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Monday 9:30am - 6:30pm Tuesday 9:30am - 6:30pm Wednesday 9:30am - 6:30pm Thursday 9:30am - 6:30pm Friday 9:30am - 5pm

Curious PR, 39 Long Acre, London (2025)

19/12/2025

It was an honour to hear talk 'Ultra Processed Foods' - a Christmas Lecture from global-opinion-leading Royal College Of Physicians.

Having read his book ‘Ultra Processed People’, we joined budding biologist students to witness his rapid-fire delivery on the Why, How, What and Which foods we eat. Included were the ways UFPs are engineered and tested to be irresistible, leading us to consume excess fat, sugar and calories.

Importantly, Dr T didn't lecture per se. He genuinely urged audience opinions. Why? Because solutions must be found and steered by all ages and nations. But his slides spoke for themselves... Fancy a flavour of what was served to the enthusiastic young audience?

👅 Nutritional wisdom – how nose + tongue have evolved to sense ‘danger’ and avoid bad foods
💩 Gut ‘grossouts’ from the back door (essential viewing for young medics, helping build resilience, smells n all…)
⚡️ Mitochondrial magic (electrons, energy, entries & exits)
🦠 The microbiome, and all who live there
🦴 Our remarkable ability to sense what we need - cod liver oil, if we're an infant with rickets
🚜 'Reductionist' food systems: 50-60% of our calories come from wheat, corn, rice or soya
☠️ May cause death. Spot the difference? Lessons for policymakers and other stakeholders – see the parallels between the to***co and the UFP industry

19/12/2025

🌟 What a fortnight! ENORMOUS congratulations go to 2 of our brilliant clients for being shortlisted for major awards! It’s fantastic to see their all-round dedication being recognised.

🩺 Health Diagnostics is a finalist at the HSJ Partnership Awards 2025 for its partnership with Medway Council's public health team in strengthening health prevention, and improving access to NHS Health Checks.

🎨 's genuinely game-changing work for has been shortlisted in 4 categories at the Transform Awards Europe 2026, recognising a global brand transformation that's rooted in purpose and elevates the brand for long-term growth.

👏 Mega congratulations to everyone involved, including some very smart judges. We’re proud to be supporting such excellent teams.

11/12/2025

🍸❄️✨🔥Curiously Christmassy now… Uncle Fitz would be proud! 🎄🩰

28/11/2025

🌿🇬🇧 Is half of Britain’s garden space disappearing beneath concrete?

A new study by the RHS - Royal Horticultural Society — reported by The Guardian and conducted with AI-mapping — reveals that 42% of domestic garden space in the UK is now paved over (55% of front gardens, 36% of back gardens).

🌱 Across all cultivated green space, 18 million sq m is covered by artificial grass — with 7.5 million sq m of that in private gardens.

🏡 Gardens support over 50 million trees that store an estimated 158 million tonnes of carbon in their trees. Yet green space varies dramatically: Surprisingly, 41% of London is classified as green, compared with 25% in Edinburgh, 27% in Cardiff, and just 19% in Leeds.

🐦 These spaces host more than half of the UK’s butterflies, amphibians, and reptiles, plus over 40% of birds and mammals.

⚠️ As paving spreads, we lose flood resilience, biodiversity, and the natural cooling our towns and cities depend on.

🤔 What could you do this weekend to green up your garden instead of greying it out?

🔗 Curious to read more? Tap the link in below:
https://www.theguardian.com/environment/2025/oct/21/nearly-half-of-uk-garden-space-is-paved-over-rhs-study-finds

26/11/2025

🤖📚Jules Love is featured in Design Week as a must-listen-to voice on use of AI by creative agencies. In “The Eye of the Storm – An AI Expert’s Advice for Design Leaders”, he tackles the big questions every design leader should be asking: How will AI reshape business models? How do you build repeatable, AI-forward workflows? And why is upskilling your team critical, not optional?

From photographer to MIT AI student to AI strategist, Jules blends creativity and expertise like few can. His book, 'Shift – AI for Agencies' isn’t just theory; it’s a practical guide for agencies that's filled with real-world experience from his agency, Spark AI. Generative AI is transforming the very core of what agencies do, from creating content, to defining client services. Jules makes it clear: leaders can’t just react, they must actively shape the change.

✨ We’re proud to work with Jules to champion his mission to guide agencies through the biggest transformation since digital. Big thanks to Rob Alderson and Design Week for the feature, and for highlighting what has proved to be an Amazon best-selling book.

🔗 Curious to read more? Tap the link below: �
https://www.designweek.co.uk/the-eye-of-the-storm-an-ai-experts-advice-for-design-leaders/

21/11/2025

🌍🎣 Happy World Fisheries Day! Today we think of the 60 million who bring people nutritious seafood to others around the globe. These people depend on healthy seas for their lives and livelihoods. Since 2023, we’ve been standing up for truly sustainable oceans - spreading awareness of the risks generated by intensive farming of carnivorous fish, amplifying the voices of coastal communities, and pushing for aquaculture policies that protect marine ecosystems and the people who depend on them.

🇬🇷In June 2023 we joined others in working with Rauch Foundation and Katheti to by telling the world about a plan to turn 25% of Poros’ coastline and mainland into industrial fish farms. 2 years later, August 2025 saw the Greek Ministry of Environment's committee unanimously rejected the expansion plans! The government will now revise the national aquaculture plan with new criteria, zoning, and genuine public participation—a huge win for every coastal community in Greece.

🐟June 2024 saw us join forces to help communicate when over 160 people from coastal communities, NGOs and scientific institutions on 6 continents signed a letter to the UNFAO urging it to remove carnivorous fish farming from its list of so-called “sustainable” aquaculture activities. (The campaign was award-nominated for its global impact.)

🇦🇷 This week, we shone a light on Argentina's Tierra del Fuego with members of the GSFR to champion chefs and artisanal fisherpeople who are defending the salmon farming ban. enacted in 2021. We continue to amplifying the voices of local communities standing up for their livelihoods and their waters.

Today, we call on decision-makers everywhere to commit to fisheries that are truly sustainable - just, people-centred systems which will yield a future where ocean livelihoods can thrive for generations to come.

🔗 Read more about Tierra del Fuego below:
https://thefishsite.com/articles/tierra-del-fuego-chefs-and-fishers-unite-to-defend-salmon-farming-ban

19/11/2025

So many this week — here are a few of our favourites:
🏰1: Fortnum & Mason’s magical advent calendar display
🎄2: The RA Gift Shop’s perfectly dressed Christmas tree
💎3: Cartier’s sparkling festive display
🎁4: Beautiful gift ideas we’re eyeing up
🍬5: Ladurée’s pastel-perfect macarons
✨6: Regents Street glowing under its iconic Christmas lights

14/11/2025

🎷 London’s jazz scene is back in full swing — and thriving against the odds.

While small gig venues across the UK face soaring costs and uncertain futures, one corner of live music is buzzing again: London’s jazz clubs.

According to a new The Guardian feature, icons like Camden’s The Jazz Cafe are expanding with a new East London site, Ronnie Scotts Jazz Club is undergoing a major refurbishment, and New York’s Blue Note Jazz is opening its first-ever London club in Covent Garden.

🎶 This revival is being fuelled by younger, more diverse audiences — as Steve Rubie of the 606 Club notes: “Younger audiences are less scared of jazz. It’s all just music to them.” It’s also powered by incredible performers like Louise Marshall, whose extraordinary voice and stage presence are helping to define and elevate London’s live jazz scene. Artists like Louise bring energy, soul, and a modern edge to the city’s timeless sound.

💫 Still, challenges remain. The Music Venue Trust found that nearly half of grassroots venues ran at a loss last year, with many still recovering from pandemic closures. Dalston’s Vortex Jazz Club turned to crowdfunding to survive, and Broadway Market’s Kansas Smitty’s never reopened. The government’s Culture, Media and Sport Committee has since suggested a ticket levy on arena-level events to support smaller venues.

🔥 The best way to help? Show up, support live music, and keep the rhythm alive — because thanks to incredible talents like Louise Marshall, London’s jazz renaissance deserves to be heard.

🔗 Curious to read more? Tap the link below:
https://www.theguardian.com/music/2025/nov/10/london-jazz-clubs-expanding-thriving-against-the-odds-jazz-cafe-ronnie-scotts-blue-note

13/11/2025

📚🤖 We’re thrilled to see Jules Love’s new book ‘Shift – AI for Agencies’ soar to the top of the Amazon charts: ranking #1 across multiple categories, including AI & Semantics, Artificial Intelligence, and Marketing & Sales - and others!

It was fantastic to hear Jules speak at the event by Transform Magazine, where he shared his forward-thinking insights on how AI is reshaping the creative landscape: “My aim is simple: to help creative people cut through the noise and confidently embrace AI – without losing the human bit that makes creativity worth having in the first place.”

We’re proud to have helped launch this pragmatically conceived book into the world — a helpful guide for the creative industries which face one of the most disruptive times of recent years. Huge thanks to Andrew Thomas and Jack Cousins at Transform Magazine for hosting such an inspiring discussion. In Jules words, “AI isn’t coming – it’s already here. The question isn’t whether you’ll use it, but whether you’ll use it proactively or reactively. The agencies winning right now are the ones who started a year ago. The ones who'll win next year are starting today. Don't wait for perfect clarity – it won't come. Start building your AI capability now."

Packed with actionable insights 'Shift – AI for Agencies' empowers creative leaders to lead the change, not chase it.

11/11/2025

👩🏻‍✈️🌹🇬🇧 This Remembrance Day, we honour the bravery, resilience, and sacrifice of the incredible women who served our country.

We remember Joan Rich, Noor Inayat Khan, Betty Webb MBE, Ena Collymore-Woodstock, Joan Awbery, Ann Robson, and countless other men and women whose courage often went unrecognised, yet whose contributions were vital to the freedoms we enjoy today. From serving on the frontlines to working in intelligence and resistance, their determination and selflessness changed history.

Their stories remind us that heroism knows no gender, and that every act of service shapes the course of history. Today, we pause to reflect, honour their legacy, and give thanks for their extraordinary contributions.

10/11/2025

🦜🌍🐆 As COP30 kicks off in Belém, Brazil (10–21 November) world leaders, scientists and campaigners are coming together to take action on climate change and sustainability.

🍽️ While talks will span everything from energy to ecosystems, one issue close to our hearts - and plates - is food. What we eat has a profound impact on the planet. Intensive fish farming fuels overfishing, chemical pollution and GHG emissions stress out health and habitats. And intensive farming methods use vast amounts of water as well as GHG-heavy inputs such as fertilisers and pesticides - rather than alternatives such as for pest management.

At Curious PR, we’re proud to support clients by revealing the hidden costs of unsustainable food production - helping spark informed conversations about what constitutes truly 'sustainable' food systems. By educating and raising awareness, we help consumers, businesses and policymakers make informed choices that protect both people and planet. And of course, ALL stakeholders must be aligned to generate real change.

🌊 Together, we can drive that change from farm to fork — safeguarding our oceans, reducing environmental impact, and shaping a truly sustainable future. Here's to collaborating, to this end.

07/11/2025

🚶‍♀️🏃‍♂️🤔 Walking or running — which is better for you? The The New York Times breaks down the benefits of both.

RUNNING gives a quick boost to cardiovascular health, endurance and calorie burn. But WALKING is far from passive: a daily brisk walk supports heart health, reduces stress, boosts mental wellbeing and is gentler on your joints.

⏰ US federal guidelines recommend 150–300 minutes a week of moderate-intensity activity (like brisk walking) - or half that for vigorous exercise (like running).

🫀 Even small amounts count: a 5-minute jog can extend your life as much as a 15-minute walk. Longer sessions — 25-minute runs or 105-minute walks — cut the risk of dying over the next 8 years by ~35%. Regular runners were 30% fitter, and had a 30% lower risk of dying over 15 years.

The takeaway? The best exercise is the one you actually DO! Consistency beats intensity. Walking or running, even small regular steps make a big difference.

🔗Curious to read more? Tap the link below:
https://www.nytimes.com/2023/11/14/well/move/walking-running-health-benefits.html?nl=From+The+Times

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Monday	9:30am - 6:30pm
Tuesday	9:30am - 6:30pm
Wednesday	9:30am - 6:30pm
Thursday	9:30am - 6:30pm
Friday	9:30am - 5pm