Anita Moorthy

29/05/2024

New Episode! "The Power of Community with Jared Robin"

[00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life. [00:10:00] What makes for a successful B2B community and when companies should think of ...

[00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life. [00:10:00] What makes for a…

22/04/2024

5 Star Review: A great resource for European founders

"If you’re starting a business or growing a new one, Anita’s show is an excellent resource. While her focus is European startups, I’ve found ther…

A great resource for European founders. Published April 18, 2024 by PeteSteg on Apple Podcasts.

21/02/2024

New Episode! "From Music to Mission: Annu Nieminen on reimagining impact measurement"

[2:15] From Classical Music to Tech Startup Anu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Up...

[2:15] From Classical Music to Tech Startup Anu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected pat…

05/01/2024

New Episode! "From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek."

2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing Marketing focus by stage of growth How do you balance performance marketing and brand/organic marketing? How do you balance ...

2:16 - Path from operator to angel investor to Atomico scout 19:09 - Advice on early stage marketing Marketing focus by stage of growth How do you balanc…

29/11/2023

New Episode! "How One Startup Built a Multi-million Euro Business with No Code Solutions - Guerson Meyer, co-founder of Sophiq Properties"

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the ...

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to…

05/10/2023

New Episode! "On Usage-based Pricing and How to Run a Successful Design Partner Program with Griffin Parry, co-founder m3ter"

Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP

Why all SaaS companies should implement usage-based pricing and How to run a successful design partner program with your customers to build your early MVP

23/08/2023

New Episode! "Zero to $11m Series A with Digitail.io - Practical Advice on ICP, PMF, Fundraising and Building Culture."

[1:49] - Why not having domain expertise can sometimes help entrepreneurs [5:45] - Defining your ICP [8:31] - Determining your MVP [13:06] - Funding your seed and lessons learnt from raising too early. [22:48] - GTM [30:11] -...

[1:49] - Why not having domain expertise can sometimes help entrepreneurs [5:45] - Defining your ICP [8:31] - Determining your MVP [13:06] - Funding your…

22/06/2023

New Episode! "From Serial Entrepreneur to Angel Investor to CIO of Estonia: Taavi Kotka Shares his Entrepreneurial Insights"

[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what is it and why is it important [29:04] - Advice for other entrepreneurs [3...

[2:16] - 20 years and starting a company in Estonia [5:08] - Angel investing and what to look for? [10:01] - First CIO of Estonia [16:59] - Koos - what i…

22/03/2023

New Episode! "Building a Unicorn in Crisis with Hristo Borisov, Cofounder of Payhawk"

[2:00] - How the SVB crisis unfolded at Payhawk [6:23] - The 3 most important ingredients for building a successful unicorn [16:19] - Validating your company idea [18:19] - 60 rejections. How Payhawk overcame the biggest obje...

[2:00] - How the SVB crisis unfolded at Payhawk [6:23] - The 3 most important ingredients for building a successful unicorn [16:19] - Validating your com…

02/03/2023

New Episode! "Why Investing in Emerging Markets Makes Sense Now - Alisee de Tonnac, co-founder of Seedstars"

[2:24] - Journey to starting Seedstars [5:31] - Investing and not being local [10:27] - Seedstars programs [13:28] - Investor returns from emerging markets [19:06] - Challenges [25:12] - Advice for entrepreneurs [27:16] - Adv...

[2:24] - Journey to starting Seedstars [5:31] - Investing and not being local [10:27] - Seedstars programs [13:28] - Investor returns from emerging marke…

25/01/2023

New Episode! "When *Not* To Go for VC Funding with Alex Axentiev, Co-Founder of HedgeFlows"

HedgeFlows almost closed on their first VC funding and decided to not do it. Why and was it the right decision?

HedgeFlows almost closed on their first VC funding and decided to not do it. Why and was it the right decision?

13/01/2023

New Episode! "Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is"

Erik Martinson, CEO, and co-founder of Svea Solar – one of the fastest-growing cleantech companies in Europe – talks about the economics of solar energy, why the time is ripe for solar and some of the lessons learned building the company.

Erik Martinson, CEO, and co-founder of Svea Solar – one of the fastest-growing cleantech companies in Europe – talks about the economics of solar energy,…

07/12/2022

New Episode! "How to Fundraise the Creandum Way with Peter Specht"

The 3 steps Creandum advises its portfolio company to go through for every fundraising: planning, preparation and active process. And advice for startups on current market conditions and Peter’s views on FTX blowup.

The 3 steps Creandum advises its portfolio company to go through for every fundraising: planning, preparation and active process. And advice for startup…

24/11/2022

New Episode! "Bootstrapped to $14M Seed Round with Nurasyl Serik, Co-founder of Remofirst"

Nurasyl bootstrapped the company to 7-digit revenues with five employees and then went on to close a $14M seed round, one of the largest in the UK. How did he do it?

Nurasyl bootstrapped the company to 7-digit revenues with five employees and then went on to close a $14M seed round, one of the largest in the UK. How d…

09/11/2022

New Episode! "How to be a VC at 29 years and Advice for pre-Series B Companies - Annalise Dragic, Sapphire Ventures"

Sapphire ventures, Series B investing, and her journey to becoming a VC at 29. Annalise is a Partner at Sapphire Ventures where she focuses on investments primarily in Europe and Israel.

Sapphire ventures, Series B investing, and her journey to becoming a VC at 29. Annalise is a Partner at Sapphire Ventures where she focuses on investmen…

20/10/2022

New Episode! "What I Learnt from 4 failed Startups and 8 Rounds of Fundraising"

With 8 rounds of fundraising under his belt, David shares his secret for doing successful fundraising. He also talks about his previous four failed startups and what he learned from each one of them.

https://www.europeanstartupshow.com/s5e3

06/10/2022

New Episode! "Refugee Entrepreneurship with Charlie Fraser, Co-Founder of TERN"

Does investing in refugee entrepreneurs make sense?
Charlie is co-founder and Partnerships Director at TERN, The Entrepreneurship Refugee Network, an ambitious social enterprise that believes you can empower refugees to thrive through the power of thei

Does investing in refugee entrepreneurs make sense? Charlie is co-founder and Partnerships Director at TERN, The Entrepreneurship Refugee Network, an am…

22/09/2022

Spoilt by Amazon, I expect personalization in everything.

What about wines? Can you find the best wines personalized for your palette?

Yes, and there is an app for that. Vivino, is the world’s most downloaded wine app which serves personalized recommendations based on the billions of wine data from 60 million users.

I had the pleasure of sitting down with Heini Zachariassen, co-founder of Vivino to hear how he built Vivino and what he learned building it.

[1:53] - Early years in Faroe Island and being an outsider to the wine industry

[8:29] - “Never look at the competition, know your customer instead”

[10:58] - Focus on the product and avoid distractions

[14:25] - On B2C marketing

[19:20] - Building the company culture at Vivino

[23:34] - When should a founder step down and bring in a new CEO

[27:08] - Fundraising tips

[30:35] - what Heini looks for in founders for angel investing

Do you use Vivino? What’s your take on apps like Vivino?

https://www.europeanstartupshow.com/s5e1

Heini Zachariassen grew Vivino into the largest wine community in the world (56 million users) and raised $221 million in funding. In this podcast, Heini…

21/09/2022

New Episode! "How I Built a Billion Dollar Company as an Outsider - Heini Zachariassen, Founder of Vivino"

Heini Zachariassen grew Vivino into the largest wine community in the world (56 million users) and raised $221 million in funding. In this podcast, Heini shares his secrets (competition, fundraising, partnerships, and more) for how he built Vivino from a

Heini Zachariassen grew Vivino into the largest wine community in the world (56 million users) and raised $221 million in funding. In this podcast, Heini…

25/07/2022

New Episode! "The Irish Startup Ecosystem with Patrick Walsh, the Founder of Dogpatch Labs, Ireland"

My guest today is Patrick Walsh, the founder of Dogpatch Labs, one of Ireland's leading startup hubs and Crunchbase's top 10 incubators in the world. Patrick is also the youngest member of Ireland’s National Competitiveness Council and is a strong advoc

My guest today is Patrick Walsh, the founder of Dogpatch Labs, one of Ireland's leading startup hubs and Crunchbase's top 10 incubators in the world. P…

22/06/2022

How has starting a company and raising money during covid changed? I interview Andre Turville, Founder - CEO of ARX Alliance on his experience bootstrapping his company during covid to now closing their seed round of funding.

Arx Alliance is a company dedicated to addressing supply chain cyber visibility and resilience.

Good episode for anyone in the early stages of their entrepreneurship journey.

https://www.europeanstartupshow.com/s4e10

My guest today is Andre Turville, Founder -CEO of Arx Alliance. Arx Alliance is a company dedicated to addressing supply chain cyber resilience. Listen…

22/06/2022

New Episode! "From Zero to Seed with Andre Turville, Founder of ARX Alliance"

My guest today is Andre Turville, Founder -CEO of Arx Alliance. Arx Alliance is a company dedicated to addressing supply chain cyber resilience. Listen to Andre’s experience bootstrapping his company successfully to now closing their seed round.

My guest today is Andre Turville, Founder -CEO of Arx Alliance. Arx Alliance is a company dedicated to addressing supply chain cyber resilience. Listen…

25/05/2022

New Episode! "From Operator/Angel Investor to a "proper" VC: Is It for Everyone?"

Gemma Bloemen, Principal at Creandum, on why she moved from an operator role at Uber and Elder to a VC.

Gemma Bloemen, Principal at Creandum, on why she moved from an operator role at Uber and Elder to a VC.

27/04/2022

New Episode! "Deliberately Creating Company Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife"

Sammy Rubin, co-founder, and CEO of YuLife, the fastest and one of the most exciting insurtech in the UK. Last summer, Yulife raised $70 million in one of the largest Series Bs raised by an insurtech startup in Europe.
Sammy describes Yulife as the wor

Sammy Rubin, co-founder, and CEO of YuLife, the fastest and one of the most exciting insurtech in the UK. Last summer, Yulife raised $70 million in one …

07/04/2022

Today’s episode is packed with actionable advice for any SaaS or Cloud-based startups, particularly in Europe

Itxaso del Palacio, Partner and Notion Capital uses real-case studies from the Notion portfolio of companies and talks about:

- Notion’s go-to-market support and building the scaling engine
- Tips on how to hire for growth
- When to bring in marketing; and determining the first hire
- US Expansion: when should you expand to the US and how
- How do you become a Notion portfolio company
- Big trends and areas of growth in Europe

If you are a SaaS or Cloud startup in Europe, this is a must-listen podcast.

https://www.europeanstartupshow.com/s4e7

If you have been listening, please let me know what you like and what you want more of.

07/04/2022

New Episode! "SaaS Go-To-Market Playbook from Notion Capital with Itxaso del Palacio"

Itxaso del Palacio Partner at Notion Capital shares tips on how to build a go-to-market engine for scale with examples from the 100s of successful SaaS and Cloud companies Notion Capital has backed over the years including Tradeshift, CurrencyCloud, GoCar

Itxaso del Palacio Partner at Notion Capital shares tips on how to build a go-to-market engine for scale with examples from the 100s of successful SaaS a…

24/03/2022

A study by Deloitted found that only 30% of the FinTech workforce is female.

And of that only 17% of senior FinTech roles are held by women.

So I was really happy to have Loiusa Murray, COO of Railsbank on my podcast this week.

What was her journey like from being a trader to heading sales to becoming COO?

What is her advice for other women in fintech?

See link below to listen to the podcast:
https://www.europeanstartupshow.com/

24/03/2022

New Episode! "Career Advice and Embedded Finance with Louisa Murray, COO of Railsbank"

Louisa Murrya, COO of Railsbank. Louisa joined Railsbank as the fourth employee in 2017, and built the sales function from scratch. In this episode, we will talk about the rise of embedded finance, making the fintech industry more accessible to women and

Louisa Murrya, COO of Railsbank. Louisa joined Railsbank as the fourth employee in 2017, and built the sales function from scratch. In this episode, we w…

09/03/2022

New Episode! "Can Lab-Grown Meat Solve Our Food and Climate Problems? Krijn De Nood - CEO & Co-founder at Meatable"

Krijn De Nood - CEO & Co-founder at Meatable talks about his journey from Mckinsey to Meatable, why alternative proteins are key to solving some of the world’s biggest problems and the strategies they have adopted to succeed in this space. Founded in 2018

Krijn De Nood - CEO & Co-founder at Meatable talks about his journey from Mckinsey to Meatable, why alternative proteins are key to solving some of the w…

23/02/2022

New Episode! "Growing Through Acquisitions with Ranjan Singh, Co-founder and CEO of HealthHero"

Ranjan Singh, co-founder, and CEO of HealthHero talks about his growth and strategy of serving multiple markets and multiple business markets through acquisitions.

Ranjan Singh, co-founder, and CEO of HealthHero talks about his growth and strategy of serving multiple markets and multiple business markets through acq…