ICP ICP helps global companies achieve a frictionless flow of content through all their systems and channels.

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Modern businesses understand the necessity of putting an increasingly informed and selective customer at the centre of the way they think and operate. ICP delivers a customer-centric alignment through the orchestration of people, workflows, technology, and data, enabling our clients to achieve their business goals. From creative operations and production, to technology selection, implementation an

d adoption, to content creation strategy and planning, ICP’s 200+ employees are bringing order and effectiveness to the way businesses, their brands and products maintain their relevance and efficacy in every major market around the globe. ICP is your marketing operations in perfect harmony.

Dive into the future of eCommerce with our latest whitepaper, "The Content Revolution: Harnessing the Digital Shelf Cont...
23/07/2024

Dive into the future of eCommerce with our latest whitepaper, "The Content Revolution: Harnessing the Digital Shelf Content Supply Chain for Competitive Advantage." Discover how mastering the digital shelf can elevate your brand in a market where 70% of U.S. retail sales will be digitally influenced by 2027.
Explore the strategic importance of the digital shelf, the roles of diverse content types, and the benefits of an enterprise-wide approach to digital commerce. Read it here: https://bit.ly/3zTEUhv

THE CONTENT REVOLUTION:Harnessing the Digital Shelf Content Supply Chain for Competitive AdvantageUnveil the intricacies of the digital shelf content supply chain and learn how mastering it can set your brand apart in the digital marketplace.Authored byKathy Aronson Global Head, Digital Commerce Sol...

📅 One week to go! Join our webinar "Navigating the Digital Shelf Content Supply Chain" to discover the key areas industr...
10/07/2024

📅 One week to go! Join our webinar "Navigating the Digital Shelf Content Supply Chain" to discover the key areas industry leaders are focusing on to revolutionise their digital presence, and learn how to streamline your Digital Shelf Content Supply Chain for maximum efficiency. Register here to watch on Thursday 18th, or to catch up on demand:

Find more details and registration on ICP's July Webinar: "Navigating the Digital Shelf Content Supply Chain"

Diving into extraordinary worlds with Audible! 🎧 We're proud to have supported Fold7 to bring Audible's global brand cam...
18/06/2024

Diving into extraordinary worlds with Audible! 🎧 We're proud to have supported Fold7 to bring Audible's global brand campaign to life across 10 diverse markets and 10 languages. From TV to Digital, Cinema to Social, OOH to Radio, our team ensured seamless localization, clearance, and adaptation, helping Fold7 bring to life the magic in the meeting point between the wonder of our imaginations and the mundanity of the everyday. "There's more to imagine when you listen", and we're thrilled to be a part of it!

Little Black Book, Global brand campaign from Fold7 and Partizan explores how listening to Audible immerses us all in extraordinary worlds

17/06/2024

Curious about the future of automation? Ian Matzen dives into intelligent document processing, boosting metadata quality, and ensuring brand compliance in this clip from our recent webinar "Automation Unleashed". Watch the full 1-hour recording here: https://bit.ly/3KyTUU3

13/06/2024

What’s the best way to roll out an automation and sunset the old process? Ian Matzen breaks it down in this highlight from our latest webinar. Watch the full 1-hour recording here: https://bit.ly/3RgV1eF

10/06/2024

Check out this clip summing up the key learnings from our recent webinar "Automation Unleashed"! Ian Matzen shares how to master automation for peak efficiency, seamless implementation, and continuous improvement in your business. Watch the full 1-hour webinar here: https://bit.ly/4aTGRaD

With DAM Europe 2024 just around the corner, we're looking forward to the panel "Myth Busting: Automation and Generative...
07/06/2024

With DAM Europe 2024 just around the corner, we're looking forward to the panel "Myth Busting: Automation and Generative AI for the Content Operations Ecosystem Today," moderated by our own Tom Sloan. Join us on June 28th at 12:00 PM for a discussion featuring industry leaders Jennifer Gilligan, Vreni Luck, and Thomas Stilling as they dive into the latest in AI and automation. Register now: https://bit.ly/4bOLFz5

03/06/2024

Discover the key types of automation with Ian Matzen and Lisa Grimm in this clip from our recent “Automation Unleashed”. Learn how to leverage foundational tasks, operational processes, and intelligent decisions for maximum impact. You can find the full one-hour recording here: https://bit.ly/3RfKBfp

28/05/2024

ICP’s Jeremy Wintroub and Creative Ops Podcast injecting some optimism and inspiration to the AI conversation for Creative Operations leaders… Find the full 1-hour episode here: https://bit.ly/4bAtxci

22/05/2024

How can you leverage automation to bridge the gap between the “story” and the “scale” work stream for brands? Watch this clip of ICP’s Jeremy Wintroub on the CreativeOps Podcast to find out. Find the full 1-hour episode here: https://bit.ly/4bp5Ljd

Final call to join our "So you're GDSN-curious…" webinar this Tuesday! Don't miss out as Lisa Grimm, Kayleigh Darling, a...
20/05/2024

Final call to join our "So you're GDSN-curious…" webinar this Tuesday! Don't miss out as Lisa Grimm, Kayleigh Darling, and Jeremy Bright offer a deep dive into GDSN's strategic implementation. Learn how to expand your GDSN footprint, manage complex data, and enhance in-market strategies. Register now:

Find more details and registration on ICP's May Webinar: "So you're GDSN-curious..."

15/05/2024

Take a look at this clip of ICP’s Jeremy Wintroub on the Creative Ops Podcast discussing how to improve communication between marketers and creatives using the brief as a vehicle. Find the full 1-hour episode here: https://bit.ly/3yp1zSc

We are excited to sponsor DAM Europe 2024 on June 27-28. Join Tom Sloan, our Global Head of Content Management & Logisti...
13/05/2024

We are excited to sponsor DAM Europe 2024 on June 27-28. Join Tom Sloan, our Global Head of Content Management & Logistics Solutions, at 12:00 PM on June 28th as he moderates "Myth Busting: Automation and Generative AI for the Content Operations Ecosystem Today." Panelists Jennifer Gilligan, Vreni Luck, and Thomas Stilling, will discuss the real-world impact of AI and automation on digital asset and content management. Find out more and register now: https://bit.ly/44HKGyc

It’s not too late to join our webinar “So you’re GDSN-curious…” on Tuesday, May 21st at 4PM GMT. Lisa Grimm, Kayleigh Da...
09/05/2024

It’s not too late to join our webinar “So you’re GDSN-curious…” on Tuesday, May 21st at 4PM GMT. Lisa Grimm, Kayleigh Darling, and Jeremy Bright will delve into optimizing your GDSN footprint, discussing advanced strategies for data complexity, the critical role of in-market intelligence, and the keys to building a successful GDSN operations team. Don’t miss out! Register now:

Find more details and registration on ICP's May Webinar: "So you're GDSN-curious..."

08/05/2024

Check out this clip of ICP’s Jeremy Wintroub defining the future of Creative Operations and answering “Why do you think the creative process has been fractured and why do we need to fix it?” with Nish Patel on the CreativeOps Podcast. Find the full 1 hour episode here: https://bit.ly/4aadq3D

Two weeks to go until Anticon! Get ready for the anti-conference that dives deep into marketing transformation on Thursd...
07/05/2024

Two weeks to go until Anticon! Get ready for the anti-conference that dives deep into marketing transformation on Thursday May 23rd and don't miss Tom Sloan as he takes the stage to present "Hype to Hope: Leveraging Generative AI in your Martech Ecosystem”.
He'll discuss the transformative power of AI and how to integrate it seamlessly with your existing Martech stack to enhance content personalisation, streamline workflows, and boost user engagement. Register here: https://bit.ly/4dkNxAV

03/05/2024

What are the key steps for a successful integration? Lisa Grimm and Tom Sloan give you some top tips in this highlight from our webinar, 'Integrations are Easy... Right?' Watch the full webinar here: https://bit.ly/3QucJei

We're excited to be attending Henry Stewart Creative Production New York on May 16th. Join us for "Where Brand Meets Tec...
01/05/2024

We're excited to be attending Henry Stewart Creative Production New York on May 16th. Join us for "Where Brand Meets Tech" at 2.30pm, where Jeremy Wintroub and Casey Rosenbaum will discuss what's working and what isn't when it comes to adapting how brands come to life on digitally enabled tech platforms, and what needs to be done from each side to optimize how brands enable, produce, and execute.

17/04/2024

Dive into Life Sciences integrations with Lisa Grimm, as she covers MLR, eDetail and Email in this short clip from our webinar, "Integrations are easy... right?". You can watch the full webinar here: https://bit.ly/49COod3

10/04/2024

What's the role of master data in integrations? In this short clip from our webinar 'Integrations are easy… Right?' Tom Sloan explores why master data is key to smoother and more effective integrations.

05/04/2024

What lies beneath the surface of successful integrations? Tom Sloan dives into their hidden complexities, exploring the crucial yet often overlooked components that can make integrations so challenging.
Uncover more insights by watching the full webinar "Integrations are easy... Right?" at this link: https://bit.ly/4aIj79K

Kathy Aronson, our Global Head of Digital Commerce Solutions, shares key takeaways from her time at Shoptalk 2024. From ...
03/04/2024

Kathy Aronson, our Global Head of Digital Commerce Solutions, shares key takeaways from her time at Shoptalk 2024. From AI's transformative role to the surge in Retail Media Networks, explore how these trends are reshaping digital commerce. Read our latest blog post here: https://bit.ly/3vtxiAx

Kathy Aronson reports on Shoptalk 2024, covering the insights and trends that emerged from the retail industry event.

Meet Aniruddha Mukherjee, newly appointed Managing Director, APAC for ICP. Aniruddha has been an integral part of our te...
28/03/2024

Meet Aniruddha Mukherjee, newly appointed Managing Director, APAC for ICP. Aniruddha has been an integral part of our team since joining ICP in 2014. Under his leadership, ICP’s Mumbai and Shanghai teams have delivered outstanding service and demonstrated a commitment to excellence for our clients.
Aniruddha's passion for people shines through in his commitment to fostering a positive and engaging work culture at ICP. He leads by example, motivating those around him through his drive, focus and collaborative approach. We’re so lucky to have a leader like Aniruddha on our team!

Final call to register for "Automation Unleashed" this Thursday! Join Lisa Grimm & Ian Matzen for a no-nonsense webinar ...
26/03/2024

Final call to register for "Automation Unleashed" this Thursday! Join Lisa Grimm & Ian Matzen for a no-nonsense webinar on automation's real potential. Explore key topics like migrating legacy systems and content seamlessly, using automation for content enrichment and brand compliance, and the future of automation in DAM.
Don't miss out on actionable insights & practical tips. Register here: https://bit.ly/3TVIL5m

Find more details and registration on ICP's March Webinar: "Automation Unleashed"

ICP is a Gold Sponsor at the Digital Shelf Summit, April 8-10, in Nashville, TN. Don't miss our partner breakout session...
25/03/2024

ICP is a Gold Sponsor at the Digital Shelf Summit, April 8-10, in Nashville, TN. Don't miss our partner breakout session on Tuesday April 9th 11.40am CT "So you're GDSN-curious… Strategic Considerations for GDSN Implementation and Expansion” led by our Content Operations experts Jeremy Bright and Christina Hardman. They’ll discuss how to expand your GDSN footprint across markets and retailers to gain efficiency, increase sales, and fully leverage your Salsify investment.
Register here: https://bit.ly/3xahSl1

22/03/2024

Check out this clip from our recent ICP Content Conversations webinar "Integrations are easy... Right?". Tom Sloan and Lisa Grimm explore the complexity of the DAM landscape, shedding light on where the challenges of integrations really lie.

It’s not too late to sign up for our "Automation Unleashed" webinar on March 28th with Ian Matzen and Lisa Grimm! Discov...
15/03/2024

It’s not too late to sign up for our "Automation Unleashed" webinar on March 28th with Ian Matzen and Lisa Grimm! Discover the real potential and limitations of automation, learn best practices, balancing tips for automation and AI, and understand the importance of ongoing evaluations and enhancements. Secure your spot now:

Find more details and registration on ICP's March Webinar: "Automation Unleashed"

We're excited to share that ICP will be attending Shoptalk this March 17-20 at Mandalay Bay, Las Vegas. We're eager to m...
14/03/2024

We're excited to share that ICP will be attending Shoptalk this March 17-20 at Mandalay Bay, Las Vegas. We're eager to meet and engage in conversations about the latest in retail innovation and strategy, where ICP's expertise shines. Looking forward to connecting with you there!

08/03/2024

If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging.
Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.

01/03/2024

How do you know modular content is working? Watch Lisa Grimm and Bernard Madden explore some different success measurements in this excerpt from our ICP Content Conversations webinar.

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