15/08/2024
“I think the ride of professional female cycling is really helping inspire a lot of women and girls to get out on the road, which is great.” Brendan Fox talking with Daniel Blackham in the August edition of .
We are delighted to share this fantastic feature with industry insider Brendan Fox, MD of Destination Sport Experiences
The piece discusses how consumer trends are changing in both the travel and cycling market, as well as what can be done to showcase the sport’s many benefits.
Key takeaways are;
- Hiring bikes is proving to be very popular versus travelling with your own.
- People are purchasing higher value bikes for longevity.
- Increase in couples and females going on cycling tours and trips.
There is no doubt Brendan is extremely passionate about the future of cycling and ends the interview saying “Lets try and get together as one (industry) and encourage people to get out there riding.”