OB42 OB42 is a talent first production company at the intersection of advertising and entertainment.

We are OB, a motley crew of passionate director agents whose sole mission is to nurture and promote incredible talent for commercials, content and music videos. We look after a handpicked roster of exceptional production companies and a growing portfolio of independent directors. P.S...You might wanna check out some other cool talent at www.probationlondon.com

Huge congratulations to directors  and  as ‘Marion’ scoops the top GOLD prize for Best Short Film (10 mins and over) at ...
25/06/2024

Huge congratulations to directors and as ‘Marion’ scoops the top GOLD prize for Best Short Film (10 mins and over) at the coveted Young Director’s Award at Cannes!

An incredible ride producing this film alongside our friends at , so hats off to all the team who played a part in bringing it to life.

‘Marion’ was also officially selected as part of - New Creator Showcase, so BIG thank you for giving it so much love ❤️

Words from our Founder, Otis Bell
10/04/2024

Words from our Founder, Otis Bell

Otis Bell, CEO of global production company OB42, explains how making content audiences want to watch is essential for ongoing engagement, and how building talent through different forms can only benefit the industry.

28/09/2023

Little Black Book, The films are supported by immersive out-of-home activations displaying scenes from LIONSGATE+ shows

28/09/2023

The campaign was created by Adam & Eve/DDB.

28/09/2023

The premium streaming service launches a provocative series of spots championing itself as the ultimate destination for unapologetic adult escapism.

22/09/2023
Ashnikko ‘Weedkiller’ directed by Furmaan + Vasso"Weedkiller is a trans-dimensional fable, a folk-tech origin story of a...
10/05/2023

Ashnikko ‘Weedkiller’ directed by Furmaan + Vasso

"Weedkiller is a trans-dimensional fable, a folk-tech origin story of a birth, a death and a call to emergency in the face of evil. This video is a microcosmic narration of the fae universe forged by Ashnikko”
Furmaan + Vasso

We couldn’t have put it better ourselves. Link below.

The official music video for Ashnikko - WEEDKILLERTaken from her upcoming debut album 'WEEDKILLER'.Pre-order WEEDKILLER here: https://ashnikko.lnk.to/weedkil...

It’s out! This is big news for all of us at OB. We’re incredibly excited about our next chapter with 42 💥
08/02/2023

It’s out! This is big news for all of us at OB. We’re incredibly excited about our next chapter with 42 💥

Los Angeles and London-based management and production company 42 has acquired OB Management, an integrated director management and production firm for commercials and music videos. OB founder Otis…

Sam Ryder 'Somebody' directed by Alex Southam. Following his silver medal prize at this years Eurovision for 'Spaceman',...
23/08/2022

Sam Ryder 'Somebody' directed by Alex Southam.

Following his silver medal prize at this years Eurovision for 'Spaceman', Sam continues his meteoric rise with celebratory new video 'Somebody'.

The official music video for Sam Ryder - Somebody taken from the debut album There's Nothing But Space, Man.Download / Stream Somebody here: https://samryder...

Bring Me The Horizon - 'Strangers' - directed by Thomas James and produced by OB.A beautifully twisted and sublimely sur...
19/07/2022

Bring Me The Horizon - 'Strangers' - directed by Thomas James and produced by OB.

A beautifully twisted and sublimely surreal exploration on our inner demons come to life.

Bring Me The Horizon – sTraNgeRs (official video)Listen to ‘sTraNgeRs’ here: https://bmth.co/strangers Tickets for our 2022/23 tour dates: http://bmthofficia...

Emil Nava directs the reunion of Ed Sheeran & Taylor Swift in 'The Joker & The Queen' - 10 years after their first colla...
17/02/2022

Emil Nava directs the reunion of Ed Sheeran & Taylor Swift in 'The Joker & The Queen' - 10 years after their first collaboration 'Everything Has Changed'. Produced by Ammolite.

The official video for Ed Sheeran's new song "The Joker And The Queen" (feat. Taylor Swift).Listen here: https://es.lnk.to/TJATQThe new album "=" is out now ...

  • A poignant new campaign to mark four and a half years since the Grenfell Tower fire, directed by  &  for  . A very s...
16/12/2021

• A poignant new campaign to mark four and a half years since the Grenfell Tower fire, directed by & for . A very special thank you to the unbelievable team of families and people who gave up their time, resources and expertise for such a worthy cause.

We expect the same standards enforced with everyday criminals to be applied to those responsible for the killing of 72 people. No matter who they are.Through...

Bakar ‘Build Me A Way’ Directed by Fenn O’MeallySMUGGLER director, Fenn O'Meally, directs the poetic visuals for ‘Build ...
16/12/2021

Bakar ‘Build Me A Way’ Directed by Fenn O’Meally

SMUGGLER director, Fenn O'Meally, directs the poetic visuals for ‘Build Me A Way’. A taster of his forthcoming debut album arriving in 2022. Portraits of boyhood and manhood told side by side through striking cinematography by Paul Özgür.

https://www.youtube.com/watch?v=do-zSmIar8g&ab_channel=BakarVEVO

Music video by Bakar performing Build Me a Way (Official Video). (C) 2021 Bakar under exclusive license to Black Butter Limitedhttp://vevo.ly/V2oeoZ

We are all immensely proud of our very own Sam Davey winning Best Agent at the 2021 UK Music Video Awards. For years we ...
09/11/2021

We are all immensely proud of our very own Sam Davey winning Best Agent at the 2021 UK Music Video Awards. For years we have witnessed his unfaltering devotion to supporting our roster of directors. So it’s incredibly satisfying to finally see him receive the industry recognition he deserves.

What an evening! Huge thanks to  for putting on another brilliant event. Wonderful to see so many familiar faces in one ...
09/11/2021

What an evening! Huge thanks to for putting on another brilliant event. Wonderful to see so many familiar faces in one room again. Congratulations to all the winners, nominees and contributors.

Extremely proud of the talent behind these videos.

Best Rock Video UK
Beabadoobee - ‘Last Day on Earth’ | Directed by Arnaud Bresson | Produced by Division

Best R&B / Soul UK
Celeste - ‘Tonight Tonight’ | Directed by Noah Lee | Produced by Riff Raff

Best Rock International
Biting Elbows - ‘Boy is Dead’ | Directed by Ilya Naishuller | Produced by Versus Pictures

Best Performance In a Video
Salvatore Ganucci - ‘Step-Grandma’ | Directed by Vedran Rupic | Produced by Business Club Royale

Their second video of the month, RACER back at it with 'It's All Gone' by Milton Keynes native Niko B.
09/11/2021

Their second video of the month, RACER back at it with 'It's All Gone' by Milton Keynes native Niko B.

It’s all gone by Niko B. Sprint through a supermarket while playing this song, buy some crisps while you’re there https://nikob.lnk.to/ItsAllGoneydInstagram:...

Baby Tate kicks off Warner signing with proud and petty new single, 'Pedi'. Great Guns director Noton at the helm. Check...
09/11/2021

Baby Tate kicks off Warner signing with proud and petty new single, 'Pedi'. Great Guns director Noton at the helm. Checkmate.

Join me on my YouTube Live before the premiere of the Pedi Music Video video on 10/28 at 11:40pm ET/8:40am PT here: https://BabyTate.lnk.to/PediReleasePartyP...

Thrilled to share video for new track by Artemis - ‘Real Life’ directed by new OB Independent signing Racer Pictures. Co...
28/10/2021

Thrilled to share video for new track by Artemis - ‘Real Life’ directed by new OB Independent signing Racer Pictures. Commisioned by Theo Lalic at • link in bio 🛹

‘The track reminded us of songs you would hear from early 2000s grunge bands when we were kids so it was important to us to create a nostalgic world for Artemas and his friends to hang out in.’ - Racer Pictures

Brighton-based director duo Racer Pictures is made up of Jack Charlie Walker and Alvy Vincent. Exciting things to come here, watch this space.

Real Life out 26th October 2021 Pre-Save here - https://artemas.lnk.to/RealLifeIG: https://instagram.com/artemas___TikTok: https://tiktok.com/...

The Trash Factory directs 'As I Try Not To Fall Apart' for White Lies. Produced by Lowkey Films. https://www.youtube.com...
12/10/2021

The Trash Factory directs 'As I Try Not To Fall Apart' for White Lies. Produced by Lowkey Films.

https://www.youtube.com/watch?v=wt5Zu767sz8

• 🖤 We are delighted to announce we will be releasing our next album 'As I Try Not To Fall Apart' on 18th February 2022. It is available to preorder now thr...

Olivia Dean - 'Growth' directed by Nwaka Okparaeke and produced by Agile Films.
12/10/2021

Olivia Dean - 'Growth' directed by Nwaka Okparaeke and produced by Agile Films.

Produced by Agile Films and directed by Nwaka Okparaeke, this special new films sees Amazon Music Breakthrough artist Olivia dean perform her EP Growth in it...

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Our Story

We are OB, a motley crew of passionate director agents whose sole mission is to nurture and promote incredible talent for commercials, content and music videos.

We look after a handpicked roster of exceptional production companies and a growing portfolio of independent directors.

Founded in 2004 by Otis Bell, who quickly acquired a knack for finding and nurturing talent through music videos. As this currency became more relevant to broader markets it wasn’t long before we were enticed into the world of advertising.

In a rapidly changing media landscape, clients want to collaborate with creative talent in a number of different ways. We are perfectly placed to match that talent with the appropriate infrastructure; whether you need the expertise of a specialist production company or simply a director for hire and anything in between, we’ll curate the ideal partnership.

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