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thred Thred is the leading online destination globally for young people focused on youth culture & social change.

20/02/2025

IKEA Canada slid into DMs with a late-night “u up?”—but instead of a b***y call, they offered a free mattress. Genius marketing or a step too far? As brands blur the line between personal and promotional, expect more unexpected messages in your inbox. Would you reply? 👀

19/02/2025

We spoke to activist, writer, and public speaker Sophie Szew () about her community-focused approach to healing and how she is using that vision to influence the future of government mental health policies.

Read more at thred.com

13/02/2025

Gen Z’s faith in Britain is at an all-time low. 🇬🇧💔 New research shows young people feel disillusioned with the UK’s politics, economy & institutions. But why? Let’s break it down. 🧵👇

To find out more, check out The Gen Zer, linked in bio.

12/02/2025

Kendrick vs. the right-wing outrage machine, the Emilia Perez Oscar scandal, AI therapists, and why silence might be the ultimate wellness hack. Plus, Trump’s empire dreams and a must-read on gratitude.

This week in The Common Thred. Link in bio 📰✨

10/02/2025

Nostalgia is everywhere—movies, music, politics—but is our obsession with the past holding us back? As tech keeps reminding us of what we used to be, maybe it’s time to focus on what’s ahead instead. Thoughts? 👀

06/02/2025

💼✈️ Daydreaming about ditching the 9-5 for digital nomad life? You’re not alone. Gen Z is making remote work a reality—swapping commutes for cafes and stress for sunsets. But is it all beach days and freedom, or just privilege in disguise? 🌍💻

03/02/2025

Feeling stuck in the endless loop of work, sleep, repeat? You’re not alone. Society tells us routine is the key to success—but what if breaking the pattern is what actually makes us feel alive?

For some of us (especially creatives), predictability feels like a slow descent into madness. A little chaos, a spontaneous dinner plan, or even just taking the long way home keeps life from feeling like a never-ending loading screen.

Let’s ditch the ‘lazy’ label and rethink what fulfillment really looks like. Read the full piece on The Common Thred—link in bio. 💭✨

31/01/2025

Are GenZ increasingly becoming in favour of dictatorships? Let’s debate!🤔

17/01/2025

Is Dry January in or out for 2025?

09/01/2025

What do you guys think of Gen Beta?

25/12/2024

🎄✨ Merry Christmas from all of us at Thred! Your support in 2024 has been the greatest gift of all. From all the funny trends to the unfortunate & sad news stories, we've loved bringing you the latest content. Here's to another year of making waves together in 2025. ❤️

20/12/2024

Are you guys feeling nostalgic?

17/12/2024

Though people are discussing it openly online and trends have emerged to address it, our ability to concentrate is deteriorating by the day. Why does no one seem that bothered? Read more on our Substack link in bio!

13/12/2024

🎨 From bold makeup to quirky food trends, see what’s popping for Gen Z in 2025! 🍰🌈

Read the Gen Zer on our Substack, link in bio!

#2025

07/12/2024

Could new U.S leadership bring hope for Palestinian freedom, or will the status quo persist?

06/12/2024

Dating: Forever transformed or just another swipe away? 💔➡️💌 Dive into how Gen Z is redefining love, from app fatigue to IRL meet-cutes. Are we losing the spark, or finding it anew? 🔗 Read more in our bio.

05/12/2024

🌍 Young voices can make a world of difference! Discover how to tackle complex issues like the cost of living and engage our peers. Let's lead with impactful communication. 🔥

03/12/2024

Clover Hogan on waking up to the climate crisis and the power of citizen's assemblies to rebuild trust.

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Videos

Ever thought about a micro retirement? Gen Z is trading burnout for life experiences & breaking the 9-to-5 mold. What's your take?

Are we unknowingly exchanging happiness for luxury? 🛍️

From passing lighters to passing time alone—has vaping made us lonelier?

Is Zayn Malik's all-female band truly a step forward, or just the minimum expected from the music industry?

Beyoncé wins big with 'Cowboy Carter', but what does it say about the Grammys' track record? Comment your thoughts!

Curious about ketamine's long-lasting effects on depression? 🧠🐠

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A digital space dedicated to young people that is shaped by Youth Culture and powered by Social Change. A place where young people can share the latest trending topics while engaging in dialogue about the issues that are relevant and important to their generation.