Social Spoon

I wish someone had told me that sending more emails didn’t mean making more sales. So there I was, blasting my email list with every little update, thinking, “This is what the pros do, right?” Spoiler: WRONG! My open rates tanked, my unsubscribed skyrocketed, and at one point, I think even my mom stopped reading.🙃 Here’s what I should have done: ✅ Quality > Quantity: No one needs 17 emails a week about your new sale. Write emails people actually want to open. ✅ Talk Like a Human: if your emails sound like they were written by a corporate AI bot, people will ignore them (or worse—mark them as spam🥲). ✅ Make It a Conversation: Ask questions, encourage replies, and stop treating your audience like a transaction. Listen, email marketing works—but only if you do it right. Need help? Drop a 💯 in the comments and I’ll send you my monthly content calendar for FREE😏 You know what to do🙌

Sometimes the biggest lesson is unlearning something 👀 Here’s what I had to unlearn to win at email marketing: ❌ More subscribers doesn’t equal more success ❌ Loud, spammy subject lines don’t build trust ❌ You can’t force engagement—you have to earn it ✨ Instead, I focus on: ✅ Telling stories that connect ✅ Making people feel like VIPs in their inbox ✅ Putting quality over list size Your inbox fam >>> any vanity metric. If your emails are ghosting you, let’s fix it.

BE SERIOUS FOR ONCE😭 Why are we still doing these email marketing no-nos in 2025?! Let’s break it down: 1️⃣ Sending the same email to LITERALLY everyone — Grandma Judy deserves something she wants to read🤣 2️⃣ Emails that only work on desktops — And what’s your screen time??? 3️⃣ Ghosting after a sale — We don’t like it after a date and we don’t like it here🥲 BONUS: because I ran out of time on my reel 4️⃣ Clickbait subject lines -- “You won’t believe what’s inside!” Mate👀 I believed and was super disappointed. It’s the quickest way to lose trust. Instead, use something fun and honest — like “Here’s how to make your Monday 10x better” but like actually make it better😏 5️⃣ Ignoring your data — Okay it sounds boring, but you know what’s worse? Sending emails into the void. Open rates, clicks, and what links are popping off — is the good stuff. Think of it as being your brand’s Sherlock Holmes🕵️‍♂️ Let’s leave these mistakes in 2024, shall we? No shade, just love🩵 What mistakes are YOU ditching first? Drop it below✨

You know where to find me✌️ While everyone else is out living it up, I’m here: ✨Typing subject lines that hook like a Netflix cliffhanger. ✨Pulling engagement rates higher than my Romanian Deadlift PR. (Didn’t have a b-roll clip of my PR😭). ✨Building inbox magic and connections with my incredible clients. This is what a wild Friday night looks like for me, and honestly? I wouldn’t have it any other way. 💌 Now your turn: what’s your vibe tonight—Netflix marathon or tackling your goals? Let me know in the comments☺️

REAL TALK: Your emails deserve way more ore than the spam folder. Let’s fix that💌 Turning opens into action takes more than a ‘send all’ button! Here are 5 must-have email strategies that took me years to nail down — now they are all in one free pack just for you! Think segmentation, strong CTAs, and the secret sauce: personalisation. Ready to give your inbox the glow-up it deserves? Drop “Pack” below and let’s make your emails unmissable!🩵

Two rules to live by! Okay look I work hard and sometimes play harder! I have fun travelling and grateful that I am able to work and travel at the same time! Taking time to have fun and a break away from work is so important, especially if you’re feeling burnt out, taking a step back to recharge does you a world of good! Make sure you have fun either way✨🙌

I stepped into @santamarianovella1221 with no plans to buy anything (because I have loads of perfumes already), but the experience had me hooked from the get go✨ Limiting the number of people inside gave the whole visit a sense of exclusivity, allowing time to really explore and learn about each product from the amazing staff - no rush, no upsell, just genuine expertise🙌 The packaging? Luxurious. The interior? That ‘Old Money’ vibe through and through💎 From the handcrafted perfumes to the generous samples (which they’re happy to give more of if you ask), this brand has mastered the art of luxury. Even their customer service goes above and beyond - helping international shoppers get their tax refund!🇮🇹 I went in browsing and walked out with one of the best-smelling perfumes I’ve ever owned! I’m already thinking about my next purchase🛍️ Santa Maria Novella truly knows how to take care of their customers offering a luxury experience with a personal touch💫 Overall the brand delivers on exclusivity, luxury, and customer care in a way that deeply resonates with its audience. They’ve mastered the balance of offering a high-end product and experience without making the customer feel pressured — this is the hallmark of great luxury branding☺️

Another day, another thing no one told me before I became an email marketer💻🤷‍♂️

As Black Friday is coming up, here’s something to keep in mind! Before you start throwing your hard earned money at Facebook Ads. But let’s talk numbers! If your AOV (average order value) is on the low side ($15 or less) or less than the cost of my daily coffee fix, it might be time to consider. Why? Having a low AOV + ad spend = a fast track to ‘where did my budget go?!’🙃 Here’s the deal; Facebook Ads are awesome but only if the math works in your favour! If you’re selling $10 items, you need a big volume to see a return. So what’s the move? You should work on increasing your average order value or look at other marketing strategies that don’t burn a hole in your pocket. Let’s get smart with our spending - your wallet will thank me later😌