Digital Doughnut

29/11/2023

2023's pioneers in webinar audience engagement.

(See how interactivity became the key to success)

2023 has been a landmark year for webinars, showcasing a dramatic shift in how we engage with virtual events. The pioneers of this year didn't just present; they captivated.

Here's what set them apart:

✅ Innovative Interactivity: These webinars broke the mould, using tools and techniques to foster real-time audience participation.

✅ Global Reach, Personal Touch: Despite their worldwide accessibility, each event felt intimately engaging, tailored to audience interests and feedback.

✅ Beyond Conventional Learning: They offered more than knowledge, providing interactive training and memorable experiences.

This year's webinars didn't just educate; they connected and inspired.

Ready to bring this magic to your next event?

Don't miss your chance to be part of the next big event in digital engagement.

Register now and be a part of the continuing revolution in virtual events.

🔗 https://ow.ly/WMBh50Qb1CP

Webinars and virtual events have become our most successful channels to engage audiences. But there is a huge difference between a webinar…and a webinar that ROCKS! To inspire your digital engagement programs in the new year, join us for “Webinars and Virtual Events that Rocked 2023” where...

17/11/2023

🚀 Ready to skyrocket your B2B growth in 2024?

Discover how!

🌟 Dive into the Six Key Go-to-Market Motions:

1️⃣ Inbound
2️⃣ Outbound
3️⃣ Event-led
4️⃣ Partner-led
5️⃣ Product-led
6️⃣ Community-led

💡 Each motion offers unique strategies to drive efficient revenue growth.

Learn from real-world case studies by top B2B marketers and see how leading organisations are evolving their GTM strategies.

Don't miss out on shaping a stronger, more effective playbook for your business growth in the next year.

Register now for this webinar on the 6th December at 10am GMT.

🔗

GTM Motions: Accelerate Your Results in 2024

08/11/2023

Discover the secret to thriving in the people-first era.

And learn to build deeper connections. How?

Join us for an enlightening webinar that puts people at the heart of digital transformation.

🔍 What You'll Gain:

✔️ Strategies to blend AI with human empathy for stronger customer relationships.
✔️ Insights on empowering your team with AI without losing the personal touch.
✔️ Leadership tactics for a seamless transition to AI-enhanced operations.

🔥 Why You Can't Miss This:

Hear from Ruth Rowan, CMO of Avanade, and Callan Young, CMO of ON24, as they delve into:

👉 Navigating the challenges of AI adoption while keeping people at the center.
👉 Leveraging AI to enrich customer and employee experiences.
👉 Pioneering a culture that celebrates technology as a human enhancer, not a replacement.

Step into the future where technology elevates human potential.

Register now for a webinar that will transform your approach to the digital age.

🔗 https://resources.digitaldoughnut.com/partner/on24/thrive-in-the-people-first-era-1465?utm_source=08-11-2023&utm_medium=SocialFb&utm_campaign=ON24

Hear a discussion on using gen AI to strengthen relationships, empower your teams and stay ahead of the competition with marketing leader Ruth Rowan.

03/11/2023

Are your webinars feeling a bit... 20th century?

It's time for a quantum leap forward!

Discover how AI can revolutionise your digital events...

Making them more personalised, engaging and scalable than ever before.

🔑 Unlock the Power of AI:

✅ Personalise your promotions to resonate with your audience.
✅ Optimise engagement to keep your attendees hooked.
✅ Automate content recommendations for a tailored experience.
✅ Multiply your content by turning one webinar into many.

🌟 Why You Can't Miss This Webinar:

Join us on 8 November for a session that will take AI from buzzword to your new best friend in marketing.

This is your chance to stay ahead of the curve in the ever-evolving digital landscape.

Register now and make your webinars the ones everyone talks about!

🔗

Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalise and scale our webinar programs, and content, in uniquely human ways. From personalising promotions, to building presentations...

18/10/2023

Digital events are more than just a virtual gathering; they're a goldmine for understanding buyer intent.

ON24's upcoming webinar is here to revolutionise how you collect and interpret these signals.

🔹 What You'll Learn:

➡️Qualifying leads effectively

➡️Optimising content for better engagement

➡️Transforming webinars into channels for collecting buyer intent

👇 Why This Webinar is a Must-Attend:

Imagine knowing exactly what your audience wants, even before they do.

This webinar, featuring Tessa Barron, VP of Marketing at ON24, and Jessie Johnson, Principal Analyst at Forrester, will equip you with the strategies to do just that.

Don't miss this chance to turn your digital events into a strategic asset. Register now and elevate your marketing game!

Register for the Webinar - https://ow.ly/ya8T50PWwJC

11/10/2023

If you rely on last year's Black Friday strategy, you could be setting yourself up for a missed opportunity.

But don't worry, Wunderkind has got you covered with their latest report!

🔹 What's Inside the Report:

Predictions for Black Friday and Cyber Monday 2023.

The current state of retail during peak shopping periods.

Strategies to meet consumers across different channels and build loyalty.

👇 Why You Can't Miss This:

This isn't just another report; it's your roadmap to re-engage, attract and convert loyal customers.

With key market trends and digital strategies, you'll be well-equipped for the most successful Cyber Week yet.

Download the Wunderkind report today and set yourself up for unprecedented success!

🔗 - https://ow.ly/4J6r50PUFw8

04/10/2023

Most digital touchpoints don't match the expectations of users.

And in today's hyper-competitive market, scaling your programs isn't enough...

Audiences demand experiences that are both personalised and engaging.

Imagine the potential revenue you're leaving on the table by not making every digital touchpoint experiential.

From webinars to landing pages, the lack of personalised engagement can be a black hole sucking the life out of your marketing strategy.

Attend the ON24 webinar "How to Make Every Digital Touchpoint Experiential in 2024" and learn how to:

🎉 Make webinars and events more interactive
🤖 Use AI to personalise every content touchpoint
🔄 Re-imagine promotional and follow-up experiences
🚀 Enable a self-driven buyer’s journey that accelerates the pipeline

It's time to put engaging experiences at the core of your marketing strategy.

Register now and transform your digital programs into experiences your audience will love! -

Digital transformation has given us more channels than ever to reach our prospects, but simply scaling your programs is not enough to win in today’s hyper-competitive market. Audiences today demand experiences that are both personalised and engaging. Attend “How to make every digital...

25/09/2023

Want to get the inside scoop on lead generation while making your voice heard?

Our sister companies, London Research and Demand Exchange, have teamed up for their biennial State of B2B Lead Generation survey, and they want YOU to join the conversation.

Why you should take part:

Discover what sets the top performers apart.
Compare your lead gen game to industry standards.
Receive an advance copy of the comprehensive research.
Chance to snag £200 (or $250, or local currency equivalent) in Amazon vouchers or donate to a charity.

What's in the spotlight?

Trend Tracking: Dive into six years of data.
Channel Check: Which platforms and formats are delivering?
Success Factors: What really drives effective B2B lead gen?
Third-Party Power: How effective are external lead gen services?

The deadline is Friday, September 29, 2023.

Don't miss your chance to contribute to this pivotal research - https://ow.ly/tXuv50PP8CT

20/09/2023

Are your go-to-market teams operating in isolated silos, causing you to miss your forecasted goals?

Lack of cross-functional alignment is a roadblock to achieving business growth and customer value.

✅ Join the ON24 webinar "Innovate Your Go-To-Market" on September 28, 2023, to break down these silos and drive results.

👉 Why You Should Register:

Learn from Ljubica Radoicic, author and Director of APAC Marketing and Customer Success at Autodesk, on achieving cross-functional alignment.

Get tips to improve conversion and win rates by aligning with sales and BDR teams.

Discover innovative revenue frameworks to demystify growth.

Don't let silos hinder your go-to-market strategy. Register now for this game-changing webinar and drive business growth like never before! 🌟

👉 https://ow.ly/kHQa50PM5zo

13/09/2023

Take your business and career to new heights by learning from the best in the industry!

Technology for Marketing on the 27th-28th of September is where you'll have the incredible opportunity to learn from industry giants.

There will be a powerhouse lineup on the main stage – trailblazers, visionaries and game-changers in marketing.

✅ Dive into a variety of topics that will help you make the right decisions in Marketing:

✅ Supercharge your MarTech: How to innovate and excite your customers as a growing business

✅ The story of Candy Kittens with Jamie Laing

✅ Unlocking customer retention: Strategies to drive repeat eCommerce purchases and boost sales
& many more.

This event is an absolute game-changer for your marketing endeavours, so don't miss out!

Register for free today - https://ow.ly/IWcW50PJlzx

06/09/2023

Tired of generic, uninspiring digital experiences?

Elevate your brand's digital touchpoints with ON24's webinar, "How to Make Your Digital Experiences Look Amazing and Drive Results." 🚀

Key Takeaways:

🎨 Personalisation: Learn unique ways to make every digital interaction feel personalised and engaging.

🛠️ ABM at Scale: Discover tricks for templating personalisation to run Account-Based Marketing programs effectively.

📈 Optimise for Actions: Get insights on how to drive actions and conversions through optimised digital touchpoints.

🤖 AI-Assisted Journeys: Understand how AI can help in building continuous, immersive digital journeys.

Transform your digital experiences from 'meh' to 'wow'! Are you ready to drive engagement like never before? 🌟

Register now - https://ow.ly/aWlf50PGSxH

Digital experiences like webinars, virtual events and content hubs are the primary way your prospects will engage with your company, but many digital experiences today are boring, generic interfaces that don’t reflect your brand and do little to drive engagement. Attend “How to make your...

30/08/2023

The publishing landscape is rapidly evolving!

The future beckons with new opportunities and challenges...

WoodWing's in-depth ebook sheds light on how to navigate this new terrain and thrive! 📚

Key insights:

🎯 Audience Engagement: Learn how to appeal to diverse content audiences and foster meaningful interactions.

💰 Monetizing Content: In a world where free content reigns, discover strategies to effectively monetise your offerings.

🔄 Rethinking Roles: Adapt to the changing landscape by reimagining employee roles and strengthening partner relationships.

🚀 Leveraging Tech: Embrace emerging technologies to stay ahead and maximise benefits.

The future of publishing is here. Are you equipped to embrace it? 🌟

Read more - https://ow.ly/wZPb50PyQ6q

The Future of Publishing, This in-depth ebook from Woodwing gives you all the answers to securing a successful future, drawing on expert insights and advice from WoodWing customers, partners, and executives.

24/08/2023

In today's digital landscape, there's a clear shift towards simplifying customer experiences. But with simplicity, are we missing out on depth and personalisation?

This article delves into this intriguing balance. 🤔

Key insights:

🎨 The Irony of Simplicity: As customers crave straightforward experiences, marketers grapple with the complexities of vast data and diverse tools.

📊 Data Overload: The digital age has blessed us with abundant data, but sifting through it for meaningful insights is a challenge.

🚀 Tech's Double-Edged Sword: Simplified tech tools are user-friendly but may lack the depth for intricate marketing strategies.

🌐 The Social Media Effect: Its simplicity draws marketers, but is it overshadowing comprehensive data-driven strategies?

Simplicity is appealing, but let's ensure it doesn't come at the cost of meaningful engagement.

Ready to strike the balance? 🌟

Read more -

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for simplicity, marketers are finding themselves overwhelmed by the complexities of their tas...

22/08/2023

Facing challenges in creating quality content quickly? You're not the only one feeling overwhelmed!

Discover strategies to streamline and enhance your content creation process.

Dive into Canto's insightful on-demand webinar "10 Ways to Create More Content in Less Time".

Key insights:

🎨 Efficient Content Creation: Learn how to produce more content with fewer resources and time.

📈 Scaling Production: Discover best practices to amplify your content output.

💡 Maximising ROI: Uncover tactics to get the most out of your content strategy.

🤝 Expert Insights: Hear from Mike Lacey, Head of Brand and Content at Canto, and Ariana Keil, Growth Marketing Manager at Canto, as they share their expertise.

Don't let time constraints hinder your content goals. Learn to do more with less! 🌟

Watch now -

Attention ! Supercharging your creation process? Don’t delay, watch Canto's webinar now to learn '10 Ways to Create More Content in Less Time.' Content and marketing experts will share insights into the challenges many marketers face and how to solve them with...

17/08/2023

In the bustling world of ecommerce, how do you make your brand shine?

Amplifying your brand identity is more crucial than ever, and this article dives deep into this topic!

Key takeaways:

🎨 Brand Persona: It's not just about logos. Your brand's voice and personality play a pivotal role in connecting with customers.

🤖 Beyond Automation: While AI can generate content, true innovation stems from human creativity.

🚀 Customer-Centric Approach: Prioritise exceptional customer experiences and engage meaningfully on social platforms.

🌟 Share Your Story: Connect emotionally with your audience by showcasing your brand's journey and values.

In the ecommerce realm, your brand's identity can be the difference between blending in and standing out.

Ready to amplify yours? 📈

Read more -

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing markets, building a brand that stands out requires a well-defined eCommerce branding str...

16/08/2023

Ready to supercharge your marketing results? Dive into the future with "Checkpoint'23 Virtual Summit" on September 6, 2023!

Discover the magic of AI-generated content, multichannel campaigns and data-driven strategies. 🚀

Here's what's on the agenda:

🎯 End-of-Year Success: Unlock insights from top marketers to smash your year-end goals.

📊 Intent Mastery: Harness first-party signals to pinpoint account and buyer intent, driving powerful engagement.

🚀 Strategic Playbooks: Elevate your game with strategies that activate audiences and fast-track the buyer's journey.

💡 Efficiency & ROI: Amplify campaign efficiency and showcase undeniable ROI.

Small tweaks, monumental impact. Are you set to redefine your marketing success? 🌟

Register now -

How can you optimise your marketing results to finish 2023 strong? Find out by joining thousands of leading B2B marketers on Tuesday, August 22, 2023 for “Checkpoint’23: Optimise Your Results” to learn the latest techniques for boosting your digital performance with AI-generated content...

15/08/2023

The future of marketing is at a crossroads: Innovation vs. Automation.

As the Automation Age unfolds, it's crucial to strike the right balance between AI's capabilities and the human touch. 🤖❤️

Here's what you need to know:

🎯 AI's Limitations: While AI offers groundbreaking solutions, it lacks emotional intelligence. Can it truly understand your brand's voice and the nuances of human communication?

🤔 Generation vs. Innovation: AI can generate content based on existing data, but is it truly innovative? Relying solely on AI might mean rehashing what already exists.

🛠️ Using AI as a Tool: AI is an incredible assistant, offering speed and productivity. However, it's essential to remember that a tool is only as good as its user.

🌐 Big Brands' Perspective: Major brands are cautious about entrusting their entire advertising strategies to AI. The human element in marketing remains irreplaceable.

The debate continues, but one thing is clear: the fusion of human creativity and AI's efficiency is the future. Are you ready to navigate this evolving landscape? 🌟

Read more -

The Automation Age has arrived and the world is about change forever. While AI is offering new solutions every day, it does raise questions about the nature of work and where the human element remains relevant.

11/08/2023

🍪 The 'cookiepocalypse' is nearing, and brands are gearing up for a post-cookie world!

A new report by Relay42 and London Research (Digital Doughnut's sister company) explores how businesses are adapting to this significant shift. 🌐

Here's what you need to know:

🔍 Google's Withdrawal: Google is set to withdraw support for third-party cookies in Chrome by early 2024, pushing brands to rethink their strategies.

📈 New Paradigm: The report, based on a survey of over 300 organisations, provides key findings on how brands are preparing for this new era.

🛠️ Challenges and Opportunities: From enhancing customer experience to leveraging data & analytics, brands must innovate and adapt to stay ahead.

The post-cookie world is a reality, and it's time to embrace the change.

Are you ready to face the future of digital marketing?

💡 Check out the infographic -

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are preparing for the challenge of adapting to this new paradigm.