• Club strategy or digital strategy?
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For Paul Rogers, AS Roma’s Chief Strategy Officer, COVID-19 has re-emphasised the need for clubs to think about how their entire business can be enhanced by the digital experience.
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Hear the full conversation with @thisisixco on the #LeadersPodcast (link in bio)
🗣 Less than 1% of all corporate sponsorships go to women’s sports & less than 4% of all sports media coverage is devoted to women’s sports. Our intention is to move the needle on those statistics.
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🏀 @wnbacommish highlights the need to think differently (during the crisis) to help drive more coverage around women’s sports.
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Tune in to hear more on the Leaders Podcast (link in bio).
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Sponsored by @thisisixco.
Hear from @gillette, @mumbaiindians, @wseriesracing, @daznglobal, @google, @england, @panthers and 20 more of our leaders.
"Yesterday it was about football, now it's about the brand whose core business is football," said Silvio Vigato of Juventus at #LeadersWeek in NYC back in May.
Its not been a bad start to the journey, having signed Ronaldo who makes his league debut today.
Disruptors of the Industry - Mark Lazarus
There's a lot of disruption in the sports media industry but how are the heavyweights disrupting themselves?
Mark Lazarus of NBC Sports offered his thoughts at #LeadersWeek in NYC and in our brand spanking new Broadcasters Bulletin.
You can subscribe to it here for the latest cutting-edge thinking and practices in the broadcasting space: https://bit.ly/2vtQJ9i
Harris Blitzer Sports & Enterainment CEO Scott O'Neil took to the Leaders Meet: Innovation stage earlier this year…
Looking forward to finding out more on how the organisation are trying to make their mark in China a couple of weeks from now. ▶️ https://bit.ly/2I5z78L
Unconscious Bias and Penalty Taking - Rory Sutherland
A blast from the past....
Would penalty takers at the #WorldCup have greater success if they kicked the ball straight down the middle?
Ogilvy's Rory Sutherland seemed to think so at the 2016 Sport Business Summit. But why?
Demographic Changes for The New York Times - Meredith Kopit Levien
"We used to reach inside 5 to 6 million people as a newspaper, now we reach 150 million."
Alongside Dave Nugent, Meredith Levien shared an insight into the demographic changes for The New York Times at #LeadersWeek.
Full session 👉 https://bit.ly/2KqpFly
VISA and the World Cup - Chris Curtin
How are Visa impacting the viewing experience at the #WorldCup with payment technology?
Chris Curtin, the company's Chief Brand & Innovation Marketing Officer, enlightened the #LeadersWeek New York audience recently.
MLB's International Expansion - Rob Manfred
The MLB will be coming to London this time next year for games at the London Stadium.
Here's the league's Commissioner, Rob Manfred, outlining the rationale behind the decision at #LeadersWeek in NYC.
Broadcasting in 10 Years' Time - James Rushton
Where will sports broadcasting be in 10 years' time?
DAZN's CEO, James Rushton, shared his thoughts at #LeadersWeek in New York a month ago…
LFP Targeting China - Didier Quillot
"China is clearly a must have when you want to develop your brand outside of your country."
Here's a short snippet of Didier Quillot, CEO, Ligue de Football Professionnel on stage at #LeadersWeek in NYC, highlighting the growth focuses for the organisation.