Born Social

13/02/2023

AI: Friend or Foe? 🤖

Join us for a 45-minute deep dive into the rise of Generative AI and the role it's playing in social-first creativity and effectiveness.

We'll explore:
🥊The benefits of a virtual sparring partner
🎨The increased need for creativity in an automated world
😳And whether we’re all obsolete or not…

Taking place on Thursday 23rd February at 10am, sign up to our virtual event here 👉 https://my.demio.com/ref/WuWFXQEeUfxclUsn?utm_source=FB

15/11/2022

We have some very exciting news to share...

Born Social has been acquired by the global digital and performance marketing agency, Croud.

Read our blog to find out why we’re so thrilled about the future of Born Social, powered by Croud 👉 https://bornsocial.com/articles/born-social-powered-by-croud

08/11/2022

How should brands adapt their marketing strategy in the midst of the cost of living crisis? 🤔

With the UK economy expected to be in a recession until Summer 2024, consumers will be taking a much more considered approach when it comes to their spending habits.

In our latest virtual event, we’ll be taking a closer look at what this recession means for brands and how they can lean into it to unlock the inherent opportunities.

Hosted by Executive Strategy Director & Partner, Callum McCahon, Strategists, Emily Evans and Maihri Gill, and Senior Account Manager, Heather Topf, join us on Thursday 24th November at 10am.

Sign up here 👉 https://my.demio.com/ref/00aO4UWMC1xQtqI9?utm_source=FB

03/10/2022

The days of still content and 1:1 posts are over.

Two months ago Instagram announced that all new video posts shorter than 15 minutes will now be shared as Reels. This means all videos uploaded will now be shared full screen and have access to the Reels editing tools. In short, Instagram has begun optimising the platform towards a full-screen video viewing experience.

So what does this mean for your Instagram strategy? 🤔

Join us for our latest virtual event at 10am on Thursday 20th October as we explore:

🏞️ The Landscape: Why is Instagram prioritising Reels and what it means for brands

🏆 Best in Class: The brands we think are smashing the Reels scene

📽️ Approaching production: How to create gold standard Reels content

Hosted by Senior Social Media Manager, Sophie Westbrook-Clyne, Social Media Managers, Claire Bouchara and Nimisha Mistry, and Motion Designer, Liam Glover.

Sign up here 👉 https://my.demio.com/ref/NHOaexrZ34OReMIv?utm_source=FB

08/09/2022

BIG NEWS. Born Social are a Certified B Corporation! 🎉 B Corp UK

Our COO, Charlotte Hamill, explores the reason why we’ve made this commitment and why the movement is so important to us and our industry.

Read it here 👉 https://www.linkedin.com/pulse/born-social-b-corp-certified-charlotte-hamill/?trackingId=Xo2aG3n9TN6o%2FB%2FbV83lfg%3D%3D

BIG NEWS. Born Social are a Certified B Corporation! 🎉 For anyone who doesn’t know about B Corp, it’s the future of how all businesses will operate (and frankly already should).

25/08/2022

How do you know your social media marketing is having an impact on your overall commercial goals? 🧐

Whilst there’s an industry-wide challenge in measuring the effectiveness of social media and no commonly accepted ‘theory’ of social effectiveness, we believe there’s an opportunity to provide a solution to this shared issue.

Join us at our latest virtual event at 10am on Thursday 15th September as we explore the theory behind social measurement, potential solutions to the challenge, and simple, best practices that brands can use to uncover insights into their activity.

Hosted by Head of Strategy, Essi Nurminen, Data & Insight Director, Dan Pereira, and Head of New Business + Marketing, Ed Knights, we'll be discussing these challenges that brands face and our unique approaches to overcoming them 💪

Sign up here today 👉 https://my.demio.com/ref/Gh2604VlIld3iau9?utm_source=FB

29/07/2022

We're hiring! 🚀

We’re looking for a Senior Social Media Manager to lead a team of Social Media Managers and oversee and advise on the distribution of our client’s organic activity. You’ll bring your expertise in platforms, communities, and insights from reports to the team, whilst also leading on Community Management, Creator & reactive strategy.

Interested? 🧐

Find out more & apply now! 👉 https://people.bornsocial.co.uk/jobs/1496138-senior-social-media-manager

25/07/2022

TikTok is now seen as the dominant social platform, with other platforms introducing new features to emulate the TikTok experience, proving the power it has within the industry.

Over time, TikTok has adapted to accommodate creators and businesses, making it the platform brands should be on right now, not just to thrive, but to survive.

Join us for our latest event as we explore:

🚀 What's changed and where we're headed with TikTok.
🚀 Advice to brands looking to make the leap, from trendwatching and content formats to creators, community management, and sector guidelines.
🚀 Paid opportunities on TikTok and how these differ across the globe.
🚀 Examples of brands that are killing it on the platform.

Hosted by Executive Client Services Director, Abbey Mills, Social Media Director, Shaunni Howard, Head of Paid Media, James Sackey, and Social Media Executive, Nush Sims, tune in on Thursday 18th August at 10am.

Sign up here 👉 https://my.demio.com/ref/F9gbjAg2Dhr6U4lp?utm_source=FB

08/07/2022

As Pride month draws to a close, we’ve been thinking about the ways a workplace can and should show up for the LGBTQ+ community throughout June and all year round.

Head to our Pride blog to find out how to support the LGBTQ+ community in your workplace during Pride & beyond 👉 https://bornsocial.com/articles/how-to-support-the-lgbtq-community-at-work-during-pride-beyond

04/07/2022

How do you effectively integrate social-first creators into your marketing strategy? 🤔

Join us for our latest virtual event on Thursday 14th July at 10am as we discuss how to future-proof your brand with co-creation 🔗

Don’t miss out - sign up to our event here 👉 https://my.demio.com/ref/pqUhiUkhr9lUMHDw?utm_source=FB

23/06/2022

Get this month’s Social Scoop! 📰

From NFTs, to finally being able to schedule TikToks 👀

Head here for all the info 👉 https://bornsocial.com/social-scoop

22/06/2022

"The cost of living crisis is no longer an abstract concept - it’s already hitting all of us in one way or another. And the same is true for brands. This is something real, and it’s going to change how we need to approach our activity as marketers.”

Born Strategists, Emily Williams and Emily Evans, share their advice on how brands should be approaching the cost of living crisis on social.

Read all about it here 👉 https://bornsocial.com/articles/the-cost-of-living-crisis

20/06/2022

How do you balance global and local on social? 🤔

Join us for our latest virtual event on 30th June at 10am as we explore how to maintain global consistency whilst staying relevant in local markets 🌍

Don’t miss out - sign up to our event here 👉 https://my.demio.com/ref/iBHQ5tkrKZ8w2qkU?utm_source=FB

14/06/2022

Did you know we have a fortnightly newsletter that explains everything you need to know about the metaverse?

Receive insights and advice on how brands should be approaching the new era of the internet 🪐

Sign up here 👉 https://www.bornbeyond.co/

06/06/2022

Last week we held our first in-person event in over 2 years! It was such a wonderful morning filled with insights from our social specialists, where we explored the rise in creators and how brands can tap into this shift in influencer behaviour.⁣
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Thank you to everyone that joined us, and thank you to Techspace for hosting us!

24/05/2022

Get this month’s Social Scoop! 📰

From Twitter takeovers, to an Instagram look shake-up…

Head to the Social Scoop to find out more 👉 https://bornsocial.com/social-scoop

18/05/2022

How do you create an effective paid media strategy on social? 🤔

From the age-old battle between performance and brand to the myriad of new platforms, and knowing how to measure success... there's a whole host of obstacles thrown at businesses when it comes to paid media on social.

Join us for our latest virtual event on Friday 27th May at 10am as we explore:

📍 How to evaluate new channels
📍 How to set the right objectives and allocate the right budgets
📍 Creative paid media best practices
📍 How to measure success

Don't miss out - sign up to our event here 👉 https://my.demio.com/ref/yWCZqk9WmUZHcIrP?utm_source=FB

13/05/2022

We’re immensely proud of our very own Creative Strategist, Saff Kelly for being shortlisted in Campaign’s ‘Creative Equals Future Leaders 2022’ 🚀

Campaign highlighted Saff as a creative powerhouse, helping clients navigate social by building trust and advising them on all things sustainability, and we couldn’t agree more! 👏

Congratulations to Saff and the rest of this year’s top 30 female, non-binary and non-confirming rising stars. Check out the full write up here 👉 https://www.campaignlive.co.uk/article/future-leaders-2022-adlands-top-30-rising-stars/1755451

Creative Equals and Campaign reveal this year's top 30 female, non-binary and gender non-conforming rising stars in adland as their foothold in the industry starts to strengthen.

11/05/2022

Today we’re joining the Pitch Positive Pledge as we're pledging to consider both the interest of our clients and the wellbeing of our team members whilst providing positive resolutions throughout the pitch process.

Head to the initiative's website to join other businesses choosing to balance people, planet and profit 👉 https://lnkd.in/ecK2f834

05/05/2022

“Planning is bringing the future into the present so that you can do something about it now.” 👀

Lacking a comprehensive planning strategy?

Read our latest article by Senior Paid Media Manager, Madeleine Stewart-Williams to find out what goes into our industry-leading planning and buying services 🪄 https://bornsocial.com/articles/going-long-and-short

04/05/2022

This year Uber France 🇫🇷 is partnering with the French festival, ‘We Love Green’ as part of their sustainable mobility solution: Uber Green 🌱

Our Team in France worked on an exciting brief to bring the collab to life with movement and rhythm. Check it out on Uber and We Love Green

…

Cette année Uber devient partenaire du festival français We Love Green en mettant en avant la solution de mobilité durable Uber Green 🌱

Pour cette occasion nous avons eu la chance de travailler sur une vidéo de contenu diffusée sur la page instagram Uber et relayée sur la page du festival We Love Green. Mouvement, rythme et durabilité étaient les mots d’ordre du brief. Un challenge créatif qui a su combler notre équipe française 🇫🇷

25/04/2022

Get this month’s Social Scoop! 📰

From the return of Instagram’s beloved chronological feed order, to Twitter levelling up its ad experience on its homepage.

Head to The Social Scoop to find out more 👉
https://bornsocial.com/social-scoop

14/04/2022

We're hiring! 🚀

We’re looking for a Senior Account Manager to join our Social Media Management team and successfully deliver curated social strategy and scope of work for some of our exciting clients. You'll play a pivotal role in implementing ways of working for each of your accounts, from briefing through to delivery and everything in between.

Interested? 🧐

Find out more & apply now! 👉 https://people.bornsocial.co.uk/jobs/1350354-senior-account-manager

13/04/2022

After years of perfectly curated social content, the dynamic has shifted. With the rising need for businesses to be transparent and real, coupled with the creativity born out of production in lockdown, and Gen-Z favouring a more DIY aesthetic, brands have been steadily adopting the lo-fi approach.

But how do you create 'real' content? And how do you know if it's right for your brand?

Join us for our latest virtual event on Friday 29th April at 10am with Creative Strategist, Sam Carrick, Creative, Rhiana Kalsi and Senior Social Media Manager, George Holt as we explore the power of lo-fi content on social, regardless of brand size or sector.

You'll get the lowdown on:

📍 What the lo-fi landscape looks like on social
📍 The brands which are tapping in and getting it right
📍 A framework for success

Don't miss out - sign up to our event here 👉 https://my.demio.com/ref/IRu9A1zX5RXgu3WZ?utm_source=FB

25/03/2022

Great to see our CEO, Ben Tyson on the judging panel for the final of ‘The Apprentice’ last night 🤝

Ben spent the day filming alongside other judges from various industries where he was able to look at the new business ideas on the show from a social-first perspective to determine their social viability.

Such a fantastic opportunity for everyone involved & well done to the finalists Kathryn Burn and Harpreet Kaur - We’re excited to see what you do next! 👀

23/03/2022

Get this month’s Social Scoop! 📰

From love on Instagram stories, to a shock to the system on TikTok.

Head to the Social Scoop to find out more 👉 https://bornsocial.com/social-scoop

21/03/2022

Seeking Sustainability? 🌱

In recent years, consumers have become increasingly climate-conscious and with the rise in demand for sustainable products, we're also seeing a shift in how brands communicate their sustainability initiatives across social.

With more brands jumping on the bandwagon, it's getting harder to stand out in a sea of green! ♻️

Join us for our latest virtual event on Thursday 31st March at 10am as we deep dive into the brand's taking sustainability in their stride on social. Hosted by Creative Strategist, Saff Kelly and Account Director, Olivia Davison, tune in as we explore the fundamentals of tackling sustainability by discussing:

🌱 Why sustainability is such a pressing topic

🌱 Exemplar sustainability focused brands

🌱 A framework for sustainability success on social

Don't miss out - sign up to our event here 👉 https://my.demio.com/ref/r949P12hIqvD1pgL?utm_source=FB

28/02/2022

Introducing...The Social Scoop! 📰

Each month we’re keeping you up to date with the ever-changing world of social and providing you with industry news and platform updates.

Check out The Social Scoop series for more info 👉 https://bornsocial.com/social-scoop

22/02/2022

“If diversity targets are used with positive intent they can be powerful devices in driving change.”

Diversity targets can feel uncomfortable because they can (and have) been used in a limiting way.

We believe that doesn't need to be the case. Head of Operations, Kate Higham teamed up with Heeral Gudka from Convergent to discuss how targets can be used for good. Heeral sheds light on how targets can drive inclusion but agrees that targets alone are not sufficient in creating an inclusive environment.

Find out more here 👉 https://bornsocial.com/articles/diversity-targets-device-or-divisive

15/02/2022

Metaverse? NFTs? Web3? 🪐⁣

Get ahead and join us for our latest event as we explore the next chapter of the Internet. Our virtual event will offer an introduction to the Metaverse, with a particular focus on Web3 and NFTs.⁣
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Are you interested in:
- Understanding what the Metaverse is and how brands should be thinking about it?⁣
- Exploring key examples of early adopters and the brands who are getting it right?⁣
- Receiving guidelines on how brands can get involved with the next generation of the Internet?⁣
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Tune in at 10am on Thursday 24th February where Executive Strategy Director and Partner, Callum McCahon & Social Media Manager, Claire Bouchara will take you through their insights and advice on all things Metaverse.

Don't miss out - sign up to our event here 👉 https://my.demio.com/ref/SZt5ieEUvTIAz4BF?utm_source=facebook