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Agenda Comms

Here to help you think big, be brave and stay real when communicating for social impact. We’ve been embracing change over recent months. Welcome to Agenda.

You may know us as Slack Communications; you may have worked with us over the last 10 years, heard us speak at events, or followed us on social. Our leadership team has grown. We’ve got new services, new skills, new knowledge – all of which we’re looking forward to sharing with you under our new name, Agenda. Our name and look are different, but you can expect the same energy, culture of cooperati

on, and commitment to your success that we’ve always offered. When you work with us, you get:

* Your very own team of comms professionals who have exactly the skills you require, built around your goals and budget.

* A programme of work tailored to your specific needs. We always work with you, rather than doing stuff to you, drawing on the latest insight, learnings from others, and our collective experiences to create significant and sustainable impact.

* A partner in comms whose values match your own, acting as a compass for all we say and do. You can read more about what we stand for. For more details on the range of services offered, please visit our website:
https://your-agenda.com

27/06/2025

Have a powerful story to share but you’re unsure how to begin? In today’s crowded and fast-moving media environment, ensuring your voice is heard can feel overwhelming.

The key to cutting through the noise is knowing how to pitch your story – and that starts with understanding what journalists want and how they work.

At Agenda, we help organisations do all this and more. And as former journalists ourselves, we understand the unique pressures the media is under (see our guide to working with journalists: https://your-agenda.com/latest/resources/how-to-understand-and-work-with-journalists).

We’ll be sharing these experiences in our new workshop, , 'PR skills for civil society', which is designed to help people like you strengthen your public relations and build better relationships with the media.

This online session will delve into:

📰 what journalists are looking for

✍️ crafting compelling stories that align with their needs

📣 the secrets to pitching successfully.

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

26/06/2025

When working as an education journalist, Agenda associate Adi Bloom received around 40 press releases and pitches a day (see Adi's blog here: https://your-agenda.com/latest/blog/how-the-media-actually-works). When working as the editor of New Statesman special supplements covering a wide range of topics, our co-director, Becky Slack, would receive upwards of 100 press releases a day.

When journalists are being bombarded with stories, how do you ensure that yours is the one that is picked? Our workshop has the answer.

Taking place next Wednesday (2 July), 'PR skills for civil society' is for you if you want to know how to:

📰 Find strong and engaging stories within your organisation

🌟 Make your story stand out in a journalist’s busy inbox

🤝 Build meaningful relationships with the media

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

25/06/2025

Getting your message across is becoming increasingly tougher in today’s turbulent and cluttered media landscape.

How can we cut through the noise? A key step is learning the fine art of successfully pitching your ideas to journalists and, to do this, you really need to understand what they are looking for. If you need help in identifying stories from within your organisation or want to build better relationships with the media, our new workshop, 'PR skills for civil society', is for you.

This online session will delve into:

📰 what journalists want and need

✍️ crafting compelling story ideas that align with their needs

📣 the secrets to pitching successfully.

Your trainer will be Becky Slack (https://your-agenda.com/about/our-team/becky-slack). She’ll be sharing insights from across 30 years of experience working as a journalist and media advisor to help you amplify your message, ensuring your organisation’s voice is heard and that your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

17/06/2025

Every organisation has a story that deserves to be heard – but grabbing the right headlines can be challenging.

If you want to master the art of public relations and build stronger connections with the media, then you need our new workshop, 'PR skills for civil society'.

This online session will delve into:

📰 what journalists are looking for

✍️ crafting compelling stories that align with their needs

📣 the secrets to pitching successfully.

You'll gain practical strategies to amplify your message, ensuring your organisation’s voice is heard and your stories make an impact 💪

📌 PR skills for civil society (online)

📅 Wednesday 2 July 2025 (10am – 12pm)

💳 £67/€79

Places are limited and filling fast – book now: https://your-agenda.com/latest/events/pr-skills

03/06/2025

If there’s one thing we love at Agenda, it’s a challenge – so this May we’ve been rolling our sleeves up to help various organisations ensure they get their voices heard: a daunting prospect these days! Read our monthly round up: https://your-agenda.com/latest/blog/monthly-round-up-may25

21/05/2025

How can charities and trade unions respond to the resurgence of traditionalist and controversial views on gender roles that have been amplified by toxic voices such as Andrew Tate and other influencers from within the “manosphere”?

At ‘Changing hearts and minds’ on Wednesday 4 June we are going to be discussing just that. One of our afternoon breakout groups will consider the underlying anxieties driving these narratives, how to challenge them in ways that feel aspirational and emotionally resonant, as well as how schools, the media and local communities can play their role in reshaping attitudes.

This is in addition to a packed morning schedule featuring Georgina Laming of Hope not Hate, Steve Ballinger of British Future and Faryal Iqbal of Own Drum, who will be sharing their research and expertise on issues such as using voter motivations to safeguard communities and projects, how to craft effective narratives that build empathy and shift perspectives, and how to use dialogue to depolarise attitudes.

If you’re thinking about how to respond to the toxic gender narratives that are dominating so much of public discourse, this event is for you. Join colleagues from NASUWT, NCPS, Red Pencil, RNLI and Society of Radiographers - find out more and book your place: https://champ.ly/aeAy0TnB

16/05/2025

What happens when the views of far-right politicians lead to public abuse of our members, service users or colleagues? How can we tackle such behaviour through our comms work?

At ‘Changing hearts and minds: Countering harmful narratives', we’ll hear from experts about what motivates people to think and act in damaging ways, and how we can frame our messaging to shift perspectives and neutralise attacks. One of our speakers is Faryal Iqbal, founder of Own Drum, who will present the inspirational case of Abdullah Quilliam Mosque in Liverpool and its response to the far-right riots in the UK last summer.

If you’d like to know more about how to meet fear with courage and hostility with humanity, this session is for you.

Faryal grew up in Liverpool and has over a decade’s experience in intercultural dialogue and interfaith work at the British Council and the Faith and Belief Forum (formerly the Three Faiths Forum), where she created and facilitated creative training and workshops. Faryal also volunteered in migrant and refugee organisations, and wrote articles on cultural racism and refugees in detention. After meeting Jennifer Kidd at an interfaith dialogue training course in Ukraine, the two worked together to establish Own Drum.

Join us and a host of communicators and campaigners from across trade unions, charities and civil society organisations to share and learn from research, case studies – and each other.

Wednesday 4 June in London

£297 + VAT

Tickets on sale now and selling fast! 👇

https://your-agenda.com/latest/events/changing-hearts-and-minds-25

15/05/2025

Anyone else relate?

The UK government has positioned itself as a friend to the British people, a partner to the trade unions and an engine for economic growth. At the same time, it is implementing austerity-like cuts and changes to social programmes. We have a government that talks our talk but doesn’t walk our walk, right? Or not? Does this reflect your experience?

If you’re interested in how to effectively lobby the Labour government in this unpredictable world that we now inhabit, perhaps you’d like to join us at 'Changing hearts and minds' in London on Wednesday 4 June?

In addition to a packed morning programme featuring insights from Georgina Laming of Hope not Hate, Steve Ballinger of British Future and Faryal Iqbal of Own Drum, we have an afternoon of strategising and skill-sharing. One of the breakout sessions will be focused on how civil society can make its case to the government within the current context. We’ll be thinking about issues such as the language and values most likely to resonate with the current political climate, how we can talk about public need and injustice in a way that aligns with Labour’s growth strategy, and how to shift from crisis narratives to constructive solutions without losing urgency.

Got something to say on this? Want to add your voice? Book your place now: https://your-agenda.com/latest/events/changing-hearts-and-minds-25

14/05/2025

At ‘Changing hearts and minds’, we go beyond theory.

After a morning filled with thought-provoking insights, you'll join a breakout group tackling a real-world comms challenge - from making the case for international aid to protecting the right to protest, from tackling Reform’s positioning as the voice of workers to challenging toxic masculinity.

You'll be working alongside brilliant peers to test ideas, share strategies and create solutions you can take back to your own comms and campaigns.

Practical insight + real application = comms that make a difference.

Get ready to make an impact!

🗓 Wednesday 4 June

📌 St Ethelberga’s, London

🔗 https://your-agenda.com/latest/events/changing-hearts-and-minds-25

13/05/2025

With many areas of public opinion shifting to the far-right, it's more important than ever to tackle the hateful narratives that seek to divide us. But how can charities and trade unions craft counter-narratives that truly resonate? At our flagship event 'Changing hearts and minds', on Wednesday 4 June in London, we'll be hearing from Steve Ballinger of British Future on ensuring alternative messages are not just heard, but felt.

Steve has worked in media and communications roles in the voluntary sector for over 25 years, including at Amnesty International, Shelter, VSO and at thinktank British Future, where he has spent the last ten years as director of communications. He has co-authored a range of reports examining public attitudes to immigration, integration and diversity to understand how they shape effective communications on these often-divisive issues.

Join us and a host of communicators and campaigners from across trade unions, charities and civil society organisations to share and learn from research, case studies – and each other.

Wednesday 4 June in London

£297 + VAT

Tickets on sale now and selling fast! 👇

https://your-agenda.com/latest/events/changing-hearts-and-minds-25

⏳Spaces are limited to 60 places for a truly focused experience – don’t miss out! ⏳

12/05/2025

Donald Trump has made dismantling equality, diversity and inclusion policies a central part of his political comeback – and he's not alone, with Reform UK politicians now threatening the same.

Around the world, we’re seeing a growing backlash against EDI: programmes defunded, laws overturned, public discourse polarised. What was once seen as common sense is now a battleground.

Charities, trade unions and other civil society organisations in the UK have not been immune from these changes: funding for programmes and research within this area has been cut or cancelled completely, while others are finding it harder to secure political and public support for issues that are deemed too ‘woke’. Organisations and the communities and individuals they serve are at increased risk of harm.

At 'Changing hearts and minds' on Wednesday 4 June, we’re bringing a group of comms folk from across civil society together to share insights and expertise about how best to respond to and resist the backlash against equality and diversity. It will explore how to frame the conversation, protect what matters, and draw strength from cross-sector and cross-border solidarity.

We want as many people as possible who have experience in this area to join us to share their experiences and expertise. Whether you work in communications, HR, fundraising or policy, we would love for you to be there.

You’ll also benefit from the expertise of speakers such as Georgina Laming of Hope not Hate, Steve Ballinger of British Future and Faryal Iqbal of Own Drum, who will be sharing their research and expertise on issues such as using voter motivations to safeguard communities and projects, how to craft effective narratives that build empathy and shift perspectives, and how to use dialogue to depolarise attitudes.

It’s a day that’s packed with insight, shared learning and networking. Find out more and book your ticket here: https://your-agenda.com/latest/events/changing-hearts-and-minds-25

09/05/2025

Are you ready to neutralise the potential challenges your organisation faces from an emboldened far-right?

At ‘Changing hearts and minds’, we’re offering the chance to move beyond theory and take action.

While the first part of the day is focused on learning from our expert speakers, in the second part, you’ll participate in facilitated breakout groups that give you the opportunity to tackle real-world scenarios with your peers.

These mini strategy sessions are designed to help you develop practical solutions you can immediately apply to your comms and campaigns. Engage in debates, collaborate on strategies and walk away ready to make a change.

🗓 Wednesday 4 June

📌 St Ethelberga’s, London

🔗 https://your-agenda.com/latest/events/changing-hearts-and-minds-25

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http://www.your-agenda.com/

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Our Story

Slack Communications helps businesses, charities and individuals tell their stories more effectively so they can reach their full potential. We do this by:

Reviewing your current communications and marketing activities to help you understand what’s working and what’s not.

Writing communications and marketing strategies that will help you reach bigger and better audiences and to sell more products and services.

Providing you with advice, support and training so that you and your team achieve your potential easily and effectively.

Our work falls in three key areas:

Editorial We make multiplatform magazines and newsletters; we report the news and shout about successes; we write features, speeches, reports and presentations.

PR and Communications We help people reach new audiences and start conversations; we build and strengthen brands and reputations; we organise briefings, receptions, conferences, and parties.

Training We train people in how to tell their stories more effectively; how to work with the press and how to make the most of tools such as newsletters and social media.

Since 2013, our talent collective has worked with businesses, charities, media outlets and government bodies. We have working knowledge of social affairs, business and charity management, and tourism, among others.

We have helped secure our clients coverage on TV and radio and in the pages of newspapers, websites and magazines in more than 20 countries around the world. We have enabled them to grow their digital presence, reach their target audiences via websites, email and social media, and have trained them so they can secure the best possible bang for their marcomms buck.

How can we help you today?