Digital Doughnut

Digital Doughnut We are a global network of Digital Leaders. We share insights by digital marketers for digital marketers http://bit.ly/Digital-Doughnut
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Digital Doughnut is a portal jam packed with useful information for marketers and business leaders. The community is brought together through content, networking and events. Marketers of all levels will find insight, inspiration and intelligence - but we also aim to have some fun!

2023's pioneers in webinar audience engagement.(See how interactivity became the key to success)2023 has been a landmark...
29/11/2023

2023's pioneers in webinar audience engagement.

(See how interactivity became the key to success)

2023 has been a landmark year for webinars, showcasing a dramatic shift in how we engage with virtual events. The pioneers of this year didn't just present; they captivated.

Here's what set them apart:

βœ… Innovative Interactivity: These webinars broke the mould, using tools and techniques to foster real-time audience participation.

βœ… Global Reach, Personal Touch: Despite their worldwide accessibility, each event felt intimately engaging, tailored to audience interests and feedback.

βœ… Beyond Conventional Learning: They offered more than knowledge, providing interactive training and memorable experiences.

This year's webinars didn't just educate; they connected and inspired.

Ready to bring this magic to your next event?

Don't miss your chance to be part of the next big event in digital engagement.

Register now and be a part of the continuing revolution in virtual events.

πŸ”— https://ow.ly/WMBh50Qb1CP

Webinars and virtual events have become our most successful channels to engage audiences. But there is a huge difference between a webinar…and a webinar that ROCKS! To inspire your digital engagement programs in the new year, join us for β€œWebinars and Virtual Events that Rocked 2023” where...

πŸš€ Ready to skyrocket your B2B growth in 2024?Discover how!🌟 Dive into the Six Key Go-to-Market Motions:1️⃣ Inbound2️⃣ Ou...
17/11/2023

πŸš€ Ready to skyrocket your B2B growth in 2024?

Discover how!

🌟 Dive into the Six Key Go-to-Market Motions:

1️⃣ Inbound
2️⃣ Outbound
3️⃣ Event-led
4️⃣ Partner-led
5️⃣ Product-led
6️⃣ Community-led

πŸ’‘ Each motion offers unique strategies to drive efficient revenue growth.

Learn from real-world case studies by top B2B marketers and see how leading organisations are evolving their GTM strategies.

Don't miss out on shaping a stronger, more effective playbook for your business growth in the next year.

Register now for this webinar on the 6th December at 10am GMT.

πŸ”—

GTM Motions: Accelerate Your Results in 2024

Discover the secret to thriving in the people-first era. And learn to build deeper connections. How?Join us for an enlig...
08/11/2023

Discover the secret to thriving in the people-first era.

And learn to build deeper connections. How?

Join us for an enlightening webinar that puts people at the heart of digital transformation.

πŸ” What You'll Gain:

βœ”οΈ Strategies to blend AI with human empathy for stronger customer relationships.
βœ”οΈ Insights on empowering your team with AI without losing the personal touch.
βœ”οΈ Leadership tactics for a seamless transition to AI-enhanced operations.

πŸ”₯ Why You Can't Miss This:

Hear from Ruth Rowan, CMO of Avanade, and Callan Young, CMO of ON24, as they delve into:

πŸ‘‰ Navigating the challenges of AI adoption while keeping people at the center.
πŸ‘‰ Leveraging AI to enrich customer and employee experiences.
πŸ‘‰ Pioneering a culture that celebrates technology as a human enhancer, not a replacement.

Step into the future where technology elevates human potential.

Register now for a webinar that will transform your approach to the digital age.

πŸ”— https://resources.digitaldoughnut.com/partner/on24/thrive-in-the-people-first-era-1465?utm_source=08-11-2023&utm_medium=SocialFb&utm_campaign=ON24

Hear a discussion on using gen AI to strengthen relationships, empower your teams and stay ahead of the competition with marketing leader Ruth Rowan.

Are your webinars feeling a bit... 20th century? It's time for a quantum leap forward! Discover how AI can revolutionise...
03/11/2023

Are your webinars feeling a bit... 20th century?

It's time for a quantum leap forward!

Discover how AI can revolutionise your digital events...

Making them more personalised, engaging and scalable than ever before.

πŸ”‘ Unlock the Power of AI:

βœ… Personalise your promotions to resonate with your audience.
βœ… Optimise engagement to keep your attendees hooked.
βœ… Automate content recommendations for a tailored experience.
βœ… Multiply your content by turning one webinar into many.

🌟 Why You Can't Miss This Webinar:

Join us on 8 November for a session that will take AI from buzzword to your new best friend in marketing.

This is your chance to stay ahead of the curve in the ever-evolving digital landscape.

Register now and make your webinars the ones everyone talks about!

πŸ”—

Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalise and scale our webinar programs, and content, in uniquely human ways. From personalising promotions, to building presentations...

Digital events are more than just a virtual gathering; they're a goldmine for understanding buyer intent. ON24's upcomin...
18/10/2023

Digital events are more than just a virtual gathering; they're a goldmine for understanding buyer intent.

ON24's upcoming webinar is here to revolutionise how you collect and interpret these signals.

πŸ”Ή What You'll Learn:

➑️Qualifying leads effectively

➑️Optimising content for better engagement

➑️Transforming webinars into channels for collecting buyer intent

πŸ‘‡ Why This Webinar is a Must-Attend:

Imagine knowing exactly what your audience wants, even before they do.

This webinar, featuring Tessa Barron, VP of Marketing at ON24, and Jessie Johnson, Principal Analyst at Forrester, will equip you with the strategies to do just that.

Don't miss this chance to turn your digital events into a strategic asset. Register now and elevate your marketing game!

Register for the Webinar - https://ow.ly/ya8T50PWwJC

If you rely on last year's Black Friday strategy, you could be setting yourself up for a missed opportunity. But don't w...
11/10/2023

If you rely on last year's Black Friday strategy, you could be setting yourself up for a missed opportunity.

But don't worry, Wunderkind has got you covered with their latest report!

πŸ”Ή What's Inside the Report:

Predictions for Black Friday and Cyber Monday 2023.

The current state of retail during peak shopping periods.

Strategies to meet consumers across different channels and build loyalty.

πŸ‘‡ Why You Can't Miss This:

This isn't just another report; it's your roadmap to re-engage, attract and convert loyal customers.

With key market trends and digital strategies, you'll be well-equipped for the most successful Cyber Week yet.

Download the Wunderkind report today and set yourself up for unprecedented success!

πŸ”— - https://ow.ly/4J6r50PUFw8

Most digital touchpoints don't match the expectations of users.And in today's hyper-competitive market, scaling your pro...
04/10/2023

Most digital touchpoints don't match the expectations of users.

And in today's hyper-competitive market, scaling your programs isn't enough...

Audiences demand experiences that are both personalised and engaging.

Imagine the potential revenue you're leaving on the table by not making every digital touchpoint experiential.

From webinars to landing pages, the lack of personalised engagement can be a black hole sucking the life out of your marketing strategy.

Attend the ON24 webinar "How to Make Every Digital Touchpoint Experiential in 2024" and learn how to:

πŸŽ‰ Make webinars and events more interactive
πŸ€– Use AI to personalise every content touchpoint
πŸ”„ Re-imagine promotional and follow-up experiences
πŸš€ Enable a self-driven buyer’s journey that accelerates the pipeline

It's time to put engaging experiences at the core of your marketing strategy.

Register now and transform your digital programs into experiences your audience will love! -

Digital transformation has given us more channels than ever to reach our prospects, but simply scaling your programs is not enough to win in today’s hyper-competitive market. Audiences today demand experiences that are both personalised and engaging. Attend β€œHow to make every digital...

Want to get the inside scoop on lead generation while making your voice heard?Our sister companies, London Research and ...
25/09/2023

Want to get the inside scoop on lead generation while making your voice heard?

Our sister companies, London Research and Demand Exchange, have teamed up for their biennial State of B2B Lead Generation survey, and they want YOU to join the conversation.

Why you should take part:

Discover what sets the top performers apart.
Compare your lead gen game to industry standards.
Receive an advance copy of the comprehensive research.
Chance to snag Β£200 (or $250, or local currency equivalent) in Amazon vouchers or donate to a charity.

What's in the spotlight?

Trend Tracking: Dive into six years of data.
Channel Check: Which platforms and formats are delivering?
Success Factors: What really drives effective B2B lead gen?
Third-Party Power: How effective are external lead gen services?

The deadline is Friday, September 29, 2023.

Don't miss your chance to contribute to this pivotal research - https://ow.ly/tXuv50PP8CT

Are your go-to-market teams operating in isolated silos, causing you to miss your forecasted goals?Lack of cross-functio...
20/09/2023

Are your go-to-market teams operating in isolated silos, causing you to miss your forecasted goals?

Lack of cross-functional alignment is a roadblock to achieving business growth and customer value.

βœ… Join the ON24 webinar "Innovate Your Go-To-Market" on September 28, 2023, to break down these silos and drive results.

πŸ‘‰ Why You Should Register:

Learn from Ljubica Radoicic, author and Director of APAC Marketing and Customer Success at Autodesk, on achieving cross-functional alignment.

Get tips to improve conversion and win rates by aligning with sales and BDR teams.

Discover innovative revenue frameworks to demystify growth.

Don't let silos hinder your go-to-market strategy. Register now for this game-changing webinar and drive business growth like never before! 🌟

πŸ‘‰ https://ow.ly/kHQa50PM5zo

Take your business and career to new heights by learning from the best in the industry! Technology for Marketing on the ...
13/09/2023

Take your business and career to new heights by learning from the best in the industry!

Technology for Marketing on the 27th-28th of September is where you'll have the incredible opportunity to learn from industry giants.

There will be a powerhouse lineup on the main stage – trailblazers, visionaries and game-changers in marketing.

βœ… Dive into a variety of topics that will help you make the right decisions in Marketing:

βœ… Supercharge your MarTech: How to innovate and excite your customers as a growing business

βœ… The story of Candy Kittens with Jamie Laing

βœ… Unlocking customer retention: Strategies to drive repeat eCommerce purchases and boost sales
& many more.

This event is an absolute game-changer for your marketing endeavours, so don't miss out!

Register for free today - https://ow.ly/IWcW50PJlzx

Tired of generic, uninspiring digital experiences? Elevate your brand's digital touchpoints with ON24's webinar, "How to...
06/09/2023

Tired of generic, uninspiring digital experiences?

Elevate your brand's digital touchpoints with ON24's webinar, "How to Make Your Digital Experiences Look Amazing and Drive Results." πŸš€

Key Takeaways:

🎨 Personalisation: Learn unique ways to make every digital interaction feel personalised and engaging.

πŸ› οΈ ABM at Scale: Discover tricks for templating personalisation to run Account-Based Marketing programs effectively.

πŸ“ˆ Optimise for Actions: Get insights on how to drive actions and conversions through optimised digital touchpoints.

πŸ€– AI-Assisted Journeys: Understand how AI can help in building continuous, immersive digital journeys.

Transform your digital experiences from 'meh' to 'wow'! Are you ready to drive engagement like never before? 🌟

Register now - https://ow.ly/aWlf50PGSxH

Digital experiences like webinars, virtual events and content hubs are the primary way your prospects will engage with your company, but many digital experiences today are boring, generic interfaces that don’t reflect your brand and do little to drive engagement. Attend β€œHow to make your...

The publishing landscape is rapidly evolving! The future beckons with new opportunities and challenges...WoodWing's in-d...
30/08/2023

The publishing landscape is rapidly evolving!

The future beckons with new opportunities and challenges...

WoodWing's in-depth ebook sheds light on how to navigate this new terrain and thrive! πŸ“š

Key insights:

🎯 Audience Engagement: Learn how to appeal to diverse content audiences and foster meaningful interactions.

πŸ’° Monetizing Content: In a world where free content reigns, discover strategies to effectively monetise your offerings.

πŸ”„ Rethinking Roles: Adapt to the changing landscape by reimagining employee roles and strengthening partner relationships.

πŸš€ Leveraging Tech: Embrace emerging technologies to stay ahead and maximise benefits.

The future of publishing is here. Are you equipped to embrace it? 🌟

Read more - https://ow.ly/wZPb50PyQ6q

The Future of Publishing, This in-depth ebook from Woodwing gives you all the answers to securing a successful future, drawing on expert insights and advice from WoodWing customers, partners, and executives.

In today's digital landscape, there's a clear shift towards simplifying customer experiences. But with simplicity, are w...
24/08/2023

In today's digital landscape, there's a clear shift towards simplifying customer experiences. But with simplicity, are we missing out on depth and personalisation?

This article delves into this intriguing balance. πŸ€”

Key insights:

🎨 The Irony of Simplicity: As customers crave straightforward experiences, marketers grapple with the complexities of vast data and diverse tools.

πŸ“Š Data Overload: The digital age has blessed us with abundant data, but sifting through it for meaningful insights is a challenge.

πŸš€ Tech's Double-Edged Sword: Simplified tech tools are user-friendly but may lack the depth for intricate marketing strategies.

🌐 The Social Media Effect: Its simplicity draws marketers, but is it overshadowing comprehensive data-driven strategies?

Simplicity is appealing, but let's ensure it doesn't come at the cost of meaningful engagement.

Ready to strike the balance? 🌟

Read more -

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for simplicity, marketers are finding themselves overwhelmed by the complexities of their tas...

Facing challenges in creating quality content quickly? You're not the only one feeling overwhelmed!Discover strategies t...
22/08/2023

Facing challenges in creating quality content quickly? You're not the only one feeling overwhelmed!

Discover strategies to streamline and enhance your content creation process.

Dive into Canto's insightful on-demand webinar "10 Ways to Create More Content in Less Time".

Key insights:

🎨 Efficient Content Creation: Learn how to produce more content with fewer resources and time.

πŸ“ˆ Scaling Production: Discover best practices to amplify your content output.

πŸ’‘ Maximising ROI: Uncover tactics to get the most out of your content strategy.

🀝 Expert Insights: Hear from Mike Lacey, Head of Brand and Content at Canto, and Ariana Keil, Growth Marketing Manager at Canto, as they share their expertise.

Don't let time constraints hinder your content goals. Learn to do more with less! 🌟

Watch now -

Attention ! Supercharging your creation process? Don’t delay, watch Canto's webinar now to learn '10 Ways to Create More Content in Less Time.' Content and marketing experts will share insights into the challenges many marketers face and how to solve them with...

In the bustling world of ecommerce, how do you make your brand shine? Amplifying your brand identity is more crucial tha...
17/08/2023

In the bustling world of ecommerce, how do you make your brand shine?

Amplifying your brand identity is more crucial than ever, and this article dives deep into this topic!

Key takeaways:

🎨 Brand Persona: It's not just about logos. Your brand's voice and personality play a pivotal role in connecting with customers.

πŸ€– Beyond Automation: While AI can generate content, true innovation stems from human creativity.

πŸš€ Customer-Centric Approach: Prioritise exceptional customer experiences and engage meaningfully on social platforms.

🌟 Share Your Story: Connect emotionally with your audience by showcasing your brand's journey and values.

In the ecommerce realm, your brand's identity can be the difference between blending in and standing out.

Ready to amplify yours? πŸ“ˆ

Read more -

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing markets, building a brand that stands out requires a well-defined eCommerce branding str...

Ready to supercharge your marketing results? Dive into the future with "Checkpoint'23 Virtual Summit" on September 6, 20...
16/08/2023

Ready to supercharge your marketing results? Dive into the future with "Checkpoint'23 Virtual Summit" on September 6, 2023!

Discover the magic of AI-generated content, multichannel campaigns and data-driven strategies. πŸš€

Here's what's on the agenda:

🎯 End-of-Year Success: Unlock insights from top marketers to smash your year-end goals.

πŸ“Š Intent Mastery: Harness first-party signals to pinpoint account and buyer intent, driving powerful engagement.

πŸš€ Strategic Playbooks: Elevate your game with strategies that activate audiences and fast-track the buyer's journey.

πŸ’‘ Efficiency & ROI: Amplify campaign efficiency and showcase undeniable ROI.

Small tweaks, monumental impact. Are you set to redefine your marketing success? 🌟

Register now -

How can you optimise your marketing results to finish 2023 strong? Find out by joining thousands of leading B2B marketers on Tuesday, August 22, 2023 for β€œCheckpoint’23: Optimise Your Results” to learn the latest techniques for boosting your digital performance with AI-generated content...

The future of marketing is at a crossroads: Innovation vs. Automation. As the Automation Age unfolds, it's crucial to st...
15/08/2023

The future of marketing is at a crossroads: Innovation vs. Automation.

As the Automation Age unfolds, it's crucial to strike the right balance between AI's capabilities and the human touch. πŸ€–β€οΈ

Here's what you need to know:

🎯 AI's Limitations: While AI offers groundbreaking solutions, it lacks emotional intelligence. Can it truly understand your brand's voice and the nuances of human communication?

πŸ€” Generation vs. Innovation: AI can generate content based on existing data, but is it truly innovative? Relying solely on AI might mean rehashing what already exists.

πŸ› οΈ Using AI as a Tool: AI is an incredible assistant, offering speed and productivity. However, it's essential to remember that a tool is only as good as its user.

🌐 Big Brands' Perspective: Major brands are cautious about entrusting their entire advertising strategies to AI. The human element in marketing remains irreplaceable.

The debate continues, but one thing is clear: the fusion of human creativity and AI's efficiency is the future. Are you ready to navigate this evolving landscape? 🌟

Read more -

The Automation Age has arrived and the world is about change forever. While AI is offering new solutions every day, it does raise questions about the nature of work and where the human element remains relevant.

πŸͺ The 'cookiepocalypse' is nearing, and brands are gearing up for a post-cookie world! A new report by Relay42 and Londo...
11/08/2023

πŸͺ The 'cookiepocalypse' is nearing, and brands are gearing up for a post-cookie world!

A new report by Relay42 and London Research (Digital Doughnut's sister company) explores how businesses are adapting to this significant shift. 🌐

Here's what you need to know:

πŸ” Google's Withdrawal: Google is set to withdraw support for third-party cookies in Chrome by early 2024, pushing brands to rethink their strategies.

πŸ“ˆ New Paradigm: The report, based on a survey of over 300 organisations, provides key findings on how brands are preparing for this new era.

πŸ› οΈ Challenges and Opportunities: From enhancing customer experience to leveraging data & analytics, brands must innovate and adapt to stay ahead.

The post-cookie world is a reality, and it's time to embrace the change.

Are you ready to face the future of digital marketing?

πŸ’‘ Check out the infographic -

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are preparing for the challenge of adapting to this new paradigm.

Selecting, implementing, and integrating a Digital Asset Management (DAM) system can be a daunting task, but WoodWing's ...
10/08/2023

Selecting, implementing, and integrating a Digital Asset Management (DAM) system can be a daunting task, but WoodWing's DAM Buyer's Guide is here to help! πŸ“˜

Here's what you'll learn:

🎯 What to Look for in a DAM System: Understand the essential features and why they matter for your business.

⚠️ Common Pitfalls to Avoid: Steer your project to success by avoiding mistakes that can lead to failure.

πŸ”„ Change Management Tactics: Discover strategies to improve adoption and ensure a smooth transition.

πŸ’Ό Ongoing DAM Management: Learn how to manage your DAM system for long-term ROI and efficiency.

πŸ”— Integration Possibilities: Find out what can be integrated with DAM (spoiler alert: ANYTHING!) and how to do it efficiently.

70% of software projects fail, but with the right guidance, your DAM project doesn't have to be one of them.

Are you ready to make the right choice? πŸŒπŸ’‘

Download the guide -

A DAM Buyer's Guide, Woodwing, Download the new report from Woodwing where they've pulled together over 50 pages of expert insights and actionable advice, so you can select, implement and integrate your new DAM system successfully.

Artificial Intelligence (AI) is reshaping the landscape of data protection, and here's why it's a game-changer! πŸ”’ Here's...
09/08/2023

Artificial Intelligence (AI) is reshaping the landscape of data protection, and here's why it's a game-changer! πŸ”’

Here's what you need to know:

🎯 Enhanced Threat Detection: AI's deep learning techniques enable advanced anomaly detection, helping industries like finance detect fraud and scams.

πŸ” Advanced Data Encryption: AI-driven encryption methods like neural network encryption and quantum encryption provide stronger keys and optimise algorithms.

πŸ“Š Risk Assessment and Predictions: Predictive AI helps in risk assessment, predicting cyberattacks and reinforcing cyber resilience.

πŸ€– Automated Incident Response: AI's real-time analysis minimises response time and reduces the impact of security incidents.

πŸ›‘οΈ Dynamic Defense Mechanisms: AI learns from previous attacks and triggers automated responses to block malicious traffic and update security policies.

AI is not just a tool; it's a robust solution for modern data protection challenges. Are you ready to embrace the future of cybersecurity? πŸŒπŸ’‘

Read more -

Learn all about how artificial intelligence is helping organizations and individuals protect their data in the modern age!

Scaling success in webinars and digital events is a challenge, but it's achievable with the right strategy! Join Sr. Mar...
08/08/2023

Scaling success in webinars and digital events is a challenge, but it's achievable with the right strategy!

Join Sr. Marketing Managers from SAP Concur and Workiva in a live webinar to explore how to build and scale success. πŸŽ“

Here's what you'll learn:

πŸ› οΈ Build a Scalable Marketing Approach: Learn how to create a marketing approach that can evolve over time, adapting to new trends and audience needs.

🎯 Engage Your Audiences: Discover tips to determine the best ways to connect with your audience and keep them engaged.

πŸ“ˆ Empower Your Team: Understand ways to build a capable team that enhances results, aligning with sales and prioritising resources and tasks.

🌐 Long-Term Success Strategies: Gain insights into what's necessary for sustained success in the ever-changing digital landscape.

Don't miss this opportunity to learn from the experts and scale your success in the digital world! 🌟

Register now - https://ow.ly/Na1u50PsRoa

A Blueprint for Building Your Webinar and Digital Events Strategy as shared by Sr. Event Marketing Managers at SAP Concur & Workiva

A new report by Gen3 Marketing and London Research reveals key insights for the future of affiliate marketing. 🎯Here's w...
07/08/2023

A new report by Gen3 Marketing and London Research reveals key insights for the future of affiliate marketing. 🎯

Here's what you need to know:

πŸ“ˆ Although half of marketers use affiliate approaches in various phases of the customer journey, 62% still keep it separate from their omnichannel strategy.

πŸ’Ό 70% view affiliate marketing as a tactical channel, not strategic, missing significant opportunities for growth.

πŸ›οΈ Affiliate marketing is gaining popularity with both brands and consumers, with 62% of marketers planning to increase their budgets for affiliate marketing in the next year.

🧩 The biggest challenges include reliance on traditional channels (73%), lack of budget prioritisation (71%) and lack of understanding at the senior level.

Affiliate marketing is more than a standalone channel; it's a full-funnel potential waiting to be tapped. Are you ready to integrate and innovate? πŸŒπŸ’‘

Read more -

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist affiliate marketing agency Gen3 Marketing, in conjunction with London Research.

Are you a marketing enthusiast with a flair for writing? Digital Doughnut is calling for you! πŸ“£We're on the hunt for gue...
03/08/2023

Are you a marketing enthusiast with a flair for writing? Digital Doughnut is calling for you! πŸ“£

We're on the hunt for guest writers who can bring fresh perspectives and actionable insights to our globally recognised marketing blog. Whether you're a seasoned pro or a rising star, we want to hear your unique voice! 🌟

Here's your chance to:

πŸ“£ Voice your opinions
✍️ Share your marketing wisdom
🌐 Influence the largest digital marketing community in the world

Don't miss this opportunity to make your mark in the marketing world. Become a Digital Doughnut contributor today! 🍩

For more information, drop us a line at [email protected].

We can't wait to hear from you! πŸ’Œ

The 'cookiepocalypse' is fast approaching, and it's time to rethink digital marketing in a post-cookie era! πŸͺHere's what...
02/08/2023

The 'cookiepocalypse' is fast approaching, and it's time to rethink digital marketing in a post-cookie era! πŸͺ

Here's what you need to know:

πŸ” Almost 72% of respondents say the loss of the third-party cookie poses a major challenge for their businesses.

πŸ‘ Yet, almost two-thirds (61%) see the move away from third-party cookies as positive.

πŸ“Š Companies equipped with a Customer Data Platform (CDP) are 7X more likely to see the move as having a 'significantly positive impact' on their business.

The future is cookieless, but it doesn't have to be clueless! Are you ready to adapt?

Read more -

Rethinking Digital Marketing in a Post-Cookie Era, Download the new report from Relay42 and London Research where they reveal how well-prepared (or not) brands are for the challenge of adapting to a cookieless future.

Smart marketers are leveraging affiliate marketing strategically, not just for cashback and vouchers! 🎯These were the fi...
01/08/2023

Smart marketers are leveraging affiliate marketing strategically, not just for cashback and vouchers! 🎯

These were the findings of a London Research (Digital Doughnut's sister company) report about the channel in partnership with SaaS partnership management solution provider, Partnerize.

Here's what you need to know:

πŸ“ˆ Affiliate marketing is being used throughout the sales funnel, driving up ROI to levels other channels can only dream of.

πŸ” Marketers are using real-time data to decide which partners are most suited to each campaign and how incentives can be tailored to that part of the customer journey.

πŸ’‘ Forward-thinking marketers are using affiliates more strategically, supplementing discount sites with campaigns targeted higher up the funnel.

Affiliate marketing is not just a tactical tool; it's a strategic powerhouse! Are you ready to leverage it?

Read more -

While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to le...

πŸš€ Exciting news from the world of AI! πŸš€We have launched a new series exploring the intersection of marketing, tech and e...
27/07/2023

πŸš€ Exciting news from the world of AI! πŸš€

We have launched a new series exploring the intersection of marketing, tech and existential challenges.

Our first feature? Dragonfly AI, a platform that's shaking up the attention economy. 🎯

Here's what you need to know:

🧠 Dragonfly AI uses mathematical algorithms to mimic the human brain's visual attention, helping businesses understand what catches our eye in the first few seconds of engagement.

🎨 This AI-powered platform is enhancing visual creativity, providing a new layer of insights for businesses. It's not just about understanding current trends, but predicting what's next.

πŸ“Š Dragonfly AI is already showing an increase in sales for brands, providing objective, data-driven insights that help optimise strategies.

AI is no longer a future concept, it's here, and it's revolutionising industries.

Are you ready to embrace the AI revolution? πŸ’‘πŸŒ

https://ow.ly/4uLP50Pmz76

Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech. We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence.....

πŸ“ΈπŸ“ Ace Your Social Media Game with the 2023 Image Sizes Guide! πŸ“πŸ“ΈEver wondered why your images look different across var...
26/07/2023

πŸ“ΈπŸ“ Ace Your Social Media Game with the 2023 Image Sizes Guide! πŸ“πŸ“Έ

Ever wondered why your images look different across various social media platforms? It's all about the image size requirements! πŸ€”

This 2023 cheat sheet covers all the major platforms - Facebook, Instagram, Twitter, LinkedIn and Pinterest.

By understanding these specifics, you can ensure your content is visually appealing, professional and primed for engagement. πŸš€

For all the details, check out the full guide here πŸ‘‰ https://ow.ly/jbkA50PicRb

Social media marketing can be immensely rewarding when done right. There are multiple aspects that a brand should care of. Content is important but so are graphics. Using the best images in the correct manner will get you the desired results from your marketing efforts. You will need to take care of...

πŸŽ™οΈπŸš€ Webinar Content that Drives Engagement: Join the Conversation!Creating compelling webinars is an art. It's about tel...
25/07/2023

πŸŽ™οΈπŸš€ Webinar Content that Drives Engagement: Join the Conversation!

Creating compelling webinars is an art.

It's about telling engaging stories and delivering interactive experiences that hold your audience's attention. 🎯

Join us for a live webinar where marketing leaders will share 10 best practices to create content that drives engagement.

Here's a sneak peek of what you'll learn:

πŸ”Ή Ways to architect audience engagement πŸ‘₯
πŸ”Ή How to source and prioritise content themes πŸ“š
πŸ”Ή Ways to use AI for inspiration and content building πŸ€–
πŸ”Ή How to turn content themes into compelling narratives πŸ“–

Don't miss this opportunity to learn how to deliver webinars that connect and convert. Save your seat today! 🎟️

Register here πŸ‘‰ https://ow.ly/19QX50PieyE

Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Join marketing leaders as we discuss 10 best...

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