250113 From B2B 250113 Basics to Brilliance_Live Today_IGS.mp4
šØ Join Tejal Patel and Scott Stockwell RIGHT NOW for a live session on why marketing success starts with the basics.
If youāre ready to simplify your strategy, unlock key insights, and focus on what truly worksādonāt miss this! Last call to tune in: https://bit.ly/40B13fm
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Trends fade, but fundamentals last. Companies with aligned goals are 37% more likely to succeed, yet only 6% use customer insights effectively.
Join Tejal Patel & Scott Stockwell on 30th January at 1 PM to learn how simplicity drives results. https://bit.ly/40B13fm
250113 From B2B 250113 Basics to Brilliance_Will be Live.mp4
Too many marketers are busy doing everything and succeeding at nothing. Letās simplify. Join Katy Howell, Tejal Patel, and Scott Stockwell to talk about focusing on the basics to get real results. Donāt miss this session. https://bit.ly/40B13fm
From B2B basics to brilliance
If youāre feeling buried under the weight of endless marketing demands, youāre not alone.
Tejal Patel and Scott Stockwell join me to discuss how to cut through the noise, focus on what matters, and build a foundation that lasts. Think of this as a reset for busy marketers who need strategies that work in the real world.
241202 Christmas Card.mp4
š Well, thatās a wrap on 2024! š
As we reflect on this year, weāre so grateful for you, our wonderful community. We hope your Christmas is full of food, naps, and raising a glass to yourself, you deserve it! š„
Merry Christmas from all of us at immediate future. Letās smash 2025 together!
241127 Back to the Future C4 Vertical Clip.mp4
Marketers canāt afford to spend big on strategies that donāt demonstrate effectiveness. Joel Harrison highlights thought leadership as the answer:
- A strategy that supports brand and demand.
- A unifier for the entire funnel.
- But itās not a quick fix, itās a challenge worth tackling.
Ready to lead the conversation in 2025? https://bit.ly/3D86toI
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Emotion in B2B isn't optional, it's essential. Yet, many B2B marketers face pushback from organisations expecting logic and features.
š”The shift is happening, driven by a generational and cultural evolution. B2B canāt be exactly like consumer marketing, but adopting emotional storytelling is no longer optional - itās effective.
How are you weaving emotion into your 2025 strategies? https://bit.ly/3D86toI
241211_Social Media-Wrapped.mp4
š What a year on social!
5.22B scrollers, 1.58B TikTok fans, and a lot more shopping and learning through short videos. Oh, and Instagram is now the new Yelp!
Hereās to more memes, fewer doomscrolls, and a lot of laughs in 2025.
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āSocial media is incredibly powerful - when used well,ā says Joel Harrison. The secret?
1ļøā£ Build it into a considered, coherent strategy.
2ļøā£ Align it with thought leadership and influencer marketing.
3ļøā£ Use advertising with intent, not just for visibility.
More noise wonāt help you. Intentional, impactful social will. How will you make social work harder in 2025? https://bit.ly/3D86toI
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Katy Howell challenges us to see influencers as more than a short-term tactic.
š¢ In B2B, trusted influencers bring more than visibility - they add credibility and amplify your thought leadership.
š¤ Build partnerships that last, and watch your influence grow authentically.
How are you planning your influencer collaborations for next year? https://bit.ly/4hLJzDE
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āSocial is all the funnel,ā says Katy Howell.
Start with trigger content: grab attention and pre-influence.
Follow with nudge and nurture: deliver value over 30+ touchpoints.
The key? Content that truly resonates with buyer pain points.
How will you rethink your strategy for next year? š https://bit.ly/3D86toI
241127 Back to the Future C1 SQ Audiogram.mp4
š Stop choosing between brand and demand - itās a false dilemma. Every campaign, every interaction communicates your brand and generates demand.
Joel Harrison sums it up: āYour brand is communicated at every touchpoint. https://bit.ly/4hLJzDE