Ink

13/07/2023

This month, we're shining a spotlight on Business Traveler_USA's social media growth, particularly on Instagram. Ink's social team have been working hard to bring new audiences to the brand's platform with consistent posting, original video content, experimentation, encouraging audience engagement, and adapting the social strategy - resulting in viral videos of 10m+ views, and over 20,000 new followers in a couple of months.

Follow our exciting growth on Instagram: https://bit.ly/3CiXtcM

07/07/2023

On the cover of Business Traveler_USA's July issue is Airbnb and Samara Co-Founder Joe Gebbia 🙌

Best known as one of America’s most successful entrepreneurs, today Gebbia is revolutionizing housing and cultivating community with his dwelling company, Samara.

💬 "The act of design is identifying a problem, then coming up with a solution. You have to envision something that doesn’t yet exist and then you have to go make it.”

Read the interview on Business Traveler’s website: https://bit.ly/3JM9D26

📷: Miller Mobley

06/07/2023

Our July in-flight magazines have landed and there’s so much incredible content to enjoy, from HemispheresforUnited's Glamping Guide to Vera's cover interview with disco icon Jessie Ware!

Find each issue onboard now. Which magazine are you most looking forward to reading?

03/07/2023

We don’t just talk about travel, we encourage all our teams to get out there and have fun traveling together.

For the July issue of Selamta Magazine, our mag for Ethiopian Airlines, the creative team were on location in Kampala, Uganda.

And who better to show them around than our cover star, experimental techno producer Afrorack, who’s part of a growing underground electronic music scene.

Together, art director Jonny Hughes, photo director Tracey Griffin, photographer Ben Roberts and editor Florence Derrick discovered Afrorack’s favourite spots to dance, hang out and buy music equipment - and discovered a side to the city you won’t find in any guidebook.

Enjoy these photos from behind the scenes and find the magazine onboard from this week!

12/06/2023

We’re thrilled to announce that we’ve won more awards for our travel video content! 🏆

Our 'Come Find Your Virginia’ campaign picked up a Platinum award for Tourism & Leisure Commercial at the Viddy Awards!
And Series 2 of our ‘Explorers’ campaign for Booking.com has won both a Viddy Award and a Communicator Award!

The teams are already hard at work on the next season of Explorers and expanding the Virginia Tourism campaign into new markets. Congratulations to everyone who worked so hard on them! 🎉

09/06/2023

Every month more of our inflight magazines return to the skies, and we’re incredibly proud of all them. There’s something for everyone, whether it’s Virgin Atlantic's Vera, Selamta for Ethiopian Airlines, HemispheresforUnited, Smile for Cebu Pacific Air, Wings, or Going Places for Malaysia Airlines.

There’s so much incredible content to enjoy – just look at our June covers 🤩Which is your favourite?

07/06/2023

Most of our airline partners have already brought back their inflight magazines, with more launching again very soon.

While they were away though, we re-imagined the media offering for partners like Thai Airways International to include genuinely useful digital products.

Our monthly Sawasdee pocket guide takes the best of their inspirational content hub and presents it in a mobile-first format so that users can access it wherever they are.

Check out the new June issue (and all previous issues) here!
https://bit.ly/3MWTS9a

31/05/2023

Did you catch our May issues on-board this month? In case you missed seeing them in print, catch up on some of your favourite magazines below.

Vera: https://bit.ly/45G2JEG
Business Traveler: https://bit.ly/43zI7MF
Hemispheres: https://bit.ly/3IOzJkF
Selamta: https://bit.ly/3N5CWP5
Wings: https://bit.ly/43EvVKJ

25/05/2023

As well as inspiring travel content, we’re always working hard with our partners on innovative ways to share their messaging and uplift their brand.

‘Behind the Cabin’ for Singapore Airlines is a new series of interactive stories in which cabin crew explore their favourite cities and share how their hobbies enrich their service delivery.

The first episode is out now, featuring dance enthusiast Pin, sharing her love for Seoul. Watch it here: https://bit.ly/43qiaz7

25/05/2023

Thank you for having us, Future Travel Experience!

24/05/2023

Have you read the May issue of HemispheresforUnited yet? This month, we spend Three Perfect Days in Mallorca, uncover the best up-and-coming hotels of 2023, and chat to Oscar-winning actor Forest Whitaker 🔥

Find the mag onboard your United flight or read the digital issue here: https://bit.ly/42pOEJv

15/05/2023

On the cover of Business Traveler_USA magazine this month is design superstar Kelly Wearstler, bringing her unique art and furniture to us all 👏

She knows how to make a first-and lasting-impression, from author, retailer, television star, creator of collections of furniture, lighting and fabrics to now gallerist 🎨

“We challenge Gallery artists to do something they’ve never done before."

Read our profile in print throughout the month, or read online here: https://bit.ly/41aSXa9

26/08/2022

WHAT'S YOUR FAVOURITE TOPPING? 🍕🍺😍 Last night was Ink London’s August social in our newly refurbished office. We all enjoyed a natter over a little slice of cheesy paradise, washed down with some ice cold beer. ,Don’t miss the next one, comment or send us a message and we’ll get in touch!

01/08/2022

We're big fans of comedian/writer/director Sharon Horgan, so we're thrilled she's Vera's cover star this month. She chats with Izzy Aron about her new AppleTV+ series, her decade-long career hot streak, and the beauty of the Notes app. Check it out here: https://buff.ly/3OPteOr

📸 Photography by
💄Makeup by
👚 Styling by
💅 Nails by

Vera - August - 2022

23/05/2022

🏆 WE WON A THING! 🏆 We're thrilled to announce that our Three Perfect Days Curaçao video, made for United Airlines, won the award for Best Video by an Airline at the Travel Video Awards 2022 LATAM. Our Head of Video, Jonny Dixon, went to pick up the award in Medellín. Congratulations to everyone who worked on it and a big thank you to the TVAs!

16/05/2022

Zandi Ndhlovu is spearheading a sea change in South Africa. The country's first black freediving instructor offers courses off the coast of the Cape that promote diversity and broaden access to her native country's seas. She chatted to Pierre de Villiers about life under water. Read it here: https://buff.ly/3kHmbLh

📷: and

11/05/2022

🚨BIG NEWS KLAXON🚨 Ink has taken over the publishing of US magazine Business Traveler. We’ve taken the popular title with an incredible history and given it a fresh, modern redesign to appeal to a new era of business traveller. The content doesn’t just cater to the C-suite executive, but also to start-up founders, tech innovators and creative leaders, who have an interest in sustainability, meaningful connections, and smarter ways of working. Look out for it every month in airline lounges across all major American airports, as well as private jet terminals for Signature and Atlantic Aviation. The new BT also includes a website and a new TV series in partnership with ReachTV, airing across the network’s 2500+ screens in more than 90 North American airports. Find out everything there is to know about the BT relaunch here: https://buff.ly/3yy4Xbc

06/05/2022

Benedict Wong has got the power! Vera May cover star, , took on a trip through the multiverse. Read about their trippy adventure in Vera magazine, in Virgin Atlantic seatbacks now.

Photography:
Styling:
Grooming: "

19/04/2022

From fashion-forward tasting menus and a café designed by Wes Anderson at Fondazione Prada Milan, to city-best tapas at London’s Royal Academy and stylish French fare at Paris’s Fondation Louis Vuitton, there's more than just jaw dropping art to the continent's best cultural institutions – they're also amazing places to eat. This month on , we reveal the places that put their creativity on a plate. Read our guide online now (link in bio).
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19/04/2022

From fashion-forward tasting menus and a café designed by Wes Anderson at Fondazione Prada Milan, to city-best tapas at London’s Royal Academy and stylish French fare at Paris’s Fondation Louis Vuitton, there's more than just jaw dropping art to the continent's best cultural institutions – they're also amazing places to eat. This month on , we reveal the places that put their creativity on a plate. Read our guide online now:

There's more than just fab art and jaw-dropping history to the continent's best cultural institutions – they're also amazing places to eat

15/04/2022

Founded in 1883, Europe’s oldest tea farm, Gorreana, is located nearly 1,000 miles west of Lisbon, on the north shore of São Miguel, the largest of Portugal’s Azores islands. The tea fields, captured here by photographer and Azores native , are merely one example of the colourful attractions on the subtropical archipelago. Want to dive in the crystalline blue waters around the Islet of Vila Franca do Campo, visit the red desert of Barreiro da Faneca, or take in the patchwork green pastures of Serra do Cume? Starting in May, US travellers can fly direct from Newark to Ponta Delgada with . Read more in this month’s .

12/04/2022

The Gullah Geechee people have long been cooking some of the southern US's tastiest food – but now, as their customs are in danger of disappearing, Matthew Raiford is working to preserve them on his farm in Brunswick, Georgia. Journoalist Jjewel Wicker paid him a visit and spoke with him about his work – read about her stay at Gilliard Farms in this month's issue of Vera for Virgin Atlantic. https://buff.ly/3uGlDcX

Photos: Paprika Southern

07/04/2022

Whether you seek historical wonders or modern culture, London has something for you. In this month’s , we spend in the capital of the UK which is in the middle of a post-lockdown creative boom: refugees opening in-demand restaurants, West End shows rewriting fairy tales, and multiethnic creatives shaking up the fashion scene. Read the three-day itinerary online now, and onboard flights this month. https://buff.ly/3jgQck5

Photo: The September Chronicles

06/04/2022

It may well be humpday, but we're full of beans thanks to news that the campaign we created for Booking.com, in partnership with Allison+Partners, has won in the Travel & Lifestyle category at the PRCA APAC Awards 2022. Read all about it here: https://buff.ly/3x93eIS

04/04/2022

Jump for joy! The April issue of Vera is here, and our cover star is the suavely moustached Dan Stevens. Journalist Martha Hayes chats to the Downton Abbey star about his leap into the limelight with his upcoming role opposite Julia Roberts in the major new drama, Gaslit. Read it on your Virgin Atlantic flight this month or at https://buff.ly/3uGlDcX

📸 Photography by Dylan Coulter
👔 Styling by Lawren Sample
💄 Grooming by Josefine Wissenberg

31/03/2022

Ink Studio Singapore has been busy working with the Tourism Authority of Thailand (TAT), as the country begins to reopen. Thailand is a key destination for Malaysian tourists, so they teamed up with both the tourism board and Malaysia’s national airline to craft a compelling branded content series.

Covering Phuket, Samui, Koh Pha-ngan, Koh Tao and Chiang Mai, these stories appeared on Malaysia Airlines’ travel content portal Going Places and generated excitement around Thailand’s pioneering vaccinated traveller schemes.

Said Chanatip Poti-on, PR Manager (Malaysia) for TAT: "Ink Studio helped us create real confidence in Thailand's reopening. The team delivered excellent content and generated good awareness among our target audience".

29/03/2022

Pent-up wanderlust is making it tough to decide on what kind of vacation to take. Adding to the bounty of choices are ’s new routes from the U.S. to Amman, Jordan; Ponta Delgada in the Azores, Portugal; Bergen, Norway; and Tenerife and Palma de Mallorca in Spain. Not sure where to start? Check out Hemispheres mag’s rundown of the best things to do at these five destinations. https://buff.ly/3HBG6Et

Photo Credits:

27/03/2022

Eurowings’ new Airbus A320neo will join the airline’s fleet this spring. It reduces fuel use and emissions by 15% and produces 50% less noise 🤫

Read more about it here: https://buff.ly/3vEFXhd

14/03/2022

With new chapters in New York and Toronto, Flock Together – a birdwatching club for people of colour that began in London last year – is spreading its wings around the world. The group is trying to make birdwatching and nature-based activities more inclusive – doing away with the traditional image of middle-aged men in khakis, and bringing a more diverse group of people into the fold. We chatted with the club’s founders for this month’s issue of Vera – read it on your Virgin Atlantic flight now.

Photos by Dave Imms