Born Social

13/02/2023

AI: Friend or Foe? 🤖

Join us for a 45-minute deep dive into the rise of Generative AI and the role it's playing in social-first creativity and effectiveness.

We'll explore:
🥊The benefits of a virtual sparring partner
🎨The increased need for creativity in an automated world
😳And whether we’re all obsolete or not…

Taking place on Thursday 23rd February at 10am, sign up to our virtual event here 👉 https://my.demio.com/ref/WuWFXQEeUfxclUsn?utm_source=FB

15/11/2022

We have some very exciting news to share...

Born Social has been acquired by the global digital and performance marketing agency, Croud.

Read our blog to find out why we’re so thrilled about the future of Born Social, powered by Croud 👉 https://bornsocial.com/articles/born-social-powered-by-croud

08/11/2022

How should brands adapt their marketing strategy in the midst of the cost of living crisis? 🤔

With the UK economy expected to be in a recession until Summer 2024, consumers will be taking a much more considered approach when it comes to their spending habits.

In our latest virtual event, we’ll be taking a closer look at what this recession means for brands and how they can lean into it to unlock the inherent opportunities.

Hosted by Executive Strategy Director & Partner, Callum McCahon, Strategists, Emily Evans and Maihri Gill, and Senior Account Manager, Heather Topf, join us on Thursday 24th November at 10am.

Sign up here 👉 https://my.demio.com/ref/00aO4UWMC1xQtqI9?utm_source=FB

03/10/2022

The days of still content and 1:1 posts are over.

Two months ago Instagram announced that all new video posts shorter than 15 minutes will now be shared as Reels. This means all videos uploaded will now be shared full screen and have access to the Reels editing tools. In short, Instagram has begun optimising the platform towards a full-screen video viewing experience.

So what does this mean for your Instagram strategy? 🤔

Join us for our latest virtual event at 10am on Thursday 20th October as we explore:

🏞️ The Landscape: Why is Instagram prioritising Reels and what it means for brands

🏆 Best in Class: The brands we think are smashing the Reels scene

📽️ Approaching production: How to create gold standard Reels content

Hosted by Senior Social Media Manager, Sophie Westbrook-Clyne, Social Media Managers, Claire Bouchara and Nimisha Mistry, and Motion Designer, Liam Glover.

Sign up here 👉 https://my.demio.com/ref/NHOaexrZ34OReMIv?utm_source=FB

08/09/2022

BIG NEWS. Born Social are a Certified B Corporation! 🎉 B Corp UK

Our COO, Charlotte Hamill, explores the reason why we’ve made this commitment and why the movement is so important to us and our industry.

Read it here 👉 https://www.linkedin.com/pulse/born-social-b-corp-certified-charlotte-hamill/?trackingId=Xo2aG3n9TN6o%2FB%2FbV83lfg%3D%3D

BIG NEWS. Born Social are a Certified B Corporation! 🎉 For anyone who doesn’t know about B Corp, it’s the future of how all businesses will operate (and frankly already should).

25/08/2022

How do you know your social media marketing is having an impact on your overall commercial goals? 🧐

Whilst there’s an industry-wide challenge in measuring the effectiveness of social media and no commonly accepted ‘theory’ of social effectiveness, we believe there’s an opportunity to provide a solution to this shared issue.

Join us at our latest virtual event at 10am on Thursday 15th September as we explore the theory behind social measurement, potential solutions to the challenge, and simple, best practices that brands can use to uncover insights into their activity.

Hosted by Head of Strategy, Essi Nurminen, Data & Insight Director, Dan Pereira, and Head of New Business + Marketing, Ed Knights, we'll be discussing these challenges that brands face and our unique approaches to overcoming them 💪

Sign up here today 👉 https://my.demio.com/ref/Gh2604VlIld3iau9?utm_source=FB

29/07/2022

We're hiring! 🚀

We’re looking for a Senior Social Media Manager to lead a team of Social Media Managers and oversee and advise on the distribution of our client’s organic activity. You’ll bring your expertise in platforms, communities, and insights from reports to the team, whilst also leading on Community Management, Creator & reactive strategy.

Interested? 🧐

Find out more & apply now! 👉 https://people.bornsocial.co.uk/jobs/1496138-senior-social-media-manager

25/07/2022

TikTok is now seen as the dominant social platform, with other platforms introducing new features to emulate the TikTok experience, proving the power it has within the industry.

Over time, TikTok has adapted to accommodate creators and businesses, making it the platform brands should be on right now, not just to thrive, but to survive.

Join us for our latest event as we explore:

🚀 What's changed and where we're headed with TikTok.
🚀 Advice to brands looking to make the leap, from trendwatching and content formats to creators, community management, and sector guidelines.
🚀 Paid opportunities on TikTok and how these differ across the globe.
🚀 Examples of brands that are killing it on the platform.

Hosted by Executive Client Services Director, Abbey Mills, Social Media Director, Shaunni Howard, Head of Paid Media, James Sackey, and Social Media Executive, Nush Sims, tune in on Thursday 18th August at 10am.

Sign up here 👉 https://my.demio.com/ref/F9gbjAg2Dhr6U4lp?utm_source=FB

08/07/2022

As Pride month draws to a close, we’ve been thinking about the ways a workplace can and should show up for the LGBTQ+ community throughout June and all year round.

Head to our Pride blog to find out how to support the LGBTQ+ community in your workplace during Pride & beyond 👉 https://bornsocial.com/articles/how-to-support-the-lgbtq-community-at-work-during-pride-beyond

04/07/2022

How do you effectively integrate social-first creators into your marketing strategy? 🤔

Join us for our latest virtual event on Thursday 14th July at 10am as we discuss how to future-proof your brand with co-creation 🔗

Don’t miss out - sign up to our event here 👉 https://my.demio.com/ref/pqUhiUkhr9lUMHDw?utm_source=FB

23/06/2022

Get this month’s Social Scoop! 📰

From NFTs, to finally being able to schedule TikToks 👀

Head here for all the info 👉 https://bornsocial.com/social-scoop

22/06/2022

"The cost of living crisis is no longer an abstract concept - it’s already hitting all of us in one way or another. And the same is true for brands. This is something real, and it’s going to change how we need to approach our activity as marketers.”

Born Strategists, Emily Williams and Emily Evans, share their advice on how brands should be approaching the cost of living crisis on social.

Read all about it here 👉 https://bornsocial.com/articles/the-cost-of-living-crisis

20/06/2022

How do you balance global and local on social? 🤔

Join us for our latest virtual event on 30th June at 10am as we explore how to maintain global consistency whilst staying relevant in local markets 🌍

Don’t miss out - sign up to our event here 👉 https://my.demio.com/ref/iBHQ5tkrKZ8w2qkU?utm_source=FB

14/06/2022

Did you know we have a fortnightly newsletter that explains everything you need to know about the metaverse?

Receive insights and advice on how brands should be approaching the new era of the internet 🪐

Sign up here 👉 https://www.bornbeyond.co/

06/06/2022

Last week we held our first in-person event in over 2 years! It was such a wonderful morning filled with insights from our social specialists, where we explored the rise in creators and how brands can tap into this shift in influencer behaviour.⁣
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Thank you to everyone that joined us, and thank you to Techspace for hosting us!

24/05/2022

Get this month’s Social Scoop! 📰

From Twitter takeovers, to an Instagram look shake-up…

Head to the Social Scoop to find out more 👉 https://bornsocial.com/social-scoop

18/05/2022

How do you create an effective paid media strategy on social? 🤔

From the age-old battle between performance and brand to the myriad of new platforms, and knowing how to measure success... there's a whole host of obstacles thrown at businesses when it comes to paid media on social.

Join us for our latest virtual event on Friday 27th May at 10am as we explore:

📍 How to evaluate new channels
📍 How to set the right objectives and allocate the right budgets
📍 Creative paid media best practices
📍 How to measure success

Don't miss out - sign up to our event here 👉 https://my.demio.com/ref/yWCZqk9WmUZHcIrP?utm_source=FB

13/05/2022

We’re immensely proud of our very own Creative Strategist, Saff Kelly for being shortlisted in Campaign’s ‘Creative Equals Future Leaders 2022’ 🚀

Campaign highlighted Saff as a creative powerhouse, helping clients navigate social by building trust and advising them on all things sustainability, and we couldn’t agree more! 👏

Congratulations to Saff and the rest of this year’s top 30 female, non-binary and non-confirming rising stars. Check out the full write up here 👉 https://www.campaignlive.co.uk/article/future-leaders-2022-adlands-top-30-rising-stars/1755451

Creative Equals and Campaign reveal this year's top 30 female, non-binary and gender non-conforming rising stars in adland as their foothold in the industry starts to strengthen.