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Agenda Comms

Here to help you think big, be brave and stay real when communicating for social impact. We’ve been embracing change over recent months. Welcome to Agenda.

You may know us as Slack Communications; you may have worked with us over the last 10 years, heard us speak at events, or followed us on social. Our leadership team has grown. We’ve got new services, new skills, new knowledge – all of which we’re looking forward to sharing with you under our new name, Agenda. Our name and look are different, but you can expect the same energy, culture of cooperati

on, and commitment to your success that we’ve always offered. When you work with us, you get:

* Your very own team of comms professionals who have exactly the skills you require, built around your goals and budget.

* A programme of work tailored to your specific needs. We always work with you, rather than doing stuff to you, drawing on the latest insight, learnings from others, and our collective experiences to create significant and sustainable impact.

* A partner in comms whose values match your own, acting as a compass for all we say and do. You can read more about what we stand for. For more details on the range of services offered, please visit our website:
https://your-agenda.com

01/12/2025

Tis the season… for good comms 🎄✨

It’s day one of the Agenda Advent Calendar ✨🎄

Every day until Christmas Eve, you can open a window to find small but mighty comms gifts to help you plan, engage and influence with confidence. 🎁

Open day one...https://your-agenda.com/latest/blog/we-have-the-tools-so-lets-use-them

26/11/2025

"It's not what you say...it's how you say it."

Working in comms essentially means you are a storyteller - and the way we tell those stories has a huge impact on how people respond.

At Agenda we often talk about how to frame your messages - including understanding your audience beyond the basics. This means taking a deeper dive into the values, beliefs and identities that shape how people make sense of the world.

⏩ Want to know more? Check out the blog from our very own Becky Slack and don't forget to download your free framing guide: https://your-agenda.com/latest/resources/framing-for-impact-its-not-what-you-say-but-how-you-say-it

24/11/2025

Which one of our team loves cold-water swimming?

Meet Naomi Westland, our strategy, media and campaigns senior associate.

Naomi has over 20 years’ experience in journalism, communications and campaigns, working across human rights, media, sport, the arts and activism.

Here’s what else you might not know about Naomi:

🔸She spent over a decade at Amnesty International UK, leading on media work for refugee and women’s rights. She ran a human rights film festival and photography exhibitions, and created the organisation’s pioneering Football Welcomes programme

🔸She oversaw Amnesty’s campaigning networks for issues such as women’s and LGBTQ+ rights, and the launch of anti-racism and disability rights networks

🔸With Agenda, Naomi has worked with BALPA trade union over the past nine months, as a new comms team is inducted and a new strategy takes shape

🔸As a freelance journalist, Naomi had work published in outlets including The Guardian, The Telegraph, The Times and New Statesman

🔸Naomi is a keen runner and cold-water swimmer, and loves travel, reading and photography

🔸She can also be found listening (and dancing) to Spanish and Latin American music.

To get to know us all a little better sign-up to our quarterly newsletter where we share comms insights, tips and big ideas: https://your-agenda.com/latest/our-newsletter

21/11/2025

While a major part of working in comms today is about using data, it’s all too easy to dive into metrics without a clear direction, ending up with information that doesn’t actually help your organisation.

In our three-blog series, we’ve already looked at creating KPIs and developing a content calendar.

In this final part Duncan Robertson, senior associate for digital, presents his 10-step guide to getting the most out of your data and analytics: https://your-agenda.com/latest/resources/measuring-success-how-to-collect-and-interpret-digital-analytics

20/11/2025

You've nailed your organisation-wide, fully-integrated comms strategy - the next challenges are focusing your time, managing your workload and measuring success.

A great way to map, manage and measure your comms activities is in an easy-to-use content calendar.

In our three-part blog series, Duncan Robertson, Agenda senior associate for digital, outlines how to anchor your comms planning, measurements and learnings using focused KPIs, a content calendar and analytics and insight.

In part one Duncan looked into KPIs - in part two he describes what makes a good content calendar: https://your-agenda.com/latest/resources/how-to-create-a-content-calendar

18/11/2025

You’ve invested time and money in developing a comms strategy that aligns with your organisation’s strategic goals.

So how do you know what’s working then adjust your approach as you learn?

In our three-part blog series, Duncan Robertson, Agenda senior associate for digital, outlines how to anchor your comms planning, measurements and learnings using focused KPIs, a content calendar and analytics and insight.

In part one, Duncan starts with KPIs: https://your-agenda.com/latest/resources/how-to-create-kpis-for-your-comms-part-1

17/11/2025

Which one of our team has the best singing voice?

Meet our senior associate for strategy and campaigns, Matt Ball.

Matt has over 20 years’ experience in communications, campaigns and policy roles within the union sector.

What you might not know about Matt:

🔸After delivering different multi-union campaigns he became director of the trade union network Unions 21

🔸As the director of communications and external relations for the Community trade union he led their rebrand, grew their media profile and their membership by reaching more audiences and helping them diversify who they represent

🔸Matt has helped the Society of Radiographers with their manifesto campaign ahead of the last General Election and supported the BALPA trade union with a comms review

🔸As a member of the London Natural Voices Choir, he performs all over the city from local charity fundraisers to the Tower of London

🔸Matt can be found cycling through East London where he lives with his family.

To get to know us all a little better, sign up to our quarterly newsletter where we share comms insights, tips and big ideas: https://your-agenda.com/latest/our-newsletter

10/11/2025

Which member of our team ran a pop-up restaurant?

Duncan Robertson is our data and digital wiz.

Digital strategy and project management are his forte, especially when it comes to his work with charities and trade unions.

What you might not know about Duncan:

🔸He led the digital teams at the Association of Teachers and Lecturers, devising and co-ordinating multi-channel digital campaigns to raise awareness of key issues such as school funding and teacher workload

🔸He helped the Innovation Unit meet its changing business needs by auditing and updating their website, newsletters and social channels

🔸He worked with Sutton Trust to create a website for the COSMO project, a pioneering study into the long-term impact of Covid on young people’s lives

🔸He enjoys drilling down into the detail: Duncan has a brilliant track record of improving processes and designing innovative content using analytical insights

🔸He lives in Margate, home to the mysterious Shell Grotto: an underground chamber decorated with over four million shells that was only discovered in 1835.

To get to know us all a little better, sign up to our quarterly newsletter where we share comms insights, tips and big ideas: https://your-agenda.com/latest/our-newsletter

07/11/2025

“You can’t communicate your way out of bad policy.”

That line from Dr Albena Azmanova has been echoing ever since we first heard it – and it’s more true now than ever.

Too often, comms teams are asked to polish up policies that are flawed at their core. But no amount of narrative hand-wringing, slick videos or talk of “telling better stories” can make people believe in something that doesn’t deliver.

Here’s what really matters:

🔸 Policy first, story second. Your communications must reflect substance, not the other way round.

🔸 Trust is fragile. When rhetoric doesn’t match reality, people feel lied to – and that's where cynicism sets in.

🔸 Good comms amplify value; they don’t create it. When the fundamentals are sound, messaging becomes credible and powerful.

🔸 Alignment is key. Only when policy and communication pull in the same direction can people engage, not push back.

If your policy is weak, no amount of “comms sparkle” is going to save it. That’s not pessimism – it’s realism. Let’s focus on making better policy, then telling the story that matches.

Read our full blog here ➤ https://your-agenda.com/latest/blog/you-cant-communicate-your-way-out-of-bad-policy

05/11/2025

Which one of our team grew up in the Solomon Islands?

Meet Rebecca Haack, our operations manager who is the glue that keeps us all together!

Rebecca covers all things related to business, systems and finance, and she’s essential to the smooth running of Agenda.

Here’s what else you should know about Rebecca:

🔸She’s worked in strategic and organisational management for over 20 years, across the charity/voluntary, community development and public planning sectors.

🔸Rebecca has a Masters in Community Development and Peace Studies.

🔸Based in Glasgow, Rebecca lives with her husband and two cats and likes spending time in her garden, chatting to visiting birds.

🔸She’s also passionate about human rights and social justice, and loves travelling and going to music gigs and festivals.

To get to know us all a little better, sign up to our quarterly newsletter where we share comms insights, tips and big ideas: https://your-agenda.com/latest/our-newsletter

04/11/2025

Want to change the world? Start with your comms.

Are you a charity, union or social impact organisation looking to sharpen your messaging to make real impact?

Our newsletter delivers:

💫Free practical resources
💫Expert comms advice
💫Event invites & discounts

Get smarter, stronger comms — subscribe now: https://your-agenda.com/latest/our-newsletter

03/11/2025

The clocks went back and we got an extra hour in October: we’ve put it to good use with another busy month supporting great causes and helping organisations improve their comms strategies.

Read our monthly round-up now: https://your-agenda.com/latest/blog/monthly-round-up-oct25

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Our Story

Slack Communications helps businesses, charities and individuals tell their stories more effectively so they can reach their full potential. We do this by:

Reviewing your current communications and marketing activities to help you understand what’s working and what’s not.

Writing communications and marketing strategies that will help you reach bigger and better audiences and to sell more products and services.

Providing you with advice, support and training so that you and your team achieve your potential easily and effectively.

Our work falls in three key areas:

Editorial We make multiplatform magazines and newsletters; we report the news and shout about successes; we write features, speeches, reports and presentations.

PR and Communications We help people reach new audiences and start conversations; we build and strengthen brands and reputations; we organise briefings, receptions, conferences, and parties.

Training We train people in how to tell their stories more effectively; how to work with the press and how to make the most of tools such as newsletters and social media.

Since 2013, our talent collective has worked with businesses, charities, media outlets and government bodies. We have working knowledge of social affairs, business and charity management, and tourism, among others.

We have helped secure our clients coverage on TV and radio and in the pages of newspapers, websites and magazines in more than 20 countries around the world. We have enabled them to grow their digital presence, reach their target audiences via websites, email and social media, and have trained them so they can secure the best possible bang for their marcomms buck.

How can we help you today?