05/11/2023
2023, 5 November,
18.58 London time
Uber Balloon takes off today to the skies for the first time in Türkiye, Cappadocia. Celebrating the 100th Anniversary of the Turkish Republic, 100 rides will be free for Uber users. It’s one of the most unique rides to be launched in the Uber app ever, adding a little Uber magic and making a true bucket-list experience available at the tap of a button.
Hot air balloons are Uber’s latest step in the company’s push to expand from taxis and ride-hailing into wider travel and tourism.
App users can pay €150 to reserve one of 20 places on a 1.5-hour sunrise flight 3,000 feet over Turkey’s touristic Cappadocia region. The area is a major tourist attraction in Turkey, with around 10% of the country’s 44.6 million foreign visitors in 2022 staying there, according to the Ministry of Culture and Tourism.
The balloon rides are a part of the company’s new international travel options, including Tuk-Tuks in India, seasonal boat services in Greece and flight bookings in the UK.
📷: Uber Technologies