Raconteur

Raconteur Stories that connect modern business. Certified B Corp. PPA Business Media Brand of the Year 2022.

We help leaders understand the world of business and how it is changing. We believe that incisive content, matched with outstanding design, can inspire leaders to make better decisions and build better businesses.

Recent high-profile marketing failures that made use of generative AI show that consumers are rejecting so-called AI slo...
09/01/2025

Recent high-profile marketing failures that made use of generative AI show that consumers are rejecting so-called AI slop. That's because brands have got GenAI and creativity all wrong

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all wrong

Dive into the depths of peak season marketing with Mailchimp and learn how personalised emails, SMS strategies and meani...
20/12/2024

Dive into the depths of peak season marketing with Mailchimp and learn how personalised emails, SMS strategies and meaningful customer engagements can ensure success long after the buzz settles down.

Peak season marketing campaigns often focus on the lead-up to Christmas, but the January sales period presents an equally valuable opportunity to drive growth and customer retention.  In January 2024, the UK saw a 3.9% monthly rise in sales value compared to December 2023, highlighting the potentia...

Improving culture and social connection is going to be a priority for organisations in 2025, while the advance of AI is ...
20/12/2024

Improving culture and social connection is going to be a priority for organisations in 2025, while the advance of AI is also likely to serve as a timely reminder of the importance of human experience in the workplace

Improving culture will be a priority in 2025, while the advance of AI is a timely reminder of the importance of human experience

Discover the psychology behind holiday shopping as Cathrine Jansson-Boyd, a professor of consumer psychology, reveals ho...
20/12/2024

Discover the psychology behind holiday shopping as Cathrine Jansson-Boyd, a professor of consumer psychology, reveals how emotion and bargains sway buying behaviours.

Cathrine Jansson-Boyd, a professor of consumer psychology, explains how strategies that tap into emotions and the allure of bargains influence shopping behaviour

How can budget-constrained brands punch above their weight during peak season? Discover effective strategies for standin...
19/12/2024

How can budget-constrained brands punch above their weight during peak season? Discover effective strategies for standing out, despite limited funds.

From brand recognition to customer engagement, here’s how brands can effectively compete with big players, even on a limited budget

Three marketing leaders unveil their winning formulas behind the holiday email campaigns that set them apart.
19/12/2024

Three marketing leaders unveil their winning formulas behind the holiday email campaigns that set them apart.

As holiday season approaches, three marketing leaders reflect on the email campaign strategies that helped them stand out, from meaningful storytelling to authentic community building

While some companies are opting to host less costly and alcohol-free affairs, the traditional office Christmas party rem...
19/12/2024

While some companies are opting to host less costly and alcohol-free affairs, the traditional office Christmas party remains popular across age groups

While some companies are opting to host less costly and alcohol-free affairs, the traditional office Christmas party remains popular across all age groups

Explore how Zscaler's zero trust cloud solutions are revolutionising M&A, delivering cost reduction and instant connecti...
13/12/2024

Explore how Zscaler's zero trust cloud solutions are revolutionising M&A, delivering cost reduction and instant connectivity for streamlined acquisitions with no IT footprint.

Anyone who has ever undertaken a merger or acquisition (M&A) will tell you that the process can be painstaking, lengthy and complex. But what if you could accelerate the process? At the same time, what if you could drive faster cross-company access after sign and close, resulting in accelerated time...

Classic attacks such as ransomware will persist but artificial intelligence is completely changing the cybersecurity lan...
11/12/2024

Classic attacks such as ransomware will persist but artificial intelligence is completely changing the cybersecurity landscape

Classic attacks such as ransomware will persist but artificial intelligence is completely changing the cybersecurity landscape

As AI data centre's power demands grow, breakthrough cooling solutions and sustainable architectures pave the way toward...
10/12/2024

As AI data centre's power demands grow, breakthrough cooling solutions and sustainable architectures pave the way toward greener computing.

Data centres are the backbone of modern computing, housing the world’s servers and data processing, but this comes at a cost. Data centres consume huge amounts of electricity. They account for roughly 3% of global energy use, and that figure is expected to rise to 8% by 2030.  Globally, this amou...

As UK businesses turn to unsubsidised renewables, the market is expanding rapidly. Discover how sustainable investments ...
27/11/2024

As UK businesses turn to unsubsidised renewables, the market is expanding rapidly. Discover how sustainable investments in low-carbon energy are meeting demand and driving growth in a subsidy-free future.

https://www.raconteur.net/finance/qa-investing-in-the-evolving-sustainable-energy-market

by 3i Group plc

As the UK accelerates its shift towards sustainable energy, unsubsidised low-carbon energy generation is opening new investment opportunities. Businesses committed to decarbonisation are driving demand, creating a dynamic market for renewable energy solutions. Tim Short discusses barriers to the wid...

With 85% of employees willing to take a pay cut for fulfilling roles, empathetic leadership has never been more vital. L...
27/11/2024

With 85% of employees willing to take a pay cut for fulfilling roles, empathetic leadership has never been more vital. Learn how an approach focused on empowerment and wellbeing can set your team up for success.

https://www.raconteur.net/talent-culture/give-hybrid-employees-radical-ownership

by HP

Fostering a sense of empowerment, accountability and belonging will help companies retain knowledge workers in an uncertain economic climate

As global tax regulations become more demanding, managing compliance and transparency is key to success. Learn how to le...
26/11/2024

As global tax regulations become more demanding, managing compliance and transparency is key to success. Learn how to leverage technology and boost your tax strategy for a more efficient future.

https://www.raconteur.net/insights/the-future-of-tax-what-comes-next-for-uk-businesses

by Deloitte

Businesses in the UK face a complex tax landscape, with upcoming tax changes - how they respond is critical to future success

Are you prepared to lead through change? Discover how empathy and agility are becoming the new essentials for modern lea...
26/11/2024

Are you prepared to lead through change? Discover how empathy and agility are becoming the new essentials for modern leadership, positioning companies to thrive despite global challenges.

https://www.raconteur.net/insights/humanising-leadership-people-first-strategies-for-transformation

Sponsored by Talent Solutions UK

As leaders grapple with global turbulence and financial instability, they face a stark reality: adapt or fall behind. With nearly half of global CEOs doubting their company's 10-year viability, the pressure mounts for a new breed of leadership. Embracing visionary and resilient decision-makers may b...

Discover how AI-first organisations are leading the way in reshaping the future of work.https://www.raconteur.net/techno...
25/11/2024

Discover how AI-first organisations are leading the way in reshaping the future of work.

https://www.raconteur.net/technology/how-artificial-intelligence-is-driving-human-innovation

by Miro

What does generative AI (GenAI) excel at? And what tasks are best left to humans? As digital technology enters the mainstream, more and more businesses are asking these questions.  But if they seek answers that focus solely on productivity gains or cost-savings, they risk overlooking GenAI’s pote...

How can AI infrastructure transform your business? From data security to long-term success, adopting AI requires thought...
25/11/2024

How can AI infrastructure transform your business? From data security to long-term success, adopting AI requires thoughtful integration. Learn from Northern Data Group’s Rosanne Kincaid-Smith how leaders can harness AI and hybrid cloud for real impact.

https://www.raconteur.net/digital-transformation/unlocking-long-term-value-with-hybrid-transformation

by Northern Data

The momentum behind digital transformation continues to build – but how should leaders effectively adopt AI infrastructure? Northern Data Group’s chief operating officer, Rosanne Kincaid-Smith, explains

As critics brand the sprawling open source initiative dead in the water, aerospace giant Airbus believes Gaia-X could sa...
22/11/2024

As critics brand the sprawling open source initiative dead in the water, aerospace giant Airbus believes Gaia-X could safeguard European business interests in an increasingly turbulent world

As critics brand the sprawling open source initiative dead in the water, Airbus data chief, Catherine Jestin, says Gaia-X could safeguard European business interests in an increasingly turbulent world

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