Sorted Social

15/04/2024

Good news: You’ll soon be able to send DMs on Threads.

Bad news: They won’t be via a dedicated Threads inbox.

This week, Meta launched a new live test of DMs on Threads, with some users seeing a new “Message” CTA button on Threads profiles.

Yes, DMs are coming to Threads. No, you won't have a separate Threads inbox.

29/02/2024

YouTube has announced that it’s expanding access to its new “Create” video editing app, which is specifically designed for Shorts creation, with users in Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, the Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turkey all set to get access to the new tool from today.

YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.

05/02/2024

Meta has shared another solid performance report, with the company posting a 25% year-over-year increase in revenue, and a massive 201% jump in net income year-over-year for the three month period.

Despite many questions around its Metaverse vision, as well as the apparent decline in popularity of Facebook, and its somewhat questionable early efforts to tap into the evolving AI race, Meta is still the powerhouse of the social media sector, and remains in a strong position to capitalise on emerging opportunities.

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

24/01/2024

Google has announced some new generative AI elements for Chrome, which will provide automated assistance to improve your experience, along with artistic inspiration in its web browser app.

Some new AI features coming to your browser.

11/01/2024

More people are spending more money in apps, while users are also spending more of their time on social, even if they’re not posting as many updates themselves.

The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.

10/01/2024

X is now calling itself a “video first platform”, despite the app not opening to a video feed, or having a dedicated video tab, or even having an easy to find stream of video clips.

Wil Elon's 'everything app' plan work? Here's a look at X's next-level plan.

05/01/2024

Will 2024 be the year that TikTok finally wins over Western consumers with its in-stream commerce options?

Can TikTok make in-stream shopping a thing?

04/01/2024

Are you looking to make TikTok a bigger priority within your marketing efforts in 2024?

Some notes to help guide your TikTok marketing approach.

18/12/2023

Instagram is giving users the capacity to create their own “Add Yours” templates in the app, which will provide another way to spark engagement based on specific, selected parameters.

A new way to spark viral sharing trends in the app.

08/12/2023

After testing them out in selected markets over the last few weeks, Threads topic tags are now being rolled out to all users worldwide, providing more ways for users to find relevant discussions in the app.

Another step in the development of Meta's real-time discussion app.

07/12/2023

Meta’s announced a heap of new generative AI features for the holidays, including in-stream visual creation options, AI post prompts, expanded availability of its virtual characters, and more.

A heap of new generative AI features are coming to Facebook and IG.

06/12/2023

This is an odd move from Meta, which seems to run counter to its broader messaging integration plan.

As first reported by 9 to 5 Google, the social network has quietly announced a new update that will remove its cross-app messaging option between Facebook and Instagram accounts.

The updates seems to run counter to Meta's broader messaging integration plan.

01/12/2023

TikTok’s looking to further solidify its links with the music industry with the launch of a new “Artist Account” option, which will provide more tools to help musicians build their presence in the app.

TikTok has become a key platform for music promotion.

30/11/2023

After years of the same, recognizable orange logo, Reddit has unveiled a new brand refresh, which gives its well-known “Snoo” character a more stylized look.

The next step in Reddit's broader re-alignment effort.

29/11/2023

As artificial intelligence and machine learning processes continue to evolve, the conversation around AI is also shifting from how such systems can help us, to how they might supplant us, in part or entirely, sometime in future.

The report looks at how generative AI is disrupting different industries.

28/11/2023

Struggling to come up with ideas for TikTok clips to promote your business?

This might help. TikTok has launched a new series of Creative Cards, which are simple, data-backed prompts that are designed to help get you thinking on potential content ideas.

The cards provide data-backed notes of inspiration for your TikTok clips.

27/11/2023

Get ready to see more Instagram logos showing up in TikTok clips.

Instagram has today announced that all users can now download publicly posted Reels in the app, after initially rolling out the option to U.S. users back in June.

Expect to see more IG logos in TikTok clips.

21/11/2023

If you follow broader news in the tech sector at all, you’ve no doubt seen reports about the chaos at OpenAI, the maker of ChatGPT and Dall-E, among other AI projects, which is seemingly now imploding before our eyes, marking what may be the fastest, and most unusual fall from grace that we’ve ever witnessed.

With the dust still yet to settle, many are now wondering what comes next for the AI field?

20/11/2023

While Elon Musk and X CEO Linda Yaccarino have repeatedly lauded the fact that their X project is “not boring”, we’re pretty sure that the events of this week would have them both relieved to see a period of relative boredom heading into the holiday break.

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

17/11/2023

TikTokT’s launching a new AR effects creation option that’ll be built into the TikTok app itself, which will enable all users to create their own, custom AR effects and experiences, direct in stream.

Now, you can create your on AR experiences in the app.

16/11/2023

With the holiday season fast approaching, Meta’s pumping out as many updates for creators as it can, in the hopes of encouraging people to post to its apps as much as possible over the break.

Today, Meta’s unveiled a range of new updates for Instagram creation, with a focus on Reels and Stories, including new filters, updated audio elements, improved drafts, and more.

Meta continues to add more creator tools ahead of the holidays.

15/11/2023

TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service.

Enhanced music discovery via TikTok clips.

13/11/2023

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream.

https://www.socialmediatoday.com/news/meta-inks-new-deal-with-amazon-to-facilitate-amazon-shopping-on-facebook-an/699528/

The new deal will enable Amazon merchants to connect with Facebook and IG users.

10/11/2023

Snapchat has announced some new AR features at its Lens Fest 2023 event, where it showcased the latest AR innovations and updates on the platform, as it works to build on its already significant AR presence.

New AR features incoming for Snap creators.

09/11/2023

Google’s expanding access to its own generative search elements, as it looks to stay up to speed with the latest trends in web discovery and engagement.

Google’s AI-powered generative search system, called “Search Generative Experience” (SGE), provides complementary prompts and guidance, along with the option to expand your Search queries through conversational cues.

Google's looking to ensure it keeps up with the latest search and discovery shifts.

07/11/2023

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you to ask questions about the videos that you watch.

More generative AI tools from YouTube.

03/11/2023

Instagram will now enable you to add song lyrics to Reels, as you already can in Stories, which will provide another music engagement option in the app.

Now, you can display song lyrics in your Reels clips.

31/10/2023

Want frightfully good content design and marketing campaigns that scare your competitors? Look no further! Contact our team today at Sorted Social and get yourself sorted.

27/10/2023

Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the outside world suspiciously through our windows, whilst trying to manage our workday between playing IT manager/teacher for our kids?

Yes, as weird as it may seem, 2023 is almost over, with 2024 now just weeks away. And aside from preparing for the holiday rush, we also need to start planning for the year ahead, and how the next 12 months will change our approach to digital marketing, based on the next wave of innovations and updates that’ll continue to reshape the how we all interact.

#2024

What’s coming next in the world of social media marketing? Here are our predictions for 2024.