TWV Media

07/02/2024

🌟 Dive into the Power of Perseverance with Churchill's Timeless Wisdom 📚💡

In today's fast-paced business world, success is a journey, not a destination. Winston Churchill once said, "Success is not final; failure is not fatal: it is the courage to continue that counts." 🚀

Discover how embracing resilience, viewing failure as a stepping stone, and cultivating the courage to push forward can transform your professional life. Our latest article explores the essence of Churchill's advice and offers practical strategies for navigating the challenges of the business landscape with confidence and determination. 💼🔥

👉 Whether you're facing setbacks or striving for your next big achievement, let Churchill's wisdom inspire you to persevere and achieve greatness. Read more and unlock the secrets to building a resilient, successful career path:

https://www.twvmedia.com/blog/embracing-resilience-the-timeless-wisdom-of-churchill-in-modern-business/

Remember, it's not about avoiding failure but how we rise after the fall that defines our journey to success. Let's embrace every challenge as an opportunity to grow stronger and more determined. 💪✨

02/02/2024

🚀 Ready to skyrocket your business on Pinterest in 2024? 📈

Discover the ultimate guide to mastering Pinterest for businesses and marketers! From setting up your account 🛠️ to unleashing the power of Rich Pins, analytics, and beyond, we've got you covered. 🌟

Learn how to craft a winning Pinterest strategy that boosts your brand visibility, engages your audience, and drives sales like never before! 💡📌

👉 Dive into the guide now and transform your Pinterest presence: https://www.twvmedia.com/blog/how-to-embrace-pinterest-for-businesses-in-2024-a-comprehensive-guide-for-marketers/

Let's make 2024 the year your business shines on Pinterest! ✨

01/02/2024

🚀 Ready to revolutionize your advertising strategy? Discover how Intent Marketing can be your secret weapon to reducing ad waste! 🎯

Our latest article delves into the power of targeting consumers based on their real-time interests and intentions. Say goodbye to ineffective, broad-spectrum ads and hello to higher conversion rates and optimised marketing spend! 💡

✅ Learn about the key strategies of Intent Marketing.
✅ Understand how to leverage data and technology for targeted campaigns.
✅ Find out how to align your advertising with consumer needs for better ROI.

Don't miss out on the chance to make your marketing efforts more sustainable and effective! Read now and transform the way you advertise. 🌟

https://www.twvmedia.com/blog/intent-marketing-the-key-to-reducing-ad-waste/

13/12/2023

Dive into our latest article: "Google Tag Manager: Advanced Strategies for Marketers" – a comprehensive guide crafted for the savvy marketer in you! 📊💡

🔍 Discover how to master Google Tag Manager and unleash its full potential. From intricate tracking setups and CRM integrations to ground-breaking e-commerce insights - we've got it all covered!

🎯 Learn to:

👉 Implement custom variables for deeper data insights
👉 Integrate GTM seamlessly with CRM systems
👉 Leverage enhanced e-commerce tracking for detailed consumer behaviour analysis
👉Ensure GDPR compliance and top-notch data security

Whether you're looking to refine your current GTM setup or explore new, advanced possibilities, this guide is your key to unlocking a world of data-driven marketing success!

🔗 Click the link to read more and transform your marketing strategies today!

https://www.twvmedia.com/digital-marketing/google-tag-manager-advanced-strategies-for-marketers/

29/11/2023

🔍 Ever wondered how understanding different types of user intent can revolutionise your SEO strategy?

Our latest article dives deep into the world of SEO, exploring the nuances of 🧠 Informational, 🧭 Navigational, 💰 Transactional, and 🛒 Commercial intents. Discover how to tailor your SEO approach for each user intent to drive better engagement and conversions.

🌟 Learn the secrets behind successful SEO tactics and stay ahead of the curve in digital marketing. Don't miss out on these expert insights!

Read the full article here: https://www.twvmedia.com/seo/decoding-user-intent-for-seo/

23/05/2023

10 Fascinating Facts You Probably Never Knew About Google

Google is undoubtedly one of the most valued corporations of all time. Google does incredible work in technology, web search, the mobile OS, software development, web analytics, stopping web spam, PC and smartphone hardware, etc. Established in 1997 in a mere garage in Menlo Park, California, Google quickly grew to be a household name with its simple and friendly search interface and strenuous foray into modern technologies. In this article, learn about 10 fascinating things you probably never knew about Google.

https://www.twvmedia.com/seo/10-fascinating-facts-you-probably-never-knew-about-google/

Google is undoubtedly one of the most valued corporations of all time. Google does incredible work in technology, web search, the mobile OS, software development, web analytics, stopping web spam, PC and smartphone hardware, etc. Established in 1997 in a mere garage in Menlo Park, California, Google...

31/08/2022

Cheap and Effective Ways to Drive Traffic to Your Website 💰✅

A lack of traffic to your website means potential customers are not purchasing your goods and services. Simple.

Discover how to build more traffic to your website 👇
https://www.twvmedia.com/digital-marketing/cheap-and-effective-ways-to-drive-traffic-to-your-website/

A lack of traffic to your website means potential customers are not purchasing your goods and services. As an entrepreneur, you may begin re-thinking the items you offer customers. But the reason online shoppers may not be visiting your website may have nothing to do with the products and services o...

14/07/2022

Facebook Statistics Proving You Should Use it for Marketing 🤓

✅ The Facebook Demographics
✅ The Marketing Stats
✅ Facebook Mobile Can Make it Happen

Facebook has been around since 2004. It is one of the biggest social media platforms today, making it ideal for people to advertise. It has gobble up several companies, too, which means it has data on these users that you can exploit to your advantage.

As an entrepreneur, you should be guided by data to make business decisions, so we will help justify today what makes Facebook the Mecca of advertising.

You will learn today some Facebook statistics proving you should use it for marketing. Hopefully, we can shed light on your dilemma as to whether Facebook is better for your business or not.

Read all about it here 👇
https://www.twvmedia.com/social-media/facebook-statistics-proving-you-should-use-it-for-marketing/

06/07/2022

📱 How to drive more sales from Instagram 💰

✅ Be recognisable
✅ Add a concise bio with a link
✅ Hashtags
✅ Use stories
✅ Don’t post everything

We expand on these points here 👇

https://www.twvmedia.com/social-media/how-to-drive-more-sales-from-instagram/

05/07/2022

Top 3⃣ Benefits of Facebook Messenger Marketing

Due to its functionality, it is the most widely used chat app in the world. Facebook projects that in the U.S. alone, 138 million people would be using the platform by 2022.

More here 👇
https://twvmedia.com/social-media/top-3-benefits-of-facebook-messenger-marketing/

30/06/2022

👥➕➕ Customer Acquisition 👥➕➕

Discover the 5 Critical Brand Design Essentials for Ongoing Customer Acquisition 👇

The quality of your brand’s design is directly related to the ROI of your customer acquisition efforts. You can have the most detailed customer acquisition strategy, but if your brand’s overall design falls short, so too will your efforts to increase your customer base. If you want to improve your brand design efforts this year, ensure the following facts are part of your company’s redesign strategy.

https://twvmedia.com/design/5-critical-brand-design-essentials-for-ongoing-customer-acquisition/

19/06/2022

🗣️ How to Optimise Your Website for Voice Search 🗣️

✅ Structured data
✅ Mobile optimisation
✅ Answers
✅ Security
✅ Copy

The number of people using voice search functions is increasing rapidly and it’s estimated that by 2020 voice searches will account for half of all searches made on mobile platforms. Optimising your website for voice search will increase your chances of being found by interested users. Optimisation for voice searches is slightly different than normal SEO, so it’s important to create a well-balanced website that ranks highly when searched for by any method. Here are a few simple ways to optimise your website accordingly.

Full article here 👇
https://twvmedia.com/voice-search/how-to-optimise-your-website-for-voice-search/

15/06/2022

How to Expand Your Professional Network with Twitter 🤔

Twitter offers up an open conversation where you can jump right in and engage with interesting people from around the world.

More here👇
https://www.twvmedia.com/social-media/how-to-expand-your-professional-network-with-twitter/

14/06/2022

How will you use Augmented Reality for your Business

Augmented reality (AR) has been around for some time now, used mostly for entertainment purposes. It uses your smartphone’s camera to overlay computer-generated content onto the “real world” as viewed through the camera. The Snapchat filters that place flowers in your hair or a dog nose on your face are a form of augmented reality. Another great example is the Pokemon Go! game, which allows you to hunt and collect cartoon characters in your real neighbourhood. The massive success of this game shows how immersive and fun AR can be when done well.

Watch the video below and find out more here:
https://www.twvmedia.com/augmented-reality/how-will-you-use-augmented-reality-for-your-business/

13/06/2022

⬆️ Top 3️⃣ Benefits of LinkedIn for Business 💼

✅ Better Credibility
✅ Increased Exposure
✅ Networking Options

Founded in 2003 as a professional social media site, LinkedIn has become a tech giant that is synonymous to business. It is over this platform where professionals meet, where recruiters look for talent, and where businesses look for clients.

But how does LinkedIn really help your business?

Read all about them here 👇

https://twvmedia.com/social-media/top-3-benefits-of-linkedin-for-business/

09/06/2022

3 Steps for Competing in a Changing SEO World 🌎

👂 Listen to your audience and your customers
💡 Broaden your idea of what it means to be a search engine
🔧 Consider the impact of your website infrastructure on optimisation

Some bloggers have vastly exaggerated the demise of search engine optimisation. Companies looking to compete on the internet must still take into account the realities of SEO. While things might be changing, this doesn’t mean that SEO is now useless. Instead, those companies looking to drive traffic and improve conversion have to account for the changes in the SEO world. It’s no longer about simply stuffing keywords into an article to trick Google into giving a high search engine ranking. Today, it’s about understanding where users do their searches, how they use their searches, and how the back end on a website plays a role in this process. To this end, here are three steps to help you compete in an SEO world that’s ever changing.

More here 👇
https://www.twvmedia.com/seo/3-steps-for-competing-in-a-changing-seo-world/

05/06/2022

Should You Use TikTok for Your Business? 📹👤

✅ A Different Generation of Users
✅ A Fun Way to Get Followers
✅ A Leverage of Influencers

Unlike Facebook, the vast majority of TikTok users are those aged 10 to 19, mostly born between 1995 and 2010. These are what we call Generation Z, or simply Gen Z.

People who belong to Gen Z are leaning towards creativity and freedom, of transparency and honesty. These people are born into technology, and the main context of their mindset is mobility and social networking.

Given this, businesses can take advantage of the fact that this generation is going to do free advertising for companies because they love to share what they like on social media.

And TikTok is where these people are converging. And where these people are, there you must be.

More here 👇
https://www.twvmedia.com/social-media/should-you-use-tiktok-for-your-business/

What is TikTok? And should you be using it for your business? TikTok is a combination of several app functionalities. Think of a combined Instagram, Twitter, and Vine, and you get TikTok. It is an app launched by a Chinese company in 2016, which has grown into 500 million active monthly users. With....

28/05/2022

Are You Using Influencer Marketing to Grow Your Brand?

Influencer marketing has established year-on-year growth in recent times. This result is not surprising as businesses are always willing to spend on advertising when they anticipate a positive return. Influencer marketing is managing to cut through the noise online, reaching audiences that don’t tend to respond to traditional marketing methods.

The agency Mediakix has estimated that global spend could even reach $10 billion as brands become more familiar with the concept, and processes continually get streamlined. If you are not active in the influencer space, your business could be losing out on countless new customers. There are, however, several simple strategies that can rapidly help you make your mark.

More here:
https://www.twvmedia.com/social-media/are-you-using-influencer-marketing-to-grow-your-brand/

20/08/2021

Nine Ways to Authentically Gain YouTube Subscribers

YouTube has been around for a fair number of years. However, it remains the powerhouse of social media. Businesses, content creators, even celebrities flock onto YouTube to grow their brand and gain as many subscribers as they can.

Let’s say you aim to expand your business and use YouTube as a marketing channel. You’ll ultimately need subscribers and high viewership to gain work in favour of the YouTube algorithm.

Alternatively, let’s say you wanted to earn an income directly from YouTube. To do this, you’ll need at least 1,000 subscribers to become a YouTube partner and even more so if you want to earn more money.

Bottom line, subscribers are the lifeline to your success on or off YouTube. Keep on reading to find out the nine ways you can authentically build an audience on YouTube.

1. Interact with Your Audience on Every Platform

Responding, liking, and commenting on viewer posts will help you establish a strong YouTube community. You can even return the favour and subscribe to their channel.

This communal spirit encourages your audience to subscribe and to continue to watch your content. But think bigger than just YouTube. Use your other social media platforms like Instagram and Facebook to promote and leverage your YouTube channels.

Chances are, if your audience enjoys your content on one platform, they’ll more than likely enjoy your content on your other social media channels as well. In the end, it’s a double win for you – you gain more YouTube subscribers and increase the traffic to your business.

Click below to view all 9 pointers!
https://www.twvmedia.com/blog/nine-ways-to-authentically-gain-youtube-subscribers/

Looking for ways to grow your YouTube channel and audience? TWV Media offer a free comprehensive guide in this article exclusively for you.

24/07/2021

30/05/2021

What makes a quality backlink? 🤔

✅ Relevance
✅ Traffic
✅ Natural Anchor Text
✅ Link Context
✅ Co-Citation
✅ What to avoid
✅ Target Pages

Get it all for right here 👇😎
https://twvmedia.com/blog/what-makes-a-quality-backlink/

Building the Most Powerful Links to Boost Your Rankings Search engine optimisation is an ever-changing field, and there’s a huge amount of hype and misinformation surrounding the subject. This can make it extremely difficult for website operators and promoters to stay up to date with what techniqu...

30/05/2021

🗣 The secret of success is to do the common thing uncommonly well. 🗣

30/05/2021

How to use Instagram to grow your business or brand

Success with B2C marketing goes beyond having a well-run campaign. Customers relate to products, brands and services based on your brand’s ability to forge an emotional connection with the customer.

Enter Instagram. In two years this platform has seen its user numbers double from 350 million to 700 million users. B2C (business to customer) marketers must not lag behind, or they may not catch up.

Trending Now

Instagram is trending now, so get on board. Research shows that up to 95% of B2C marketers make use of Facebook in their marketing campaigns. Given that Facebook owns Instagram, extending a campaign to Instagram is relatively straightforward.

Full article here:
https://www.twvmedia.com/blog/how-to-use-instagram-to-grow-your-business-or-brand/

Success with B2C marketing goes beyond having a well-run campaign. Customers relate to products, brands and services based on your brand’s ability to forge an emotional connection with the customer. Enter Instagram. In two years this platform has seen its user numbers double from 350 million to 70...