Journalism and content creation funding is in CRISIS, this is damaging and dangerous to democracy, social cohesion and capitalism.
Without a free, unbiased and unconflicted press, extremism and populism continues to rise, society is heading towards a post-truth and post-fact era.
Social and tabloid incumbents have destroyed consumer trust over the past decades and years; therefore any new solution must return trust and accountability, it must admonish and remove fake, misleading and unverified news and it must be attributable.
Bywire News is a free market, democratic and profitable solution to this CRISIS.
The Problem
Advertising revenues are disappearing thanks to a collapse of both print and digital revenue, accelerated by ad-blockers and social media data capture. Established brands seem unable or unwilling to adapt to changing reader trends, digital innovations or user demands for privacy.
Readership is dwindling. Ownership is more centralised and concentrated than ever due to corporate takeovers, a diminishing paying audience and the power of media moguls whom bend and create rules in their favour. News stories are spun by ‘official sources’, priorities blurred by advertising paymasters, sponsored content and click-bait driven PPC advertising.
The news sector is unable to deliver a profitable, repeatable & scalable business model. Journalists are forced to become freelancers with little protection. Social organisations are broken; selling users privacy and refusing to remunerate creators.
Bywire Executive Summary
Trust in politicians and political campaigns is diminishing. Fake news may soon inform more people than real news. Opinion is becoming fact. News is unable to deliver a profitable, repeatable & scalable model. Journalists are forced to become freelancers with little business protection. Social share organisations are broken; selling users privacy and refusing to remunerate creators.
Bywire News aims to reverse these trends and in so doing create an organisation that champions unbiased comment, rewards newsmakers and journalists and in so doing combats the growth in fake news and biased opinion in the news arena.
Bywire looks to become a market leader in the sector, creating a news marketplace platform that is sensitive to the needs of journalists and producers as well as readers. Bywire’s primary strategy is to cater to their need for a high quality, honest and rewarding global news platform that puts all market stakeholders directly into contact with each other.
Within only six to twelve months Bywire intends to create the country’s premier platform destination for quality, honest and trustworthy news.
