

PS: if your emails aren’t hitting the way you want them to, the Email Vibe Quiz might help.

Comment “vibe” and I’ll send it to you.

14/05/2025

If your inbox feels a little off, a little awkward, or a little too quiet lately…

You’re not alone.

These are the things we forget are normal when we’re in the middle of trying to write well, sound like ourselves, and actually sell something.

You don’t need a new template.
You probably just need to find your tone.

That’s why I built the Email Vibe Quiz.
Comment “vibe” and I’ll DM you the link.

08/05/2025

I talk a lot about strategy.
About brand voice. About performance.

But truthfully?
None of that hits when I’m drained.

So I’ve been paying more attention to the small things that reset my energy.

These aren’t hacks.
They’re just reminders that who you are outside the inbox… shows up in your emails too.

Save this for the next time you’re feeling stuck, unoriginal, or just… over it.

It’s okay to pause.
You’re still building even when you’re not producing.

06/05/2025

If you wouldn’t read your own emails…
why would anyone else?

Most people aren’t bad at email.
They’re just stuck writing in a voice that doesn’t match their brand at all.

It’s like wearing someone else’s suit.
Doesn’t fit. Doesn’t land. Doesn’t convert.

That’s why I built the Email Vibe Quiz.

It’s not a personality quiz.
It’s a strategy unlock.

➜ Get your inbox vibe (Velvet Room? Cool Host? The Vault?)
➜ Sign up to my email list and get 3 free tools that actually help you write better:
✅ 20 scroll-stopping subject lines
✅ My automation blueprint that’s generated over $10M in sales
✅ The Sales Boom Playbook to make emails actually sell

PLUS, if you sign up after your result,
I’ll send you emails designed for your vibe.
(Not generic tips you’ve heard 1,000 times.)

Comment “vibe” below and I’ll DM you the link.

Let’s stop pretending “email doesn’t work”—
and start writing like we mean it.

01/05/2025

I used to think email marketing had to be loud.

Urgent. Aggressive.

“Last chance.”
“Buy now.”
“Limited time only.”

But here’s what I’ve had to unlearn 👇

✖️ Urgency doesn’t build trust.
✖️ Templates don’t build connection.
✖️ Pressure doesn’t build loyalty.

What works?
✅ Brand tone that matches your real energy
✅ Storytelling that doesn’t rely on hype
✅ Emails that feel like experiences, not reminders

I call it Velvet Room energy:
Slow burn. Sensory-driven. Strategic AF.

It’s one of the 4 email personalities inside the Email Vibe Quiz—and if your brand leans luxe, layered, or thoughtful, this is your natural zone.

👉 Want to unlearn old email tactics and find your actual inbox voice?

Take the quiz. Get the blueprint. Write better emails.

Link in bio. Let’s rewrite the rules together.

22/04/2025

17/04/2025

You ever get the same questions so many times you start answering them in your head before people finish asking?

These are the 5 email strategy questions I get the most—especially from boutique brands, travel advisors, and service providers trying to make email “not cringe.”

And even though some of these make me want to roll my eyes…
They’re real, valid questions. So I’m answering them here—honestly.

📩 Ready to stop guessing and actually fix your email strategy?

Book a 60-minute session and I’ll help you:
✅ Audit your current emails
✅ Improve open + click rates
✅ Build a roadmap that matches your brand tone, not a template

The link in bio or DM me “power” and I’ll send it you.

Let’s get your inbox doing the heavy lifting.

21/02/2025

These email marketing hacks should be ILLEGAL… but they’re not. 😏

I’m talking about:
💌 Ugly emails that outperform pretty ones
💌 The sneaky P.S. trick that boosts sales
💌 Fake personalization that actually feels personal
💌 The ‘Resend’ button = free money (lazy marketers’ dream)

Once you know these, you’ll never write emails the same way again. 🤯

Drop a 🔥 in the comments if you want the link to my INBOX VIP KIT. (Because if you’re still feeling clueless about emails. You need this).

19/02/2025

If you’re sending emails and hearing nothing but crickets 🦗… we need to talk.

Because your subscribers didn’t sign up just to be ignored—they’re waiting for emails they actually want to open.

Swipe through for the easiest ways to make your emails more engaging, more profitable, and way less snooze-worthy.

And if you want me to do the heavy lifting? You know what to do. 👇