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https://substack.com/@katenguyenwrite

Kat Digital, London (2025)

11/12/2024

Can you believe the New Year is just around the corner?

With less than two weeks left, now is the perfect time to set your brand up for success.

Let’s get ahead and make 2025 the year you take your social media game to the next level 🫶🏼

Here’s where to start: 👇
📌 Set clear goals: What do you want to achieve—more visibility, stronger engagement, or brand awareness?
📌 Understand your audience: Who are they, where do they hang out online, and how can you connect with them authentically?
📌 Refine your vision and values: What’s your mission, and what sets your brand apart?
📌 Analyze your competitors: What are they doing well, and how can you outshine them?
📌 Polish your branding: Is your style, tone, and messaging consistent across platforms?
📌 Plan your consistency: What’s your posting schedule, and how will you engage regularly?
📌 Build a content strategy: What kind of content will help you hit your goals?
📌 Assess your resources: What time, team, and tools do you have available?

If you start planning now, you’ll hit January ready to go with confidence and momentum.

Many wait until the New Year to start, but taking action TODAY means 2025 will be your most exciting year yet!

What’s the one thing you’re most excited to accomplish in 2025? Let me know in the comments—I’d love to hear!

For Brands and Biz owners, if you’re looking for a social media manager or content creator, feel free to slide into my DMs or book a call via the link in my bio.

I’ll be on my Christmas break from the 20th to the 3rd of January, so make sure to claim your free call while you can! 🎄✨

04/12/2024

It’s officially the festive season, and what better way to kick it off than by creating a fun Christmas moodboard 🎄

I’ve added some of my absolute favorite places to visit in London this Christmas, including the magical lights of Regent Street, the lovely Winter Wonderland, and the stunning views at London Bridge. These spots never fail to get me in the holiday spirit! ☺️🫶🏽

For me, business should always have an element of FUN. When things get tough, it’s that joy and creativity that keep us motivated and moving forward.

So this month, let’s not forget to prioritize ourselves too.

Make time to have fun, nurture your body, and care for your mind and spirit.

Whether it’s exploring festive lights, enjoying cozy moments, or treating yourself to something special, remember that taking care of you is just as important as your business!

Follow .uk for actionable social media tips, fluff-free strategies and real life stories.

13/11/2024

I have a confession to make…

I’m usually scared that one day I’ll lose this account and lose contact with all of you.

This isn’t just an irrational fear. It’s happened to some of my connections on Instagram and LinkedIn 😥😥😥

Here’s what you need to know: as much as I love social media, it’s still a rented house, which means that, for some reason, we could lose access at any time.

That’s why I always encourage my clients to build marketing assets beyond Instagram.

It’s a more holistic approach and gives you more control.

Social media, like Instagram, is a greattt tool for visibility, but to move the needle, building an email list should be your next step.

For the past 2 months, I’ve been investing in email marketing courses to deepen my approach to relationship-building beyond social media, along with creating UGC content for brands.

There’s still a long way to go, but I’m so excited to share that I’ve launched a weekly Substack blog 🥳🥳🥳

This will be an intimate space where I share social media marketing insights and real-life stories to help you build your social media channel from a solid foundation. And the best part?

It’s completely FREE.

Link is in my bio and story—I’d love for you to join me on this journey!

Kate 🤍

13/11/2024

Raise your hand if you’re feeling nothing but overwhelmed right now 🙋

From endless networking to creating a seamless, automated system that keeps operations running smoothly, the workload for service providers like US is INSANE.

And if you think you can tackle it all on your own, let’s be honest — it’s the fastest way to BURNOUT 😥

Here’s my top advice for when it all feels like too much:

👉🏽Prioritize Self-Care Taking time for yourself, watching your favourite show, and having a walk with your loved one ISN’T selfish—it’s essential (just like me in this pic - I just took a break after a long walk with my loved🤭)

Remember, you are your business’s greatest asset. When you care for yourself, you’re far more prepared to handle all the challenges that can come up anytime when you’re running an online business.

👉🏽Revisit Your WHY When you’re buried in the daily grind, it’s very easy to lose sight of the bigger picture.

Take a moment to reconnect with your purpose—the reason you started this business. For me, it was the freedom and flexibility I craved in my 20s but didn’t have the courage to pursue until I left my home country.

👉🏽 Outsource  You don’t have to do it all, and honestly, you shouldn’t. Outsourcing even small tasks—like admin work, customer service, or social media marketing—can free up your time for what you do best. “Work smarter, not harder” is key if you want a sustainable business.

⚡REMEMBER ⚡ You don’t have to go through it alone. When you're ready to reclaim your time and bring in the support you deserve, you know where to find me. I’d love to help you with social media management and content creation, so you can run your business and build the thriving life you want ☺️

30/10/2024

The sales process starts long before you even realise it.

Recently, I bought from A instead of B.

WHY???

Both have large followings, both create brilliant, inspiring content, and both clearly know how to make good money from their skills.

But the KEY difference?

How they treated me at the touchpoints.

When I scrolled on social media, A and B both popped up on my IG/TT feed.

I signed up for their email lists and downloaded their freebies. Then, I had some questions. So, I reached out to both via comments and DMs.

Only A responded within 24 hours.
And she didn’t just reply.
She went above and beyond:

→ She sent me a voice note.
→ She gave detailed, resourceful answers.
→ She even connected me with some contacts in the UK to verify a few things.

That level of customer service built my trust immediately. It wasn’t even a hard choice—I went with A.

👉 The lesson?

When your offer & marketing are good, customer service can be make or break.

The sales process starts right from the inbox.

Every touchpoint matters.

If you’re not investing in GREAT customer service, you’re leaving money on the table.

So, what would you do? Would you choose A, or still consider B?

P.S. B still hasn’t responded to my message—maybe it’s just sitting in her inbox 🫡

Hi, I’m Kate 👋 I help overwhelmed service-based business owners like you increase your online visibility and attract clients in a way that feels authentic. Whenever you’re ready, feel free to reach out via DM/email or click the link on my bio.

28/10/2024

Your post’s lifespan is much longer than you think.

Last week, I had a 45-second post with a visual hook, text hook, trending sound, and my voiceover, but it didn’t get more than 300 views on Instagram.

I repurposed the same video, shorten the duration, changed the text hook, and changed the entire caption.

I posted it the next day on Instagram, and this time, it quickly gathered over +4K views and became one of the top-performing posts on the entire page.

So, the next time your post flops, don’t stop there.

You can either:
→Repurpose the same content on the same platform, changing text hooks and captions.
→Or repurpose the same content on different platforms, keeping everything the same to see how it performs.

Have you ever been repurposed a flopped post to a successful one💭

If you need helps with social media organic marketing and UGC content creation, you know where to find me 😙

27/07/2024

If you ask me what the biggest lesson is as a business owner on Instagram over the past 12 months, this is it 👇🏾

“Motivation will change your day, but discipline will change your life.”

I’ve been living on this little square space for a year and have seen a lot of ups and downs with the algorithm.

Sometimes, no matter how much effort you put into your social media, your Reel views will still get stuck in the 200-view jail, or your reach/engagement will drop.

I FEEL YOU.

Motivation can easily come and go.
It sparks quickly but fades just as fast, like a flash in the pan.
You can’t just rely on motivation to keep going in social media or business.

It’s honestly a looooong game.

That’s where discipline & routine come in.

It might sound tedious, but believe me—discipline is a form of THERAPY.

By being disciplined and having a routine to stay consistent with your social media & other needle-moving activities in your business, you will achieve:

→ Authority & credibility
→ Personal growth
→ Business growth
→ Effortless leads & sales

It will literally change your business for the next 12 months and many years to come.

You’ve got this 🤍

🪩 Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

26/07/2024

Having worked with Japanese for years, I know how to put myself in your shoes and make sure you feel HEARD and SEEN…

Recently, I was astonished when a potential client told me their previous “social media manager” lacked communication and always made them wait for 4-5 days to get a response.

Then, I heard another horror story about a “social media manager” who just got paid and…disappeared.

WTH? What has the world become? 🤯

Listen, I’m human too, so I understand that there are circumstances where we can’t respond to clients immediately,

OR there might be some untold story behind that unreliable attitude.

BUT I never let clients wait for more than a few days during weekdays, nor do I take their money and leave them hanging.

For me, communication & accountability are KEY to a successful client relationship 🤝

🤍 When I send you a proposal and during our call, I will map out the timeline for us to work together for the first 3 months.

🤍 During the first month of the onboarding process, I will keep you in the loop and communicate with you every step of the way.

🤍 I would NEVER make changes to your social media profile without your confirmation or approval.

🤍 If I can’t deliver the work on time for some reasons, I’ll let you know with an updated timeline.

If you choose to work with me, you won’t have to worry or feel frustrated due to a lack of communication or no response or no delivery.

Unreliable or irresponsible? Those words aren't in my dictionary.

P.S: What do you think about the story above? Is it something new to you? 👀

🪩 Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

03/07/2024

Fix your Instagram profile now 🥺

If you’re NOT seeing any growth or leads on Instagram, chances are you’re making some deadly mistakes...

SAVE this to stop killing your growth on Instagram 🥰

I’ve analyzed a lot of Instagram/Linkedln profiles lately for Coaches and Online Business owners.

Here are 5 common mistakes I’ve seen in their profiles again and again.

- Not making it clear who you can help and how in your bio. If it’s all about “me, me, me, look how incredible I am” without mentioning your offer, it’s a huge mistake.

- Not making use of Highlight Stories to guide your potential buyers. If you say your Instagram is useless but your Highlight Stories aren’t optimized for sales, how can the magic happen?

- Not adding keywords in your username. If you’re a Career Coach, your username should include this keyword, not just your company name.

- Not having pinned posts to guide your potential buyers to your freebie or to learn more about you and your services.

- Not use hooks AT ALL in your captions.

💥 REMEMBER!!! Your Instagram profile is your mini website. You should optimize it regularly so that it can work for you 24/7.

👋If you’re looking to transform your stagnant social media profile (Instagram/LinkedIn) with me within the next 10 days, DM me “Audit” to start a chat.

P.S.: Are you making these deadly mistakes? 👇🏼

🪩 Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

28/06/2024

YOUR PAGE ISN’T GETTING ENGAGEMENT BECAUSE YOU’RE NOT DOING THIS:

1️⃣Not starting with a strong hook
If you’re posting on Instagram, having strong hooks is a must.
Here are some of my favorite hooks:

- My audience’s pain points/desires
- Negative hooks
- Personal hooks
- Stats

2️⃣Not speaking directly to your target audience

This is where most business owners fail.
You’re talking too much about yourself and your services, but too little to your audience.

The quickest way to build trust with your content is to talk to them, making them feel seen and heard!

3️⃣Not having a structured or easy-to-scan format
Content is king, but format is queen.
If you don’t use:
- White space
- Breakdown
- Bullet points
It’s really hard to stop the scroll on social media.

4️⃣Not using storytelling techniques
Humans are naturally drawn to stories.
I’m not saying every single post has to be mind-blowing stories, but you should always be willing to:
- Share your points of view
- Share your opinion
- Share your personal experiences

5️⃣Not engaging genuinely with other pages
There’s a hill I will die on… Engagement is HUGE on Instagram. I always make sure to engagement routine into my strategy. It helped me read the room, refine my content pillars, ideas, and so on.
Just simply support other pages’ content, I learned so much!! And all of that reflects back on my content strategy.

Would you apply these tips?

🪩 Don’t forget to follow .tal for tips and tea 🍵that help you build TRUST and CONVERT your audiences.

26/06/2024

The ONE thing I did to post consistently on LinkedIn & Instagram WITHOUT burnout
👉Having a content planning system.

We all know content creation takes time.

5 hours per week when you first start, to say the least.

Then, when you start engaging and experimenting with new ideas, the time adds up.

Here’s the good news (if you’re an online business owner):

You don’t need to post daily to stay top of mind.

The last thing you want to do is post random ideas that come to mind.

I posted only twice per week on LinkedIn.

And 3 times per week on Instagram when I first started.

Each post had a purpose.

I posted for my ideal clients and also for my peers.

By strategically posting, commenting, and optimizing my profile from the beginning, I achieved:
- Leads & sales
- Visibility & credibility
- Suprise opportunities
- More amazing friends who care about what I do

P.S. Is your content working for YOU right now?

🪩 Don’t forget to follow .tal for tips and tea 🍵that help you build TRUST and CONVERT your audiences.

11/06/2024

❣️Your daily engagement routine sorted ❣️

Busy Female Business Owners!!

If you’re struggling with your a HUGE drop in your engagement (like, share, save), you’re gonna need to save this.

First off, why is engagement important on IG?
It’s because:

- It boosts the algorithm to help your content get seen by more people, increasing your visibility.
- It builds relationships. It’s called “social” for a reason. When I first started working on this account, my engagement was little to none. Now, you can see it’s a whole lot better. It’s because I CARE. I value every interaction I get. By paying attention to each interaction and reciprocating, I foster a sense of community, avoiding turning my page into a ghost town.
- More engagement = More Reach = More Visbility for you page!

Here’s a quick guide for your engagement daily checklist:

👉10 minutes liking and commenting on posts on your Home Page.
👉10 minutes to interact with and engage with posts under your hashtags.
👉10 minutes to answering your DMs & comments.
👉10 minutes for engaging with stories.
👉10 minutes engaging with accounts on your favorite list.

P.S: Do you have a daily engagement routine and know how to show up consistently? 👇🏼

🪩 Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

03/06/2024

We’re halfway through 2024.

If you’re a coach or service-based business owner struggling to stay consistent on your social media, you’re gonna want to save this.

80% of content creation is researching & strategizing.

NOT the fancy graphics you see in the posts.

That’s why when I started growing steadily on social media, I knew I needed a system to organize everything with ease.

WITHOUT a system, it’s HARD to stay consistent.

I created a system and called it the Content Planning Guide & Calendar Template.

It’s help me show up consistently month by month.

You won’t find it anywhere else.

And I’m giving it away for FREE this month.

The only thing I want is YOUR feedback.

Most people wait until they get 10K followers to do this.

I’m a super small creator, but I do it anyway.

Who wants it? 🙋🏽

P.S Do you have a Content Calendar in place? 👇🏼

🪩 Ps: Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

31/05/2024

WHAT DOES A SOCIAL MEDIA MANAGER DO? 🧐

One of the biggest misconceptions about social media managers is that we just post and schedule posts. The second myth is that social media is so easy, anyone can DIY 🔧 their socials.

If you ever think so, I hope this mini carousel can change your perception of us.

Swipe right for the FULL breakdown.

AND if you have been on the fence about having me as YOUR social media manager to make your life easier, the time is NOW 🥳

Here are 3 ways I can help YOU:
🤍 Instagram or LinkedIn management
🤍 Personalized Instagram or LinkedIn audit
🤍 1:1 video call with me

If you can’t find what you are looking for on my list, don’t hesitate to reach out to me.

If you have followed my page, you know I’m quite chatty when I have time 🤣🤣🤣 Unless you are looking for a date or want to pitch-slap your service, please spare me! Otherwise, feel free to slide into my Story and then DMs.

Today is the last day of May, so let’s take a screen break and see you in June 🤍

🪩 Ps: Follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

25/05/2024

🚨FREEBIE🚨

🥳Woo Hoo! I'm soooo excited to finally launch my first FREEBIE in 2024. If you’re service-based business owners or social media managers, this Content Planning Guide & Calendar Template is for YOU 🫵

🤌🏽The purpose of this Content Planning Guide & Calendar Template is to give you a streamlined way to create a full 30-day calendar of content for your business.

Sign up below to get exclusive access to our Content Planning & Calendar Guide today!

https://kat-digital.ck.page/b03f2343c1

23/05/2024

If you're an online service provider or coach and you're not using LinkedIn to build your personal brand and attract ideal clients, you're missing out.

Ironically, LinkedIn folks don't seem to like Instagram, and vice versa.
..So, if you're torn between these 2 platforms, here's my take:

1️⃣ If you have LinkedIn anxiety, starting with Instagram and then branching out to LinkedIn will be a great choice. When you have a database of tried-and-tested ideas on Instagram, you can easily turn them into LinkedIn posts.

2️⃣ LinkedIn is writing-based. To share your opinion, you don't need a fancy house, a beautiful workspace setup, video editing skills, dancing reels, or even to show your face. You just need to showcase your writing skills, which is a HUGE advantage.

3️⃣ Growing a community on LinkedIn is quicker than on Instagram.
I started posting on both platforms almost at the same time, but unlike Instagram, I've quickly built a community of 1.5k accounts on LinkedIn. I know follower count is a vanity metric, but having a decent following can help increase credibility when you first start out on social media.

4️⃣ I didn't expect leads to come from LinkedIn. However, because of my online presence and the relationships I've built, I was approached by business owners and industry friends for collaboration.

If you’re an online service provider, a coach who thinking about getting on LinkedIn to build your personal brand and attract ideal clients, DM me “SMM” to start a chat.

I can help you with:
👉Power Hour 1:1 Video Call with me
👉Linkedln/Instagram management

All the links are in my bio. Feel free to check it out.

🪩 If you found this post helpful.... SAVE it for later! And don’t forget to follow .tal for tips and tea that help you build trust and convert your audiences.

21/05/2024

Googling ‘best time to post on IG’ will not give you the result...

We all know:

✍️To ensure your posts get seen by more people, you need to have better engagement.
✍️And to get higher engagement after posting, we need to post at the time when our audience is most active.
..So, how can we find out? Here’s the breakdown:

1️⃣ KNOWING YOUR TARGET AUDIENCE:
Close your eyes and think of your ideal client!

If they’re mostly the 9-to-5 female professionals, they’re probably checking their phones in the early morning, during the lunch break, or after work.

By understanding their rhythms, you can strategically time your posts to catch their attention when they’re most receptive.

2️⃣CHECKING YOUR INSIGHTS:
Instagram isn’t just a social platform. For data nerds, it’s a gold mine.

Instagram generously provides data about your followers’ activity peaks for FREE. By delving into these insights, you can pinpoint the most active times to post and maximize your Reach.

One pro tip is posting just before the peak time or delaying for a few seconds after the peak time (can anyone confirm this?! 🧐)

3️⃣TESTING DIFFERENT TIMES:
Try posting at different times of the day to see when you get the most likes and comments. This helps you identify when your followers are most likely to engage with your posts.

What is the best posting time for you right now? 💭

🪩 Don’t forget to follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

Ps: If you are looking to build your brand, attract ideal clients without thinking too much about the best posting time, DM me ‘SMM’ to start a chat.

17/05/2024

Double tap if you have made a new amazing friendship with your client 🤗
Ps : Comment the word “CCA” to get a tried-and-tested Content Planning Guide & Calendar Template for FREE this week 💖

🪩 Don’t forget to follow .tal for tips and tea 🍵that help you build trust and convert your audiences.

Kat Digital

11/12/2024

04/12/2024

13/11/2024

13/11/2024

30/10/2024

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27/07/2024

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03/07/2024

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