StrawberrySocial

29/01/2025

Bluesky for Charities: A Helpful Guide 🔖

One of the fastest-growing online spaces that charities are turning to is Bluesky, a town square-style microblogging platform. With a focus on strong moderation, user privacy, and organic reach, this makes it a promising new channel with exciting potential for charity campaigning.

In our latest blog, we provide a roadmap to help your charity thrive on Bluesky including how to:

• Optimise your profile to attract supporters and build brand awareness.
• Find relevant communities using Starter Packs, a unique Bluesky feature.
• Customise your feed to ensure you see the content that matters most.

Even if you are not ready to start posting, we strongly recommend securing your handle NOW.

Don't miss out! Get your free guide to thriving on Bluesky ➡️ https://www.strawberrysocial.com/blog/how-to-get-started-on-bluesky-a-guide-for-charities/

P.S. StrawberrySocial can help you navigate online safety and moderation on Bluesky. Contact us today! ➡️ https://www.strawberrysocial.com/contact-us/

[ID: A teal background with black writing to the left that says "A helpful guide to Bluesky for charities." Above the writing, the phrase "ON THE BLOG" is written in a smaller font. In the lower right corner of the image, there is a pop art-style illustration of a woman with bright blue hair and yellow sunglasses. She is looking up towards the sky and protecting her eyes from the sun with her right hand. The StrawberrySocial logo is in the bottom left corner.]

22/01/2025

Ready to plan a winning social media strategy for your charity in 2025?

In our latest blog, we explore how to maximise your impact by focusing on the platforms that truly matter - those that align with your mission and resonate with your audience. Sometimes, that means making the difficult decision to leave platforms that no longer serve your needs.

Our FREE social media platform strategy template will help you to start building a new, actionable social media plan focused on what truly matters.

Download your copy today 👉 https://www.strawberrysocial.com/one-page-social-strategy-template/

[ID: A teal background with white polka dots. A white box with a black border contains the text "Download your FREE social media platform strategy template" in black. A diagonal black banner reads "VISIT OUR WEBSITE!" A pop-art style illustration of a woman with blue hair, a polka dot bow, and an orange top is on the left side. The StrawberrySocial logo is in the bottom right corner.]

15/01/2025

Is your charity's social media strategy spread too thin?

With the rise of new platforms and concerns about online safety, it’s no longer practical to ‘be everywhere’.

For charities, where budgets are often tight and teams are small, trying to cover multiple platforms can lead to mediocre engagement and missed opportunities. That's why it's time to reassess and focus on the right platforms - those that align with your values and your audience - for more impact.

So, how do you go about choosing the right social media platforms for your charity?

Our latest blog dives into the importance of value-aligned platforms, prioritising online safety, and exploring hidden gems like Bluesky and Discord.

Don't miss out! Read more ➡️ https://www.strawberrysocial.com/blog/how-to-choose-the-right-social-media-channels-for-your-charity/

P.S. Feeling overwhelmed by constant social media changes and online safety worries? We can help! Get in touch to discuss your specific needs.

[ID: The image features a bright yellow background with a white box in the centre that says "How to choose the right social media channels for your charity". Above the box, the phrase "ON THE BLOG" is written in a smaller font. In the lower right corner of the image, there is a cartoon illustration of a man holding this head, with his mouth open in confusion. He is wearing a green beanie hat, stripy orange top and grey jacket. Various social media platform icons and symbols are hovering above his head. The StrawberrySocial logo is in the bottom left corner.]

08/01/2025

Is your social media strategy ready for 2025?

The future of social media is here, and it's all about balancing AI with authentic human connection. But, what does that mean for your organisation?

Swipe through for our 7 key predictions that will guide charities and brands in the year ahead.

P.S. Feeling Inspired? Save this post so you can come back to it later ✅

[ID: Cover page of carousel: Image features a mustard yellow background with a white box in the centre that says "7 social media predictions for 2025". In the lower right corner of the image, there is a cartoon illustration of a young woman sitting on the floor, engrossed in her smartphone.The StrawberrySocial logo is in the bottom left corner.
Intro page: Each page features a mustard yellow background. Text reads: The social media landscape is constantly evolving. Are you ready for what 2025 has in store? Swipe through for our top predictions.
Prediction 1: Balancing curiosity and caution in the age of AI: We expect that organisations will develop strategies and plans for meaningful use of AI for efficiency, but use human oversight to maintain connection.
Prediction 2: A return to human engagement:
In 2025, we expect charities and brands to prioritise real-time interaction and authentic storytelling to build trust.
Prediction 3: Focus your efforts: the right platform, not every platform: It’s time to conduct a thorough audit of your channels, identifying where your target audience is most active and focusing your resources there.
Prediction 4: Social SEO:
In 2025, the focus will be on crafting SEO-optimised captions, video descriptions, and posts to make content more discoverable without relying on tags.
Prediction 5: Hyper-focused micro-communities: Building smaller, niche communities can help cut through the noise and ensure messages resonate more deeply with an engaged, dedicated audience.
Prediction 6: Gaming for giving: livestreaming for good:
In 2025, expect more charities and brands to tap into platforms like Twitch, YouTube Gaming, and Discord to connect with younger, tech-savvy audiences in innovative ways.
Prediction 7: From passive scrolling to active participation: For any charities or brands still stuck in a social media rut, we’re seeing a shift from broadcasting to genuine two-way conversations. This shift will be key in shaping brand-consumer relationships on social in 2025.
Final page: Feeling Inspired? Save this post so you can come back to it later! ]

30/12/2024

Happy New Year from StrawberrySocial! 🎆

To our wonderful clients, colleagues, friends, and partners, may 2025 bring you happiness, prosperity, and good health. Cheers to a fantastic year ahead! 🌟

[ID: New Year's greeting card from Strawberry Social. It features a retro-inspired, pop art style illustration of a woman flying through the air, carrying a briefcase. She is surrounded by a large speech bubble with the year "2025" written in bold, black letters. The background is a bright teal colour with a dotted pattern. The text "Happy New Year from Strawberry Social" is displayed below the image, along with the StrawberrySocial logo.]

23/12/2024

Wishing you a Merry Christmas from StrawberrySocial! 🎄

To our valued clients, colleagues, friends, and partners, may your break be filled with joy. Here's to an exciting 2025 ahead! 🎆

[ID: Christmas card from Strawberry Social featuring a red background and white text. The main message reads, "Merry Christmas from Strawberry Social".The Strawberry Social logo is included above the main message. Below the message are photos of our core team standing behind our StrawberrySocial cartoon Superwoman. Our team members from left to right are: Rebecca (Our CEO), Dan, Liz, Shaz and Jen. They are all smiling]

18/12/2024

Tech gifts are a popular choice over the holiday season but with them comes a new wave of online safety concerns, especially for young gamers and community members 🎮

In our blog, we deep dive into the 4 Cs - Content, Contact, Conduct, and Commerce - of online safety. We break down the current risks children face on the internet, providing insights and tailored recommendations for organisations working with young people.

You'll discover how to:

- IDENTIFY the key online risks children face.

- BUILD trusted online spaces with effective protection.

- IMPLEMENT immediate actions for a safer digital world.

Read more ➡️ https://www.strawberrysocial.com/blog/the-4-cs-of-online-safety-tips-to-reduce-risk-educate-and-protect-children-online/

P.S. Want to learn more on this topic? The Internet Watch Foundation (IWF) share lots of valuable resources to protect young people online. Follow them for more insights 🍆

What are the 4 Cs of Online Safety? Use this framework to reduce risk, educate, and protect children online. Read more >

09/12/2024

Will human connection drive social media success in 2025? Check out our predictions 💡

Looking back, some of our 2024 predictions were spot on. From TikTok's explosive growth as an effective storytelling platform for charities to the rise of gaming for giving through live streaming channels like Twitch, along with the rapid proliferation of AI-generated content, the social media landscape has never been more dynamic.

In our latest blog, we reveal 7 predictions that will shape your social media strategy in 2025.

Here's a sneak peak:

• The importance of balancing curiosity with caution in the age of AI-powered content.
• A return to human engagement: Why real connections are key.
• The growth of hyper-focused micro-communities.

In 2025, it looks like the key to success will be prioritising real connections and creating meaningful content.

Do you have social media predictions of your own? Share your thoughts in the comments below 👇

P.S. Read the full blog and discover all 7 predictions 👉

Wondering where to focus your social media efforts in 2025? Here are our top social media predictions for the coming year.

04/12/2024

Don't just take our word for it...

Our wonderful clients have shared their love for our moderation packages! 🎄

With the festive season just around the corner, now is the time to plan your community management Christmas cover so your team can truly switch off.

Our scheduling team are now accepting and allocating additional hours between 24 December and 2 January, and we are ready to:

• Amplify the excitement and momentum of your winter campaigns
• Keep your brand safe and communities engaged over the Christmas period
• Offer a full team of expert moderators and community managers
• Explore a range of flexible options tailored to your business, including short-term (campaign length) contracts
• Run successful campaigns in different languages with our multilingual campaign support

Get in touch and book your Christmas moderation package today! https://www.strawberrysocial.com/christmas-cover/

[ID: Reel with a teal background and three coloured baubles hung in the top corner. In the first and last scenes, one of our signature characters, a cartoon woman holding open her laptop and looking intrigued, is in the bottom left-hand corner. There is an opening message, then three testimonials.
Opening message: DON’T JUST TAKE OUR WORD FOR IT...Here’s why your organisation should sign up for our Christmas Moderation Cover package...
Testimonial 1: The StrawberrySocial team are hard-working, approachable and passionate about the subject matter, which really comes across in their community engagement not only to us but our followers as well. I wouldn’t hesitate in recommending them as a moderation agency. - Caroline Dolan, Social Media & Communications Officer, Blue Cross.
Testimonial 2: Having more people in place genuinely helps to lighten the load across the team; it lessens the need for us to constantly monitor outside the normal business hours. I really feel as if it’s helped the welfare of my team. - Lizzie Carse, Social Media Manager, NSPCC.
Testimonial 3: A fantastic agency. StrawberrySocial deliver above and beyond expectations. They are Social Media and Crisis Management specialists. They have a very personal touch and really care about supporting their clients. I would definitely recommend them to anyone looking for Social Media Moderation support. - Preena Kamle, Social Media Customer Service Manager, Just Eat.]

27/11/2024

🍿 Are you ready to grab a front-row seat? It's time for the CharityComms Digital Conference 2024!

Learn how to 'Spark conversations, ignite fundraising: how to maximise impact through human engagement' with our CEO, Rebecca Fitzgerald.

Beyond Rebecca's session, we're looking forward to hearing from expert charity communicators from UNHCR, the UN Refugee Agency, TreeTops Hospice and Sue Ryder, and marketing specialists including Tereza Litsa and Jade Staiano, to name a few.

Are you there too? Let us know! We'd love to hear your thoughts on the conference and Rebecca's session 🗨️

[ID: Photo of our Rebecca smiling, wearing a blue jumper and tortoiseshell glasses. Rebecca has short red hair and hoop earrings. Behind Rebecca is a computer monitor displaying the first slide for today's talk, Spark conversations, ignite fundraising: How to maximise impact through human engagement. There is a cartoon girl on the screen holding a mobile phone, and the StrawberrySocial Logo is placed above the title]

20/11/2024

Ready to supercharge your charity's Christmas fundraising? 🎅

We’ve put together 8 UNMISSABLE social media content ideas to inspire your charity in the run-up to Christmas.

From festive advent calendars to impactful Christmas appeals, we're confident you can create a great campaign in no time!

Check out the blog for more festive inspiration 🎄 https://www.strawberrysocial.com/blog/8-social-media-content-ideas-for-uk-charities-in-the-run-up-to-christmas/

P.S Which idea is your favourite? Let us know 👇

8 fun and festive social media content ideas for UK charities this holiday season. Read more on the StrawberrySocial blog >

12/11/2024

The countdown is on! Don't miss the CharityComms Digital Comms Conference 2024 📆

As proud sponsors of this unmissable event, the CharityComms Digital Comms Conference 2024 promises to be packed with more inspirational, digital and communications leads to help your charity flourish in the fast-paced digital world.

This year, we are delighted to announce that StrawberrySocial's CEO, Rebecca Fitzgerald, will be discussing how to 'Spark conversations, ignite fundraising: how to maximise impact through human engagement'.

By joining Rebecca's session, you'll discover...

🍓 Why charity audiences value authentic connections.
🍓 The charities harnessing the true power of human engagement to drive real impact.
🍓 Inspiring examples, practical tips, and expert insights to help charities foster authentic connections and build stronger communities on social media.

Your notebook bursting with actionable tips, techniques, and tools!

If you work for or with a charity as a social media manager, marketing officer, or digital director, then this conference is definitely for you.

To book your ticket, visit https://www.charitycomms.org.uk/events/digital-comms-conference-a-fresh-approach-for-the-year-ahead



[ID: The image features a white text box reading "Spark conversations. Ignite fundraising. How to maximise impact through human engagement" on top of a mustard yellow background. On top of the text box there is a black box which reads: CharityComms Digital Comms Conference. 27.11.24, written in white. To the bottom right of the title is a headshot of our CEO Rebecca Fitzgerald smiling. In the bottom left corner, the Strawberry Social logo is displayed, with the text "STRAWBERRYSOCIAL" next to it.]

06/11/2024

'It’s ok to get upset'

We are reminded this National Stress Awareness Day that social media managers working in the charity sector have feelings too.

Big ones. Huge, in fact.

But caring and empathy can take their toll. When online negativity is being hurled at the charities we support, mental health can be compromised and motivation tested.

Our client blogger Joe Freeman, social and digital media lead for NHS England within NHS Digital, knows this all too well.

Thanks to Joe, we can learn from his experience of how his mental health was affected during the COVID-19 pandemic and the insights he and his team gained to improve their mindset and well-being in the future.

Visit our blog to read the full story 👉 https://www.strawberrysocial.com/blog/social-media-managers-have-feelings-too

30/10/2024

More UK charities are taking TikTok by storm, and we're loving it!

The Cornish Seal Sanctuary is a shining example of how charities can effectively use TikTok. Their engaging and trending content showcases the incredible work they do in rescuing and rehabilitating seals.

Here are 3 reasons why we think their content is awesome:

1️⃣ Storytelling Magic: They take us on heartwarming journeys with rescued seals, from arrival to release. Donors see the impact of their contributions firsthand.
2️⃣ Tugging Heartstrings: Emotional stories connect with viewers on a deeper level, fostering empathy and action.
3️⃣ "Fun Fact Friday": Engaging educational content keeps viewers coming back for more!

Feeling inspired? Head over to the Cornish Seal Sanctuary TikTok page and 'sea' for yourself! 🤳

P.S. Ready to make a splash with YOUR charity on TikTok?Our latest blog post is packed with inspiring examples and practical tips to get you started: ➡️ https://lnkd.in/egXWdePv

Check out the charities raising awareness and inspiring action through creative and engaging content on TikTok. Get the list >

23/10/2024

If your charity is ready to leave X (Twitter) we can help!

We are seeing many charities reassess their social media platform presence and consider alternatives to X (Twitter).

That's why we're sharing 5 key steps below to help you build a solid exit plan and ensure a smooth transition for your supporters. From backing up your content to keeping your handle, here's what you need to know 👇

P.S Dive into our blog to learn more 👉

Is your charity looking for a Twitter exit strategy? Click here for a step by step guide to leaving Twitter (X) gracefully >

16/10/2024

Live streaming offers a fantastic way to engage your audience, but ensuring a safe and positive experience is crucial.

That's where moderation experts can help!🎮

We loved working with SuperAwesome on their recent campaign with the LEGO Group to keep their live streams safe. ️

"Ultimately, young audiences want to feel safe online, so it's beneficial to both audience and brand to keep streams age-appropriate at all times. Having live human moderators watching the stream, particularly when the chat is active, helps to ensure this safety."

👉 You can find out more about 'How LEGO Fortnite Used Kid-Safe Live Streams To Bring Gaming Content to Life' on their blog: https://lnkd.in/eD-ieaD2

P.S. Ready to partner with a moderation expert? Let's chat about how we can enhance your live-streaming experience: https://lnkd.in/eMGq4Pzy

09/10/2024

RNIB: Redefining Sight Loss on TikTok!

Think TikTok is all about dance challenges and funny filters? Think again! The RNIB is out there busting myths and sharing authentic content about sight loss, one powerful story at a time. 🙏

Here's what makes the RNIB stand out on TikTok:

Seeing the World Differently: Their videos showcase the incredible talents and daily lives of people with visual impairments. They challenge stereotypes with humour, proving sight loss doesn't define who you are!

Accessibility for ALL: The RNIB TikTok account prioritises accessibility, ensuring their excellent content can be enjoyed by blind and partially sighted viewers. They use text overlays to describe visuals, incorporate audio descriptions, and partner with visually impaired creators.

Inclusion is Key: Their commitment to inclusivity showcases the RNIB’s core values and demonstrates their dedication to empowering people with sight loss. It's a breath of fresh air on TikTok, a platform where short, visually-driven content can often leave viewers behind. They're proving you CAN create engaging content for EVERYONE!

Feeling inspired? Head over to the RNIB and check out their socials! 📲

P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our blog post packed with inspiring examples! ➡️ https://www.strawberrysocial.com/blog/inspiring-charity-tiktok-accounts-for-uk-nonprofits/

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02/10/2024

Gaming communities are thriving online, but creating a safe space for all players - especially young people - is paramount.

That's why we were thrilled to partner with the NSPCC on their incredible Game Safe Festival 🎮

Our experienced moderation team ensured a positive and secure environment for both gamers and viewers during the events, workshops, and on social media channels.

The impact:

👉 Safeguarding the Stream: We moderated over 18 hours of live-streamed gaming content.
👉 Empowering Parents and Professionals: 2,600 parents, carers and professionals signed up for safeguarding workshops following the festival.
👉 Contributing to Success: The festival raised over £130,000 for the NSPCC!

The NSPCC told us "The number one goal of hosting a gaming festival was to prove that gaming could be both entertaining, and safe, for children. With 18 hours of live streamed gaming, featuring over 200 gamers, and reaching an audience of over 370,000, having the support of online safety and moderation experts StrawberrySocial was crucial for us".

We're honoured to have contributed to the success of the Game Safe Festival and support the NSPCC's mission.🙏

Read the full case study to learn more ➡️ https://www.strawberrysocial.com/case-studies/nspcc-game-safe-festival-2024-case-study/

P.S. Looking to elevate your online community? Let's chat about how we can enhance your live-streaming experience: https://www.strawberrysocial.com/contact-us/

[ID: Yellow background with faded dotty detail. White quote box on top with text in black, from the NSPCC: The number one goal of hosting a gaming festival was to prove that gaming could be both entertaining, and safe, for children. With 18 hours of live streamed gaming, featuring over 200 gamers, and reaching an audience of over 370,000, having the support of online safety and moderation experts StrawberrySocial was crucial for us. The StrawberrySocial logo is at the bottom of the graphic]