boost your data security.
As a fintech company, youโre open to attack on all sides: cloud, cybercriminals, insider threats, and customer-end and other data security challenges.
Here are some key areas where you should look to boost your data security.
๐ ๐๐ฎ๐๐ฎ ๐ฒ๐ป๐ฐ๐ฟ๐๐ฝ๐๐ถ๐ผ๐ป: To ensure all-round security, fintechs should implement โin-useโ data encryption, where data remains encrypted while being processed by applications.
๐ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ ๐๐น๐๐ถ-๐๐ฎ๐ฐ๐๐ผ๐ฟ ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป (๐ ๐๐): Many companies use the basic MFA: password plus code sent via SMS or email. More companies should implement advanced authentications, like hardware tokens.
๐ ๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ป๐ด ๐ฒ๐บ๐ฝ๐น๐ผ๐๐ฒ๐ฒ๐ ๐ผ๐ป ๐๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ ๐ฎ๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐: Employees should be updated regularly on security trends and trained to handle them.
Does your fintech firm need help boosting its data security? Talk to our team of specialists at www.laud.tech
Benefits of data visualization in fintech
Fintech thrives on data, but raw numbers can be overwhelming. ๐ฎ
Data visualization transforms this data into clear and actionable insights, empowering businesses to make better decisions. โฌ๏ธ
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Visualizations make complex financial information easy to understand. Spotting trends, patterns, and outliers becomes effortless.
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Fintech companies can see how customers interact with their products and identify their needs and preferences.
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Data visualization helps uncover hidden patterns in financial transactions. This allows for real-time fraud detection and proactive risk management, protecting the company and its customers.
Follow our page to discover more helpful data driven solutions for fintech companies.
Customer Journey Mapping
Customer journey mapping helps Fintech firms gain a deeper understanding of customers, allowing you to better predict customer behaviour.
Below, weโve identified 4 of the key benefits of customer journey mapping for Fintech firms.
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Improves customer satisfaction
โญ Enhances customer loyalty
๐ป Optimise channel integration.
Want to learn more? Chat with our team at www.laud.tech
Why your fintech business needs to implement lead scoring
Lead scoring helps Fintech companies avoid the potential headaches of passing leads from marketing to sales. However, that only scratches the surface of what a strategic lead scoring framework can deliver. โฌ๏ธ
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Less wasted time for your sales team
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Better follow-up on MQLs
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A better experience for your leads
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Higher conversion rates for everyone
If you need help creating a system to automatically score leads based on their behaviour and engagement, contact the Laud team today - - www.laud.tech
Big data and Fintech
Here are just a few of the reasons you need to invest in your big data infrastructure. โฌ๏ธ
๐ Data visualisation on customisable dashboards provides a way to get a clear view of the most important aspects of key business processes.
๐ฅ Business process automation coupled with intelligent decision-making reduces service delays and improves the customer experience.
๐ Big data helps build very detailed customer profiles that are used for reliable protection of usersโ identity and personal data.
Need help? Our knowledgable and experienced team can help develop custom Big Data solutions for your business. Get in touch today - www.laud.tech
How AI can enhance customer insights
AI and Machine Learning technologies have become key tools in the fintech industry, enabling companies to gain deeper customer insights, enhance security, and optimise efficiency. ๐ฆ
Below are just a few examples of how these powerful technologies can help your company.
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Fraud Detection & Prevention - Machine Learning algorithms excel in detecting patterns indicative of fraudulent activities, allowing fintech firms to bolster security measures and safeguard transactions.
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Automation of Routine Tasks - Machine Learning automates repetitive tasks, streamlining processes such as customer support, document verification, and data entry.
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Chatbots for Customer Interaction - AI-driven chatbots offer real-time customer support, answering queries, resolving issues, and providing information, enhancing customer satisfaction by ensuring prompt and efficient communication.
If you'd like help implementing AI and Machine Learning in your Fintech business, contact our team today - www.laud.tech
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