mc square marketing solutions

22/12/2025

Your client experience is your most powerful marketing asset.

I see so many businesses pour so much energy into chasing new leads, while they're quietly leaking opportunities through a mediocre client journey. A journey that believe it or not is being documented in the client's head and they're telling that story to whom? Yes their friends and family - YOUR POTENTIAL NEW CLIENTS!!!

You'll start to notice this and feel the pain of just getting one-off projects work, low repeat business and very few referrals from your clients, which should be loving you and shouting for you.

When you map out and upgrade your client journey – from first contact to after-sales follow up – you create an experience that people want to talk about. You build TRUST, LOYALTY and ADVOCACY. That’s when relationship marketing really starts to work in your favour.

So today's ACTION POINT.

Take a fresh look at your current journey and ask:
- Where do clients feel reassured?
- Where might they feel confused or ignored?
- Where could we add a small wow moment?

Improving just one or two key touchpoints can make a huge difference to retention and referrals.

20/12/2025

You’re busy… but are you actually moving forward?

Most business owners I speak to are not lazy or unfocused – they’re often simply overwhelmed. The calendar is packed, the inbox is overflowing, and yet their growth feels slower than it should. But what's the real pain point?

I believe it's often LACK OF CLARITY on what truly matters.

When everything feels important, nothing gets done properly. You jump between tasks, say yes to the wrong opportunities, and your team ends up confused about priorities. That’s when frustration creeps in – for you and for them.

When you get crystal-clear on your direction and priorities, something powerful happens: decisions become easier, delegation becomes possible, and your energy goes back into work that actually moves the needle in the right direction.

Can you relate to this?

Then, if you’re ready to create more CLARITY, CONFIDENCE and DIRECTION in your business, send me a DM and let’s explore what that could look like for you.

19/12/2025

Who keeps you accountable at the top?

One of the most honest things leaders tell me is, “I know what I should be doing… I’m just not doing it consistently.” And don't worry, this is not a lack of intelligence or ambition – it’s often simply a lack of structured accountability.

When you’re the owner or director, there’s rarely anyone neutral who will challenge you, ask the hard questions, and keep you focused on what matters most. That’s the real pain point.

Working with a trusted coach or mentor gives you a "THINKING PARTNER" who is genuinely interested in your success, but not emotionally entangled in your day-to-day. Together, you set clear goals, agree action steps, and review progress regularly.

Many of my long term clients often tell me, that alone has transformed the way they lead.

If you know you’d benefit from that kind of support next year, send me a DM and let’s arrange a "Coffee on Me" session, face to face if you're in Malta or online. We can then explore whether coaching would be a good fit and if we are a good fit too.

18/12/2025

Are you too busy to think?

If so, you should see that as a potential danger sign, not a badge of honour!

If your day is often a blur of emails, calls and quick questions, you might feel productive – but in reality your highest-value thinking is probably being squeezed into the margins. Over time, this is highly likely to create a real pain point for you.

You'll soon start to feel and actually be tired, your creativity will drop and those big important decisions will keep getting postponed!!

So let’s look at the alternative approach that I encourage my clients to adopt. Those high-performing leaders around you will deliberately create space to think, not just to "DO". They protect regular time in their calendar for planning, reviewing and strategic conversations and taking ACTION. That’s where you too will discover, that the real growth work happens.

So here’s a little suggestion and simple shift to consider.

For the first week back in 2026, block one uninterrupted hour in your diary, labelled "THINK TIME". No emails. No calls. Just you, your notes, maybe your laptop and your TOP 3 PRIORITIES for 2026. It’s your time to focus on success and you’ll be surprised how much clarity and calm that hour can help you create.

Let us know how you get on and if you’d like support in designing a business that gives you more time to think and still gets results, send me a DM.

16/12/2025

If your team is confused, your Vision isn’t clear enough.

When I sit with leadership teams, a common theme emerges. Ask five people where the business is heading, and you get five different answers. That’s not a people problem – it’s a clarity problem.

If your team can’t describe your vision in simple language, they’ll fill the gaps with their own assumptions. The RESULTS? This means mixed messages to clients, poor decisions, conflicting priorities, and a lot of wasted time and energy.

The moment you define and communicate a clear, shared vision, people begin to make better decisions without waiting for your sign-off. They understand what great looks like and how their role contributes to it. Morale improves, because progress becomes visible and meaningful.

Quick ACTION POINT for you: Take 10 minutes this week and ask a few team members: “In your own words, where are we trying to get to in the next 3 years?” The answers will tell you everything.

15/12/2025

Pre Christmas Christmas lunch, this time with some of the Apap cousins.

I cooked Gingerbread leg of Lamb with turmeric roasted potatoes (forgot to take picture). Really happy how it turned out and was very tasty, even if I say so myself. 😂

14/12/2025

Happy Christmas mil kuginni ta’ life heee!!

13/12/2025

11/12/2025

We often get caught up trying to do everything ourselves, be it in our business or while working on one of our personal goals. As a result, we keep lingering on what we are trying to achieve!

That is when we need to understand the power of collaboration. When people with different strengths come together, things start to shift. Over the years, I’ve found that’s when ideas really grow, challenges feel lighter, and you see progress actually happening!!! ✨

One thing that consistently moves businesses forward is choosing the right collaboration — the kind where everyone brings their bit to the table and all make the effort.🫸🫷

What’s one collaboration that’s made a real difference in your business? 🤝

05/12/2025

Having worked in retail at Marks & Spencer for 20 years, up to Head of International Marketing, I truly believe your team is your brand. They’re your frontline storytellers. 📢

You could say the same for most other industries too, but I just mention retail as it truly is a passion I have, to help those in the sector. 🛍️

But here’s the thing, if staff morale is low, every single customer feels it too!!! Most definitely more so on the shopfloor.

If your staff are disengaged, it will result in:

Poor customer experiences ☹️, Missed opportunities 📉 and High turnover of people 🔁, which we all know can be a very costly matter.

Oh, and let alone how hard it is to find the right people and then have to invest in training them from scratch too!!

But ENGAGEMENT isn’t just about paying your most valuable company asset, really well or providing amazing perks. It’s about BELONGING, GROWTH and having a PURPOSE ✅

Investing in coaching of your team helps retail leaders connect the dots between CULTURE and COMMERCIAL SUCCESS.

When your people feel seen, trained, and trusted, you will see PERFORMANCE SKYROCKET 📈. They won’t just show up. They STEP UP!

What are your thoughts on this Lucienne Muscat Peeple Elaine Dutton The Change Agent

02/12/2025

In business or in life, the moments that sometimes go wrong, often teach us a lot.

A mistake can show you what needs to change, what to stop doing, or gives us an idea of what to try next. It’s how you learn and grow, step by step. 🌱

So, here’s a thought for the week.

So, if something doesn’t go to plan this week, instead of worrying about getting everything perfect, what we could actually do, is focus on what each setback is trying to teach us. 👍

What’s something you've learnt from a past mistake, that later turned into a thriving success? 💬

28/11/2025

High Churn. Missed Targets. What’s Really Going On?

In most industries, when it comes to sales or revenue, it’s often full of spikes. But when it comes to real growth? That’s all about rhythm. 📈

If your B2B sales are up one month and dead the next, you don’t need more hustle — you actually need more structure.

Why? Because if you are experiencing inconsistent sales, this could mean that the business:
🔁 Does not have a clear qualification process

📞 Your follow-up process is inconsistent

📊 Is lacking in insights from lost deals

But do not worry too much, as coaching your sales leaders will help by:
🎯 Building reliable processes
🔁 Creating smart handovers from marketing
💬 Training teams to handle objections with strategy, not scripts

Let’s have a chat and see how I can help you turn LUCK into good LEADERSHIP 💪🏻