A-MNEMONIC

17/10/2024

We’re thrilled to announce that A-MNEMONIC created the new sonic logo for Badoo!

Working alongside our talented composer and sound designer Adam Shaw, we developed the Badoo heartbeat—a sound that captures the excitement and realness of modern dating. The brief from Untold Fable challenged us to create a rhythm and sound that reflects the rush of that first message and the anticipation of finding something real. The result? A heartbeat that says “Badoo, Badoo” bringing the brand to life.

We loved collaborating with the amazing team at Untold Fable on this project and can’t wait to hear the Badoo sound out in the world!

14/08/2024

We’re super excited to team up with Iris London for the ‘Put a Little Pom in Your Day’ campaign for Pom-Bear, the snack kids (and parents) love!

Our talented composer Craig Brown and the fabulous Karina Ramage on vocals brought the jingle to life, perfectly capturing Pom-Bear’s playful vibes.

This campaign is all about those joyful moments that make family life so special, and we’re thrilled to have added our sonic magic to the mix.

Keep an ear out for the catchy tune on TV and radio – it’s sure to put a smile on your face! 😊

15/02/2024

Great time at nice to see so many friends!

16/08/2023

So, some super smart neurological researchers have worked out how to decode the brainwaves produced by subjects... into music. While the subjects are listening to "Another Brick In The Wall". Super clever. And wildly creative too. Here's what their brainwaves "sound" like. To me, it sounds like an old school vocoder, just after you plug the mic in. You can *just* make out the lyrics. Certainly the key. Such admirable curiosity these young scientists have. Love it. Apparently it leads to better understanding of potential treatments for speech efected conditions like aphasia and strokes.

Researchers at University of California, Berkeley, used artificial intelligence to decode the brain signals, recreating a popular Pink Floyd track.

31/05/2023

We are delighted to announce that three TV shows, for which A-MNEMONIC has produced the theme music, have received nominations at this year's National Television Awards! These outstanding shows include Love Island, The Martin Lewis Money Show, and Never Mind The Buzzcocks.

This recognition is a testament to the hard work and dedication of our talented team who have worked tirelessly to create captivating and memorable theme music and sonic branding for these shows. We are incredibly proud to be associated with such acclaimed television programs.

To vote for your favourite TV shows, please visit the following link: https://www.nationaltvawards.com/vote

06/02/2023

This week we’re releasing our first-ever Sonic Branding Report. An academic analysis of the latest thinking, ideas, stats and arguments. For more information go to: https://lnkd.in/edfseGaj

27/01/2023

This February 6th, A-MNEMONIC are releasing their first-ever Sonic Branding Report.

Aimed at anyone working for brands, agencies, advertisers, marketers and strategists alike, it's full of the latest academic thinking, ideas, stats and arguments related to audio and music branding. It breaks down dense, often-inaccessible scholarship into manageable chunks and discusses them informally. It also builds on existing scholarship alongside recent data in order to make suggestions about where sonic branding may be heading next.

For more information go to: https://www.a-mnemnonic.com/audio-branding

23/12/2022

Merry Christmas to all of our friends!

08/07/2022

A little article about the evolution of Sonic Branding in LBBonline - Little Black Book today
https://lbbonline.com/news/sonic-branding-from-stone-age-to-today

Little Black Book, A-MNEMONIC's Toby Jarvis takes us on a sonic journey through time

23/06/2022

So we made into yesterday's Metro. Nice little article:
https://metro.co.uk/2022/06/22/love-island-2022-playlist-how-to-listen-to-the-songs-from-the-villa-16868279/

Listen to the top tunes from this year's season.

23/03/2022

Great to see so many friends at the ShinyAwards & Hogarth Worldwide Ltd last night at Sea Containers!

11/01/2022

A-MNEMONIC produce music for ‘I Literally Just Told You’ on Channel 4

Richard Bacon’s new Channel 4 creation ‘I Literally Just Told You’ has literally turned the quiz show format on its head.

Hosted by Jimmy Carr, four contestants have to answer questions that have been written LIVE as the show is being filmed, from a celebrity cameo, to an off the cuff joke, or even something one of the contestants has shared about themselves.

The show ducks and dives with tension and drama, and A-MNEMONIC helped create that extra tension with the music - writing 40 minutes of music that’s used throughout the show, as well as composing the theme music.

The final two contestants hilariously have to write the questions for each other for the last round, fighting to win a cash prize of up to £25,000

You can watch the show on All 4 on Demand: https://www.channel4.com/programmes/jimmy-carrs-i-literally-just-told-you

Jimmy Carr hosts the £25,000 game show where paying attention pays off

21/10/2021

A-MNEMONIC have produced the theme music for the new Channel 4 TV dating show "The Love Trap."

Presented by Joel Dommett, and featuring David Birtwistle from "Too Hot To Handle" - the series will see David looking for love with a mansion full of beautiful women waiting for him, but there’s a twist: only half of the women are genuinely seeking romance, while the others are in relationships and playing for a big cash prize.

That’s not all, as in each episode David will eliminate one contestant, but they won’t be leaving through the front door. Instead, they’ll be leaving through the floor when they’re dumped, quite literally, through a trapdoor!

30/09/2021

The renowned music-themed comedy show, Never Mind The Buzzcocks, has returned for a new series on Sky. As part of the rebranding of the show, A-MNEMONIC were tasked to update the music theme with a modern twist.

Greg Davies is now in the driving seat as the new host, alongside team captains Noel Fielding and Daisy May Cooper, with Jamali Maddix featuring as a regular guest.

https://news.sky.com/story/never-mind-the-buzzcocks-fans-get-first-look-at-sky-reboot-as-clip-shows-the-intros-round-12391162

Bake Off star Noel Fielding returns to the show as a team captain - a role he held when the show was on the BBC - while Taskmaster host Greg Davies is behind the desk on presenting duties.

23/09/2021

A-MNEMONIC has been hard at work creating the Audio Branding for The Guardian Podcasts. Here's an article that LBBonline - Little Black Book has written up about the project https://www.lbbonline.com/news/illuminating-conversations-how-a-mnemonic-created-a-sonic-identity-for-the-guardians-podcasts

Little Black Book, Distilling a brand’s identity into a few seconds of sounds? A-MNEMONIC’s Toby Jarvis tells LBB how they pulled off the monumental task

02/09/2021

A-MNEMONIC's Executive Producer, Rob Dunham, shares his Love Island Playlist for Radio https://www.lbbonline.com/news/radio-lbb-sounds-of-love-island-2021 LBBonline - Little Black Book

Little Black Book, A-MNEMONIC executive producer Rob Dunham shares a farewell to Love Island and the summer with his best summer tunes

22/06/2021

A little article about "Thinking In Sound" on LBBonline - Little Black Book by A-MNEMONIC's Toby Jarvis https://www.lbbonline.com/news/thinking-in-sound-toby-jarvis

Little Black Book, A-MNEMONIC founder Toby's sounds are instantly recognisable. Here, he shares his creative process and his love of music in all forms