04/01/2024
One of Barack Obama’s fave films of 2023 was Leave the World Behind. Now, that’s no surprise, as Barack and Michelle were credited as executive producers for this intriguing masterpiece.
Wow, was that movie polarizing! It stirred up a whirlwind of opinions. Some have hailed it as a work of genius, while others have been less enthused. Personally, I found it captivating. I appreciate the subtlety and the space it provides for you to delve deeper into the layers beneath the surface storyline. But, of course, art is subjective, and I know many others who didn't quite connect with the plot.
So, it got me thinking about another divisive topic of 2023 — the future of content marketing in the age of AI tools like ChatGPT.
Just like the discordant opinions on the movie, there are divided views on AI in content creation. Some fervent supporters see it as a game-changer that enhances efficiency and productivity. Others, however, express concerns that AI might lead to the demise of authentic, human-generated content or even the downfall of humanity as a whole! Human writers are also concerned about their jobs and future. But I don’t think we need worry yet, though.
As for me, I believe that AI has a place in digital marketing. It can be an incredibly useful tool when wielded by skilled hands and employed under suitable circumstances. AI tools can assist in research and analysis, ideation, and generating rough content quickly.
However, here's the important caveat — AI should augment, not replace, human creativity and expertise. Human writers bring not just words but feelings, emotions, and insights to the table. They can infuse empathy, creativity, and a deep understanding of the audience into their writing. They can craft stories that resonate personally and spark meaningful conversations.
AI tools are undoubtedly valuable sometimes, but they lack the genuine human touch that makes content truly engaging and relatable.
When it comes to AI tools, where do you stand on the spectrum? Are you a staunch supporter, seeing AI as the future, or are you concerned about its impact on authentic human work?
To my fellow writers, how do you see the future of our profession in an AI-driven world? What steps can writers take to stay relevant and indispensable? I’d love to know!
