As experts in brand protection, we specialise in social media.
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On offer are a variety of consultancy, moderation, customer service options for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe.
06/11/2024
'It’s ok to get upset'
We are reminded this National Stress Awareness Day that social media managers working in the charity sector have feelings too.
Big ones. Huge, in fact.
But caring and empathy can take their toll. When online negativity is being hurled at the charities we support, mental health can be compromised and motivation tested.
Our client blogger Joe Freeman, social and digital media lead for NHS England within NHS Digital, knows this all too well.
Thanks to Joe, we can learn from his experience of how his mental health was affected during the COVID-19 pandemic and the insights he and his team gained to improve their mindset and well-being in the future.
More UK charities are taking TikTok by storm, and we're loving it!
The Cornish Seal Sanctuary is a shining example of how charities can effectively use TikTok. Their engaging and trending content showcases the incredible work they do in rescuing and rehabilitating seals.
Here are 3 reasons why we think their content is awesome:
1️⃣ Storytelling Magic: They take us on heartwarming journeys with rescued seals, from arrival to release. Donors see the impact of their contributions firsthand.
2️⃣ Tugging Heartstrings: Emotional stories connect with viewers on a deeper level, fostering empathy and action.
3️⃣ "Fun Fact Friday": Engaging educational content keeps viewers coming back for more!
Feeling inspired? Head over to the Cornish Seal Sanctuary TikTok page and 'sea' for yourself! 🤳
P.S. Ready to make a splash with YOUR charity on TikTok?Our latest blog post is packed with inspiring examples and practical tips to get you started: ➡️ https://lnkd.in/egXWdePv
Check out the charities raising awareness and inspiring action through creative and engaging content on TikTok. Get the list >
23/10/2024
If your charity is ready to leave X (Twitter) we can help!
We are seeing many charities reassess their social media platform presence and consider alternatives to X (Twitter).
That's why we're sharing 5 key steps below to help you build a solid exit plan and ensure a smooth transition for your supporters. From backing up your content to keeping your handle, here's what you need to know 👇
P.S Dive into our blog to learn more 👉
Is your charity looking for a Twitter exit strategy? Click here for a step by step guide to leaving Twitter (X) gracefully >
16/10/2024
Live streaming offers a fantastic way to engage your audience, but ensuring a safe and positive experience is crucial.
That's where moderation experts can help!🎮
We loved working with SuperAwesome on their recent campaign with the LEGO Group to keep their live streams safe. ️
"Ultimately, young audiences want to feel safe online, so it's beneficial to both audience and brand to keep streams age-appropriate at all times. Having live human moderators watching the stream, particularly when the chat is active, helps to ensure this safety."
👉 You can find out more about 'How LEGO Fortnite Used Kid-Safe Live Streams To Bring Gaming Content to Life' on their blog: https://lnkd.in/eD-ieaD2
P.S. Ready to partner with a moderation expert? Let's chat about how we can enhance your live-streaming experience: https://lnkd.in/eMGq4Pzy
09/10/2024
RNIB: Redefining Sight Loss on TikTok!
Think TikTok is all about dance challenges and funny filters? Think again! The RNIB is out there busting myths and sharing authentic content about sight loss, one powerful story at a time. 🙏
Here's what makes the RNIB stand out on TikTok:
Seeing the World Differently: Their videos showcase the incredible talents and daily lives of people with visual impairments. They challenge stereotypes with humour, proving sight loss doesn't define who you are!
Accessibility for ALL: The RNIB TikTok account prioritises accessibility, ensuring their excellent content can be enjoyed by blind and partially sighted viewers. They use text overlays to describe visuals, incorporate audio descriptions, and partner with visually impaired creators.
Inclusion is Key: Their commitment to inclusivity showcases the RNIB’s core values and demonstrates their dedication to empowering people with sight loss. It's a breath of fresh air on TikTok, a platform where short, visually-driven content can often leave viewers behind. They're proving you CAN create engaging content for EVERYONE!
Feeling inspired? Head over to the RNIB and check out their socials! 📲
[Image Description: Aqua blue background with black dot print overlayed in the corners. In the middle of the page, a white box with a black border contains the title 'Is your charity on TikTok yet?'. There is a small box underneath the title saying 'Read the blog'. To the left of the box is a graphic with two hands holding a mobile phone, on the screen is an image of the RNIB TikTok page.]
02/10/2024
Gaming communities are thriving online, but creating a safe space for all players - especially young people - is paramount.
That's why we were thrilled to partner with the NSPCC on their incredible Game Safe Festival 🎮
Our experienced moderation team ensured a positive and secure environment for both gamers and viewers during the events, workshops, and on social media channels.
The impact:
👉 Safeguarding the Stream: We moderated over 18 hours of live-streamed gaming content.
👉 Empowering Parents and Professionals: 2,600 parents, carers and professionals signed up for safeguarding workshops following the festival.
👉 Contributing to Success: The festival raised over £130,000 for the NSPCC!
The NSPCC told us "The number one goal of hosting a gaming festival was to prove that gaming could be both entertaining, and safe, for children. With 18 hours of live streamed gaming, featuring over 200 gamers, and reaching an audience of over 370,000, having the support of online safety and moderation experts StrawberrySocial was crucial for us".
We're honoured to have contributed to the success of the Game Safe Festival and support the NSPCC's mission.🙏
[ID: Yellow background with faded dotty detail. White quote box on top with text in black, from the NSPCC: The number one goal of hosting a gaming festival was to prove that gaming could be both entertaining, and safe, for children. With 18 hours of live streamed gaming, featuring over 200 gamers, and reaching an audience of over 370,000, having the support of online safety and moderation experts StrawberrySocial was crucial for us. The StrawberrySocial logo is at the bottom of the graphic]
25/09/2024
How does your charity deal with online TROLLS? 🗣️
Being trolled online is serious business, especially for charities. Negative interactions online can lead to reputational damage and a loss of trust, impact fundraising efforts and ultimately undermine the charity’s mission.
Importantly, persistent online harassment is upsetting for staff and volunteers, and creates a toxic user environment. ⚠️
To ensure your charity thrives on TikTok and handles negativity effectively online, we've worked together with Media Trust to bring you THE DECISION TREE.
This simple guide will help you decide HOW to handle comments from trolls quickly and efficiently, protecting your community and amplifying your mission.
P.S. What are your experiences with online trolls? Let us know 👇
18/09/2024
Is your charity missing out on the TikTok boom? 🤳
In the UK, millions scroll through TikTok daily, with a significant portion falling within the coveted 18-24 year old demographic. This presents a unique opportunity for UK charities to connect with a younger audience that might not typically engage with traditional fundraising methods.
We've updated our popular blog to explore how more UK charities use creative content to raise awareness and inspire action for their causes. See how they're tailoring their approaches for success on TikTok:
👉 The heartwarming stories from The Hospice of St Francis
👉 The joyful and informative content from Dogs Trust
👉 The dramatic behind-the-scenes glimpses of the RNLI
P.S. Are there any other charities you think deserve a mention? Let us know in the comments 👇
Check out the charities raising awareness and inspiring action through creative and engaging content on TikTok. Get the list >
11/09/2024
Charity marketers, did you know we have a free resources page packed with online safety, mental health and wellbeing advice? ✅
For nearly a decade, the team at StrawberrySocial has been keeping online spaces safe and positive, and we're sharing our favourite tools with you 🧰
Explore our page to discover helpful resources - including our FREE Online Safety Checklist download - guides, training materials, apps and organisations to protect yourself, your brand and your online community.
Head this way and check them out ➡️
Free online safety resources, mental health and work wellbeing tips for your organisation. Click here to access >
04/09/2024
Protect Your Moderation Team With Our Essential Tips!
Moderation is a demanding role that requires resilience and emotional strength. In our latest blog, we discuss 7 ways to protect the well-being of your social media moderators and ensure a healthy work environment.
Here's a sneak peek at 3 key takeaways:
1. Employ a dedicated HR representative who understands the unique challenges of moderation.
2. Schedule breaks to prevent burnout and reduce exposure to potentially harmful content.
3. Allow moderators to work on diverse projects, boosting job satisfaction.
P.S. Want to learn more about how we care for our moderators and support yours? Get in touch!
(Image Description: Yellow background with the text "ON THE BLOG" in bold, white letters, on a black rectangle, in top left corner. Below it, the text "7 ways to protect your social media moderators" is in bold, black letters, with the number 7 shown as a graphic. Image includes a cartoon woman in a superhero pose, ripping open her shirt to reveal the StrawberrySocial logo in the bottom right corner. The StrawberrySocial logo is in the bottom left corner)
28/08/2024
Safeguard Your Brand Reputation With These 5 Essential Steps 🪜
In today's fast-paced digital world, a strong brand reputation is crucial. Here's how to protect and enhance your brand's image:
1. Define Your Brand Persona: Clearly articulate your brand's values and identity.
2. Develop a Robust Crisis Management Plan: Be prepared for unexpected challenges.
3. Build Strategic Partnerships: Collaborate with influencers who align with your brand.
4. Navigate Awareness Days Strategically: Choose campaigns that genuinely resonate with your audience.
5. Cultivate a Loyal Community: Engage with your followers authentically.
(Video description: Text boxes are written on a yellow background, decorated with clusters of dots and small speech bubble icons. Title reads, 5 ways to manage brand reputation on social media, with the list as follows: Define your brand persona, Implement plans and processes, Partner with influencers, Navigate awareness days, Cultivate a loyal community)
21/08/2024
Protect Your Brand's Reputation Online: Essential Tips For Building Trust On Social Media 🔐
In today’s volatile landscape, where political unrest, ongoing conflicts and identity politics dominate the global discourse, managing your brand’s reputation on social media has never been more critical.
From defining your brand persona to developing robust crisis management plans, our latest blog equips you with essential strategies to navigate these challenges, particularly when engaging with Gen Z.
Discover how to:
Define your BRAND PERSONA
Include CRISIS MANAGEMENT plans
Partner with TRUSTWORTHY INFLUENCERS
Conduct thorough RISK ASSESSMENTS
Navigate relevant AWARENESS DAYS
Cultivate a LOYAL COMMUNITY
(Image Description: Yellow square with bold black text READ OUR BLOG and smaller text title, How to manage brand reputation on social media. Image includes a cartoon woman in a superhero pose, ripping open her shirt to reveal the StrawberrySocial logo)
14/08/2024
Discover the secrets of social media success from the pros! 🙏
We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. This week, we turn the spotlight on Jasmine Sia, Social Media Director at ThirtyThree 🌟
Jasmine tells us why it is important to deep dive into understanding your target audience:
‘Thoroughly research your target audience to build a strong understanding of how best to engage them. By analysing their platform preferences and user behaviour, you’ll have a good idea of how to tailor your content and approach to support what you’re looking to achieve.
For example, TikTok continues to dominate as a preferred channel among Gen Z audiences, and while many brands are still nervous about venturing onto the platform, it’s undeniably a huge opportunity for reaching and engaging that younger demographic.’
P.S. What ONE tip could you share! Let us know in the comments 👇
07/08/2024
Discover the secrets of social media success from the pros! 🙏
We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. This week, we're spotlighting Claire Brazington, Communications Coordinator at Naturewatch Foundation.
Claire's golden nugget:
"Less is more – whether it’s word count, template styles, frequency of posts and even analytics. Aim for concise and focused, rather than numerous and inconsistent."
P.S. What ONE tip could you share! Let us know in the comments 👇
31/07/2024
Social media managers, if you find yourself juggling content calendars, managing multiple platforms, and trying to stay ahead of the latest trends, all while consistently engaging with and nurturing your online communities, rest assured – you’re not alone. 🤹
In our latest blog, we've turned to our community of social media pros to ask them about their latest and greatest social media tips and tricks.
The Internet Watch Foundation (IWF) new July 2024 updated report evaluates what has changed since October 2023 with AI child sexual abuse imagery and the technology being abused to create it.
Read up on the changes which may affect your organisation ⬇️
(WARNING: Be prepared for a chilling read which also contains flashing images)
17/07/2024
🍿 Are you ready to grab a front-row seat?
It's time for the CharityComms Charity Social Media Conference 2024, and our CEO Rebecca is ready to take to the virtual stage at 1 pm 👍
P.S Will we see you there? Let us know in the comments below 👇
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Videos
Safeguard Your Brand Reputation With These 5 Essential Steps 🪜
In today's fast-paced digital world, a strong brand reputation is crucial. Here's how to protect and enhance your brand's image:
1. Define Your Brand Persona: Clearly articulate your brand's values and identity.
2. Develop a Robust Crisis Management Plan: Be prepared for unexpected challenges.
3. Build Strategic Partnerships: Collaborate with influencers who align with your brand.
4. Navigate Awareness Days Strategically: Choose campaigns that genuinely resonate with your audience.
5. Cultivate a Loyal Community: Engage with your followers authentically.
Ready to learn more? Dive deeper into these strategies and discover additional tips in our blog: https://www.strawberrysocial.com/blog/our-top-tips-on-brand-reputation-management/
(Video description: Text boxes are written on a yellow background, decorated with clusters of dots and small speech bubble icons. Title reads, 5 ways to manage brand reputation on social media, with the list as follows: Define your brand persona, Implement plans and processes, Partner with influencers, Navigate awareness days, Cultivate a loyal community)
Feeling the Burn? 7 Signs Your Charity Needs Content Moderation Help 🆘
Charity marketers, we know you wear many hats, but is content moderation becoming a burden for your social media team?
Content moderation is vital for a healthy online community, but it can take a toll. Facing negativity can lead to burnout, hindering your team's ability to connect with supporters and drive your mission.
Here's a sneak peek at the 7 signs your charity needs a content moderation service:
1. Team Burnout: Empathy is key, but it can lead to stress and fatigue.
2. Trolls & Negativity: Experts can tackle negativity and offensive content.
3. Vulnerable Audiences: Specialists understand how to protect high-risk groups.
4. Campaign Overload: Outsource moderation during busy fundraising periods.
5. Community Growth: Extra help is needed when new members arrive.
6. 24/7 Engagement: Ensure round-the-clock community care.
7. Brand Crisis: Mitigate reputational damage with expert crisis management.
Learn more about the benefits of outsourcing content moderation and discover how StrawberrySocial can help ➡️ https://www.strawberrysocial.com/blog/signs-your-charity-needs-content-moderation/
Don't just take our word for it! Read how other organisations are keeping their summer social media safe and thriving with StrawberrySocial ⬇️
This summer, let us help you:
- Amplify your summer campaign buzz
- Safeguard your brand and keep communities engaged
- Benefit from expert moderation and community management
- And more!
Ready to take your summer social media to the next level? Get a quote for our holiday moderation cover, and exclusive 6-week contract option! Visit: https://www.strawberrysocial.com/holiday-cover/
UK charities are taking TikTok by storm, and we're loving it!
The Hospice of St Francis is an inspiring example. They use the platform to share heartwarming stories of resilience, celebrate life, and showcase the meaningful work they do in a way that resonates with a younger audience.
Here's what makes them stand out:
👉 They go beyond the expected and highlight the 'happier side' of hospice care.
👉 Scripted voiceovers (no camera shyness here!) create engaging and emotional storytelling content.
👉 They share interviews with 'real people' to build trust and connection with a new, younger audience.
Intrigued? Head over to The Hospice of St Francis' page and see it for yourself! ➡️ (Company LI Page)
P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our latest blog post packed with inspiring examples! ➡️ https://www.strawberrysocial.com/blog/inspiring-charity-tiktok-accounts-for-uk-nonprofits/
Charity marketers, record online safety incidents with ease by downloading your FREE Critical Incident Report Template today! 📄
✔️ Record online safety incidents with clarity and consistency.
✔️ Demonstrate a commitment to good governance and safety.
✔️ Available in both PDF and editable Word document formats.
Be prepared and register for your free copy 👉 https://www.strawberrysocial.com/critical-incident-report-template/
Happy New Year from StrawberrySocial! 🎆
To our wonderful clients, colleagues, friends, and partners, may 2024 bring you happiness, prosperity, and good health. Cheers to a fantastic year ahead! 🌟
🔎 How does your organisation ensure it's partnering with the right influencers?
Guard your brand's reputation with precision using our expert-led Influencer Vetting Service. Partnering with the right influencers is crucial, and we're here to ensure your choices align seamlessly with your brand values.
🔒 Why choose StrawberrySocial for Influencer Due Diligence?
➡️ Human Expertise: Our team of professional moderators and certified online safety experts manually review content, going beyond AI tools.
➡️ Deep Dive: We thoroughly assess video, audio, and image content for a comprehensive understanding.
➡️ Language Mastery: We review content in foreign languages, ensuring cultural relevance and localisation.
➡️ Expert Insights: We provide recommendations based on years of real-world experience, with a strong grasp of UK and US online safety policies.
Ready to partner with confidence?
👉 Discover more by visiting https://www.strawberrysocial.com/who-we-are/influencer-vetting-service/
If you're a Social Media Manager looking to optimise your content for greater accessibility, look no further! 🙌
We have four tips to get you started:
✅ ALT Text: Use descriptive ALT text when sharing images on social media. This allows visually impaired users to understand the content within the image. Remember, inclusivity is key!
✅ CamelCase Hashtags: Take your hashtags to the next level by using CamelCase. By capitalising the first letter of each word, you make your hashtags #EasyToRead, which increases their visibility and engagement.
✅ Limit Emojis: Emojis can be a great way to add personality to your posts. However, to ensure maximum accessibility, limit the use of emojis and place them at the beginning or end of a sentence. This helps screen readers correctly interpret the content.
✅ High Contrast Colours: When designing your visuals, remember to use high-contrast colours for your text. This ensures that the text STANDS OUT and is easily readable by everyone, regardless of visual abilities.
Do you have any more tips to share? We'd love to hear.
Let us know in the comments 👇
📝 New Blog Post Alert!
We've put together 8 UNMISSABLE social media content ideas to supercharge your charity's fundraising efforts in the run-up to Christmas.
From creating a Facebook Challenge to launching a Christmas appeal, we're confident that you can create a great campaign in no time!
Read the full story 👉 https://www.strawberrysocial.com/8-social-media-content-ideas-for-uk-charities-in-the-run-up-to-christmas/
We'd love to hear your favourite idea 👇
Your outsourced, flexible & experienced reputation management team, specialising in customer support, online risk workflows, strategy, engagement and moderation.
As experts in brand protection, we specialise in the social media arena. On offer are a variety of consultancy, moderation and online support services for agencies, brands and charities - focussing on authentic engagement and keeping organisations safe. We provide the resources and expertise to help you monitor, moderate and engage your audiences 24/7/365. We also have some cracking expertise in social strategy and training.
Our team have been in the industry for quite a while (from back in the days before Facebook, yes there was such a time) … but we also have some very bright young things keeping us ‘on our toes’. We use well-established processes to smoothly run escalation set-up, moderation and engagement teams. Ours is a personalised and tailored solution.
AGENCIES - services for Digital, Advertising + PR help support client service and social teams by assessing and mitigating risk, protecting brands and providing peace of mind through consultancy and round-the-clock moderation and engagement. White-label available.
BRANDS - supporting their busy in-house staff – providing campaign risk assessment, moderation and community management assistance across all social media platforms. Our remote teams work closely with clients to provide flexible cover when it is most needed.
CHARITIES - highly experienced in the specific needs of forums, closed communities and social channels; moderating, sign-posting help, risk assessment and guidance, setting up and managing crisis escalation and protecting the community. We take the time to understand the needs of each community and work throughout the night and/or weekend.
STRATEGY + ANALYSIS - our social strategists provide help with online audits, influencer research, risk assessment and strategic planning.
