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Curious PR

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Curious PR

Multi-Award nominated London PR agency bringing

13/12/2024

🏃‍♀️❤️🩺 4 minutes to a healthier heart for women? UK Biobank research reveals that quick bursts of intense movement, like climbing stairs or running for the bus, can reduce heart attack risk by 51% and heart failure by 67% in women, even for those who don’t exercise regularly! Small changes to your daily routine can make a BIG difference. For those who can exercise, 150 minutes of moderate activity weekly remains the goal.

Do these findings empower YOU to change daily habits to protect YOUR cardiovascular health? A new year beckons...

Read the full article here: https://www.theguardian.com/society/2024/dec/03/women-high-intensity-routine-four-minutes-daily-halve-heart-attack-risk-uk-biobank-study?CMP=Share_iOSApp_Other

11/12/2024

👨🏽‍⚕️🩻🩺 This week, Curious PR headed to London N1 for GIANT Health 2024 to meet innovators in healthcare and health technology. We heard up to date insights from NHS leaders and clinicians on many aspects of the health sector, including its future direction. A strong line-up of topics included one on the impact of AI and automation on healthcare professionals. (More on that later). The Chair of the NHS, Richard Meddings CBE, reflected on the challenges faced in his role, including unprecedented pressures on the Emergency Room, limited hospital beds, and the huge burden faced by Primary Care. What impressed us most? The moment an audience member asked to hear more on the all important 'P' for prevention. This elicited almost a round of applause, which was music to our ears, and to those of clients we support, including Health Diagnostics, a company which sits at the nexus of community-led care, data, and prevention (as seen through its work to deliver Workplace health checks as well as NHS Health Checks around the country.) Thank you to all involved, and we are looking forward to 'reporting' more!

26/11/2024

We're delighted to be heading soon to 'Expedition1' - a headline industry event at ACC Liverpool - part of the city’s plans to be the world’s first for climate action.

We're all set to hear about 8 pilot projects for decarbonising Live Music, TV and Film production in 2025 - as part of the UN’s Entertainment & Culture for Climate Action (ECCA) programme.

For several years the artist-led initiative, ACT 1.5, has worked with scientists from The Tyndall Centre for Climate Change Research to develop cutting-edge methods to reduce the environmental footprint of Entertainment.

3 nights of live music (Nile Rogers, Idles, Massive Attack +) will take place at Liverpool Arena in collaboration with Massive Attack and SJM concerts to showcase sustainable innovations + new designs for live music events. Examples include:

🎟🚇 A pioneering public transport + ticketing program
🔋 Electrification of all major event + filming locations using renewable energy
📜 A new Paris Agreement-compatible sustainability standard for future events.

After the success of Massive's recent ACT 1.5 climate action accelerator event in Bristol - praised for its minimal GHG emissions - we're curious to learn more!

Many thanks for the invitation, and hats off to supporters:
Ecotricity, the BBC, BAFTA , ESA - European Space Agency, BFII, EarthPercent, Equity, BECTU, A Greener Future, Association of Independent Festivals, UN Climate Change, UNESCO, ZENOBE Energy - and others.

See you in Liverpool!

22/11/2024

💵 ⛈️ 🥬 Soaring supermarket prices are making headlines, with extreme weather playing a major role. Potatoes are up 20%, carrots 38%, olive oil 40%, and some specialty items like chocolate have nearly doubled. Climate change is wreaking havoc on global food production - from torrential rains flooding Northern Europe to droughts devastating Morocco. “New crop models suggest even greater yield impacts,” warns Jonas Jägermeyr, climate scientist at NASA Goddard Institute for Space Studies.

But it’s not just the weather. Agriculture itself generates a third of greenhouse gas emissions, fuelling a vicious cycle: the food system drives climate change, which in turn, disrupts food production.

The good news? Solutions are within reach. Lab-grown proteins, heat-resistant crops, and sustainable farming practices offer hope, alongside reducing food waste and cutting meat consumption.

The big question is, will we act quickly enough? With the global population rising and climate impacts intensifying, change isn’t optional - it’s urgent. Can we transform the way we grow, consume, and value food before it’s too late?

The future of food depends on choices we make NOW. Let’s make them count! 🌾

🔗 Read more: https://www.newscientist.com/article/mg26435170-800-is-the-climate-change-food-crisis-even-worse-than-we-imagined/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=currents

22/11/2024

🎸🎶 On Wednesday, our team headed to see one of our favourite bands - Khruangbin - play at Hammersmith Apollo. We were spellbound by the band’s weaving guitars and wiggling moves. Likewise, by hypnotic & ethereal visual projections complementing their unique sound: a fusion of Thai funk, soul, and global influences.

What an atmosphere to get to experience together…

We also loved their supporting act, brass- rich, Delhi based Peter Cat Recording Co.

✈️ Khruangbin means aeroplane in Thai. Without a doubt, we left the venue flying high on the experience.

19/11/2024

This International Men’s Day will no doubt raise awareness about Men’s health, mental and physical. This is important, as the statistics tell us that:-
📈 76% of premature deaths from heart disease and Type 2 diabetes are men.
🩺 Yet, men are still less likely to visit a doctor than women of the same age.
😢 This means many preventable issues are addressed too late.

Through our work with Health Diagnostics, we’ve seen how innovative tools can make health checks simple, accessible, and proactive. Early detection and actionable improvement are key. 💡

This year’s theme, ‘Positive Male Role Models’, reminds us to:
📅 Promote regular health checks
💬 Encourage health conversations
🧠 Normalise mental health discussions
⚙️ Support tools that make preventive care easier

Together, we can break barriers and create healthier futures for men everywhere. 💪🌍

18/11/2024

Our new blog details the journey to our 3 latest award nominations, as we reflect on one of our most exciting years yet!

We’re proud to have been finalists for ‘Best Not-For-Profit Campaign’ at the UK Agency Awards 2024 and at the European Agency Awards 2024, thanks to our work on the campaign for Rauch Foundation. 🌍🐟 This impactful campaign secured global media coverage (BBC World News, Financial Times, Mail Online) and secured 175 signatories across 6 continents on a letter that challenged the UNFAO on unsustainable fish farm expansion. ✉️

But the cherry on top? 🎉 A ‘Best Agency Culture’ nomination at the European Agency Awards! This recognition means a lot to us because it reflects not just WHAT we do, but HOW we do it together as a team.
💡 From nurturing talent and digging deep, to finding balance (and fun!) our culture is at the heart of everything we do.

Our team is incredibly proud to have received these nominations, so a huge thank you to the judges at UK Agency Awards and the European Agency Awards judges for making us finalists.

Now, onto next year...

📖 Read the full blog: https://www.curiouspr.com/post/a-curious-culture-the-heartbeat-behind-our-pr-award-nominations

15/11/2024

Did you know childhood bullying can rewire the brain, leaving marks that last into adulthood? A study by Michael Connaughton & colleagues at the Royal College of Surgeons, Ireland, analysed data from 2,000+ young people. It found that bullying impacts 49 brain regions linked to memory, motor movements and emotional regulation – increasing the chances of mental health challenges and substance abuse. How? MRI scans showed that bullying shrinks the Hippocampus – crucial for stress regulation – while regions linked to emotions become enlarged and overactive, making it harder for the brain to manage emotions later in life.

Gender differences were also identified: females often experience changes in emotional-processing regions (such as the amygdala), reflecting exclusion and manipulation. Males show impacts on physical coordination and spatial awareness, linked to more physical forms of bullying. Adolescence is a critical period for brain development, making bullying’s impacts particularly profound. However, resilience is possible, and therapies like cognitive behavioural therapy, CBT, can help.

This Anti-Bullying Week's theme is ‘Choose Respect’, and we’re reminded how important it is to foster kindness and understanding. Early interventions and supportive environments can help reverse the damage, and turn adversity into resilience.

So, let’s commit to creating safe spaces, and TOGETHER we can all build stronger, healthier futures for all.

Read the full article here: https://www.newscientist.com/article/2452266-were-starting-to-understand-what-being-bullied-does-to-the-brain/?utm_source=nsday&utm_medium=email&utm_campaign=nsday_181024&utm_term=Newsletter%20NSDAY_Daily

14/11/2024

The public outcry that led to this week's resignation of the Archbishop of Canterbury, Justin Welby, has made many of us ask: How, in today's world, was it possible for unfathomable misery and trauma to be inflicted on over a hundred boys and men for so many years, at the hands of one man - abusive British barrister, John Smyth, who died at home in 2018.

It also made us reflect on a moment this summer when our founder and MD, Hannah Kapff, was asked by 'Influence Magazine' for her views on what constitutes an effective public apology.

We've analysed the so-called 'apology' made in 2017 which was made on Welby's BEHALF to state that, “Although the Archbishop worked with him; no one discussed allegations of abuse by John Smyth with him”, adding, “He believes that the safeguarding of children should be a principle priority.”

This flies in the face of good public relations practice, which Hannah sums up: “Any quotes need to sound as if they’re coming from that person, and not as if written by a PR team.” Why? Because people need to hear from people - over and above 'the organisation'. Honesty and accountability are all. As she adds, “You need to make it sound like you are sorry, because anybody with half a brain will know what a genuine apology is.”

Yet, sadly, apologies are so often a case of 'too little, too late'. Sure enough, it was around 7 years later when Tuesday saw Welby state, “As I step down, I do so in sorrow with all victims and survivors of abuse. I must take personal and institutional responsibility for the long and re-traumatising period between 2013 and 2024.”

Lessons need to be learned from this case in so many directions - not to mention the need for ACTIONS that will stop any organisation from failing to prevent such widespread life-changing horrors, which are usually known by many.

Our thoughts are with the victims and their families at this time.
Thank you to Christian Koch for including our views.

The full article is here: https://influenceonline.co.uk/2024/08/30/all-apologies-the-golden-rules-of-the-pr-mea-culpa

12/11/2024

Huge thanks you to Rob Alderson, Editor of Design Week, for writing about The Workroom (client), and its inspired rebrand of Humanist Ceremonies (part of Humanists UK) which supports celebrants to conduct ceremonies for life’s key milestones - weddings, funerals and naming ceremonies. Demand for non-religious ceremonies is growing as the government considers making humanist ceremonies legal in England + Wales - as in Scotland.

The Workroom approached this rebrand with inclusivity at its core. Its founder and MD, Brigid McMullen, knew it was crucial to have Humanist UK's network of highly-trained celebrants input, as 'the face of the organisation'. Through focus groups and open dialogue, Workroom put their views at the heart of the brand’s thoughtful new look and feel. As Brigid says, "People need to know their input has been listened to, and acknowledged." The Eureka moment was creating the strapline: “Your story is our story" to reflect the unique, personal nature of the humanist experience, which came to life visually in a “DNA Signature Strip” - a colourful, pixelated version of a genetic code representing people's diversity and personal stories.

The article conveys Workroom's sensitivity, inclusiveness, intellectual rigour and outstanding creative abilities. Thanks to all involved!

Slide 2: Maddy and Hannah pictured on set filming with The Workroom and Humanist Ceremonies
Slide 3: Brigid and team checking the group shots

🔗 Read the full Design Week article via the link in bio

08/11/2024

🔬🧬🧪 Ever heard of PFAS (per- and polyfluoroalkyl substances)? Either way, you’ve definitely been exposed to these 'forever chemicals’ - 15,000 synthetic chemicals that can resist water, heat and stains, yet, don’t break down, so accumulate in the environment and our bodies. Indeed, most US and Australian citizens have detectable levels in their blood.

Landfills are a significant source of PFAS pollution, which leak these chemicals into groundwater and surrounding areas. New studies show the treatment plants intended to remove PFAS can actually increase levels of toxic PFAS by up to 1,335%. Though the Australian PFAS taskforce reports widespread exposure, public health experts are still debating the full impact, as levels are “within normal ranges” of whole populations.

Linked to serious health issues, including cancer and reproductive problems, PFAS were classified as carcinogenic by the International Agency for Research on Cancer in 2023. Some scientists are calling for a global PFAS ban, as contamination reaches even ‘remote areas’, says Professor Martyn Kirk of Australian National University.

Want to limit YOUR exposure? Cut back on plastic containers, skip stain-proofing sprays, and go PFAS-free when shopping for outdoor gear. Every small, everyday choice counts!

Read more here:
https://www.theguardian.com/environment/2024/nov/04/decontamination-of-landfill-waste-leads-to-increase-in-toxic-chemicals-says-study

https://www.abc.net.au/news/health/2024-09-19/pfas-forever-chemicals-health-impacts-water-food-environment/104358572

08/11/2024

We were thrilled to be part of the European Agency Awards last night, where we were finalists in 2 categories 'Best Agency Culture' - and - 'Best Not-For-Profit Campaign'!

Although we didn’t take home a trophy this time, we’re incredibly proud to have received the following feedback from the judges about the Curious PR CULTURE:

"The agency’s dedication to nurturing staff and providing stability, particularly in a competitive and often volatile industry, is impressive. The variety of initiatives, from pro bono work to creative outings, reflects a deep commitment to both employee satisfaction and social responsibility. The positive testimonials from clients and former employees provide strong external validation of their culture."

Being recognised in this way is especially meaningful because it’s not just 'what' we do - it’s WHO we are: values, behaviours, our 'heartbeat'. The Curious PR way has always been about nurturing talent, digging deep, going the extra mile, collaborating, finding balance, and, of course, having fun along the way. After all 'play' is crucial to all mammals, including Homo Sapiens.

To learn more, check out two blogs on the European Agency Awards website for an inside look at what makes Curious PR tick.

A heartfelt thanks to the European Agency Awards judges, Don't Panic Events, our valued clients, and everyone who has supported us along the way.

Read our blogs here:
https://europeanagencyawards.com/curious-pr-finalist-for-best-agency-culture-at-the-european-agency-awards-2024/

https://europeanagencyawards.com/curious-pr-is-finalist-for-best-not-for-profit-pr-campaign/

01/11/2024

🇺🇳🪸 Coral Reefs are in Crisis! COP16 sounded the Alarm in Cali, Colombia, with an urgent call for coral reef protection. An emergency session convened to urge funding after new research revealed 77% of the world’s reefs are suffering from devastating bleaching. The latest coral bleaching is the fourth - and largest - mass global bleaching event on record, impacting both hemispheres, driven by warming oceans and climate change. In response, New Zealand, UK, Germany + France have pledged $30M towards a $3Bn goal for global reef conservation by 2030.

🌊 Why It Matters:�Coral reefs are a lifeline for the ocean, supporting 25% of all marine life, and helping provide food and livelihoods for nearly 1Bn people worldwide.

⏳ Time is Running Out:�U.N. Ocean Envoy, Peter Thomson, warns: “The window to protect these ecosystems is closing rapidly.”

Do you agree that we must act NOW to secure a sustainable future for coral reefs - and communities that depend on them - ?

🔗 Find out more: https://www.independent.co.uk/news/ap-colombia-research-thomson-france-b2638660.html

25/10/2024

Yesterday the House of Lords Food, Diet & Obesity Committee published a report calling on the government to develop a long-term strategy to fix our broken food system, given that:-
- 66% of adults are overweight
- 29% are obese
- 36% of children leave primary school overweight or obese

So, how can we fix this 'picture of unhealth?’ From 1992-2020, nearly 700 policies were posed to tackle the problem, YET obesity has continued to rise. The Food Foundation finds the cost of healthy foods is a major issue, and says the most deprived fifth of the population would need to spend 50% of their income on food, to meet healthy diet recommendations.

Some of the Committee's recommendations include:
🧂A reformulation tax (salt + sugar) for food manufacturers
📺 Banning advertising of unhealthy foods - across ALL media
🏫 Drive compliance with school food standards

WILL any of these be imposed, and are they enough to reverse the 'big food, big lobby, big profits' culture? We'd agree with media doctor, Dr Chris van Tulleken,
noted on BBC Radio 4 Today programme that ultra-processed foods “makeup 60% of our diet in the UK, and globally they are the leading cause of early deaths", adding "We need to use a to***co controlled approach” when dealing with this problem.

Read more 🔗: https://committees.parliament.uk/committee/698/food-diet-and-obesity-committee/news/203372/the-government-needs-a-plan-to-fix-our-broken-food-system-and-turn-the-tide-on-the-public-health-emergency/

21/10/2024

🇨🇭🌱🐝 Wishing everyone at the Annual Biocontrol Industry Meeting (ABIM) 2024 a successful and productive event in Basel, Switzerland. We can't wait to hear highlights of the meeting which sees 1,800+ delegates from 58 countries representing 500 companies share knowledge, research and the latest biocontrol products. No doubt, important discussions on supporting biodiversity using innovative biological control solutions will crop up (sic), given that COP16 is running simultaneously.

Congratulations again to IBMA - International Biocontrol Manufacturers Association, co-owner of ABIM AG, for helping bring this global event to life once again.

Best of luck to all involved! 👏

Learn more here: https://www.abim.ch/

18/10/2024

👩🏽‍⚕️🧠💡 Today is - an initiative which aims to break the stigma surrounding menopause and perimenopause, and inform women of wide-ranging support options available. Two years ago, we organised an event focused on women's mental + physical health, including a 'Menopause 101' session led by impassioned experts from Positive Pause UK - Jo McEwan & Ann Stephens. The ensuing panel discussion, led by Magic Radio's Emma Wilson, explored the effects of menopause, and gave tips for employers, as well as employees, at this important time for health. The audience feedback was more than positive, and one male employer came to tell us he wished he'd known more about the subject far sooner. Organising such events is always a lot of work, but the rewards, in terms of knowledge sharing alone, are always worth it....

This year’s theme is Menopause Hormone Therapy (MHT), which aims to give individuals the knowledge to make fully informed treatment choices. Although MHT is understood in some parts of the world, it still has not gained full global attention. This initiative has far to go, and scientific research into menopause is still throwing up important new findings.

Curious to know more? Learn more here: https://www.imsociety.org/education/world-menopause-day/

15/10/2024

🌱🌾👩🏼‍🌾 Today marks International Rural Women’s Day! A celebration of the hard work and dedication of rural women to their families, communities, and livelihoods. This year’s theme, "Rural Women Sustaining Nature for Our Collective Future”, shines a light on their vital contributions to building climate resilience, conserving biodiversity, and promoting gender equality.

Through our work with IBMA - International Biocontrol Manufacturers Association, we’ve witnessed how much women contribute to biocontrol and biodiversity efforts, whilst advancing sustainable farming practices. Rural women represent 22% of the global population and 43% of the agricultural labour force, YET they earn about 18% less than men. Their essential contributions to food security and nutrition highlight the urgent need to invest in their empowerment.

So today, and everyday, take a moment to recognise and celebrate rural women for their invaluable contributions as agents of health and empowerment within their communities. Their tireless work drives sustainable change and paves the way for a more equitable future.

11/10/2024

👩🏽‍🔬🧫🧪Lab-made blood stem cells? Yes, it’s happened! For the first time, human blood stem cells have been created in a lab, and tested in mice without immune systems. In up to 50% of cases, the cells became functional bone marrow – a huge step forward for potential cancer treatments.

This breakthrough could one day see a patient’s own cells used to grow healthy new bone marrow, reducing the risk of rejection, and solving the donor supply issue. Andrew Elefanty of the Murdoch Children’s Research Institute in Australia explains: First, blood or skin cells are reprogrammed into pluripotent stem cells which have the ability to develop into blood stem cells. Next, these stem cells undergo a process called differentiation, whereby they are directed to become blood vessels, and then blood cells - producing millions of new blood cells in just 2 weeks.

Abbas Shafiee from the University of Queensland calls it a “magnificent breakthrough”, but notes that more research and human trials are needed before it can be used in clinics. Still, this could help revolutionise how we treat cancers like leukaemia and lymphoma.

Curious to know more? Read the full article here: https://www.newscientist.com/article/2446107-lab-grown-stem-cells-could-be-a-breakthrough-for-cancer-treatment/

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👨🏽‍⚕️🩻🩺 Last week, Curious PR headed to London N1 for GIANT Health to dive into the future of healthcare and health-tech, alongside some of the world's brightest innovators. We heard from NHS England Chair, Richard Meddings CBE, who addressed the tough realities: ER pressures, limited beds and Primary Care struggles. He stressed the need to invest steadily behind long-term initiatives, but admitted “basics are under real pressure due to lack of funding.” 'Prevention' stole the spotlight when one audience member called for more focus on this all-important ‘P.’ The resulting applause resonated with us, and with client, Health Diagnostics - UK leader in community-led care via NHS and workplace health checks. We particularly enjoyed connecting with innovative companies such as:� 🏃🏼 Norvana - a new health assistant which blends fitness, diet and lab data for highly personalised insights. 🧠 Reneural - the neuro-rehabilitation platform integrating VR, robotics and EMG to support stroke survivors. 👩🏽‍💻 Diversido - a software development studio specialising in Health and Wellness products. In a world of stretched resources, innovation and collaboration remain vital. Our team left feeling cautiously optimistic. We look forward to seeing what 2025 brings for healthcare communication. #GIANT2024 #GIANTHealthConference #Innovation #NHSHealthChecks #Healthcare #Healthprevention

👩🏽‍🔬🧫🧪Lab-made blood stem cells? Yes, it’s happened! For the first time, human blood stem cells have been created in a lab, and tested in mice without immune systems. In up to 50% of cases, the cells became functional bone marrow – a huge step forward for potential cancer treatments. This breakthrough could one day see a patient’s own cells used to grow healthy new bone marrow, reducing the risk of rejection, and solving the donor supply issue. Andrew Elefanty of the Murdoch Children’s Research Institute in Australia explains: First, blood or skin cells are reprogrammed into pluripotent stem cells which have the ability to develop into blood stem cells. Next, these stem cells undergo a process called differentiation, whereby they are directed to become blood vessels, and then blood cells - producing millions of new blood cells in just 2 weeks. Abbas Shafiee from the University of Queensland calls it a “magnificent breakthrough”, but notes that more research and human trials are needed before it can be used in clinics. Still, this could help revolutionise how we treat cancers like leukaemia and lymphoma. Curious to know more? Read the full article here: https://www.newscientist.com/article/2446107-lab-grown-stem-cells-could-be-a-breakthrough-for-cancer-treatment/ #MedicalBreakthrough #CancerResearch #CancerTreatment #StemCellTherapy #HealthInnovation

🎉🤞🏽🥂 Exciting NEWS! We’re finalists in TWO categories at the European Agency Awards! - 'Best Not-For-Profit Campaign' and 'Best Agency Culture' 🐟 Our #FishFarmsOut campaign on behalf of Rauch Foundation - featured on BBC World News, Financial Times, MailOnline - is making waves globally, having united 175 voices from 6 continents to sign a letter to the United Nations Food & Agriculture Organisation (UNFAO) asking it to stop classifying industrial fish farming as 'sustainable'. It is anything BUT! 🤝 The word ‘Curious’ comes from the verb ‘to care’, so we're SUPER proud to be finalists in the 'Best Agency Culture' category, having conveyed our creative, collaborative, fair workplace culture, which we see as key to sustainable success. 🙏🏾 A huge thank you to the European Agency Awards judges, Don't Panic Events, rauchfoundation, katheti.gr, the_gsfr, Don't Cage Our Oceans , Conscience Consulting - plus other partners and collaborators, members of the media, and all who have supported our team and campaigns. 🍀 Good luck to all well-deserving finalists at the awards - bring on November’s event! 💪 Read more about #FishFarmsOut (Link in Bio). #EUAgencyAwards #PR #Awards #AgencyCulture #NotForProfit #Finalists #PRAwards

🎈🎂🥂 The happiest of birthdays to our endlessly curious MD, Hannah Kapff ! #HappyBirthday 🥳

🏴󠁧󠁢󠁳󠁣󠁴󠁿🌍🌳 Tick trouble on the horizon! Scotland’s tick population could soar if global temperatures climb by 4°C, nearly doubling these parasite’s population and raising the risk of spread of Lyme disease. Even a smaller temperature rise below the 1.5C target could lead to a significant increase in ticks. Lyme disease, which already affects 1 in 10 people globally, is transmitted by infected ticks, causing symptoms from facial paralysis to memory loss, with symptoms lingering for months or even years after treatment. Ticks thrive in warm conditions, and with climate change, researchers at the University of Stirling are sounding the alarm. They predict that even tick free habitats could be sustaining populations by 2080 - potentially leading to a 99% increase if temperatures hit 4C, the University’s Mathematicians have said. However, there is a silver lining! A new model developed by Prof Rachel Norman and her team shows that if the temperature rise is kept below 1°C, tick numbers could drop by 26%. Additionally, this model could be key in predicting and preventing future disease risks, with Prof Norman commenting it could enable future “predictions of disease risk”, hopefully helping us keep ahead of the curve. So what actions will YOU be taking against climate change to prevent these tiny terrors from taking over? Read the full article (Link in Bio). #ClimateChange #LymeDisease #Scotland #ProtectYourHealth #F2L

🔥☀️🌎 Last Sunday, we experienced the world’s hottest day on earth. The global temperature record was shattered, with an average surface air temperature of 17.09°C (62.76°F), driven by carbon emissions. Though this may seem a small jump from 2023's 17.08°C, this slight increase is making a huge impact. The Guardian reported on the terrifying repercussions of global warming, and the drastic measures we must ALL take. Even a glimpse at recent flooding and wildfires tells us just how unprepared we are now, and less prepared still for what an even warmer world will bring… It cites research showing the cuts needed from 2020- 2050: a supply fall of coal by 99%, oil by 70% and gas by 84%. This cannot happen if global policies are still set to allow an increase in global warming to 2.5°C by 2100, rising from the current 1.3°C and surpassing the critical threshold of 1.5°C. Briefly, La Niña (cooling of the Pacific ocean) is expected to slow down a roasting of the planet - but if a natural phenomenon can’t stop it for long, what steps will YOU be taking to help our climate? #HottestDayEver #ClimateChange #GlobalWarming #LaNiña

🐦🧐🦉Are you a ‘lark' or an ‘owl’? (Also known as chronotypes). For years we’ve been told early birds are more ‘productive' than night owls. BUT according to a new study, people who are 'evening-active’ tend to exhibit better cognitive performance than 'early risers’. The UK Biobank Cohort Study by West et al. reveals a positive correlation between optimal sleep length and cognitive scores, which is influenced by participants' morning or evening preferences. Notably, 'night owls' consistently outperformed their 'early bird' counterparts in cognitive tests. The perfect sleep length - 7-9 hours - is emphasised as being crucial for cognitive function: too long, or too short, can be detrimental for brain health. Our key takeaway? Aligning your sleep schedule with your chronotype can help ensure peak cognitive performance. Most of our team are owls - but what’s YOUR chronotype? Read the full article here: https://www.medscape.com/viewarticle/night-owl-or-lark-may-affect-cognition-2024a1000cvo?ecd=mkm_ret_240717_mscpmrk-OUS_ICYMI_etid6672652&uac=481659HV&impID=6672652 #PerfectYourSleep #SleepScience #SleepHealth #Neurology #SleepStudy #Chronotype

🥂🙌🏾📣Some FANTASTIC news to end the week! We are FINALISTS for 'Best Not-For-Profit Campaign' at the 2024 UK Agency Awards! We've made it alongside 5 other agencies, based on our recent work with Brussels-based @conscienceconsulting on behalf of US-based @RauchFoundation. We are thrilled to be recognised for our achievements, which include securing media coverage in BBC World News, Financial Times and Mail Online. Not to mention helping to get 175 organisations from 6 continents to sign an open letter demanding that the United Nations Food & Agriculture Organisation (FAO) stops classifying industrial fish farming as “sustainable.” To find out why we must protect vulnerable communities and ecologies from this impact, please read the facts at www.fishfarmsout.org 🙏🏾Thank you to @UKAgencyAwards judges, @RauchFoundation, @Katheti, strategic partners @GSFR and @DCOO, members of the media, and everyone else involved. Good luck to all the other agencies, and and bring on September's event!!

We’re thrilled to see the incredible momentum the #FishFarmsOut campaign has gained over the weekend! We’ve received fantastic coverage from BBC World News, the FT, The Fish Site, @desmognews , and the Tasmanian Times. NGOs and experts, such as @slowfood_international and @feedbackorg, have also shown tremendous support via social media. The collaboration and enthusiasm for this campaign has been nothing short of inspiring. The time to act is NOW! The UN must take carnivorous fish farming OFF its list of “Sustainable”aquaculture practices. Consumers deserve to know where their seafood is coming from! Willing to help? ✍🏼 Sign the petition at: https://action.wemove.eu/sign/2024-5-ask-the-un-fao-to-exclude-carnivorous-fish-farming-from-sustaina-EN 📲 Share this short compelling video with your network: https://youtu.be/aqQblAqc6ao 👀 Read the open letter here: https://fishfarmsout.org/#letter

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