![Let’s face it: the digital landscape has become a chaotic, dystopian carnival ride. One day you’re cruising along, enjoy...](https://img4.medioq.com/965/836/1191437149658366.jpg)
27/01/2025
Let’s face it: the digital landscape has become a chaotic, dystopian carnival ride. One day you’re cruising along, enjoying steady traffic from Google, and the next, AI decides your content isn’t worthy of page one anymore, despite your keyword-stuffed, Pulitzer-worthy blog post about artisanal bread bowls. And don’t even get me started on social media. Remember when Twitter was fun? That’s before Elon Musk turned it into an overpriced 3 AM improv set, complete with audience walkouts. Meanwhile, TikTok may or may not be banned, depending on which way the legislative winds blow this week. And YouTube’s algorithm? It’s like the weather in Seattle: unpredictable and often depressing.
So, how do you navigate this digital minefield without losing your sanity, your traffic, or your audience? By building your own house on the internet. That’s right: owned media is your salvation in this wild, algorithmically-governed world.
How do you navigate this digital minefield? By building your own house on the internet. That’s right: owned media is your salvation in this wild, algorithmically-governed world.