Digitalens

14/04/2024

PAYPAL EN Afrique ? OUI C’EST BIEN POSSIBLE. 💯✨🌟🏧💷

✨✨✨Enfin une opportunité pour vos transactions nationales et internationales. Voici les différents services offerts pour vous rendre la vie facile.

⌛️⌛️

💯1. Création et vérification des comptes PayPal et Payoneer
💯2. Liaison des cartes et comptes bancaires
💯3. Accompagnement et conseil sur le fonctionnement et le maintien des comptes
💯4. Retrait d’espèces en FCFA via carte prépayée, compte bancaire ou MOMO
💯5. Echange de devise dollar/euro vers le FCFA
💯6. Si vous avez déjà un compte PayPal ou Payoneer, je vous aide à retirer votre argent sans gène

LES AVANTAGES D’AVOIR DES COMPTES PAYPAL ET PAYONEER

🔥1. Transferts internationaux simples et rapides en un clic
🔥2. Possibilité de travailler avec les entreprises internationales
🔥3. Se faire payer depuis n’importe quel pays en instantané.

Contactez-nous par WhatsApp...

A Remote Digital Marketing and Transcreation Agency!

11/09/2023

In today's hyper-connected world, the demand for content that speaks to a global audience is greater than ever.

Whether you're a business expanding internationally or a content creator reaching a diverse readership, content localization is the key to unlocking your global potential.

But here's the catch: Content localization can be a complex and time-consuming process, especially if done manually.

Translating, adapting, and managing content across languages and cultures is no small feat. That's where content localization tools come to the rescue.

In this guide, you’ll learn all about the best content localization tools and explore how they can streamline your workflow, making the process efficient and effective.

Join me, Mounir L. to help brands go global.

In today's hyper-connected world, the demand for content that speaks to a global audience is greater than ever. Whether you're a business expanding internationally or a content creator reaching a diverse readership, content localization is the key to unlocking your global potential.

03/12/2022

THE IMPORTANCE OF TRANSLATION TO DIGITAL MARKETING

Today’s (business) world is electrified through digital communication. The goal of this tool (communication) is to influence behavior and attitudes. The very essence of communication, in all its forms, is to reach the target audience in a language they understand, or through cultural realities with which they can identify.

In Madiba’s words, “if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. But then, how many languages does one businessman/marketer possibly speak? And how many people must he reach with his product or service?

The essence of digital or online marketing, in all its forms (Mobile Marketing, social Media Marketing, SEO, Email Marketing, Affiliate Marketing, etc.), is to create content or produce images relevant to the target audience. For this to happen, the content or images must mesh with the latter’s cultural realities.

This is what keeps potential customers hooked. An entrepreneur can drive traffic to their website or blog, but what hooks potential buyers is the existing/existential relationship between them (their cultural identity) and the good or service advertised.

Successful communication happens when we relate with people in their language, or the language they understand, at least.

If a businessman must reach out to a larger world audience, he/she will need a mediator to stand the gap for him/her. Translation ensures this. You want to translate your business endeavor into fruition!
Translation is the hyphen that connects people, enhancing mutual understanding among them. In the next part of this write-up, I will walk you through some specific aspects that underscore the importance of translation to digital or online marketing.

HOW IMPORTANT IS TRANSLATION TO DIGITAL MARKETING?

For Localization purposes

Translation is an aspect of localization. Localization, “the process of adapting content, products and services to specific local markets”, plays a pivotal role for businesses that hunger and thirst to germinate in alien horizons of the world.

If an entrepreneur should stay relevant in the global sphere, he/she must communicate effectively with global audiences. Any business seeking global expansion must break through linguistic and cultural walls, head-on.

In today’s global village, a vast majority of buyers have grown pass geography and boundaries. Businesses must follow suit, and this happens through .

Read more: https://lnkd.in/d9NY4HjB

13/06/2022

𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐑𝐀𝐍𝐒𝐋𝐀𝐓𝐈𝐎𝐍: 𝐖𝐇𝐀𝐓 𝐍𝐄𝐖𝐁𝐈𝐄 𝐌𝐀𝐑𝐊𝐄𝐓𝐄𝐑𝐒 𝐍𝐄𝐄𝐃 𝐓𝐎 𝐊𝐍𝐎𝐖 𝐓𝐎 𝐒𝐔𝐂𝐂𝐄𝐄𝐃 𝐈𝐍 2022

Remember when did you first build your brand? And how long you spent pondering about a befitting name for your business and what it says about you?

If your company wants to expand into international markets, it's self-evident that you'll need a way to inform potential clients about what you have to offer, and marketing translation is exactly what you need!

Are you just getting started? Don’t worry. We'll go over all you need to know about marketing translation in this article.

What is Marketing Translation?

Marketing translation, as the name suggests, is the act of changing marketing materials like your website, brochures, and social media into a new language for a new target audience.

The point here is that the words you use to convey your brand are carefully chosen. It is not just information you want to get across, but also a feeling that will hopefully create an emotional connection with your target audience.

When translating your marketing material into a new language, you want to make sure that same feeling gets into the hearts and minds of your new target audience as well. And that is why marketing translation is not quite as simple as it first sounds.

What Type of Translation You will Need

In general, there are three sorts of translation services. If you're investing in translation services for marketing (or any other reason), knowing the differences between them might be helpful, so here's a quick rundown.

Standard Translation

This is the most literal type of translation, in which a document is copied word for word into another language. It's ideal for items like instruction manuals, technical publications, and any other content where brand voice and cultural considerations aren't as vital.

This style of literal, conventional translation, on the other hand, isn't usually acceptable for marketing translation materials. The words will, at best, fail to connect with your target audience on the same level.

As such, you'll need a more sophisticated, creative approach to the translation process to avoid cultural missteps with your translated marketing material. This is when services like localisation and transcreation come in. Continue reading: https://lnkd.in/eHdnQH3C

11/06/2022

𝐒𝐄𝐀𝐑𝐂𝐇 𝐄𝐍𝐆𝐈𝐍𝐄 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆: 𝐖𝐇𝐀𝐓 𝐈𝐒 𝐈𝐓 & 𝐇𝐎𝐖 𝐃𝐎𝐄𝐒 𝐈𝐓 𝐖𝐎𝐑𝐊?

In today’s business world, time waits for nobody. There are a thousand and one ways to give your business a facelift, one of which is through digital marketing.

Digital marketing strategies are becoming more and more popular these days, and are continually advancing to provide better results to businesses.

One digital marketing option that changes the face of a business is Search Engine Advertising; learning what search engine advertising is and the value it can offer your business is the first step to ascending the ladder of success in your digital marketing endeavours.

It’s amazing to grow your brand from scratch, building with pure organic traffic. It’s even more amazing when you take advantage of more advanced digital marketing opportunities that have the potential to positively change the narrative of your business.

What’s more, Search Engine Advertising is your best bet to building your brand and customer base superfast. If you have been thinking of what to add to your SEO efforts, then clearly, Search Engine Advertising (SEA) is your obvious take.

What is Search Engine Advertising (SEA)?

Search Engine Advertising (SEA) is a branch of Search Engine Marketing (SEM). With SEM, you don’t have to wait for so long to generate traffic.

Unlike SEO, which takes time to give sufficiently good results, SEM takes off that stress by taking you to your customers every single time they notify the Internet that they want what you have.

Basically, you are employing SEM as your marketing agent, tasked to do the work that would have taken you longer to do if you had to depend solely on organic search. While organic search is good, it is even better to add SEA to the formula for faster results.

Now that you know what SEM is, what then is Search Engine Advertising?

Search Engine Advertising is a marketing strategy that places online ads in search engine results.

Also called search advertising, Internet search advertising, or online search advertising, SEA functions by allowing you to directly display your paid ads on several search engines such as Yahoo, Google, and Bing.

Is SEO Different from SEM?

The answer is yes!

If at this point you are still uncertain about the difference between SEO and SEM, then let's clear the air now and now.

There are very glaring similarities because both SEO and SEM rely on keyword research. Search Engine Optimization (SEO) involves all practices that allow your site to show up in relevant searches.

Continue reading: https://lnkd.in/e-pHJvUu

In today’s business world, time waits for nobody. There are a thousand and one ways to give your business a facelift, one of which is through digital marketi…

26/05/2022

For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. People use social media to discover, learn about, follow, and shop from brands, so if you're not on Facebook, Instagram, or LinkedIn, you're missing out!

Great social media marketing may help your company achieve extraordinary success by cultivating loyal brand advocates and even driving leads and sales.

Globally, 3.5 billion individuals will utilise social media networks in 2023, according to estimates. This equates to over 40% of the world's population. In regard to these, there is no doubt that businesses invest so much time and money in social media marketing.

This post is exactly what you need to grow and succeed in social media marketing if you're just getting started.

What is Social Media Marketing? Continue reading... https://digitalens.co.uk/blog/social-media-marketing-what-you-should-know-to-succeed-in-2022

21/05/2022

Despair weighed me down. Machine translation was not my interest, but I was so desperate for this job that I didn’t want to take chances. I sank to my knees as a stream of competitors queued to submit their work.

Most of them didn’t use a machine translation aid for the interview. Those of us who used machines were stuck waiting for electricity to return. It was there I realized human translation could be a better option.

Have you ever been faced with a similar situation? Well, I pray not!

Machine translation systems have grown fast in recent years, and they have evolved into sophisticated technologies that allow for excellent outcomes without extensive proofreading.

However, in some cases, human editing and proofreading are required to achieve the highest possible quality of translation.

In this write-up, we'll take a closer look at this topic to see what the benefits and drawbacks of both methods of translation are, and how they work together... Continue reading : https://digitalens.co.uk/blog/machine-vs-human-translation-everything-you-need-to-know

15/05/2022

A website's translation is an important first step toward reaching a worldwide audience. It is, however, merely the first step.

You'll want the proper search engines, such as Google, Yandex, and Bing, to identify those translated websites and place them on the front page of their search engine results to maximize your efforts and costs in translating a website.

Truth is, the majority of people will click on the first three organic (also known as natural) search engine results, and this is where your multilingual website should rank if you want to increase lead generation and sales. So, how do you go about accomplishing this?

It’s simple... Continue reading: https://lnkd.in/eHA3YuSS

26/04/2022

Happening this week at DIGITALENS.

We are adding as another domain in our services. We believe that healthy life, make you happy. Visit our www.digitalens.co.uk for more .

18/04/2022

Today’s (business) world is electrified through digital communication. The goal of this tool (communication) is to influence behaviour and attitudes. The very essence of communication, in all its forms, is to reach the target audience in a language they understand, or through cultural realities with which they can identify.

In Madiba’s words, “if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. But then, how many languages does one businessman/marketer possibly speak? And how many people must he reach with his product or service?

The essence of digital or online marketing, in all its forms (Mobile Marketing, social Media Marketing, SEO, Email Marketing, Affiliate Marketing, etc.), is to create content or produce images relevant to the target audience. For this to happen, the content or images must mesh with the latter’s cultural realities. Continue reading: https://digitalens.co.uk/blog/the-importance-of-translation-to-digital-marketing

11/04/2022

It’s interesting how e-commerce has become the new norm. The sector saw exponential growth between 2019 and 2020 as COVID-19 lockdowns forced businesses and consumers to transition to online buying.

During this period, e-commerce’s share of global retail trade went from 14% in 2019 to about 17% in 2020.

If you’re looking to grow at an international scale with your e-commerce website, then translating your e-commerce website is the way to go.

Apart from opening new global markets for your products, e-commerce product and content translations will help you generate more revenue, create customer engagement, and drive customer loyalty.

Besides, more than 80% of customers are more likely to purchase products on an e-commerce website if it is in their native language.

So, what’s stopping you from translating your e-commerce website?

What is E-commerce Translation? Continue reading: https://lnkd.in/dt24_udi

07/04/2022

In the world of digital marketing, nothing is ever the same, but 2022 likely holds some dramatic changes. And what accounts for success in digital marketing is your ability to keep yourself abreast with the latest trends in the industry.

Keeping up with the most recent digital marketing trends in the industry is what differentiates professionals from amateurs.

Want to deliver at your best? You need to plan for the future of digital marketing and be prepared to take advantage of it.

In 2021, what made frontline digital marketing impact were trends like chatbots, personalization, and SEO. Now, this is 2022 and things have moved a little forward with the spotlight turning to other digital marketing trends you’re about to find out in this article.

Here are the top new trends in digital marketing in 2022 to keep an eye on and how you can use them to your advantage.

Digital Marketing Trends to Welcome in 2022; Continue reading https://digitalens.co.uk/blog/new-trends-in-digital-marketing-in-2022

04/04/2022

How do you get your marketing content to resonate with international audiences?

For your marketing campaign to hit the mark across different regions, translation and localization must work together alongside, translation.

What do these language terms mean? Most importantly, how do they differ from one another?

Understanding the difference between these language services will help you know which service you need for your marketing.

What is Translation?

“Hey, Bob! Do you have time to translate this document from English to Spanish?”

Translation is a fairly simple concept; the process of converting content from one language to another. As we know in practice, there’s nothing simple about translation, as it involves the translator adding their judgment and skill to capture the meaning of the source.

Translation focuses on converting the word used in one piece of content to its direct or closely related equivalent in another language. When it comes to translation, there are two types you need to know -- machine and human translation. Continue reading: https://digitalens.co.uk/blog/translation-localization-and-transcreation-what-s-the-difference

02/04/2022

If you are a professional or business looking to expand to reach international audiences in 2022, then there’s just one thing you should be investing in -- marketing translation.

You need to be able to tell these new potential customers about what you’re offering. How do you do it when you don’t speak their language?

Marketing translation is how you do it.

When it comes to marketing, plays a top-notch role. When communication is effective, there is a favourable reaction from where the communicated message was directed to.

In digital marketing, it would be to increase conversion in the form of clicks, subscriptions to email lists, likes, purchases, and more. Marketing translation is the most essential measure that uplifts a company’s digital marketing efforts.

If you’re looking to sell your products or services in countries other than the one you operate in, you need to invest in marketing translation. The goal should be to appeal directly to different who speak other .

First things first… continue reading: https://lnkd.in/dXckRNsQ

31/03/2022

Reaching an international audience is an opportunity that small and medium businesses can harness.

In fact, in 2020, English was the most commonly used language on the Internet. Yet, the other top nine languages accounted for 51% of Internet users worldwide.

What does this mean?

If you’re only serving native English-speaking users on the Internet, then, you’re missing out on a lot of traffic from non-English-speaking Internet users.

Attracting these visitors to your company’s website goes way beyond translating your website.

Today’s world has a mix of people, countries, and regions with unique values, cultures, religions, and languages.

That’s why businesses looking to take a bite of the international market need to think beyond standardized content to win over customers in these diverse geographic markets.

Businesses are now crossing boundaries without really crossing boundaries; meeting a wide local and international market with the help of digital tools.

When it comes to getting to clients through websites, website localization becomes a key factor. You must translate your website into the language and cultural structure of your target audience to help you expand the shores of your business.

An organization cannot explore its full potential without localizing its website.

When you fail to localize your website, you are having thousands or millions of potential clients passing you by. Continue reading: https://lnkd.in/dascvaYz

29/03/2022

Digital marketing is one of the fastest-growing industries, and even during times of uncertainty, companies leveraging digital marketing continue to grow.

This form of marketing has become a valuable asset to any business that wants to grow and establish an authoritative online presence.

To get there, however, it’s important to understand the different types of digital marketing strategies you can use and how you can use them to work for you.

What is Digital Marketing?

Digital marketing involves a wide variety of marketing tactics and technologies used to reach consumers online.

It is everything that you do with the use of the Internet to sell a product; from the way online vendors advertise products on their WhatsApp statuses to the way brands pay Google to pop up their ads on your phone. Continue reading: https://digitalens.co.uk/blog/types-of-digital-marketing-the-only-5-types-you-need-to-know

28/03/2022

Translation is a activity that deals with the transfer of information from one language to another. Translation techniques vary according to subject and objectives.

Our point of interest in this article, is marketing translation. This form of translation has to do with the transfer of content, not only from one language to another, but also to meet with the expectations of the target audience.

Marketing translation, thus, is some sort of professional translation that requires the implication of and professional translation services.

The main concepts behind marketing translation, are those of content and transcreation whereby, the elements contained in the target text easily adapt to the culture of the target audience.
In order to produce a good marketing translation, we need to develop:

26/03/2022

Nous avons des experts sociaux et communautaires pour planifier et exécuter la stratégie sociale de votre entreprise.
Nous prenons en charge les médias sociaux tels que Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest et bien d'autres en fonction de l'objectif de votre marque et de votre public cible.

Nos experts en médias sociaux utilisent tous les outils de gestion modernes pour atteindre un public plus large et faire ressortir votre entreprise. Nous assurons une bonne réputation sociale à partir de la production de contenu, du référencement organique social, des annonces payantes et des analyses des médias sociaux.

Ce que nous offrons : nous sommes prêts à gérer toutes vos plateformes sociales dans nos trois langues de travail, que ce soit en termes de conception, de contenu textuel, de contenu vidéo ou de tout autre type de contenu.

25/03/2022

When it comes to reaching an audience outside your source culture or language, localisation becomes the right technique to adopt. It works for content with an important cultural or geographical impact on your potential customers. It is a process which ensures that your brand is culture specific and shaped to the need.

With localisation, texts are not only translated, there are adapted to a specific market. It has been proven that 55% of customers around the word primary shop online in their native language and easily understand their local currency, for instance. So, you should make your customers and users feel at home on your website, software or mobile application.

We adapt your content according to your customers' cultural, social and linguistic norms. We make sure all necessary elements such as proper names, verb inflections, call-to-action buttons are properly transferred in the receptor social setting. We focus on website, software, landing page and mobile app localisation.

24/03/2022

Transcreation or creative translation is a combination of translation and creation. It is a marketing related technique of translation and content creation.

As the name clearly shows, transcreation takes a step beyond translation and localisation to build a new content, precisely in terms of style and structure. However, the intended message is maintained during the transfer.

Transcreation is designed for digital marketing contents such as product titles and product descriptions, blog post, ads, website or software, book titles, film or games. At Digitalens, we reshape your content to the target receiver's need while applying all the digital techniques and strategies.

23/03/2022

Today, the global market is increasing and as a result of this, the demand for marketing translations has expanded. During the translation process, there are unique considerations to make that don’t arise with other types of translations.

Launching a marketing campaign in two languages brings a new way of seeing a product to an existing campaign. To this end, the marketer has to question the following puzzles; what colours, images, names or slogans will resonate with a new audience? How can the intended message be conveyed without losing the meaning? What examples should be used?

To ensure accurate and culturally relevant translations, using a marketing translation agency is the best way to reach a larger market, given that the aim is to sell the product to as many customers as possible.

Good-quality translations are essential for multilingual advertising, and without them, the possibility of achievement is incredibly reduced given that the aim is to reach a larger customer base. : https://lnkd.in/d9XC56mU

22/03/2022

What If I Don’t Need Digital Marketing
Seriously?

How can you not need digital marketing when 2022 statistics show that 83.89% of people on the planet are smartphone users, spending at least 5 hours a day on their phones?

In 2020, 47% of US smartphone users said they couldn’t live without their phones.

Without any flinch of doubt, you can rest assured that digital marketing is most of what you need to make your business successful. From running an official website to reaching clients directly on social media, you need to leverage all avenues that place you directly in front of your audience.

First things first.

If your business doesn’t have a digital presence, then you definitely need one; a website is your office space on the web.

As the world continually advances towards a totally digital circle, so must your business. Your business should be one of the things people see when they check their emails, look up something on Google, or visit Facebook and Instagram to see what friends are up to.

Continue reading : https://lnkd.in/dvzRNube