Premium Health Content

13/11/2024

Therapy was once a 'hush-hush' topic. But, thankfully, not anymore.

Mental health care has come a long way — therapy isn’t just for those in crisis. It's now a mainstream self-care move for anyone leveling up their mental health game.

I partnered with Yahoo to explore the surprising therapy trends transforming mental health care.

Here are some key insights:
➡️ Child-free individuals are leading therapy participation, using their resources to prioritize personal growth.

➡️ Low-income individuals are accessing therapy more than you’d think, thanks to affordable teletherapy options.

➡️ In-person therapy still reigns supreme, with 43.2% preferring face-to-face sessions for deeper connections.

➡️ AI-driven therapy is gaining traction, even among older adults — proving age isn’t a barrier to tech in mental health.

Intrigued? Read more here over at Yahoo:

Yahoo surveyed 750 therapy seekers to learn what's driving their treatment decisions, including their openness to online care.

04/01/2024

One of Barack Obama’s fave films of 2023 was Leave the World Behind. Now, that’s no surprise, as Barack and Michelle were credited as executive producers for this intriguing masterpiece.

Wow, was that movie polarizing! It stirred up a whirlwind of opinions. Some have hailed it as a work of genius, while others have been less enthused. Personally, I found it captivating. I appreciate the subtlety and the space it provides for you to delve deeper into the layers beneath the surface storyline. But, of course, art is subjective, and I know many others who didn't quite connect with the plot.

So, it got me thinking about another divisive topic of 2023 — the future of content marketing in the age of AI tools like ChatGPT.

Just like the discordant opinions on the movie, there are divided views on AI in content creation. Some fervent supporters see it as a game-changer that enhances efficiency and productivity. Others, however, express concerns that AI might lead to the demise of authentic, human-generated content or even the downfall of humanity as a whole! Human writers are also concerned about their jobs and future. But I don’t think we need worry yet, though.

As for me, I believe that AI has a place in digital marketing. It can be an incredibly useful tool when wielded by skilled hands and employed under suitable circumstances. AI tools can assist in research and analysis, ideation, and generating rough content quickly.

However, here's the important caveat — AI should augment, not replace, human creativity and expertise. Human writers bring not just words but feelings, emotions, and insights to the table. They can infuse empathy, creativity, and a deep understanding of the audience into their writing. They can craft stories that resonate personally and spark meaningful conversations.

AI tools are undoubtedly valuable sometimes, but they lack the genuine human touch that makes content truly engaging and relatable.

When it comes to AI tools, where do you stand on the spectrum? Are you a staunch supporter, seeing AI as the future, or are you concerned about its impact on authentic human work?

To my fellow writers, how do you see the future of our profession in an AI-driven world? What steps can writers take to stay relevant and indispensable? I’d love to know!

01/01/2024

🎉 Happy New Year to all my friends, connections and followers🎉

Wishing you all a year filled with exciting opportunities, professional and personal growth, and plentiful moments of joy.

And in case you’re seeing this pop up on your feed and wondering who on earth I am, then let me take this opportunity to re-introduce myself.

Hey! I’m Zia, an animal-loving, horse-riding, scuba diving, book-reading, coffee-drinking, travel-addicted science nerd with a bad habit of disappearing down research rabbit holes! Oh, and profesh health copywriter and copywriting coach to the stars — a.k.a my wonderful clients.

I’m on a mission to make 2024 a year of explosive growth and to help and inspire as many other people as possible along the way! If you need a leg-up with marketing, advice about starting as a freelance writer, or simply some motivation to kickstart your journey, let's connect and conquer!

🎉🍾May 2024 be your best year yet🍾🎉

13/04/2022

Here's my latest article for Single Care looking into exercise while taking Latuda.

It’s often beneficial to work up a sweat when taking Latuda

28/03/2022

Love coffee? If you want to find out more about the health benefits of the bean, read my article for SingleCare.

https://fb.watch/c1Gf8asfIw/

24/02/2022

If you're curious about the MCH value on your blood test, read this article I recently wrote for Single Care.

This blood test could point to a disorder like anemia

28/01/2022

There are several mistakes that I repeatedly see in the health industry. And of course, it's best to avoid all of them! But if I had to choose the number one thing to avoid, it would be to avoid jargon.

When writing, think about your audience and ensure your copy is appropriate for the context. In other words, tailor your words and tone to the specific audience!

Think about how you'd chat with a friend. If that friend's a clinician, then medical jargon is entirely fitting. Conversely, if you're chatting to a layperson, you need to self-edit. Think about how you can be approachable and conversational as you get your message across.

Although it may appear otherwise, being able to explain things in simple terms underpins your expertise.

Remember the Albert Einstein quote, "If you can't explain it simply, you don't understand it well enough?"

It applies here.

A great tip is to read your copy aloud. Be honest. How does it sound? Stiff and stuffy or friendly and knowledgeable? If it's the former, switch it up until it sounds relaxed and friendly.

When your audience enjoys reading your content, they'll come back for more!

25/01/2022

Sometimes my clients bring me in to ‘zhuzh’ up some content they’ve written themselves, or someone else has helped them with.

The top thing I see from non-professional writers is a love of overly wordy writing.

Why use one word when a bunch of them is more impressive, right?

Nope!

Instead, the opposite happens. Using a ton of words where a couple would suffice obscures your message, makes it far trickier to read, and can lead to people clicking away.

As in:
❌ “are in possession of”
✅ “have”
❌ “afford an opportunity”
✅ “allow”
❌ “bring to a conclusion”
✅ “conclude”

I could go on, but you get the idea! Clear, concise writing is the order of the day. It’ll keep your audience interested and informed.

21/01/2022

Is your health biz using digital marketing to get noticed and make sales?
Potential clients are scrolling… stop them in their tracks with the missing piece to your marketing puzzle.

It’s here! I bring you my all new Mega Marketing Month! It’s an all-in-one marketing solution to GROW your business with blogs, social media, and email series!

You can now level up your content to grow your visibility, sales, and business automatically. Skyrocket your business without lifting a finger!

Mega Marketing Month harnesses the power of content through blogs, emails, and social media to benefit your business with 360-degree marketing.

Publish flawless, engaging content that sings to the soul of your audience, effortlessly.

It’s hard work building a business, isn’t it? The sheer number of demands on your time is overwhelming. Most entrepreneurs are swamped by the amount of information needed to market their business effectively.

BUT… it doesn’t have to be that way! Let’s simplify and streamline your marketing efforts leaving you to focus on what matters most – growing your business.

The Mega Marketing Month provides everything you need to build an audience with compelling content and generate leads with ease using blogs, emails, and social media.

It’s time for you to take control over your business and boost your profits without toiling at the computer all day. Are you ready?

Send me a DM and let’s get to work!

or find out more deets here:
https://www.premiumhealthcontent.com/mega-marketing-month/

19/01/2022

Besides medicinal ma*****na, another product is gaining popularity among natural remedy seekers looking to fly under the THC radar.
That product, my friend, is cannabidiol (CBD).

Just in case you don’t already know, CBD is an active compound in the sativa plant. It differs from mainly in that it doesn’t produce the infamous psychoactive effects of ma*****na. But the fact that CBD causes no high doesn’t mean it has no medicinal value.

Absolutely not!

People use to remedy sleep problems, chronic pain and inflammation, stress, anxiety, and depression. And some peeps have turned to CBD to help with weight loss. While the jury’s still out on how adding CBD to your daily routine influences weight loss, some evidence supports its use.

Find out more about this wonder compound in my article for Greatist.
https://greatist.com/health/best-cbd-for-weight-loss

**d

These natural products could give you what you need on your journey.

16/01/2022

Humans are strange creatures! Did you know that vast numbers of us make purchases based solely on how attractive we find a product’s packaging? And this applies from everything instant noodles to CBD.

You need to consider the design of your packaging carefully as it’s vital to your product’s success. A study of over 3,000 consumers showed the importance of packaging, with over 64% of peeps grabbing stuff off the shelf with no prior knowledge of what it is or what it does.

Why?

Because they were attracted to the product based only on the packaging.

Yep. It’s possible to increase customer satisfaction and boost your by merely creating more appealing packaging.

Wanna find out more about marketing and other ?

It’s all in my blog:
https://www.premiumhealthcontent.com/skyrocket-sales-with-a-dietary-supplement-copywriter/

04/01/2022

When potential clients land on your website, do they know IMMEDIATELY who you help and what your services are?

The most important question you can answer for clients is “What’s in it for me”?

Can you solve their problem and are your services suitable for them?

That’s the first hurdle.

Next, it’s the principles of "know, like, and trust." Humans buy on emotion and from people they trust. So, you need to build and deepen your connection with them.

How ❓❓

💥Show how your services solve their pain points. What benefits will they gain?
💥Showcase your authority with case studies that show you don’t just walk the walk; you can get real-world results.
💥Client testimonials. It’s one thing to say fabulous stuff about yourself, but what do your other clients have to say?

Make sure your website is clear and makes a connection. What are your thoughts ❓

03/01/2022

I work with cannabis and health businesses to help them market their products and services with expert copy.

Here are a few of my recent clients that rave about my work:

📣Doctor solopreneur
📣Natural health clinic
📣Custom cannabis subscription service
📣CBD company
📣Health insurance company
📣Sleep therapist
📣Senior living facility
📣An author of a bestselling health and lifestyle book

I’m proud of each and every piece of work I put out into the world and I’m happy for you to use my expert bio, or to create work as a ghostwriter. 👻✍

Yep, I can even write an entire book for you. You’ll revel in the glory, but don’t have to lift a finger! Win-win.

What business achievement are you most proud of? 👍

31/12/2021

You CAN reach your business income goals. Easily. Providing you commit to a marketing system that works.

If you’re struggling to make a consistent income, ask yourself if you’re relying on chance to attract clients.
If so, you can look forward to an empty inbox every morning. No leads. No enquiries. Nada.

Don’t believe me? Carry on. But if you want to know what you’re doing wrong, here it is.

✔You NEED a marketing system that works.
✔You NEED consistency.

Let’s look at some figures. Yeah! I love stats.
🌟 61% of consumers say they feel better about and more likely to use, a company that delivers custom content.
🌟 Businesses that publish 16 blog posts monthly see a 3.5-fold increase in traffic over those publishing less.
🌟 Leads are increased by 4.5 times in businesses that publish 16 or more blog posts per month.

Think about what these numbers mean. Essentially, more high-quality, regular content, like blog posts, (but also newsletters and emails) means more trust, more clients, and more revenue. Woo Hoo!

It’s beautiful in its simplicity because you can ask a professional copywriter to relieve you of the burden.
Want to start getting results? DM me and let’s talk about working together.

30/12/2021

“Why is writing a simple blog post so frustrating!”

It’s a common question from several of my incredible clients. I work with doctors, researchers, and a whole host of wonderful people, many of whom publish research in academic journals, write speeches, give presentations, and create other forms of written information.

Having no affinity with blogs doesn’t mean you’re terrible at all forms of writing. Not at all. It can mean you’re way too pushed for time and capacity to shine at blogging.

Blogging requires unique flair and skill so that the finished post is:
🎵 Written for your readers so it really sings to them and brings value
📢 In line with your brand voice
🚧 Constructed with bullets, sub-headings, and white space
🥼 Researched using authoritative sources and anchor text
🔑 SEO optimized with keywords in all the right places
🔗 Linked internally to guide readers towards your services

Sounds like too much hard work? Let me take the work off your desk and your to-do list. I’m taking bookings for my blog packages starting at $700 for 4 x 500-word posts.

Fill in my five-minute client questionnaire, then leave everything else to me. You’ll boost SEO, impress your audience with your know-how, and build trust.

Sounds good? DM me and let’s talk.

29/12/2021

✨Kicking off with a re-introduction for my new connections, who may not know me so well.

Hello! Great to meet you.

I’m a freelance health copywriter who helps health and cannabis brands to supercharge their digital marketing with scroll-stopping copy.🙌

✔Helping my clients succeed is my jam.💥

Nothing thrills me more than transforming frazzled, overwhelmed business owners into delighted success stories waiting to happen.👌

You need expert copywriting to drive your biz forward. And consistent, authentic content that tickles both your audience and Google to accelerate your growth. I can help you turn readers into loyal fans with copywriting that sings to their souls.

That’s me in a nutshell. I’d love to learn more about you. How’s this year working out so far for your business?

28/12/2021

Are you a superstar at what you do? What’s your superpower ❓

I’m phenomenal at creating content for my clients that attracts exactly the people they want to impress and onboard.

Yes, there are other health copywriters. However, many of them create copy without laser focusing on the audience.

❌They create generic content that lacks sparkle and oomph
❌They spend hours writing and rewriting the same boring words
❌They cover subjects that have been hashed and rehashed a thousand times
❌They don’t focus on SEO so clients can’t find their efforts
❌Their research is shoddy and doesn’t draw from the latest knowledge base

Only to wonder why their content didn’t make the impact they expected.

Well, that’s where I come in…

💥I’m a BADASS at writing showstopping copy that focuses on OUTCOMES and FAST RESULTS.

✅I’m outstanding when it comes to understanding my client’s businesses. We work together as strategic partners, so we can tantalise and grab the attention of your readers.

✍If you’re a health brand that’s ready to grow and market yourself with incredible words, send me a DM, and let’s get to work.