Dazl Media

Dazl Media Bespoke influencer campaigns for lifestyle brands seeking to engage the millennials.

Please ✨tell us your New Year resolutions❤️ ⁠⁠In case you are looking for marketing tips, we can surely help. We design ...
19/01/2022

Please ✨tell us your New Year resolutions❤️ ⁠

In case you are looking for marketing tips, we can surely help. We design strategies based on comprehensive data, brand analysis, and your business objectives, which will create a robust emotional connection. We focus on a long-term vision to ensure the consistent elevation of your brand performance, and relevance for new audiences.⁠

#2022

B O N J O U R 🤍⁠⁠Have you ever thought about why luxury clothes cost more as years go by?⁠⁠Brands raise their prices bec...
02/11/2021

B O N J O U R 🤍⁠

Have you ever thought about why luxury clothes cost more as years go by?⁠

Brands raise their prices because more and more firms ascend the aspirational luxury pyramid. As that happens, the economy is hit by inflation in general, which causes many friends to boost their product value to make a profit. ⁠

The price also depends on the distribution strategy, e.x. when a brand is found in high-end luxury multi-brand stores. The fabrics are more expensive due to the pandemic and scarcity. And lastly, having a great online image and a marketing strategy creates a whole department of jobs, which is why a product can be more expensive.

Instagram's New Campaign to promote inclusivity and diversity ♥️⁠⁠"After a year that challenged everything we thought wa...
05/09/2021

Instagram's New Campaign to promote inclusivity and diversity ♥️⁠

"After a year that challenged everything we thought was normal and possible, a new campaign from Instagram denounces “going back to normal” because normal was never good enough. It’s a rallying cry of progress, optimism, and reinvention as we look back on this past year, empowering people with the message that “Who We Become is Yours to Make”.

"Once designed only for messaging purposes, today TE L E G R A M is one of the largest news, beauty, health and entertai...
30/08/2021

"Once designed only for messaging purposes, today TE L E G R A M is one of the largest news, beauty, health and entertainment platforms. So if you are looking to create a Telegram community and share your brand updates on the app, here is how: ⁠

💤 First, build up a bot. It will serve as a 24/7 customer supporting manager, which will make your communication with the clients much easier and faster. Try to answer frequently asked questions, and maintain a friendly casual tone of voice. ⁠

💤 Create your own stickers! Branded stickers are just as important as branded hashtags, they can be used around the platform especially if they are creative and cool. Yes, it may be costly and time-consuming, but it's worth it. ⁠

💤 Every post should not be about your products. Try to engage your clients, share something personal as if it were your blog / Instagram page. Customers love customisation! ⁠"

Consumer tech 2022 - 2023 📞🌏⁠⁠Push for progress: tech will be used to benefit sustainability, inclusivity, and diversity...
19/08/2021

Consumer tech 2022 - 2023 📞🌏⁠

Push for progress: tech will be used to benefit sustainability, inclusivity, and diversity. ⁠

Budget friendly balance - brands will seek to offer sustainable, but at the same time, less pricey options. ⁠

Wellness tech - to indulge consumer emotional needs and inner balance, as the world is getting more and more chaotic, digital and busy 🤯

Must have marketing tools for the second half of 2021: ⁠⁠🥰 HubSpot free topic generators will help you come up with new ...
17/08/2021

Must have marketing tools for the second half of 2021: ⁠

🥰 HubSpot free topic generators will help you come up with new blog ideas and create brilliant content.⁠

🥰 Google Trends is a free tool that will help you keep on track with new marketing and world-wide trends. It calculates what your clients are eager to see, depending on their location, demographical and psychographics characteristics. ⁠

🥰 Pinterest Trends is a visual trend tool that's always going to be popular in terms of outstanding imagery and unfamiliar designs.

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity 🍹⁠⁠That would allow Instagram to display m...
17/08/2021

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity 🍹⁠

That would allow Instagram to display much more content within Reels, which could make it a more interesting feature, while also helping to drive more views via the diverse app algorithms, rather than hosting various video types in separate buckets.⁠

Instagram is already experimenting with TikTok like design and features, trying to make the app more successful than ever. Of course, the trend moves towards visual, as soon enough users will stop reading any information written, but will only scan it with their eyes and move forward.

How is fashion learning to live with the pandemic?⁠⁠Last month at the Dior fashion show in Paris, guests had been requir...
17/08/2021

How is fashion learning to live with the pandemic?⁠

Last month at the Dior fashion show in Paris, guests had been required to present negative PCR test. Moreover, for the New York fashion show in September, only fully vaccinated guests are allowed to attend. ⁠

Consumer markets would like to open up, but with the new variants, nearly eighteen months of safety measures and an overall uncertainty, getting vaccinated is the only way to start living normally again. ⁠

Of course, many entrepreneurs realise that forcing all people to get vaccinated for a better future is impossible, but at least it can affect the overall immune system in a positive way.

In order to stay more positive, it is crucial to focus on the small things that make you happy. For example, you can sta...
17/06/2021

In order to stay more positive, it is crucial to focus on the small things that make you happy. For example, you can start each day with positive affirmations such as “ I choose love”, “I am happy and healthy today”, “I can achieve anything”. Try transforming negative self-talk into positive self-talk by finding humor in every situation; also remember, all your failures are lessons! Find more of the wellbeing tips on !

Instagram styling 2021 (WGSN report);🌸 Slideshow posts get way more engagement than simple single posts;🌸 The majority o...
08/06/2021

Instagram styling 2021 (WGSN report);

🌸 Slideshow posts get way more engagement than simple single posts;

🌸 The majority of the platform users are Gen Z, which makes it more and more investable for brands.

🌸 Storytelling over-edited photos 100%. The post-pandemic era encourages more and more authentic, real-life photos and content.

🌸 The winning trends: purposely poor photoshop, blurred images, messy bedroom photos, street style, and colorful affirmations ♥

Want to go V I R A L on Instagram? Film your first Reel! According to the Instagram research team, video content consump...
02/06/2021

Want to go V I R A L on Instagram?

Film your first Reel! According to the Instagram research team, video content consumption and production are growing, both in terms of how much people are sharing and how much people are consuming.

Of course, you will go much more viral if you start investing time and money into TikTok, but if you are unsure about the platform audience, start with creative, fun, and colorful Reels 📩☀️

Instagram Announces New 'Creator Week' Event to Provide Platform Insights and Tips:⁠⁠"The three-day event will include s...
21/05/2021

Instagram Announces New 'Creator Week' Event to Provide Platform Insights and Tips:⁠

"The three-day event will include sessions like 'How to Supercharge Your Community', 'Media Training 101', 'How to Break Into Entertainment', 'How to Start a Podcast', 'How to Get Discovered on Instagram', and 'Fund My Merch Line', in which creators will be able to pitch their dream product idea to a panel of judges - and the winners will get their ideas funded. Sessions will also address burnout and algorithm myth-busting. In addition to all of this, there will also be surprise special guest appearances and product news announced during the week."

The post-pandemic employment changes will affect workwear sales, and therefore, will alter the habits of the future cons...
06/05/2021

The post-pandemic employment changes will affect workwear sales, and therefore, will alter the habits of the future consumer.

These days, office workers refuse to wear formal outfits, it is not comfortable anymore. The best style obtained by many (also traditional employees) is now "work leisure", or clothes that allow to easily join a Zoom meeting and have a quick nap afterward right on the same couch in the same clothes 😆

Instagram provides tips on User Generated Content 😁1/ Create a branded hashtag and encourage your audience to share it, ...
30/04/2021

Instagram provides tips on User Generated Content 😁

1/ Create a branded hashtag and encourage your audience to share it, like it, and spread it.

2/ Focus on your in-house community by posting your company employees online and telling their professional or personal stories.

3/ Create shareable content that users will be likely to spread further.

Very soon Instagram will enable its customers to choose whether they want to display or hide the likes they receive unde...
26/04/2021

Very soon Instagram will enable its customers to choose whether they want to display or hide the likes they receive under each posted photo: ⁠


"Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular, to track what’s popular. So we’re testing a new option that lets you decide the experience that’s best for you – whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience"", Mosseri.

“You never stop learning when you work in sustainability,” Stella McCartney said in her closing remarks for The BoF Prof...
18/04/2021

“You never stop learning when you work in sustainability,” Stella McCartney said in her closing remarks for The BoF Professional Summit: Closing Fashion’s Sustainability Gap.

Talking about huge business risks, sustainability comes to mind at first. Fashion brands are under pressure for conducting a clean activity, and it doesn't get easier over time.

“I don’t think we can rely on our industry to commit to this, as much as we can rely on tomorrow’s customers insisting that this is the only thing they’re going to invest in,” Stella added.

Businesses must interpret a more transparent approach. Otherwise, they will be out of the game. Everything starts with emissions control, water wastage, and reimagining the fashion material mix.

Why has  been losing revenue and customers? 👼🏻⁠⁠The post-pandemic 21st century is no longer about extremely fit models a...
13/04/2021

Why has been losing revenue and customers? 👼🏻⁠

The post-pandemic 21st century is no longer about extremely fit models and body shaming. The new era of body positivity, diversity, and eternal beauty has entered the world - and brands that do not keep up become unsuccessful. ⁠

However, it is clear that they are trying to implement all different types of bodies into their social advertising. But is it too late?

VERSACE joins Clubhouse 🌟⁠Versace becomes the second fashion brand to join the platform (after Ted Baker). The theme of ...
09/04/2021

VERSACE joins Clubhouse 🌟⁠

Versace becomes the second fashion brand to join the platform (after Ted Baker). The theme of the podcasts will be called “Medusa Power Talks". You will be able to listen to speakers like Precious Lee, Indya Moore, Irina Shayk, Chelsea Miller, and Donatella Versace. ⁠

WoW! We did not expect this 😈

What's the biggest fashion issue? 👚⁠⁠Carrie Bradshaw is the perfect example. She cannot resist buying shoes... and why? ...
06/04/2021

What's the biggest fashion issue? 👚⁠

Carrie Bradshaw is the perfect example. She cannot resist buying shoes... and why? Because they are overproduced. So she overconsumes.⁠

Many fashion brands and startups already trigger their customers to buy less but of better quality. Minimizing consumption and production is the ultimate way brands can contribute to sustainability and planet purity.

E-commerce channels are the most successful in 2021, however, are returns as organized as promised? 🍓⁠⁠Consumers now are...
30/03/2021

E-commerce channels are the most successful in 2021, however, are returns as organized as promised? 🍓⁠

Consumers now are requiring the safest contactless purchasing options, but if the item is different from their expectations, returns must be just as available and secure. ⁠

But also, if you process each order carefully, there will be no returns, making your company even more sustainable.

What are the Gen Z priorities in 2021? 🗯️⁠⁠Young adults under 25 make up 41% of our population, which means that if you ...
23/03/2021

What are the Gen Z priorities in 2021? 🗯️⁠

Young adults under 25 make up 41% of our population, which means that if you are trying to make your business work, you might want to target their needs and desires. ⁠

♥️ They are the number one generation to care about climate change, green awareness, and carbon dioxide emissions. ⁠

♥️ Secondly, radical inclusivity is their priority. They are friendly, welcoming, and diverse. ⁠

♥️ Lastly, authentic engagement and customization will gain their trust and loyalty.

Still having doubts about starting a podcast? Even as a small business, you could achieve really great results. ⁠⁠Why? B...
20/03/2021

Still having doubts about starting a podcast? Even as a small business, you could achieve really great results. ⁠

Why? Because 63% of customers have bought something off a podcast they listened to. And they became so accessible and great to listen to on the go! ⁠

Voice will change the digital world in 2021, so get on it for a great business opportunity.

Kering has invested in Vestiare Collective, joining luxury giants like Condé Nast, Eurazeo, and Tiger Global Management....
15/03/2021

Kering has invested in Vestiare Collective, joining luxury giants like Condé Nast, Eurazeo, and Tiger Global Management. ⁠

This venture means a lot for the fashion company's future, as Max Bittner (CEO of Vestiare Collective) explains to BoF. ⁠

”This is not a short-term trend,” said Bittner. “This is something consumers are looking for. This is something especially young consumers are expecting from the brands they want to endorse. So, I think both us and the brands are realizing consumers expect us.”

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We Are Marketing Specialists

Our strength at Dazl is building meaningful relationships. We go beyond brand recognition and product placement, creating a robust emotional connection between brands and consumers.

1. What we do

We define the strategic foundation based on your needs and goals, design a bespoke campaign narrative and channel the energy and budget into carefully curated selection of influencers who matter to your audience. Influencers who match your values, aesthetics and show strong affinity for the essence of your brand. And, most importantly, will deliver the results that exceed the campaign’s tactical goals.

2. What makes us different

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