Medico Digital

22/03/2024

🌟Do you feel like your brand is talking to patients in a different language? We've all been there.

Empower your brand to connect authentically with patients in today's digital age with our Free eBook
"Unlocking Your Brand Through Patient Engagement: A Practical Guide for Health and Pharma Brands in 2024 and Beyond".

🔎Inside you'll discover:
• Proven strategies to build trust and meaningful connections with patients.
• Practical tips to navigate the evolving patient engagement landscape.
• Actionable insights to leverage AI and other digital channels effectively.
• Real-world case studies to inspire your brand's patient engagement efforts.

👇Download your free copy today and start building stronger relationships with patients:
https://bit.ly/4ajWd8e

08/03/2024

This , Medico is recognising the fight for women's health equity. We all deserve equal access to quality healthcare, regardless of gender, background or circumstance.

Here's why it matters:

🔬Research Gap: Historically, women have been underrepresented in medical research. This means conditions specific to women, like endometriosis, can be under-diagnosed and under-treated.

🌎Beyond Biology: Factors like income, race, and geography can significantly impact health outcomes.
Today, we're raising awareness of innovative brands, providing accessible and personalised solutions for women's health needs:

⭐Elvie: Champions pelvic floor health with accessible tech, tackling a previously neglected area.

⭐Natural Cycles: Putting birth control back in women's hands with their innovative app. Allowing women to say goodbye to hormones.

⭐Hertility: Provides personalised support for every woman's fertility journey, no matter the destination. Offering at home fertility tests, personalised plans and telehealth consultations.

What are your thoughts on health equity in women's healthcare?
How can we work towards a future where all women thrive?

28/02/2024

🎉 Exciting news! 🎉

We're thrilled to share that Medico Digital has achieved PIF TICK certification for our work in healthcare digital marketing.


🌟 What is the PIF TICK certification?
This certification is a mark of excellence in healthcare information. It demonstrates that Medico Digital's health information materials and processes meet rigorous quality standards set by the Patient Information Forum (PIF).

🚀 Feedback from the PIF TICK accreditors:
They commended our healthcare information production process, noting that it was 'very comprehensive'. They also mentioned that the 'level of detail in some areas was over and above what we expected, so we were very impressed'.


💼 How does it benefit our clients?
Being PIF TICK accredited means that our clients can have even more confidence in the accuracy, clarity and effectiveness of the health information materials we create. From improving understanding of disease areas to enhancing patient engagement, we're dedicated to providing the highest quality of service to the healthcare sector.

🙌 A big thank you to our team!
A huge shoutout to our team for their hard work and dedication. This achievement reflects your commitment to excellence and our shared goal of empowering healthcare organisations with the best digital marketing solutions.

15/01/2024

🚀 Ollie Capel: Pioneering Healthcare Marketing Transformation at Medico Digital 🌐💡

Meet Ollie, the visionary force behind Medico Digital, an agency disrupting the healthcare marketing landscape with digital campaigns that deliver.

Ollie believes healthy bodies = happy lives, and he uses his tech genius and deep knowledge of the health and wellness space to help healthcare and pharma companies connect with people in fresh, powerful ways. ✨

What makes Ollie tick?

🌟 Dream Team Builder: Ollie thrives on leading a dynamic crew of healthcare marketers who share his mission to make a difference to the health of real people.
🚀 Innovation Champion: Nothing gets Ollie excited like the innovations happening in the healthcare field! He loves joining the dots for clients, helping them use the power of digital tools to share their innovations with more patients and HCPs around the globe.
🤝 People Whisperer: Ollie knows tech is just a tool. The real magic happens when you understand what people need and want. This philosophy is embedded in Medico Digital's campaigns, ensuring they consistently hit the mark.

When not reshaping the healthcare landscape, Ollie finds joy in:

👨‍👩‍👦 Family Time: Cherishing moments with his wife and two (very cute) kids.
✈️ Travel & Exploration: Setting off on an adventure whenever the opportunity arises.
🏃 Fitness Enthusiast: Racking up those miles and completing a charity challenge or two (most recently roping Medico’s BD Manager Andy into Tough Mudder for Diabetes UK).
📚 Literary Escape: Getting lost in the pages of a good book.

But maybe the true test of a leader is in what his team say about him… Ollie’s colleagues describe his as:

🚀 A Visionary Leader: Ollie thinks big, with massive ideas that challenge the status quo; making him an inspiring leader.
👋 Down to Earth: Authentic and genuine, Ollie brings his whole self to work, empowering the team to do the same.
😂 Leading with Humour: Ollie isn’t afraid to laugh at himself. There’s no pomp or hierarchy; just a genuine leader uniting a group of skilled, passionate people.

So, while Ollie might get a bit red and embarrassed, join us in celebrating our quirky, muddy, big-thinking leader! 🌟👏

09/01/2024

📢 New Podcast Episode Alert! 🎧🎙️

Looking to create better marketing campaigns? In the latest episode of The Healthcare Leaders Podcast, we dive into the science of simplicity and how it can help you supercharge your marketing efforts. 💥

During the conversation, we discuss:
🚀 The power of simplicity in connecting with patients and HCPs
🤯 The impact of complexity and information overload in the digital age (and why it's a health equity issue)
🏛️ The historical and linguistic factors that contribute to complexity
👀 The importance of clear and relatable messaging

We share our top tips for making your marketing campaigns more memorable (while still being compliant!) and actionable steps to ensure your healthcare comms connect with your audience.

Ready to simplify your marketing campaigns? Tune in to the full episode for more insights and tips!

Listen to the full episode on
Spotify: https://open.spotify.com/episode/6x9TBzmyptGiYA94fMhtvd?si=wNwE-x-TT1Sds8CqdTeyjQ
Apple podcasts: https://podcasts.apple.com/gb/podcast/ep05-the-science-of-simplicity/id1717048253?i=1000640901969
or visit our website www.medicodigital.co.uk/podcasts to learn more.

Don't forget to like, subscribe, and share with your network! 🎧✨

31/12/2023

24/12/2023

On the first day of Christmas, Medico's true love gave to us...

Forget the partridge in a pear tree, this year Medico's got something even more exciting:

One dazzling new Medico! ✨

We've spent the year crafting a brand new look that reflects our vibrant personality and fresh approach, and we're absolutely brimming with pride over the result.

From vibrant colours to a less formal tone of voice, our rebrand shines with the creativity and passion that fuels everything we do. It's a celebration of our commitment to delivering innovative digital marketing magic that makes our clients' brands sing.

We’re wishing our team, clients and all of our connections a very Merry Christmas from Medico 🎅 🎄

24/12/2023

On the second day of Christmas, Medico’s true love gave to us…

We’re not just talking turtle doves, we’re soaring with the success of two major industry events we’ve exhibited at this year. 🦅

From taking centre stage at the Healthcare & Pharma Comms & Reputation Conference to a thought-provoking panel discussion at , Europe's biggest health tech conference, we've been rubbing tail feathers with the great and the good of the healthcare marketing world!

23/12/2023

On the third day of Christmas, Medico's true love gave to us...

3 new accreditations and memberships on the way! 🤓

This year, we've been growing, learning and pushing our limits (and exceeding them!), working toward not one, not two, but THREE new industry accreditations and professional memberships!

These additions will mean we're even more equipped to deliver robust, quality, and compliant content for our clients, and we can't wait to share more about these in the New Year.! ✨

22/12/2023

On the 4th day of Christmas, Medico’s true love sent to us…

4 adorable bundles of joy! 👶

This year, the Medico family has grown by leaps and bounds (or rather, tiny kicks and gurgles!). A handful of our amazing team members have traded in client calls for sweet lullabies and we couldn’t be happier for their new arrivals.

From brainstorming pitches to rocking tiny humans to sleep, here’s to new beginnings, the importance of family and making our agency the sweetest place to be 👶 🍼

21/12/2023

On the 5th day of Christmas, Medico’s true love sent to us…

💍 Some sparkling engagements within the Medico team! 💍

Ok, so it may not be five exactly (although there's still time, people!) but we’re wishing each of the happy couples a future as bright as those golden rings! 💗

20/12/2023

🎶 On the 6th day of Christmas, Medico's true love sent to us... six mangled cakes! 🎂

This year, our Digital Director Louis took on the baking challenge. From butter blunders to "vanilla quiche" cheesecakes, his weekend baking antics are the Monday morning pick-me-ups we never knew we needed! 😂

Luckily, the rest of the team's baking skills save the day. Here's to more delicious adventures in 2024! 🥳

19/12/2023

On the 7th day of Christmas, Medico’s true love sent to us…

A Christmas team getaway to Fforest in rural Wales.

We understand the importance of coming together as a team and diving (pun intended) into a well-deserved break.

We enjoyed some quality time together, with our fun filled itinerary including:

🤸 Yoga
🌲 Bushcraft
🔥 Cooking smores on the campfire
🎅 Wreath making
🏕️ Woodland saunas

🥾 And walking the Welsh coast line with a few team members even braving the cold Welsh sea for a swim (and many more watching from sidelines).

Here’s to teamwork, relaxation and proving that a little rest and recuperation is the perfect recipe for success. 🚀 ☺️ 🎄

18/12/2023

On the 8th day of Christmas, Medico’s true love sent to us…

📻8 episodes in Season 1 of our new ‘The Healthcare Leaders Podcast’. We’ve shared 4 episodes to date and 4 more will be coming in the new year.

That’s, 8 expert guests sharing insights, 8 specialist topics to help accelerate your digital marketing strategy and 8 reasons to tune in.

Our latest episode launched today, is all about building trust through digital change with Digital Change Consultant, Ross Taylor. Ross shares his inside knowledge of digital transformation and building trust in the healthcare and pharma world.

Including:
🤝Where digital transformation meets behaviour change
📚The role of health literacy and access to health information
🧑‍💻Why technology by itself fixes nothing
🩺How healthcare companies can build trust

Check it out here: https://apple.co/48pIjjR

17/12/2023

On the 9th day of Christmas, Medico's true love sent to us...

Forget 9 ladies dancing we have (more than 9) ladies leading here at Medico. From strategy to SEO, account handling to web development, these women are the backbone of brilliance.

Here's to the women of Medico shaping our success.

16/12/2023

On the 10th day of Christmas, Medico's true love sent to us...

A treasure trove of information all about the online patient journey. From the importance of great digital patient experiences to information on recruiting patients for clinical trials, our 10 blog posts offer guidance on how to transform your digital patient strategy.

Tis the season to share insights: https://bit.ly/4arpYFd

15/12/2023

On the 11th day of Christmas, Medico’s true love sent to us….

11 new starters (and they’re the gift that keeps on giving). It’s been an exciting year as we’ve grown stronger with fresh talent and enthusiasm.

Forget pipers piping, we’ve got strategists strategising and marketers marketing. Here’s to the gift of welcoming new minds to the Medico team: https://bit.ly/3PiRee3

14/12/2023

🎄 On the 12th day of Christmas, Medico's true love sent to us...

OK, so it's not quite *twelve* drummers drumming 🥁 🎄 but to kick off our Christmas countdown, we couldn't let the occasion pass without a moment to celebrate being The Drum's Marketing Awards for Digital Advertising FINALISTS this year! 🏆✨

As we start donning our ugly festive jumpers and eating Quality Streets for breakfast, lunch and dinner, we're proud of our incredible team, whose hard work and creativity have been the driving force behind our digital sleigh ride...

As an agency specialising in healthcare, here's to spreading joy, health and happiness; bringing memorable campaigns, celebrating client successes, and, of course, being on the nice list of The Drum's Marketing Awards! 🏆✨

🎁🎉

28/11/2023

The latest episode of The Healthcare Leaders Podcast is now live! 📣🎧🎉

In this episode - 'Creativity & Storytelling in Health & Pharma Marketing' - we’re joined by Max Clark, Executive Producer at Shoot to Kill Studios.

In this episode, we talk all things creativity in the world of healthcare and pharma, including –

🚀 How authenticity has disrupted the industry
💸 How to manage timing and budgets to get the most ‘bang for your buck’ with video content
⛔ Navigating creativity vs compliance (and why it doesn’t have to be either/or)
💡 Max’s top tips for creative that connects

Check out the episode here: https://bit.ly/3MN2GPD 📣🎧 🎤

28/11/2023

Join us on Monday 4th December as we host a panel discussion at the GIANT (Global Innovators & New Technologies) Health Event in London 📣 🏙 🚀

We'll be on the Women's Health stage 11:15am-12pm on Monday 4th December to discuss 'Fertility & Menstrual Care for Every Body: Breaking the Stigma for a More Inclusive Future' - a look at how brands are creating more diverse and inclusive innovations in Women's Health.

Our Head of Brand & Marketing, Lizz Summers, will be joined by leading industry experts:

🌟Dr Helen O'Neill, CEO & Founder of Hertility
🌟Bridget Gorham, Health Economic Partnerships Lead, NHS Confederation
🌟Sarah Henry, Race & Ethnicity Trainer, Author, Counsellor
🌟Tatiana Klimanova, Accelerator Director, FemTech Lab

Join us to explore how healthcare leaders are using stigma-busting marketing campaigns, rigorous research, and an intersectional lens to create more inclusive, diverse, and effective healthcare solutions and innovations for the future 🚀

📍London
📅4 Dec, 11:15 - 12:00

Register now:
🎫https://bit.ly/3R0o19x

23/11/2023

Ever thought data governance was a bit... well... dry? 😬 👀

In episode 2 of the Healthcare Leaders Podcast, Amy Ford, MD of Kaleidoscope Consultants Limited, spills the beans on how she "fell in love with data security"... yes really! 😅

Including:

💚 What data governance actually means for real humans

🚀 How data sharing and security are pushing forward healthcare advances - not halting them

🤖 How using 'synthetic data sets' can open up new possibilities for AI and research

Check it out here:

Apple Podcasts: https://apple.co/3sJ723H

Spotify: https://spoti.fi/47PeBVr

https://bit.ly/47IUTdV

(Transcript also available for accessibility)

17/11/2023

We're mega excited over at Medico Digital today -

Not only is it Friday, but... WE'VE LAUNCHED A PODCAST! 🎉🎧🎙️🥳

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly!

We've combined interviews from industry experts - on everything from creativity to compliance - with our own expertise and experience to bring you a simple way to stay ahead and get results for your health or pharma brand.

You can expect:

🤓 Interviews with top healthcare marketing experts and influencers.
💡 Unfiltered insights and advice on the latest healthcare marketing trends.
🚀 Actionable tips and strategies to help you elevate your healthcare brand.
🔥 A behind-the-scenes look at some of the industry's hottest topics.

You can check out The Healthcare Leaders Podcast on Spotify (https://spoti.fi/3R2O0yx), Amazon Music (https://amzn.to/47GE17D) and over on our website, https://bit.ly/3MN2GPD

Our first two episodes are available now 🎉 and you can hit like and subscribe to be notified when our new episodes are released! 🚀

P.S. Interested in coming on the podcast as a guest? 🎙️🎧 Spots for season one are filling up fast, so drop us a message if you're keen!

16/11/2023

Something exciting is coming...

14/11/2023

🌍 For 460 million people worldwide, November 14th represents a big day every year.

👩 On this World Diabetes Day, we're shedding light on the impact innovation and marketing have on the lives of those living with diabetes.

Take a look at our latest blog to learn more about:

🔬 Recent innovations in diabetes care
💻 The role of digital marketing in driving awareness and education
✍ SEO techniques that improve connections between patients and providers.

💡 Don't forget to share your questions and thoughts in the comments. We're always interested in hearing what you think!

🔗https://www.medicodigital.co.uk/how-marketing-drives-change-for-people-with-diabetes/

Exciting innovations, combined with digital marketing, have revolutionised the lives of people with diabetes in recent years. Discover how in our latest blog.

03/11/2023

🎯 Wondering how to craft targeted healthcare marketing campaigns, tailored to Healthcare Professionals' search behaviour? Then today's your lucky day.

🚀 We've launched our latest blog post that discusses the fast-paced world of healthcare and the importance of understanding how HCPs search the web.

🔍 Gain insights into strategies that drive engagement, resonate with HCPs and make a real impact. We've even shared our top tips to help get you started.

👩‍⚕️ At Medico Digital we're passionate about helping you navigate the ever-evolving landscape of healthcare marketing. So, if you have any questions or thoughts on this topic, share them in the comments below 👇

🔗 https://www.medicodigital.co.uk/hcp-search-behaviour-healthcare-marketing/

Understanding how a healthcare professional uses Google to perform searches can make or break a marketing campaign. Here’s how we do it at Medico Digital.