28/11/2024
In the second instalment of ’s Athletes for Purpose series with , we proudly took the lead on creative direction and production, before securing collaboration across ’s channels.
The content saw us work with Alessia and the club to address the issue of young girls dropping out of sport. We captured the experiences of five young women at Emirates Stadium and created a thought-provoking piece with a powerful narrative about the importance of fostering inclusive pathways for future generations.
